Press Release
LifeMiles Inks Seven Year Contract with IBS Software
Costa Rica, 21 March 2017: Travel, transportation & logistics IT solutions major IBS Software (IBS) has been
selected by LifeMiles to replace its in-house loyalty platform that has been in use for several years. LifeMiles is
the leading loyalty program in Central America and the Andean Pact region of South America, and the frequentflyer program of Avianca. The multi-million seven-year contract was signed last week in San José, Costa Rica.
Once implemented, IBS’ iFly Loyalty suite will serve as the core platform for LifeMiles. The suite includes a wide
range of functionalities, consisting in capabilities to grow and manage expanded partnerships, a full-fledged
customer relationship module and enhanced Analytics and Business Intelligence capabilities. Furthermore, the
platform will be a key enabler of LifeMiles’ growth aspirations in the region and beyond, facilitating the delivery
of a superior set of targeted and personalized benefits to LifeMiles members, enhancing speed to market, and
supporting expansion into new business segments.
Launched in March 2011, LifeMiles has grown to include more than 7 million members, who have made it the
winningest Program in the Americas over the last 3 years of the loyalty industry’s prestigious Freddie Awards.
Avianca, a Star Alliance member, has its headquarters in Colombia, and also the youngest fleet (169 aircraft) of
all Latin American airlines, with which it serves some 105 destinations in 28 countries.
IBS’ iFly Loyalty is a new gen loyalty management product that supports the diverse needs of customer
engagement of the airline industry, including Frequent Flyer Programs, Coalition Programs, SME and Corporate
Programs. The solution enables management across multiple program ecosystems from the same software and
allows personalized communication to reach out to customers. It supports strategic decision making with databased predictive and prescriptive analysis, and is compliant with major airline coalitions viz. Star Alliance,
oneworld, SkyTeam.
LifeMiles’ Chief Executive Officer Matt Vincett said: “We are pleased to be partnering with IBS, whose iFly system
will be a key enabler of us achieving our service and growth objectives over the coming years. At LifeMiles, we
are constantly innovating to provide members with more options and with ever greater value; we are counting
on IBS to collaborate with us in these endeavors moving forward and look forward to working with the IBS team.”
“This is a strategic win for IBS’ loyalty solution and the first customer in the Central American region. We consider
this as an extremely important milestone for expanding our footprint in the Central and Latin American regions.
As a technology partner offering the widest bouquet of aviation software products, we hope to leverage our
relationship with a proven airline like Avianca to make IBS the most recognizable brand on innovation for the
airline industry in the region” said Jitendra Sindhwani President & Head - Aviation Business Services, IBS.
For media enquiries, please contact Bratati Ghosh, Chief Marketing Officer, IBS at [email protected] or Mario
Balladares, Director of Marketing, LifeMiles at [email protected]
More information on IBS is available at www.ibsplc.com