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Strategic Plan for Anka Behavioral Health, Inc
This document sets out a strategic plan for Anka Behavioral Health, Inc. It reviews strengths, weaknesses,
opportunities and threats and presents a series of statements relating to the Anka Behavioral Health, Inc
vision, mission, values, goals, and objectives. The plan also identifies proposed strategies and strategy
action plans to meet the needs of persons served, staff, and other external stakeholders.
Strengths, Weaknesses, Opportunities and Threats (SWOT)
This strategic plan addresses the following key indicators of strengths, weaknesses, opportunities and
threats for Anka Behavioral Health, Inc. These indicators are common to all business facility entities:
Strengths
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Diversity of expertise
Reputation/Professional Credibility
Building on Service Niche we already have
Dedicated Staff
Great relationships in community
Weaknesses
• Financial limitations
• Over expansion
• Inadequate staff/resources
Opportunities
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Expansion on existing programs
Develop an understanding of organizational expertise
Standardization across programs
Leverage technology
Threats
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Limited funding
Not In My Back Yard (NIMBYism)
Competition
Political
Adequate and appropriate staff recruitment
Mission Statement
“To eliminate the impact of behavioral health problems for all people.”
Vision
To be recognized as the premier behavioral health care leader through state of the art, cost effective, client
centered services.
Values
The corporate values governing Anka Behavioral Health, Inc. include the following:
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ATTITUDE:
NEW DIRECTIONS:
KNOWLEDGE:
ASTRA:
Passion, Ambition, Celebration, Tradition, Support
Innovation, Imagination, Vision, Entrepreneurship
Skills, Experience, Achievement, Learning
Adaptability, Synergy, Team Work, Responsiveness, Attitude
Major Goals
The following key targets will be achieved by Anka Behavioral Health, Inc. over the next five years:
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Maximize community based client driven services
Provide quality, cost effective and quantifiable services
Create and provide a learning environment
Promote continuing personal and professional growth
Exceed customer expectations
Promote effective communications that result in desired action
Cultivate and expand business
Business Objectives
The longer term business objectives of Anka Behavioral Health, Inc. are summarized as:
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Expand Fee for Service and Negotiated Rate Contracts
Build on Current Business services and Grow Organically
Develop New Services
Expand into New Geographical Areas
Key Strategies
The following critical strategies will be pursued by Anka Behavioral Health, Inc.:
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Build company stability through increasing the acquisition of revenue positive contracts
Seek new market segments/applications for services through business development innovation, as
opportunities arise out of national healthcare reform and state mental health agencies.
Accelerate facility startup launches by strengthening operations and finance teams
Pursue strategic alliances, partnerships and complementary business applications to add value to
payors, staff, and external stakeholders and to improve the quality of care provided to clients.
Strengthen web presence and promote the Anka brand to potential persons served and stakeholders
Strengthen human resources, information technology, and quality functions
Monitor existing and new regulatory requirements and participate in legislative issues pertinent to
Anka service areas
Strategic Action Plans
The following strategic action programs will be implemented:
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CEO: Prepare comprehensive business plan and facilitate the renegotiation of current facility
contracts
CEO: Facilitate the review all contracts to extract specific corporate department and facility
operations responsibilities and requirements.
COO: Facilitate the efficacy of operations and effectiveness of service delivery through the roll out
an electronic health record (EHR) system to all facilities within the next 24 months.
CFO: Implement all agency financials in the EHR system (including integration with Great Plains)
within the next 24 months.
CFO: Develop, monitor, and adjust financial projection to ensure business stability in the next 18 to
24 months.
CMO: Implement credentialing system trough Quality Management Department (QMD) within the
next 2 to 3 months, with the plan to credential all licensed staff (i.e., MDs, RNs, LMFTs) with the
next 18 months.
CMO: Facilitate the revision of the Quality Management Plan to align with the Anka Behavioral
Health, Inc. Strategic Plan, including the identification of key performance improvement indicators
used to identify and track facility outcomes measures and analyze performance.
CMO: Facilitate the reaccreditation from the Commission on Accreditation of Rehabilitation
Facilities (CARF) for all currently accredited sites within the next 6 months.
Key Performance Indicators
In addition to executive management oversight, the monitoring of key strategies and strategic actions
occurs through the use of key performance indicators (KPIs) as identified through the total quality
management (TQM) initiatives. These initiatives include the use of Six Sigma and Lean quality
improvement models. For more information on specific key performance indicators and the quality
improvement models, see the Anka Quality Management Plan.