Public Communication Campaign Team 4
To help the children of multicultural families
_Campaign within the school
Multicultural Family Situation Analysis
Policy Plan Analysis of The Minister of Education
Campaign Goal & Objective
Key Message & Campaign Program
Schedule & Evaluation
Multicultural Family Situation Analysis
Multicultural Family Situation Analysis
what is the current situation of multicultural families?
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[행정안전부 2008. 7]
[Marriage Immigrants]
[Children of multicultural families]
V
Each year, an increasing number of the immigrants by international marriage.
V
The number of them is increased by 58 thousand.
Multicultural Family Situation Analysis
The problems increased in the multicultural Families by increa
<
1 International marriage brokers’ problems
2 The problems of the Medical Services
[2007. 다문화 사회복지론 ]
3They have difficulties about economic difficulties, language barrier, and cultural differences.
4 It will be a society problem caused by either learning disorder or social adjustment difficulties.
5 Marriage immigrants’ phony marriage, family discord, and runaway
6 The problems of either child rearing or protect Immigrants
7 The problem of teaching child the multicultural education
Multicultural Family Situation Analysis
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How about the current situation of the multicultural child’s
in middle school?
[원희목 한나라당 의원 2008년 국감자
료]
[Elementary, junior high and high school students ]
[Lack of education rate]
V
Elementary, junior high and high school students of multicultural families are increasing.
V
Lack of education, support deficiency_ low percentage of school attendance.
Multicultural Family Situation Analysis
Present percentage of schooling child from multicultural fa
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Multicultural families children of school age
24867 People
6089 People
(24.5% of total)
children who are out of formal education
V
children who are out of formal education circle is about 6089 people which is very high rate.
Multicultural Family Situation Analysis
Reason of low schooling rate?
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1 20% of multicultural children are being leaved out.
2 Most of multicultural families are having economic poverty problems
3Children are facing problems with double culture.
4 Weakness of Korean language disturbs making friend.
5 Through international marriage and remarriage become adopt child to husband name.
(It's hard to settle down in other country with completely different Language, culture, history,
and society )
V
Circumferential people's recognition, economic poverty, child's language problem and mom's language
problem is the main reason.
Policy Analysis of The Minister of Education
Policy Plan Analysis of The Minister of Education
The policy way of the Minister of Education & Human Res
for multicultural family child ?
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Policy Plan Analysis of The Minister of Education
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V
The policy way of the Minister of Education & Human Res
for multicultural family child ?
A government enforced a various policy to improve low schooling rate ,
however didn't work on positive lines for students' awareness which is the most important.
Insight
we need to be relevanthowever
to the target
audience
having
tendency of making friends
it'sprogram
not
effective
for
them.
which
is the
most
important.
There
Our are
Public
a Children'
lottarget
of educational
ofawareness
children
will
communicate
for
child
from
with
multicultural
friends by play.
family.
by playing something together
Campaign Goal & Objective
Campaign Goal & Objective
V
Goal
Raising possible of lasted studies by strengthen fellowship with peer group
V
Objective
Decreasing 20% of negative awareness in skin color.
Making "Kosian" friends each of children during campaign.
Increasing 30% of advanced school entrance rate for multicultural family children.
Key Message
PLAY PLAY PLAY Campaign Promotion
PLAY PLAY PLAY Campaign Promotion
Program 1
짝꿍 DAY
[Strategy]
Having Special day once a month
with mates and spend time together
since morning to after
school.
[Effect]
Strengthen their intimacy Understand
culture increasing.
PLAY PLAY PLAY Campaign Promotion
Program 2
International food festival
[Strategy]
school hosts international food
festival every semester.
designate each class all different
country's traditional food.
[Effect]
Make positive recognition of other
culture
give curiosity
PLAY PLAY PLAY Campaign Promotion
Program 3
Learn greeting words by song
[Strategy]
Make song of each country's greeting
words
and teach them.
[Effect]
strengthen relationship helps
understanding culture.
PLAY PLAY PLAY Campaign Promotion
Program 4
The pot cultivating with friends
[Strategy]
Put two students in one group,
make them raise and reap vegetables
and fruits
[Effect]
The process could build relationship
between them
PLAY PLAY PLAY Campaign Promotion
Program 5
The pot cultivating with friends
[Strategy]
student council manage friendship
activity among school students and
establish harmony department
[Effect]
Passive ->
gives a obligations of active activity
PLAY PLAY PLAY Campaign Promotion
Program 6
햇살 Class
[Strategy]
Open culture class twice a week.
including industrial art, making
traditional food, and balloon art.
[Effect]
Create intimate feeling by doing
something together. Other student's
participation could change
recognition of multicultural students.
Schedule & Evaluation
Schedule & Evaluation
Jan
Feb
Mar
Apr
May
Jun
July
Aug
Sept
Oct
Nov
짝궁 Day
짝궁 Day
The pot cultivating
The pot cultivating
Learn
greeting
words by
song
International
food festival
Harmony department
햇살 Class
International
food festival
Dec
Schedule & Evaluation
V
Measurement
satisfaction of school life and relationship with peers
V
Measurement method
having an individual interview by the year (basic)
V
Measurement method on each goal
- Decreasing 20% of negative awareness in skin color.
1) Count the behaviors seem to have any tendency of harassment or
negative awareness on each month from before starting campaign.
2) Interviewing with a class teacher before & after this campaign.
- Making ‘Kosian’ friends each of children during campaign.
1) Observe children’s activity after school.
2) count the number of times visiting a friend’s house.
3) Interviewing children before & after the campaign.
- Increasing 30% of advanced school entrance rate.
1) Through Quantitative research