Paper 3 – Becta’s Engagement Plan – September 2009
Becta’s Engagement Plan 2009
Introduction
1. The July Becta Board workshop discussed the changing policy and technology
environment and recommended ways for Becta to develop its engagement with
four key audiences:
o Head teachers
o Further Education and Skills leaders
o Local Authorities, particularly Directors of Children’s Services
o Key influencers
2. Becta’s Executive Committee in August agreed to develop this into an
Engagement Plan for these audiences. The plan does encompass all of
Becta’s activity, for instance with partners and policy makers, but it does aim to
provide a prioritisation and a clarity on what we are doing for front-line
audiences. It is an evolving and developing plan and the Board’s help is
requested in shaping it appropriately.
Board Action: The Board is asked to comment and critique the following
plan and suggest additional activities which will support its
implementation, both at the Board, the subsequent workshops, and
following the meeting.
Purpose
3. The purpose of the plan is to coordinate, evolve and accelerate existing our
activities and ambitions so that we clarify and strengthen Becta role in
supporting front-line services. Work on this has begun and will evolve as we
go. For the target audiences we are developing four components:
 A clearer offer of our Products and Services – We have done much good
work in supporting the frontline but could do more by promoting a clear offer
to them of products (e.g. online tools, advice publications) and services (e.g.
access to consultancy, training). These need to be shaped by input and
supported by front-line professionals and organisations. This offer will
include both existing products and developing products or services which
can be produced within the next six months. The focus will be on practical
help wanted and needed by the frontline.
 Stronger Direct Engagement activity – We have worked well on engaging
partner agencies and others to our strategy, but need to ensure we engage
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Paper 3 – Becta’s Engagement Plan – September 2009
a number of other key individuals and organisations and involve them in
Becta activity and purpose. In particular we need to engage frontline
organisations and individuals in our work, co-creating and influencing our
products and services and the ways they are promoted. We will listen
carefully to their issues and identify ways technology and Becta can meet
them, working to help them become advocates.
 Vigorous marketing and promotion. For our key products and services we
will develop the Next Generation Learning Campaign to ensure that frontline
users can easily access them and have a good awareness and
understanding of their benefits, leading to greater take-up. We will develop
understanding in our target audiences of how these products and services
support their learners and organisations even if the products are not directly
focussed on them.
 Greater Market Intelligence. We will develop a better understanding of
what the front-line needs are, what their environment is like, and what they
think of Becta and its products and services.
The following identifies some of the key actions we will take and the table at the
end provides progress to date against them.
School heads
4. Becta will identify a ‘top 200 head teachers’ including National Leaders of
Education and an initial shortlist of around 50 heads to engage on a 1-to-1
basis. We will draw on these for focus groups to evaluate products and
services for the front line and to create a Schools Advisory Forum chaired by a
Becta Board member.
5. We will improve our engagement with Head Teacher associations and
regularise our contact with ASCL, NAHT, NUT, NASUWT, undertaking
constructive work in partnership with them. The overall aim is for these
associations to deliver information about Becta’s products and services to the
front-line and be our natural advocates.
6. We will review all existing and planned services and products, prioritising and
reformatting these into a coherent offer to the front-line through a vigorous
campaign to promote our products and services to all schools.
7. The first wave will include:
 Self Review - including awards and charter mark
 Home Access - the broader agenda not just grants
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Paper 3 – Becta’s Engagement Plan – September 2009
 e-Safety
 Online Reporting
 Technician Support
 Learning Platforms
8. In order to inform our development and promotion of products and services we
need market intelligence on heads perceptions and we will commission new
surveys and focus groups to get this, producing a monthly briefing on what we
know from our own evidence and the evidence of others.
Further Education and Skills leaders1
9. Becta will build on existing engagement with key representative organisations
such as AoC, ASCL and the 157 group to work in partnership with us to deliver
our messages through their channels to the front line. Our aim is for them to
be our natural advocates
10. We will continue to engage with college principals to encourage uptake of
Becta products and services (for example Generator, safeguarding advice, etc)
11. We will work with the 157 Group to further develop our relationship with leading
college principals (for example, through a programme of joint seminars and
publications).
Local Authorities
12. We have seconded a current Director of Children’s Services (DCS) as our new
Executive Director for LA engagement. This should further improve our
relationships and credibility with the DCS community and will also enable us to
ensure that our plans for engaging at a strategic level with local authorities are
implemented effectively.
13. We have already enlisted the support of nearly 40 DCSs to work with us on our
Local Authorities Strategic Advisory Group. This group will serve as a focal
point for developing and testing Becta policy and will also inform us of the
issues and concerns facing local authorities. Additionally, we intend that
members of the group will become advocates for Becta and the effective use of
1
For this paper we are focusing specifically on an illustration for engagement with college
principals. Out of scope for this paper are FE and Skills leaders from ACL organisations, WBL
providers, and offender learning providers. A separate FE and Skills engagement plan which
includes all FE and Skills providers has been developed and is available on request.
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Paper 3 – Becta’s Engagement Plan – September 2009
technology within their regions. We will use this group to develop and refine
our offer to local authorities.
14. We have begun to move forward on identifying a cadre of senior regional
colleagues to work with us and engage with DCSs in all local authorities. We
plan to second around 15 colleagues from Assistant Director level within local
authorities for about 35 days a year to carry out strategic conversations with
DCSs within their region. This idea was welcomed by our Local Authorities
Strategic Advisory Group and we have begun to discuss plans for identifying
these colleagues with individual DCSs.
15. We have begun to engage with key organisations including ADCS and IDeA.
We will continue to work with these organisations to develop more strategic
engagement with them, and local authorities through them.
16. We have begun to review existing products and tools for local authorities. This
includes a refresh of the Local authority self-review framework, a rewrite of the
ICT Quality Indicators, and a possible development of a tool that will crossreference Becta priorities against national priorities.
ICT Service Suppliers
17. Whilst the suppliers are not a front line audience within the education system,
improved engagement with them will give us an additional route to
engagement with and support of educational audiences. We will develop and
promote a coherent offer to them on our approach to “technology services” to
be launched on Sept 17.
Key Influencers
18. We will identify key individuals and organisations including think-tanks and
others who will influence the current environment. We will develop an “offer” to
them of working on a series of seminars and published “think-pieces” over the
winter to raise the level of debate and ensure that key issues on our agenda
are not lost in the current climate.
19. We will run these seminars in collaboration with them as part of a “futures”
programme, and use them to ensure that our evidence and vision is fully
presented to all influencers.
Marketing and Communications
20. We will refresh the Becta campaign, and update the Becta marketing plan, to
increase emphasis on front line engagement, supplemented by improved
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Paper 3 – Becta’s Engagement Plan – September 2009
weekly ‘media reports’ which allow us to react more quickly and flexibly to
current news priorities.
21. We will accelerate our plans for the refresh of the Becta website and increase
emphasis on the priority products and service through the web, our events
channels, thus building this into our work at BETT and the Learning and
Technology World Forum (LATWF). We will raise the profile of Becta’s work
through partner channels, and we will produce an annual report on our
activities (‘Becta at Work’). We will refresh and reissue the Harnessing
Technology Guidance so that it is offers linkage and leverage to the key
issues. .
Business planning
22. The approach defined in this engagement plan provides a helpful clarity in
developing our future business plan. We will use the process of developing,
promoting and embedding products and services as a key lever for change
within our current and future business plan. We will hold a mid-year review in
October to assess our current business plan against this plan to ensure we are
bringing enough resource to bear on this process.
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Paper 3 – Becta’s Engagement Plan – September 2009
Appendix A Initial Timeline
Engagement – Next 18 months – work in progress
Sept
Products and
Services
School Heads
Oct
Nov
Dec
Jan
Promote Set I
May
Jun
July
Aug
Sep
Oct
Promote Set I,II,III
Nov
Dec
Jan
Feb
Mar
Promote Set I,II,III,IV
Research, develop Set IV,
reshape Set III
Business
plan
Set up Board and groups
AoC
Conf
LASAB
residential
Initial contacts
Seminars
Key Events
September 2009
Apr
Market Research, develop Set III, reshape Research, develop Set IV,
Set 1
reshape Set II
Business
Midterm
plan
Review
Local
Authorities
Board
meetings
(likely)
Mar
Promote Set I and II
Market Research , develop and
produce Set II
Midterm
Review
FE leaders
Key Influencers
Feb
BETT
Research
Conf
LATWF
General election
Teacher
(likely) -purdah
Conferences
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Paper 3 – Becta’s Engagement Plan – September 2009
Appendix B – Detailed Workplan and progress to date
Head teachers – overall coordination Niel McLean and Tony Richardson
Work-stream
Action
Progress to date
1.1 Engage key
heads
Identify 200 heads who are perceived as influential leaders
though not necessarily leading in ICT. Include in that group
those who are influential through their professional
associations (e.g. ASCL; NAHT). Identify how best to engage
in regular contact with them through email, visit or events, so
that we are aware of their views on the technology debate,
where Becta has a role in leading this and the approaches we
are taking.
From within that group identify (c50) leaders with whom we will
work with and have frequent direct 1:1 contact, so that we are
clearer of their views and perceptions and they become
positive about Becta and technology including informing the
opinions of others.
From within the 50, establish an Advisory Forum
(supplementing the CSF Board) to inform and advise upon
products, services and approaches to key issues.
Further develop the current Leading Leaders and Advocate
schools model by building upon the current membership and
extend as recommended in the Innovation Unit review. Ensure
the advocacy approach is representative by phase and
geographical location and provide resources and packs to
enable members to act locally promoting identified topics to our
prioritisation.
Analysis of profiles of head teachers is underway, including
identification of membership of formal bodies and groups,
representative roles, existing or previous connections with Becta.
Regularising the contact with ASCL, NAHT and NGA as key
leadership partners.
Co-develop and seek endorsement on products, articles and
Initial discussions to set out our intentions test out the principles of
engagement.
Follow up meetings to be scheduled to agree core products (e.g.
Leaders Digest) and how we can use their good offices through e-
Mike Briscoe
Claire Gill
1.2 Engage
Head teacher
and leadership
September 2009
Determination of the 50 leaders will follow identification of the wider
group.
As part of the 1:1 engagement we will develop plans for engagement
(e.g. include specific invitations to key Becta events including the
World Forum, BETT).
When the 50 are proposed, we will seek comments on membership
(including NAHT/ASCL observations) and invite with Derek Wise to
Chair the forum.
Review of Leading Leaders and advocacy models has been
completed (Innovation Unit). Analysis of the findings is underway.
Leading Leaders event planned for December to set up activity at
LATWF, BETT and through spring and summer terms.
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information sharing.
Develop advocacy from the leadership associations and look at
possible models for closer links with other associations in the
sector.
newsletters and their association publications.
Individual meetings have been held with General Secretary of ASCL;
General Secretary of NAHT and Chief Executive NGA.
Positive responses received, contacts within the organisations
identified.
Proposition received from NGA. Follow up with propositions to ASCL
and NAHT being scheduled now school holidays are over.
1.3 Creating &
Marketing the
offer of existing
products and
services
The Next Generation Learning Campaign to develop the
overall Becta offer of products and services and develop a
vigorous campaign to get this to the frontline. It will review
existing services and products and possible new ones and
reformat into offer to front-line services.
Existing Products/Services
Campaign Plan with collateral at Board meeting and workshops on
products organised.
Brian Hardie
Mike Briscoe
Nick Shacklock
Charlotte Aynsley
Dave Hassell
Paul Shoesmith
Self Review Framework - Stage 1 – adoption of the NGL
Charter and use of the SRF tool.
Stage 2 - review of structure and format of SRF and potential
changes to the online tool.
Charter rebranding due for completion end September 2009. Minor
enhancements to SRF online tool underway. Charter and use of SRF
tool implicit in campaign activity.
First stages of review completed. Analysis of proposals underway.
Initial provision made for changes in 09/10. Implementation of
changes will see revised version April 2010.
Home Access–Incorporate terms of engagement with schools
into Managed Service Provider SOR. Work with approved
Managed Service Provider to produce coherent and timely
collateral for schools.
In concept stage and is dependant upon the MSP marketing strategy
which will be signed off in October. Marketing Strategy (pre review)
from the preferred bidder will be presented to the Home Access
programme board on September 8th.
Safety - Access to the Acceptable Use Policy (AUP) and
support materials for schools.
E-safety and promotion to adopt AUP by schools underpinning
activity in campaign.
Online Reporting Promoting the use of the Online Reporting
(OLR) framework and support resources.
Framework and toolkit now in every school. Local Authority support
pack released to enable local support for schools. Review of OLR
collateral underway as part of campaign activity.
associations
Mike Briscoe
Claire Gill
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Paper 3 – Becta’s Engagement Plan – September 2009
1.4 Creating the
offer of new
products and
services
Claire Gill / Vanessa
Pittard
Mike Briscoe
Dave Hassell
September 2009
FITS - technical support offer
As part of our work on professionalisation of the workforce, formal
accreditation for FITS (practitioner and manager) will be launched in
pilot form in October 2009. FITS version 2 nearing completion. Long
term sustainability of FITS now assured through planned set up of
FITS Foundation as not for profit company owned by Becta.
Learning Platforms
Initial plans for simple introduction to learning platforms underway.
To successfully market we need a stable set of services and
products. We have a number of possible candidates for future
products or which could be component of 1 single product –
The Leaders Toolkit. We need to assess what we have in
development and firm up the offer (timelines, purpose,
narrative) of future products and services and co-develop them
with front-line organisations. These possible services and
products are:
A coherent description of the key services to schools together with
the targets, timelines, narratives and strategy on which a Campaign
Plan to market them can then be based.
Leaders Toolkit is being created with input from NAHT/ASCL.
Initial discussions with ASCL, NAHT and NGA completed. Draft
outline and model for drafted for internal discussion prior to review
with NAHT ASCL and NGA b y end September 2009.
Learning Platforms Stage 2 more detailed guidance on
implementation and benefits, plus video material
Exploration of opportunities to work with or via some unions,
e.g. NASUWT.
Review of existing material and letting contracts for collecting of video
case studies and case study/exemplary material and evidence.
Discussions with other potential partners to start second half of
September.
All on target.
Digital literacy resource for schools.
Resource complete and ready for promotion – Complete.
Hard to Teach Links to Teachers TV joint activity on ICT use
on Hard to Teach and getting started with ICT.
Existing programmes to be linked to Becta offer, advice given to new
series which will start late September and plan for new programmes
outlined. - On target.
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1.5 Market
Intelligence on
Heads
Vanessa Pittard,
John Taylor, John
Lloyd
Curriculum Entitlement Documents
These exist on the TeacherNet web site and a plan will be developed
for building into Becta offer. On target.
Saving time and money advice
Meeting with DCSF 25 August to discuss co-ordinated approach –
single landing page for school value for money advice across Dept
and partners.
Information Management
Information Management Strategy Framework in place and available
on Becta website. Information security and data handling guidance in
place for schools and FE and skills.
Workforce development Product(s) to support workforce
development and developing ICT capacity and capability.
Advanced Skills Teacher regional events and support.
Additional support and guidance in Becta website.
Early draft of collateral for workforce e-maturity complete for review,
and outline plan for publication established. Agreement with partners
on outline plan and timescales Plan completed for delivery. On target.
Pull together existing, and commission new surveys and/or
focus groups to produce up to date intelligence on heads
views, including leading leaders.
Produce a monthly digest on what we know about heads
concerns and issues.
First edition of monthly digest available.
Principals Jane Williams and Tony Richardson
2.1 Developing
our routes to
individual college
principals
Cathy Ellis
September 2009
Building relationships directly with college principals who are
members of the 157 Group and developing joint products
(publications) with them.
Establish joint programme of work with 157 Group
Building our relationship with AoC Establish regular meetings
between Jane Williams and Martin Doel (Chief Executive,
Joint event with 157 Group taking place on 5 October involving more
than 24 representatives from the 157 Group, and including speeches
from Google, Cisco, Blackboard and Professor Sugata Mitra
(responsible for Hole in the Wall project in Delhi which inspired the
movie Slumdog Millionaire). Joint publication planned for publication
January 2010.
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Ann Gill
2.2 Association
engagement
Cathy Ellis, Ann Gill,
Claire Gill
2.3 Creating the
offer
Cathy Ellis/Leigh Fish
2.4 Market
intelligence on
college
principals views
AoC) and agree a programme of joint work with AoC.

Schedule of meetings agreed between AoC and Becta.

Discussions underway to establish joint college technology
leadership network with AoC.

AoC awarded contract to work with Becta and LSC to deliver
work stream for developing the Technology Exemplar Network.
Working with key partner organisations such as AoC to
identify opportunities to communicate our messages through
their channels to the front line.
Production of communications calendar and plan.
Update for the sector on Becta activities provided to AoC for
dissemination to college principals. One bulletin currently produced.
Communications calendar developed within FE and Skills
stakeholder engagement plan.
Existing Product – Generator
Future Product – CPD Prospectus, efficiency advice,
safeguarding advice, leadership and training etc.
Review of messaging of existing services and products to
raise awareness amongst college principals and increase
impact to the front line.
Development of stakeholder engagement plan and individual
communications plans for key products and services (such as
Generator) with key targets.
Next Generation Learning Awards on schedule for launch on 9th
September.
Pull together existing and commission new surveys and or
focus groups to produce up to date intelligence on college
principals’ views.
Develop a structure for collecting and storing feedback from college
principals, including endorsements and supportive comments of
Becta’s work.
Central space to collect comments established.
Cathy Ellis, Vanessa
Pittard
Local Authorities Jane Williams /Tony Richardson
3.1 Engage key
DCSs
September 2009
Through the Local Authorities Strategic Advisory Group build
up relationships with the Key DCSs who sit on the group.
- First meeting of LA Strategic Advisory Group.
- Follow-up meetings with some individual DCSs.
- Begun to identify and list key DCS and other key individuals in local
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Paper 3 – Becta’s Engagement Plan – September 2009
authorities.
Colin Penfold, Peter
Avis
3.2 Develop
strategic
conversations
with DCSs in all
local authorities
Identify a cadre of senior regional colleagues to work with us
and engage with DCSs in all local authorities.
Colin Penfold
Peter Avis
- Terms of Reference and role descriptions of the senior regional
colleagues completed.
- Initial discussions with regional DCS representatives in some
regions about the process for identifying the colleagues in their
regions.
3.3 Engage Key
partners &
associations of
local authorities
Systematic engagement with ADCS, SOLACE, IDeA, etc.
Colin Penfold
Peter Avis
- Initial conversations with ADCS about Becta’s relationship with
ADCS policy committee; information on Strategic Advisory Group,
and in particular LATWF taken to ADCS council.
- Initial strategic meetings with IDeA.
3.4 Review,
refresh and
develop
products
Review and refresh the Local authority self-review framework
and review and develop other tools to support local authorities.
Colin Penfold
Claire Gill
- Initial pilots of Local authority self-review framework completed and
next stage of development scoped.
- Review of ICT Quality Indicators begun.
- Tool for cross-referencing Home Access against national priorities
reviewed and matrix distributed at Home Access territorial events.
ICT Service Suppliers Steve Lucey/Tony Richardson
4.1 Service
Offer
Claire Gill, Paul
Shoesmith
September 2009
Build the messaging around our coherent offer to suppliers
(although they are not a customer as such they do act as a
major route to our customers) that enables small and
innovative players to be a strong part of our future
developments – core and creative fringe.
Event planning is on schedule. Narrative to be the lead aspect of the
next industry newsletter, September 2009.
Narrative to be explicit about how the concept of Next Generation
Services provides Industry with an opportunity to, and the value for
them of, promoting Becta’s products and services.
Becta will brief Industry partners on Becta’s activity at BETT, so that
they can develop alignment and links to Becta’s activity. A description
of the offer being made on Sept 17.
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Graham Badman speaking, Lopa Patel and John Newbigin have
been invited.
4.2 Supplier
Market
Intelligence Mark
Use current suppliers as a source of market intelligence.
A snapshot of evidence provided to Board in workshop activity.
Wallbank, Vanessa
Pittard
Key Influencers Executive Team
5.1 Identify key
people and
engage
through
contact and
activity
Tony Richardson,
Peter Avis
Phil Bannister
5.2 Policy
Think Tanks
Ann Gill /Phil
Bannister to set up
September 2009
Identify a list of 40 key individuals who will be influential in
setting the agenda over the next twelve months.
Visit and influence those people through seminars, events that;
- raise the level of debate and discourse about next generation
learning.
- develop a discourse between creative digital industry people
and Becta and education and establish ongoing contact (useful
for both parties).
- provide a better sense of how business sees the creative digital
market developing - in terms of platforms, tools, uses, networks,
etc.
Initial list of digital media links and policy advisers has begun to be
identified and agreed with John Newbigin.
Meeting on September 11th with RED to identify other influencers and
work with think tanks.
Planning meeting for seminars on September 16th.
World Forum “Innovation” seminar proposed as part of seminar.
Develop the “thinking environment” around policy by getting our
name and ideas into discussions and debates. We need to work
with a few of those below to run seminars/ publish “think-pieces”
which does this, buys our way into the debate but also gives us
a new image. The first step is to set up initial meetings with
them.
Concept of planned activity of visits to recruit key influencers and
activities agreed.
Developed “Becta’s opportunity with key think tanks” spells out
people and opportunities and Ann and Phil will liaise with EDs to
secure “visiting parties” and collateral development opportunities also
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process
5.3 Policy
Makers
DCSF/BIS
making use of the CRM.
Potential Partners
The Social Market Foundation, IPPR, Demos, Reform, Joseph
Rowntree Foundation, Policy Exchange, Institute for Government
Watching Brief on
Economic & Social Research Council, Centre for Policy Studies,
Institute of Economic Affairs,Tax Payer’s Alliance
This is possible “business as usual” but we should ensure
coordination of all of this. Develop a specific policy channel for
policy makers.
Invite key policy makers to seminars.
Policy channel development begun. Identification of other areas of
policy engagement. Ongoing work with Departments.
Christine Lewis
Phil Bannister/Mike
Briscoe
Corporate Tactics, Collateral and Events – in addition and to reinforce / underpin those items above, the following tactics need to happen
6.1 Refresh
website
Claire Gill, Matthew
Jukes
6.2 Learning
and
Technology
World
Forum/BETT
Refresh website in light of new focus on frontline activity, and
then to accommodate prioritisation of frontline benefits and task
group activities within whole website content review.
Timeline for on-going roll out of new design brought forwards, with
development of new features to encourage engagement.
All elements above need to be appropriately reflected and
addressed within the LATWF / BETT activities and profiled.
Invites and specific events built into plans.
Clear set of events/involvement of key audiences.
Consultation with Directorates underway to ensure that there is
appropriate positioning of new and future products and engagement
within LATWF and BETT. BETT themes focussed on these, now
established as action oriented, and informing stand design, collateral
production, keynotes and seminars. BETT activity will draw heavily
on the expertise and insight gained from NGL Awards, ICT
Excellence Awards and Teaching Awards – positing the frontline as
promoting Becta and technology.
Doug Brown, Claire
Gill
September 2009
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6.3 Campaign
Brian Hardie, Toby
Mortleman
6.4 Becta at
Work – Annual
Report
The campaign should use the clarification and prioritisation of
the task groups to create the Campaign approach and metrics.
Board paper on new Campaign approach.
A glossy report which sets out Becta’s impact on learners – what
our impact has been – will be.
Designed draft to be available at time of board meeting.
First draft written based on interviews and organisational data; and
with designers awaiting first draft,
On schedule for release at end of September.
Create a top-level plan which sets out a new chapter in Becta’s
relationship with the front-line – beginning in September –
heightened engagement, more innovative/technical, experts,
more service useful to front-line. Less policy, strategy,
framework focussed.
Bring together a cross organisational group of all key staff
involved in marketing and promotion to ensure coherence.
This will shape and inform the specific marketing actions 1.5 and 2.4
above.
Work with RED and others to develop a better way of gauging
weekly the issues and opportunities of the moment and react
accordingly.
Ongoing activity.
Use Becta’s Customer Relationship Management System to
actively flag engagement activity.
Develop an engagement timeline to coordinate all major activity
across this agenda.
Use the Intranet to highlight progress, successes and future
activity.
Flags set up to identify Engagement Plan individuals and
organisations and sub-groups. A working guide to the Engagement
Plan and the CRM created and distributed to teams.
Timeline developed as work in progress for Board.
Engagement Plan features as a tab on the intranet. Initial structure
and heading imported. Text to be developed.
Peter Avis, Claire
Gill
6.5 Marketing
Plan and
Group
Brian Hardie
6.6 Media
Reports
Ann Gill
6.7 Customer
Relationship
Management
and Intranet
Alayna May-Brown
Neil Higgs
Alison Page
September 2009
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Paper 3 – Becta’s Engagement Plan – September 2009
6.8 Becta
”Elsewhere”
Claire Gill, Matthew
Jukes, Caroline
Geraghty
6.9 Staff
Advocacy
Internal Comms
6.10
Harnessing
Technology
Guidance
September 2009
Becta works through and with its partners and their channels,
allowing us to be active not passive, which strengthen public
perception and enables us to target audiences who do not come
to Becta. We will increase the profile and promotion of activities
of this type, raising Becta’s profile and association where such
activity is undertaken.
This activity should be complementary to the main products, not
duplicate.
Be more explicit of our engagement with government initiatives,
including Learning Revolution, Digital Britain
Develop a specific section on the website for promotion and
publicity of Becta’s work through partners media channels, e.g.
the work with Teachers TV on ICT in Hard to teach subjects.
Ensure that there is alignment with our corporate events activity
with the products and services, e.g. through SSTA and NCSL
New heads Conference.
Be more explicit of our engagement with government initiatives,
including Learning Revolution, Digital Britain.
Plans underway to establish a “Becta elsewhere” presence (name
tbc) on the front page of the site before end of September; this will be
supported by a content plan to ensure freshness and regular
updating.
Engagement with partners is underway to establish a sustainable
content sharing model.
Meetings underway with FE team and DirectGov to develop effective
Becta branding and association with the Learning Revolution.
The corporate events activity is now being further developed to
ensure that there is alignment and focus on the key products and
services, and draws on the strengths of, and supports, the
stakeholder engagement approaches.
Senior Manager Briefings – starting 14/09, and monthly
thereafter.
Becta people conference, “Becta at Work” – 24/09
Intranet area – Engagement.
First senior manage briefing to have been held.
Planning for senior manage briefing now underway; staff conference
planning on schedule with a significant part of the day focussing on
developing staff advocacy, knowledge and understanding of existing
and future products and services.
There a critical opportunity in bringing together our messages for
schools in this guidance – helping to shape the offer and provide
advice and guidance to all schools.
Planning for the delivery of this guidance has now begun. Key to the
success of this lever is the alignment of messaging, timely publication
and engagement with stakeholders for their role in delivering and
facilitating this.
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