Web 3.0
Relative to 3D & Simulated Environments
Specific to Healthcare
Education: “…finite opportunities within infinite possibilities…”
Supra Manohar
Executive Vice President
Web 3.0: Exploration of 3D and Simulated environments
The case for high-end media and simulated environments on healthcare:
Medical knowledge doubles every 6-8 years
There are new procedures and treatments emerging on a daily basis
The average Physician practices for 30 years and the average Nurse for approximately 40
years1
Continuing education is critical with restricted “learning time”
High-end media and simulated environments provide engagement, rich educational
context, and experiential education
Interactive multimedia and simulated environments provide 20 times more “minutes on the
message”
1. Department of Psychology, Universita Cattolica del Sacro Cuore, Milan, Italy
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Millers Triangle of Clinical Competence
DOES
SHOWS HOW
KNOWS HOW
KNOWS
Miller G E. The assessment of clinical skills/competence/performance. Acad Med 1990; 65:563-7
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3D and Simulated environment strategies
Not everyone has a large budget
+
Maximizing their educational assets is key
So how do we go about delivering a successful media strategy?
Standalone animations &
Simulations
Embedded within
file types (PDF)
Simulation Environments
Standalone & 2nd Life
Multi-purposing
content
Developed for
mobile delivery
Virtual
gaming
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Standalone Animations and Simulations

Value in defining abstract scientific concepts

20 time greater minutes on message
(a 60 sec animation can explain a 10 page
concept)

Proven value in education, no need for
justification

Costs have been driven, due to market
adoption

Self learning pieces or as a part of an
educational framework
PLAY ANIMATION
BACK
Virtual Gaming
Reasons Games Engage
Fun: Enjoyment & Pleasure
Play: Intense involvement
Rules: Structure
Goals: Motivation
Interactive: Doing
Outcomes & Feedback: Learning
Adaptive: Flow
Win state: Ego Gratification
Conflict, competition: Adrenaline
Problem solving: Creativity
Interaction with people: Social Groups
Representation & Story: Emotion
PLAY ANIMATION
BACK
Mobile Media

Access to appropriate content in
“context-aware” environments

Enabling media content into multiple
devices:
Phone handsets
PDA’s
I-Pods
BACK
Media Embedded within file types (PDF)

Use of the animations and simulations
within text based file types

Operations manuals and other
technical documents can be interactive
without separate locations for media
content
OPEN INTERACTIVE PDF
BACK
Simulated Environment

Immersive 3D environments offer
exceptional skill acquisition

Rich interactive learning context

Experiential “fail-forward” environment

Raising motivation and cognition in
learners

Collaboration within 3D environments
PLAY SIMULATION
BACK
The Current Trend and Food for Thought…
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