Tool
99Quid
Social
Adaptly
AdHipster
Price (seat per
URL
month)
Description
99Quid Social is your answer to having
a social media team, we post content
and grow your social media presence
on your behalf. We manage
Facebook,Twitter,Google+ and
LinkedIn. You can expect increase in
followers/fans and higher engagement
levels. We connect with key influencers
http://ww
Free
/
$150
per
and
also help with PR. Currently
w.99quids
ocial.co.uk month
offering Two Week Free Trial
Social media amplification platform for
http://ww
planning and buying promoted content
w.adaptly.c
om/
$$$
in social networks
Free social media cross-promotion:
https://ad
people share your ad for free, you
hipster.co
m/
Free
share theirs in return
http://ww
w.adobe.c
om/uk/sol
utions/soci
al-­‐
marketing.
Adobe Social html
$$$
Agility (PR
Newswire)
https://agil
ity.prnews
wire.com $$/$$$
Twitterhandle
Goal
Area
Monitoring, Social
Scheduling, media
community
monitoring,influen
outreach,
cer
content
relations,social
discovery and media,PR
@99quidsocial re-use
management
adaptly
Management Community
adhipster
Channel
A tool for managing social content and
social campaigns; a comprehensive
solution for building stronger
connections through data-driven
content.
adobesocial
Monitor, target and distribute content to
journalists and influencers. Measure
and report on impact.
Planning,
Analytics
Planning,
Monitoring,
Analytics
influencer relations
/ community
Community,
Influencer
relations
Publicity / media
relations
AirPR
Analyst
https://ww $$/$$$
w.airpr.co (unlimited
m/
users)
AirPR Analyst humanizes data to
increase PR performance.The solution
tracks media activity and provides toplevel, actionable insights into your PR
efforts to tell you what is driving
engagement and moving the needle in
terms of traffic, conversion, organic
search, and even revenue. For CMOs
and communications professionals,
understanding which PR efforts are
driving the most effective outcomes is
imperative to making better decisions
around both budget allocation and
content development for future
campaigns.
AirPR
PR / media
relations/
Analytics/Co contributed
mpetitive
content/
Intelligence/M influencer
essage
realtions / social
Efficacy
media
Find relevant journalists and media
outlets by what they have Tweeted
about, powered by real-time and
historical tweets since 2006 from more
than 1 million media contacts.
Anewstip
http://ane
wstip.com/ free / $
Monitor media mentionings on any topic
on Twitter, from a database of more
than 1 million media contacts, or only
the ones in one or several media lists. Anewstip
planning,
Management, publicity / media
Content,
relations, influencer
Monitoring
relations
http://ans
AnswerTheP werthepub
ublic
lic.com
Free
App Annie
http://ww
w.appanni
e.com/
Free/$$
Asana
http://asan
a.com
Freemium/$
Augure
http://ww
w.augure.c
om
$ / $$
AutoCrit
http://ww
w.autocrit.
com
$
A free consumer insight tool that pulls in
all of the ways in which people are
searching and asking questions around
a topic. Great for content ideas.
From app market data analysis to app
store optimisation and everything in
between.
Task management solution for teams;
create projects and assign tasks in an
incredibly easy way
Augure help brands and agencies to
leverage the power of influencers to
reach their audience. Modern PR and
marketers use Augure to identify the
influencers that matter for them, build
succesful relationships and measure
the resonance of their campaigns. More
than 20.000 users.
Cloud based analysis software for
writers. Identifies poor word choice,
sentence construction and repetition.
Useful to help tighten up and polish
copy.
answerthepubli Planning,
c
Insights
appannie
planning,
Analytics
Publicity / media
relations, Branded
/ owned media,
Influencer
relations
branded or owned
media
asana
planning /
insight /
Management
/ Content /
augurerepmgm Monitoring /
t
Analytics
publicity or media
relations /
influencer
relations
editingwizard
Branded / owned
media
Content
Behance
https://ww
w.behance
.net
Free
Bitly
http://bit.l
y
Free
Blendle
https://w
ww.launc
h.blendle
.com /
http://ww
w.blendle
.com
Pay per article
bloggabase
http://ww
w.bloggaba
se.com/
$$$
The leading online platform to
showcase & discover creative work.
The creative world updates their work in
one place to broadcast it widely and
efficiently. Companies explore the work
and access talent on a global scale.
Powers the creative networks for top
schools and organisations.
URL shorterner that provides analytics
on click rates and opens. Can be white
labelled for branded solutions.
The Netherlands is the first country in
the world where all the articles of all
newspapers and magazines are
available in one web app. With Blendle,
the Dutch can read all quality print
journalism in the country, and see
instantly what's popular right now. And
the best thing: they only pay for the
articles they like. PR wise Blendle is
perfect as a monitoring tool for print
media. Set up alerts, and Blendle is the
first to get you up to date with the latest
print news about your interest and
clients. Going international soon.
Connects bloggers with PR, SEO and
other marketing individuals and
companies with products, services,
events and experiences they wish to
promote.
behance
bitly
@blendle
bloggabase
Community /
Content,
Influencer
Management relations
Analytics
Branded / owned
media
Monitoring
Publicity / media
relations
Planning
Publicity / media
relations
Bluenod
Data visualisation of Twitter
conversations. Enables you to pinpoint
influencers and view flow of
www.blue
nod.com Freemium/$$$ conversation
bluenod
http://boar
dreader.co
Boardreader m
Free
Brand24
www.bran
d24.net
$99
http://ww
w.brandwa
Brandwatch tch.com/ $$
http://ww
w.exacttar
get.com/u
k/products
/social-­‐
media-­‐
marketing/
BuddyMedia buddy-­‐
(ExactTarget) media
$$$
Buffer
https://buf
ferapp.co
m
Freemium/$$$
A search and discovery engine for
community forums and boards.
boardreader
Real-time social media monitoring and
analytics tool with a great looking
dashboard and excellent influancer
analysis capabilities
@brand24
Insights
Community
Real-time
social media Monitoring /
monitoring
Social media
and
monitoring /
influancer
influencer
tracking
relations
brandwatch
Planning,
Insights,
Monitoring,
Analytics
Publicity / media
relations, branded /
owned media,
Influencer relations,
Community
buffer
Management
Planning,
Management,
Analytics
Community
Community,
Branded/Owned
Media
Enterprise level social media analytics
and workflow platform. Extremely
powerful and customisable.
Social media publishing application,
allowing you to target and publish polls,
offers and other content to drive brand
engagement, measure conversions and
manage social presences at scale.
Simple to use social media post
management/scheduler with basic
analytics.
Analyse which keyword related content
performs best through major social
media platforms.
buzzsumo
Buzz Sumo
http://buzz
sumo.com/ Freemium/$$
BzzAgent
https://ww
w.bzzage
nt.com/
Calais
http://ww
w.opencala
is.com/
Free/$$
Canva
https://ww
w.canva.co
m
Free
Meta tagging engine spotting for text
classes, adding semantic
functionalityFrom Thomson Reuters
Canva enables anyone to be a
designer. Create designs for web or
print: blog graphics, presentations,
posters etc.
http://cart
odb.com/ Free/$$
Create dynamic maps, analyze and build
location-aware and geospatial applications
with your data using the power of PostGIS
in the cloud.
cartodb
CartoDB
http://ww
ChannelRep w.channelr
ly
eply.com $79
Cision
Cision /
Vocus
http://ww
w.cision.co
m/uk/
$/$$
http://ww
w.cision.co
m/us/
@opencalais
canva
ChannelReply was created in response
to an overwhelming demand for a
functional and streamlined customer
service product to manage the multiplatform digital Marketplace.
PR software, marketing and media
relations software and services
Planning
Influencer
relations
Content
Research
Intelligence
Content
Influencer
relations
Content
Community
channelreply
Publicity / media
relations /
branded or owned
Consolidating media / influencer
marketplace relations /
messages
community
cision
Planning,
monitoring
Publicity / media
relations
Clicky
http://click
y.com
$
http://ww
w.cloze.co
Cloze
m
Free
http://cont
Contactable actable.io $
http://ww
w.copysca
Copyscape pe.com/
Free/$
Real-time web analytics. Includes heat
maps and individual actions.
clicky
Cloze replaces the popular Xobni and is a
pre-release mobile Beta app for early
adopters. It is a prioritized smart inbox and
contact manager for Twitter, Facebook,
LinkedIn, Gmail and Email. Cloze is the
first app to organize your social feeds and
mail by who matters to you - not by who
talked last.
cloze
A Media database and Media relations
manager.
contactableio
A plagiarism checker that lets you detect
duplicate content and check if your articles
are original.
copyscape
Analytics
Influencer
relations,
Management Community
Media
coverage
Media relations
Content
Crimson
http://ww
w.crimson
hexagon.co
m/
$$$
tool that collates & builds coverage
books. Paste in coverage URL & it
automates screen-grabs &
measurement stats. allows you to share
a branded online report or export to
PDF
coveragebooks Analytics
Crimson Hexagon delivers social media
intelligence, monitoring, analysis and
analytics through patent-pending
technology invented at Harvard
crimsonhexago Analytics,
University.
n
Planning
Critical
Mention
http://ww
w.criticalm
ention.com $/$$
Media monitoring service allows you to
search global TV, radio and online
news.
criticalmention Monitoring
http://ww
Coverageboo w.coverage
k
book.com Trial / $
Branded / owned
media
Branded / owned
media
Publicity / media
relations, branded /
owned media,
Influencer relations
Influencer
relations,
Community
Publicity / media
relations
http://cro
CrowdControl wdcontrol
HQ
hq.com
$/$$
http://ww
w.crowdfir
Crowdfire
eapp.com/
http://cro
Crowdvi.be
wdvi.be/
https://dat
awrapper.
Datawrapper de/
DeepCrawl
Free + in-app
purchases.
Formerly @JustUnfollow! Crowdfire is a
Twitter & Instagram follower management
app. Grow your network, find unfollowers
and more.
$
Instant polling among your specific
target group
Free
http://dee
pcrawl.co.
uk
$
Dotmailer
http://disti
llry.net
beta
http://ww
w.dotmaile Free 30 day
r.com
trial/$$
Dynamic
Signal
http://dyn
amicsignal.
com/
$$$
Distillry
Social media monitoring, engagement
and insight software. Relativly small
atm, but working with users to grow.
Influencer
crowdcontrolhq Management relations
Influencer
Management relations
Crowdfire
peanutlabsmed
ia
insights
Easy to use embeddable interactive
chart making tool
datawrapper
Website crawler. Analyse your website
architecture to understand and monitor
technical issues to improve SEO
performance.
deepcrawl
Filter your Twitter stream for the good
stuff and spot tweets and retweets from
VIPs.
Email marketing software and
automation
A content and advocate management
tool; absolutely brilliant for internal
comms or large-scale influencer
programmes (superfans in particular)
dotmailer
dynamic_signa
l
Community
Planning
Branded / owned
media
Monitoring
Influencer
relations
Channel
Branded / owned
media
Emotional
Value
Analyser
http://ww
w.echobot.
de
$$
https://ww
w.echosec.
net
Free/$
http://ww
w.aminstit
ute.com/h
eadline/
Free
Evernote
Free (although
$$ premium
option for
http://ww personal, and
w.evernote $$ business
.com
option)
Note-taking platform. Great for moving
to digital. Easy filing by business area
or client. Also a business version for
collaboration. Cloud syncing for mobile
use.
evernote
Facebook
www.faceb
ook.com Free
The largest international social network
with 1.2 billion users
facebook
Echobot
Echosec
http://ww
FanpageKar w.fanpage
ma
karma.com free / $
http://ww
w.features
FeaturesExec exec.com $$
German media monitoring tool for web,
social and print media.
@echobot
Location based social media search
and monitoring
Find mentions Monitoring /
about your
Social media
brand,
monitoring /
products or
influencer
topics
relations
echosec_searc
h
Insights
Management
Channel,
Planning,
Analytics
Community
Publicity / media
relations
Influencer
relations,
Community
Social Media analytics for owned media
and competitors analysis.
fanpagekarma Analytics
Community
Media Database
Publicity / media
relations
featuresexec
Planning
http://ww
w.feedly.co
m
free / $
Simple RSS reader. Better UI and
Feedly
easier to use that Google Reader (RIP) feedly
A Moz tool - powerful at a glance view
https://foll
of social capital and network
FollowerWon owerwonk.
k
com
$
connections.
followerwonk
Build and share brand style guides &
https://ww
w.frontify. free / $19 / $49 pattern libraries. Beautiful.
Frontify
com
/ $99 per month Maintainable. Fast.
frontify
Data visualisation - you need to plug
the data from your social analytics tool,
http://gep
Gephi
hi.github.io Free
such as Sysomos
GermIO
http://ger Free
m.io/
http://ww
w.getrespo
GetResponse nse.co.uk $
https://ww
w.globalwe
GlobalWebIn bindex.net
dex
/
$
Get from Idea to Execution, Put the
Light back in the Lightbulb.
@germ_io
Email marketing software and auto
responder
Data-based insight reports and trends
analysis
;
Insights,
Planning
Publicity / media
relations, Branded /
owned media,
Influencer relations,
Community
Planning,
Insights
Influencer
relations,
Community
Content
Branded / owned
media
Help you plan
an executable
strategry for
your project planning,
step by step. managment
Channel
Branded / owned
media
Insights
Influencer
relations,
Community
https://ww
w.google.c
Google Alerts o.uk/alerts Free
http://ww
w.google.c
Google
om/analyti
Analytics
cs/
Free
Google
Consumer
Barometer
https://ww
w.consume
rbaromete
r.com/en/ Free
https://doc
s.google.co
Google Docs m/
Free
https://dev
elopers.go
ogle.com/s
tructured-­‐
Google Rich data/testin
Snippets Tool g-­‐tool/
Free
Google
Search
Trends
http://ww
w.google.c
om/trends
/
Free
Email alerts that you customise with the
word or phrase you want to monitor
Monitoring
Publicity / media
relation, Branded
/ owned media,
Influencer
relations
Web site analytics that enables you to
track the customer journey and
conversions for your properties
Analytics,
Insights
Branded / owned
media
A tool to help you understand how
people use the Internet across the
world.
A suite of online document tools for
creating and sharing work online.
A tool to check HTML code for
structured data (Schema.org). Very
useful to insure your pages, posts, etc.
are set-up for programmatic discovery.
Helpful for SEO.
Search on any topic either nationally or
worldwide based on google's search
volume data. Also allows you compare
two or more keywords.
Branded / owned
Planning
media
Publicity / media
relation, Branded
Management / owned media
Planning
Branded / owned
media
Google
Webmaster
Tools
Google+
https://ww
w.google.c
om/webm
asters/tool
s/home
Free
http://ww
w.google.c
om/+/lear
nmore/
Free
Allows site owners to monitor their site
and see what keywords Google has
discovered, look for crawl errors, and
other health of the site options.
Requires validation of ownership.
Monitoring,
insights,
analytics
Google backed social network, pitched
as a direct competitor to Facebook.
UK journalist database, monitoring,
Gorkana
analysis and measurement.
Real time research with a survey tool
that polls 4.5m potential UK
http://ww
respondents. Cost effective research
w.gorkanas
Gorkana
completed in minutes. An essential
urveys.com From £1 per
Surveys
/
respondent
research tool for your PR programme.
Free to
Public sector opt-in email system that
http://ww subscribers/$$ pings you an email when services like
w.govdeliv to public sector school closures or leisure centres
Govdelivery ery.com/ orgs
update their web pages.
Crowdfunding: Increase your funds on
http://ww
Kickstarter, Indiegogo (& others) in 2
w.greeninb
Green Inbox ox.com/s $30
minutes work.
Channel
Planning,
Monitoring,
Analytics,
insight
http://gork
ana.com/ $$$
GroupHigh
http://ww
w.grouphig
h.com/
$$
Database for identifying bloggers based
on topics, content and location.
@gorkana
@greeninbox
Community
Publicity / media
relations
Planning,
Insights,
Analytics
Publicity / media
relations
Channel
Branded / owned
media
Raising funds Crowdfunding
Influencer
Management relations
Haro
http://ww
w.helparep
orter.com $/$$
Hemingway
Free online
version. OSX
hemingwa and Windows
yapp.com version $6.99
Hootsuite
https://ho
otsuite.co
m/
Freemium/$
HyperLapse
http://blog
.instagram.
com/post/
958292784
97/hyperla
pse-­‐from-­‐
instagram free
Iconsquare
(Instagram)
Influential
Blogs
http://icon
osquare.co
m/
http://influ
ential-­‐
blogs.co.uk
/
free / $
Connects reporters and news sources.
Over 250,000 mainstreet and expert
sources respond directly to journalist's
queries
Channel
Checks copy for readibility and typos in
real-time
Social media management dashboard
for managing social media profiles and
scheduling content. Paid licenses
include support for workflow. Worekflow
allows anyone on the team can direct
other users to a paricular message e.g.,
to make a response, see a response,
hootsuite_help Management,
etc.
hootsuite
Monitoring
Instagram owned, simple timelapse
video creation tool.
Great for seeing Instagram stats and
analytics, you can also see influencers
from your brand as well
iconosquare
A database of influential UK bloggers,
organised by category
@blogs_UK
Publicity / media
relations
Publicity / media
relations,
Influencer
relations
Content
Community
Insights
Influencer
relations
Influencer
blog outreach Relations
Inkybee
http://ww
w.inkybee.
com/
$$-$$$
Instagram
http://inst
agram.com Free
Inkybee is a suite of simple web-based
tools to help you manage the entire
digital outreach process from finding
influencers through to measuring
outreach campaigns.
@theinkybee
Share photos and videos with friends,
family or public, or upload to social
networks.
www.isenti
a.com
$$
Traditional and social media monitoring,
insights, analytics and intelligence all in
one place. Media distribution and
tracking as well as social media
strategy, consulting and management.
Everything a PR or Comms
professional needs to track, analyse,
manage, report on and plan for with
their media
@isentia
Isentia
iWebTools
Izea
JamiQ
Management, Influencer
Planning
relations
Influencer
Channe,
relations,
Content
Community
Monitoring /
Social media
monitoring /
influencer
relations / PR
Track,
Management
manage,
/Social media
analyse,
management /
report and
social media
plan your
strategy / press
media all in
release
one place
distribution
Publicity / media
Analytics
relations
https://ize
a.com/
http://jami
q.com/
$$/$$$
Social media monitoring and results
presentation tool. Based in Singapore
boasting a global reach
@JamiQ
Monitoring
Publicity / media
relations
Jurnid
https://ww
w.jurnid.co
m
Free / $
JustReachO https://just
ut
reachout.io $45
Marketplace connecting freelance
journalists and content creators with
brands and media companies
jurnid
Find journalists. Perfect your pitch.
Reach out and get press.
JustReachOut lets you search recent
news to find most relevant journalists to
contact. We help you write your pitch
and give you contact info of the reporter
you want to reach out to.
@dragilev
Content /
Branded / owned
Channel /
media / publicity
Management or media relations
Find
jounalists in
your niche
and learn
how to write a
killer email
Publicity / media
pitch. We give relations /
you contact branded or owned
info so you
media / influencer
can reach out relations / Blogger
to them.
Outreach
Kenshoo
Keyhole.co
KISSmetrics
Klout
Kred
Latergram
(Instagram)
lifePR
https://klo
ut.com/s/b
usiness
http://ww
w.latergra
m.me/
Free
http://ww
w.lifepr.de
/
Schedule Instagram posts, download
the app and you will get a push
notification when to post the pre-loaded
photo and text. FREE
latergramme
Scheduling
Community
Management
LinkedIn
Linkurious
Lissted
Lithium
Little Bird
https://ww
w.linkedin.
com
Free
http://link
urio.us
$ / $$
http://lisst
ed.com
$ / $$
http://ww
w.lithium.c
om
http://getli
ttlebird.co
m
$$
http://livet
LiveTweetAp weetapp.c
p
om/
Free / $
Locowise
Mailchimp
http://loco
wise.com/ Free / $
http://mail
chimp.com
/
free / $
The world's largest professional
network on the Internet. Has more than
330 million members in over 200
countries and territories.
Web based application for Graph
analysis.
Influencer and community identification,
insight and tracking tool based on real
world authority.
lissted
distribution, social media monitoring,
newsroom/ press corner
Search, moderate display tweets on a
(big) screen as Twitter Wall. It increases
social interactions during your events
and conferences.
applivetweet
All your social media analytics and
social reporting in one place.
Accurately. Quickly. Beautifully.
Email marketing platform with plans
from 2,000 to 50,000+ subscribers
locowise
Channel
Community
Planning,
Insights,
Monitoring
Influencer
relations
Planning
Influencer
relations
Content
planning /
insight /
Content /
Monitoring /
Analytics
community
branded / owned
media / influencer
relations /
community
Channel
Branded / owned
media
http://ww
w.manag
eflitter.co
Manageflitter m
free / $
Award winning app that will help you to
better manage and clean up your Twitter
account.
ManageFlitter
Influencer
Management relations
Marketing
Grader
Mashfeed
http://ww
w.mashfee
d.com
Free
Meddle
http://ww
w.meddle.i
t
$
http://ww
w.mediava
MediaVantag ntage.com
e
/
$$$
Google Reader for Social Media.
Discover & create collections of popular
feeds & hastags from the top social
media networks (Instagram, YouTube,
Twitter, Facebook). Create collections
for all the social media you want to
track, from hashtag campaigns to
competitor feeds.
Mashfeed
White-label platform for owned media.
PR can give advice to clients on whitelabel Meddle to use owned media to
attract earned media. Helps to reverse
the reality that "no one reads corporate
blogs" For more information, contact
Ted Coine or Vidar Brekke on Twitter
Meddleit
The powerful MediaVantage search
engine pulls traditional media coverage
and social media mentions relevant to
your work into a single database, so
you can extract valuable information
about your coverage with speed and
ease.
Publicity / media
Insight /
relations /
Management branded or owned
/ Content /
media / influencer
Channel /
relations /
Monitoring
community
Content
Owned media /
community
Monitoring,
Analytics
Publicity / media
relations
Meltwater
http://ww
w.meltwat
er.com/
$$
Mendeley
From
http://men £79/month for
deley.com team of five
Mention
Mention
Media monitoring provider - tracks
mentions
Collaboration, citation, reference
manager, storage and workflow.
Designed for research teams, but
particularly handy for PR materials
development
Planning,
Monitoring,
Analytics
Publicity / media
relations
Content
creation
http://ww
w.mention.
net
free / $
Google Alerts on steroids. Enables you
to monitor for keywords and phrases
selectively across different types of
platform and in multiple languages.
http://men
tion.com $29
Start listening to what's being said on
the web and social web. React quickly,
collaborate, and analyze your online
presence.
@mention
Publicity / media
relations, Branded
/ owned media,
Insights,
Influencer
Monitoring,
relations,
Analytics
Community
Monitoring /
Social media
monitoring /
Social media influencer
monitoring, e- relations / PR
reputation,
Management
lead
/Social media
generation,
management /
social
social media
analytics,
strategy / press
community
release
management distribution
Online monitoring and socialmedia
listening
Monitoring,
Analytics
Moreover
www.more
Technologies over.com/ $/$$
Mozenda
MozRank
MP+
Connect
Mr Social
Mr. Social
https://ww
w.mozend
a.com/
Varies / $
http://ope
nsiteexplor
er.org
free / $
http://ww
w.precise.c
o.uk/pr-­‐
communic
ations/mp
plus-­‐
connect.as
px
$
Mr Social
Data scraper, macro based collection of
data from web pages
Moz metrics are indicators of how
useful a website is to a search engine
crawl bot, and usefulness to humans
based on human editors linking to a site
via editorially-chosen citation links. e.g.
TheGuardian.com is DA 99 PA 96. 100
is highest. Important note about
MozRank, DA, PA: http://goo.gl/y2h28n
Please read
Planning
Branded / owned
media
Target and track your media contacts
through a live visual analysis of what they
write and tweet. MP+ Connect lets you
identify and engage with influential
journalists and commentators in real-time, @PreciseTwee Management, Influencer relations,
across all media channels.
ts
Planning
Media Relations
A software that posts to
Twitter/Facebook/Linkedin on behalf of
Free trial / $20 you At A scehdualed time chosen by
pm
you.
http://ww
w.mrsocial.
me
$20
Scheduling,
Mr. Social is a social media assistant
community
that helps you find, schedule and re-use
outreach,
interesting content and post it to your
content
social networks like Twitter, Facebook
discovery and
and Linkedin
@mrsocialapp re-use
community
Muck Rack
http://muc
krack.com $-$$$
MuckRack
http://muc
krack.com
www.myn
ewsdesk.co
Mynewsdesk m
$$
http://neo
Neo4j
4j.com
Free / $$$
NetVibes
http://ww
w.netvibes.
com
Free
PR pros, marketers, companies and
entrepreneurs use Muck Rack to:
- effectively pitch story ideas to the right
journalists
- monitor what's being said about their
company, client or competitors in realtime
- receive alerts when there are new PR
opportunities or crises
- track how successful their campaigns
have been and generate reports to
share with colleagues and clients
@muckrack
Planning,
Monitoring,
Analytics,
Insights
Publicity / media
relations, branded /
owned media,
Influencer relations,
Community
@muckrack
Brand newsroom and multimedia
comms workflow platform. Publish and
Planning,
distribute content, gain visibility across
Management,
search/social, connect with key
mynewsdesk_u Content,
influencers.
k
Channel
Publicity / media
relations, Branded
/ owned media,
Influencer
relations
Graph Database.
RSS consolidation: great for identifying
your own coverage and also topics
being discussed in your selected fields
Monitoring,
Analytics
Publicity / media
relations, Branded
/ owned media,
Influencer
relations,
Community
Newsle
Newswhip
Nexalogy
https://ne
wsle.com/ Free
Links to your LinkedIn or Facebook
accounts and sends email updates
informing you when your contacts have
featured in news media. Now owned by
LinkedIn
insights,
Monitoring
Nod3x
http://nod
3x.com
free / $
Notey
http://ww
w.notey.co
m
Free
Influencer outreach software. Type in
Find
keywords, and it will produce lists of
influencers in
websites (blogs, businesses, etc) that fit
your niche.
the keyword. Includes Alexa, Moz,
Prospecting
Klout, Social/SEO, and contact data
and outreach
(email, phone, first name, contact URL).
tool for
Build lists of hundreds of influencers in
businesses
minutes, and outreach to them with
@NinjaOutreac (large and
customized templates all in one tool.
h
small).
Data discovery and influencer analysis
dashboard
Monitoring
Content,
A tool to discover the best blogs on over
Management,
500,000 topics
@teamnotey Planning
http://noti
fy.ly
Free/$
Get notified on Slack, whenever your
startup / business / topic of interest is
mentioned online. (50,000 mentions
every month, free forever)
www.ninja
NinjaOutrea outreach.c
ch
om
$
Notify
@notify_ly
Monitoring
Publicity / media
relations,
Influencer
relations
Influencer
Relations /
Blogger Outreach
/ Publicity
Publicity / media
relations
Community
Publicity / media
relations, Branded
/ Owned Media,
Influencer
relations,
Community
Nouncy
www.onen Free / $ (extra
ote.com
storage)
Gives you glimpse into the bowels of
Google's keyword searches. ID the
most popular and longer tail search
terms and keywords and utilise in copy,
PPC etc.
Suite of Microsoft Office tools like
PowerPoint and Word that provides
cloud and team access to view and
collaboratively edit Office documents
and files
We focus on helping brands and
agencies engage with the inner circle of
influencers so that through their
networks they can help you more
effectively influence your end target
audience.
Onalytica
High-powered multi-platform note taking
tool with free collaboration and sharing
options for teams. Free version offers
more functionality than free version of
Evernote.
http://ww
w.outbrain
.com/
Recommends editorial and sponsored
content across the web. Helps brands
surfacing/amplify content
Management Community
Social media publishing, distribution
and monitoring tool
Branded / owned
Content,
media,
Management Community
https://ad
words.goo
gle.com/Ke
ywordPlan
ner
Free
Office 365
$
Onalytica
http://ww
w.onalytica
.com
Get in touch
OneNote
Optimizely
Outbrain
Passle
Percolate
http://perc
olate.com/ $$$
Planning
Branded / owned
media
Management Influencer
and Planning Relations
PerfectFit
Pexels
PiktoChart
http://ww
w.perfectfi Limited trial
t.io
period
http://pex
els.com/ free
Free / $
pinboard.in
$11 one off
payment / $25
a year for
http://pinb webpage
oard.in
archiving
Pindrop
http://pind
rop.socialie Free trial / $10
.com
monthly
Pinterest
http://ww
w.pinterest
.com
Free
Influencer contact & client campaign
management tool. Pulls in contact
traffic, social and Google influence stats
daily. Also automates coverage books &
dashboard reports
perfectfitio
Find free stock photos you can use
everywhere.
PexelsPhotos
Make your own infographics with little or
no design experience. Free or low cost
templates to make data visual,
engaging and sharable.
Social bookmarking application with
clever networking intelligence. If you
pay more for archiving, it also copies
whole web pages at the point of
bookmarking (handy when coverage
disappears or moves). Also very useful
for research when cross-referencing
shared tags, tools or collaborators.
Get SMS alerts for important Twitter
mentions of your brand keywords
Visual way to collate content from
around the web by 'pinning' images to
private or secret boards.
@Socialie
Publicity / media
relations, branded
Management, / owned media,
Planning,
Influencer
Analytics
relations
Content
Publicity / media
relations, branded /
owned media,
Influencer relations,
Community
Content
Influencer
relations
Research,
monitoring,
archive
Social media
monitoring /
Social media
listening
Social media / PR
Channel
Community
http://ww
w.pitcheng
Pitch Engine ine.com/ $
http://ww
w.pitcheng
PitchEngine ine.com/ $
http://ww
w.pixkings.
PixKings
com
Free
Pragmatist
prco
Precise
Forward
Planning
http://ww
w.forfusion
.com/pr
$-$$$
http://pr.c
o/
$-$$$
http://ww
w.precise.c
o.uk/pr-­‐
communic
ations/for
ward-­‐
planning.as
px
$$
Content creation + management
software tool for publishing marketing
messages to web
Social Media meets PR. Welcome to
the future.
@pitchengine
Publicity / media
Channel
relations
Publicity / media
relations, Branded
/ Owned Media,
Management, Influencer
Content,
relations,
Planning
Community
Instagram photos for today's popular
brands and celebrities.
pixkings
The first cloud-based platform for PRs
to be supported by Microsoft. Allows
users to record contact history (sell-in
notes) and campaign progression in an
intuitive way. Available with Microsoft
Social Listening (monitors news, social
networks, blogs and forums)
@Forfusion
Content
Branded / owned
media
Planning,
Management,
Monitoring,
Analytics
publicity / media
relations /
influencer
relations
Cut your PR time in half. Create your
pressroom, publish your news, and pitch
your media contacts.
Publicity / media
Content,
relations, Influencer
Management relations
prdotco
Engage with the media at the right time to
secure coverage. Access the same news
and events calendar that our media clients
use to plan their content and activity. Take @PreciseTwee Management,
the guesswork out of your media planning ts
Planning
Publicity, Media
Relations,
Influencer
Relations
www.preci
se.co.uk/pr-­‐
communic
Precise MP+ ations/mp
Social
plus
$$
Press Feed
http://ww
w.pressfrie
PressFriendly ndly.com $$
http://ww
PressFriendl w.pressfrie
y
ndly.com $149/$999
http://ww
w.presskin
PressKing
g.com/
$-$$
PressPage
http://ww
w.presspag
e.com/
$
Mainstream news and social coverage
in a single, integrated timeline. Analysis.
Media contacts database & media
release distribution.
Planning,
Monitoring,
Analytics,
Content
Craft your story using our pitch builder.
Get a custom press list based on your
pitch. Talk with a PressFriendly PR Pro.
Send and track your pitch with our
CRM. Get press opportunities sent to
you.
pressfriendly
Planning,
Publicity / media
Content,
relations,
Management Community
PressFriendly teaches companies how to
manage outbound PR and works as a
virtual PR agency. We take the institutional
knowledge of a PR practitioner and turn it
into a dead-simple software service that
just works.
pressfriendly
Help
comapnies
build and
manage PR
campaigns
PR / Media
Realtions /
Publicity
Channel
Publicity / media
relations /
influencer
relations
distribution, analytics
social media newsrooms and digital
press rooms
Prezly
http://ww
w.prezly.co
m
$ / $$
Profnet
http://ww
w.prime-­‐
research.c
om
$$$
http://ww
w.prnews
wire.com/
profnet/ $
Publiseek
Free to get
started. Pay
http://ww only after your
w.publisee story is
k.com
published.
Pulsar
Platform
http://puls
arplatform.
com
$$$
Quip
http://quip
.com
Free
PRIME
Research
Prezly is an influencer engagement tool
for brands and agencies. Teams like
Interel, Porter Novelli, Toyota and
Emirates Airlines use it to strengthen
their relationships with influencers. They
use Prezly as a CRM, an outreach tool
and a social media publication platform. prezly
Global traditional & digital
communications measurement &
insights consultancy
Publicity / media
relations, Branded
Management, / owned media,
Content,
Influencer
Channel
relations
Publicity / media
relations,
Monitoring,
Influencer
Analytics
relations
Connects journalists to expert sources
Channel
Publicity / media
relations
On-demand PR platform. Tap into a
global network of PR professionals and
only pay after your story gets published
in your target media.
publiseek
media
coverage,
influencer
relations, blog
outreach
influencer
relations,
publicity, media
relations, blogger
outreach
Analytics
Influencer
relations
Social intelligence platform
Quip is a mobile productivity suite
(documents, spreadsheets, messaging)
that enables you to collaborate on any
device. Imports and shares from
Evernote.
Publicity / media
Management relations
https://ww
w.quora.co
Quora
m/
Free
http://ww
w.exacttar
get.com/u
k/products
/social-­‐
media-­‐
Radian 6
marketing/
(ExactTarget) radian6
$$$
http://ww
w.rankspe
Rankspeed ed.com/
https://chr
ome.googl
e.com/web
store/detai
l/rapportiv
e/hihakjfh
bmlmjdnn
hegiciffjpl
mdhin?hl=
Rapportive
en
free
Releasd
http://rele
asd.com
$$
Crowsourced knowledge platform. Not
Google.
Real-time social media listening
functionality helps you decrease
response times and strengthen brand
perception in a public medium that
shows others your ability to quickly
address and resolve issues.
Planning,
Analytics
Influencer
relations,
Community
Filter Twitter by topics. Monitor your
brand.
“This free, social CRM tool plugs right
into your Gmail and provides a photo of
your contact, an overview of their
LinkedIn profile, company, title, location,
Twitter, and connections you have in
common." Opinion of K. Tischhauser
Insights
Death to the PDF - Rather than
spending hours compiling PDF, Word or
Excel docs that don’t get read - spend
More
minutes creating content-rich Releasd
engaging,
Pages that do. Garner support for the @TeamReleas faster
work you do
d
reporting
Branded / owned
media
Reporting / Media
Relations /
Internal Comms.
http://cro
wdriff.com
Riffle
/riffle/
Free
http://ww
w.response
ResponseSo source.co
urce
m/
$$
https://ww
Rise
w.rise.glob
Leaderboard al/gallery/
er
home
Free
RiteTag
https://rite free trial/$15
tag.com
monthly/$$
Real-time snap shop of Twitter
engagement, influence and analyics for
any account. Occasionally throttled by
Twitter 504 error.
ResponseSource delivers media
coverage leads on a wide range of
responsesourc
Publicity / media
subjects to PRs on a daily basis.
e
Channel
relations
Enterprise gamification tool enabling
you to create custom leaderboards
based on various social sources
Insights,
including influencer measurement tools risedotglobal
Monitoring
Community
Reach
through social
media those
Hashtag grading as you type, images
already
for words/hashtags, influencers from
interested in
words/hashtags. Ways to get more
what you're
discovery and interaction on your
sharing, but
tweets, facebook updates, Google+
might not
posts, and analytics that lead you to do
know you
more of what's working for you.
@ritetag
already.
Samplify
http://sam
plify.it/
$$
Scrapebox
http://ww
w.scrapeb
ox.com/
$100
Instant, pre-screened targeted sample
for marketing research projects. In just
a few clicks, users can easily access a
comprehensive sample pool of
responsive, reliable and representative
respondents, obtain both feasibility and
pricing, test project links, and
conveniently launch and manage
surveys with complete control of their
own tailored research sample. Gain 24hour access to reporting on project
activity, as well as real-time access to
project status indicators and basic
project management actions. The
intuitive drag and drop interface brings
powerful sampling controls into a user peanutlabsmed insights,
friendly environment.
ia
analytics
Trust Me - the website looks like a
spam site from 1999, but, the tool is
very very good. It allows you to scrape
results (website lists) from Google
against keyword lists. Use with
Mozenda and Trusted Proxies to collect
out reach prospects at scale.
Basic guide from Marty http://www.aimclearblog.com/2010/11/2
2/radical-keyword-research-part-1scrapebox-suggestion-mining/
community
SeeDepth
www.seed
epth.com $-$$$
SeeDepth is a customizable PR
analytics platform for brands and
agencies to easily measure PR results
and tie programs to business objectives
and goals. Our proprietary Campaign
Performance Index (CPI) provides
instant insight on patterns of success,
as well as which PR programs and
vendors are returning bottom line value,
so you can easily repeat what’s working
and pivot from what isn’t, and turn PR
into a profit center instead of a cost
center. Real-time data means no more
waiting for measurement reports from
vendors, no self-reported statistics –
just clear, insightful data in one place
that you can use to make faster, betterinformed decisions. Like Nike Fuel
points for your PR, SeeDepth
benchmarks and tracks success,
aligning PR investments and actions
with business objectives and real
results.
@SeeDepthInc
Sentiment
Metrics
http://ww
w.sentime
ntmetrics.c
om/
$$
Product updates, advice and insight into
social customer service.
Analytics,
Planning,
Monitoring,
Insights,
Management,
Measurement
Insights,
Management,
Monitoring,
Analytics
Publicity, Media
Relations, PR,
Influencer
Relations
Branded / owned
media
Shre.io
Simply
Measured
Skype
Slideshare
http://shre
.io/
$
http://ww
w.simplym
easured.co
m
$$$
http://ww
w.skype.co
m/en/
Free / $
http://ww
w.slideshar
e.net/
$
Planning,
Management, Community,
Analytics,
Branded/Owned
Content
Media
RSS feeds curated into Twitter or
Facebook posts. Share what you like or
dismiss it.
shreapp
Comprehensive social media analytics
provider. Benchmark performance
against your competitors/industry and
analyse your own performance in the
Top 5 SNs plus Tumblr, Vine, Instagram simplymeasure
etc.
d
Analytics
Free international team video
conferencing
"The YouTube for Powerpoint and
PDFs"
Community
Smart.pr
Smart.pr
$$-$$$
Smart.pr is super simple software for
PR professionals that helps save time
on routine tasks, such as managing
media contacts, create, edit and
personalize press releases, as well as
measuring the effect of them. Our
customers include some 250
companies such as Philips, KLM,
Samsung and Red Bull​ who all confirm
they save time, improve the
effectiveness and understanding of their
efforts and, above all, build better
relationships with relevant
journalists/media contacts.
​A short demo can be found here:
​https://vimeo.com/110297992
wearesmartpr
Building
durable
relationships
with relevant
journalists.
PR is done by
real people,
for everything
else: Smart.pr
PR / Media
Relations / Press
release
distribution