Quick Facts
SAP Information Sheet
SAP for Sports & Entertainment
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
Betting on the Digital Economy for
Growth in the Gaming Sector
Overview
© 2017 SAP SE or an SAP affiliate company. All rights reserved.
SAP Information Sheet
Quick Facts
Summary
The gaming sector is growing. Legalization of
gaming – a global phenomenon – is leading to
new customers and new markets. At the same
time, technology in the digital economy provides new ways to engage with customers and
understand what they want more effectively
than ever. The opportunities are tremendous –
and SAP® software can help you seize them.
Solution
•• Customer engagement tools to interact with
customers across channels and expand
share of market
•• Predictive analytics to understand customers
better – with powerful insight into behavioral
patterns
•• Compliance management for tracking and
reporting on activities across marketing,
sales, commerce, and service
Objectives
•• Attract new, more sophisticated customers
to a growing industry and expand to new
markets – domestically and internationally
•• Use technology to understand consumer
demand down to the individual and enhance
the betting experience
•• Navigate the risks of a heavily regulated
industry where legalization and new gaming
models are making cultural changes
Overview
Benefits
•• Greater customer loyalty – in an industry
where brand counts
•• Faster time to value for building and
deploying predictive models (from weeks
down to hours)
•• Reduced cost of compliance with greater
transparency and tracking
Learn more
Call your SAP representative or visit us online
at www.sap.com/entertainment.
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© 2017 SAP SE or an SAP affiliate company. All rights reserved.
Overview
SAP Information Sheet
Quick Facts
Engage Customers and Drive Growth
With the gaming industry experiencing explosive
growth, organizations from state-run lotteries
to private online companies are looking for ways
to capitalize on the abundant opportunities
available to first movers. Many of these opportunities can be seized with powerful new
technologies available in the digital economy.
Yet while increased legalization opens up new
business vistas, the gaming sector must comply
with myriad regulations across operational
geographies. It also needs to demonstrate a
commitment to responsible gaming to address
issues, such as gambling addiction.
Run better campaigns by targeting smaller,
more accurate player segments. Use predictive
analytics to understand player behavior – and
then respond with what they want, not based
on guesswork but on concrete data collected
through social media and other sources. Integrate
operations across physical and online properties,
and expand these operations to new markets –
domestically and internationally.
SAP® software can help with tools that enable
you to engage more players more effectively with
personalized products that exceed expectations.
And with better tracking and visibility – both
for marketing and operations – you can create
the audit trails that make regulatory compliance
faster and less expensive. All of this helps you
establish the competitive advantage you need
to succeed in an industry of abundant opportunities for growth.
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