Libraries without Borders: Library Strategy 2012-2016 Living & Le rning Libr ries GREATER DANDENONG MAYOR’S FOREWORD The City of Greater Dandenong is committed to delivering excellence in library services, now and into the future. Our library service today, located online, with branch libraries in Dandenong and Springvale and via outreach services, plays a central role in supporting a healthy, engaged, informed and connected community. We know that libraries make a vital contribution to the social, cultural, economic and educational development of our community. In the City of Greater Dandenong, libraries are more than just places to access books and other resources. They provide a safe, accessible and welcoming space in which residents and visitors can feel at home and access a wide range of programs, services and community supports they need to live a fulfilling life in the city. The City of Greater Dandenong currently has one of the highest library membership rates in Victoria, reflecting the importance and value of this service to our community. Our library service in the future will continue to grow, develop and meet the ever-changing and increasing needs and interests of our community. The exciting development of a new, state of the art library facility in the revitalised Central Dandenong precinct reflects Council’s continued commitment to invest in the delivery of best practice library services. The exciting and “city-changing” project will present significant new opportunities to expand and upgrade the community’s library facilities and deliver enhanced library services across the entire municipality from a modern, purposedesigned base. The Library Strategy 2012 – 2016 presents an opportunity to re-think and redefine the role, shape and function of our library service into the future. I look forward to an exciting five years ahead and continuing to strive for the delivery of excellence in library services. Cr Youhorn Chea Mayor Adopted 27 August 2012 The heart of Greater Dandenong This strategy is divided into three parts: Literacy Framework This framework has informed the development of the strategy and is important reading to understand the aims of the strategy. Strategy and Action Plan LITERACY FRAMEWORK The Strategy and Action Plan provides the direction for the future of library services in the City of Greater Dandenong. Background Information The background information gives the context of how the strategy has evolved. CONTENTS WHY IMPROVING LITERACY IS IMPORTANT 1 PRIORITIES FOR IMPROVED LITERACY OUTCOMES2 SUPPORTING LITERACY3 PRINCIPLES FOR FUTURE LITERACY SUPPORT STRATEGY AND ACTIOn PLAN LITERACY FRAMEWORK 4 STRATEGIC ACTIONS4 BACKGROUNDINFORMATION WHY IMPROVING LITERACY IS IMPORTANT Improving literacy outcomes enables people to better engage effectively in society, develop social networks, access services, participate in education and training and gain meaningful employment. Literacy can be defined as the ability to speak and listen, think critically, read and write. This involves the ability to read and interpret information, write appropriately within a wide range of contexts and for many different purposes as well as communicate with a variety of audiences. to completion, participate in further study, training and work. High literacy levels are directly linked with capacity to function and participate within the community, access education and training and gain employment. Low literacy is often linked with high levels of unemployment and other social challenges. Today the ever-broadening understanding of literacy can include:1 Effective literacy skills are a key requirement to enable someone to successfully participate in schooling through Foundation skills Language, literacy, numeracy and employability skills in the information age. Early literacy Cognitive development of the brain and its responsiveness to the caretaking environment, language development, reading, writing, listening, oral skills and relationship building with family and society. Family literacy Encompasses the daily literacy practices of parents/ carers, children, traditional and non-traditional families while negotiating relationships, both within the family and the broader community. Adult literacy The ability to identify, understand, interpret, create, communicate, compute and use printed and written materials associated with varying contexts. The continuum of learning - enabling individuals to achieve their goals and participate fully in the community and wider society. Digital literacy The ability to confidently and critically use digital information sources, communications tools and networks for learning, communication, collaboration and creation. Information literacy Enables people to recognize when information is needed and have the ability to locate, evaluate and use effectively. Trans-literacy The ability to read, write and interact across a range of platforms, tools and media from print, TV, radio and film, to digital social networks. Literacy in Greater Dandenong According to the AEDI (Australian Early Development Index) checklist completed by Victorian teachers in 2009 of 5 year olds, the state average of students who rated vulnerable on one or more domains was 20.2%, for Greater Dandenong the figure was 33.6%. There were 10% of Victorian 5 year olds vulnerable on two or more domains compared with 16.5% residing in Greater Dandenong. In Dandenong and Noble Park this percentage is as high as 21-22% vulnerable on two or more domains. Findings from the 2006 Adult Literacy and Life Skills Survey2, conducted by the Australian Bureau of Statistics (ABS), revealed that The City of Greater Dandenong has the highest proportion of 15- 74 year olds with low literacy (Level One) compared to all Victorian municipalities at 26.2%. When considered in the context of other socioeconomic and demographic information about the City of Greater Dandenong population, improving literacy outcomes is of critical importance to enable people to engage effectively in society, develop social networks, access services and supports, participate in education and training and gain meaningful employment. State Libraries of Queensland: Libraries for Literacy - every day, every way: 2011-2014. Australian Bureau of Statistics: Adult Literacy and Life Skills Survey 2006. 1 2 1 Libraries without Borders: PRIORITIES FOR IMPROVED LITERACY OUTCOMES • Early years literacy / family literacy Supporting and empowering parents and families to be engaged in their children’s education and begin reading to children at home from birth. Through this process there is an important opportunity to engage parents in literacy development, good parenting practices and link them into other support services. • Youth literacy Supporting school aged children to develop literacy skills that will enable them to remain engaged at school through to completion and access further education, training and employment. • Computer literacy Supporting adults to acquire basic computer literacy to access: 1. public information and services; and 2. employment either requiring computing skills or requiring the use of a computer to prepare a resume. STRATEGY AND ACTIOn PLAN Based on an assessment of literacy needs in the community, the following have been identified as key priorities for improving literacy outcomes in the City of Greater Dandenong. • Basic English for newly arrived migrants and refugees Supporting newly arrived residents to acquire basic English language skills required to communicate with services, carry out basic daily functions such as shopping, travel and access information about support services. This involves providing a safe, accessible and welcoming first port of call at libraries for newly arrived migrants. • Conversational literacy Supporting residents to develop their reading and writing skills in English into confident conversation competencies. • Life skills for employment Supporting residents to acquire adequate basic life skills and understanding of Australian society to access employment. This includes providing support to residents to understand the process, mechanisms and requirements to access a job in Australia. • Information about further language and literacy development options Supporting residents to understand the range of language and literacy development options available to them, both provided by Council and other service providers in the City of Greater Dandenong. Library Strategy 2012 -2016 2 BACKGROUNDINFORMATION • English for employment Supporting local residents to acquire adequate English language skills to access employment. SUPPORTING LITERACY It has been identified that Council is well positioned to pursue the following broad roles and functions in supporting improved literacy outcomes in the community. Council’s role and functioN 3 Information provider Provide residents with information about the range of language and literacy services available across the community – whether provided by Council, Registered Training Organisations (RTOs), Neighbourhood Houses or other providers. Service provider Provide community activities, services and programs that support language, literacy and skill development as well as facilitate increased participation in the community. Advocacy Proactively identify service gaps and advocate to Government or other service providers to fill the gap and respond to community need. A priority focus in identifying literacy support gaps for those most vulnerable in the community. Promotion Promote the importance and value of reading at all ages and in both English and other primary languages. Libraries without Borders: PRINCIPLES FOR FUTURE LITERACY SUPPORT The following principles have been developed to guide and inform how, when and where Council will play a role in providing literacy support services. Council’s role will be defined by its reputation within the community of providing high quality, independent and trustworthy services that are affordable and good value. 1.Council will provide literacy support services to English speaking residents, residents for whom English is not their first language and to residents of all ages. 2. Council will only provide literacy support services that are not provided by other service providers in a competitive environment. 3. Council will deliver flexible and responsive literacy support services to meet the changing needs and interests of its residents. 4.Council will seek to develop a strong partnership based approach to the provision of literacy services in collaboration and communication with other service providers. 5.All literacy support services or activities undertaken by Council will be: a.Equitable and inclusive. b.Community-centred. c.Collaborative. d.Sustainable. STRATEGIC ACTIONS Objective: STRATEGY AND ACTIOn PLAN Council will facilitate increased community participation in literacy learning opportunities through direct Council services or through community agencies and partners. Priority actions: Action 1. Initiate planning across stakeholders to develop a Literacy Learning Plan. Stakeholders include: OutcomeTimeline Literacy Learning Plan Year 2 - Council departments who play a key role in literacy support; - Community agencies and partners; - Educational institutions (i.e. schools, TAFE, University, RTO’s; - Key state and federal government stakeholders; and - Community stakeholders and focus groups 2. Review the English Language and Literacy Access Revised Library literacy support program Years 1 - 2 Program (ELLA) as part of the Literacy Learning Plan to enhance Library Service support for increased access to literacy services. 4. Seek State and Commonwealth Government funding Funding submissions and Council support for the Literacy learning Plan. advocacy for support Years 2 - 3 Library Strategy 2012 -2016 4 BACKGROUNDINFORMATION 3. Develop partnership agreements with community Partnership agreements in place Year 3 agencies to enhance access to literacy learning programs. 5 Libraries without Borders: Library Strategy 2012 -2016 STRATEGY AND ACTIOn PLAN CONTENTS INTRODUCTION8 The changing nature of public libraries 9 Council’s vision of libraries in the future 9 Our aspirations for the library service 9 The library collection10 TARGETS10 STRATEGY AND ACTIOn PLAN The library strategy8 The role of the libraries8 The City of Greater Dandenong library service 8 LIBRARIES OF THE FUTURE9 STRATEGY & ACTION PLAN11 GUIDING PRINCIPLES11 STRATEGIC DIRECTIONS11 Direction 1: Engaging community through an accessible and welcoming service 12 Direction 2: Service excellence to support lifelong learning 13 Direction 3: Collaboration and partnerships 14 Direction 4: Maintaining access to community stories, creativity and content 15 Direction 5: Sustainable library service 16 6 BACKGROUNDINFORMATION Library Strategy 2012 -2016 INTRODUCTION THE LIBRARY STRATEGY THE CITY OF GREATER DANDENONG LIBRARY SERVICE The Library Strategy 2012 – 2016 provides a clear direction for the future of library services in the City of Greater Dandenong. It aims to: The City of Greater Dandenong library service is a highly valued resource in the community. • Articulate a clear vision for Council’s library service over the coming 5 years; • Define the role, function and value of Council’s library service; • Provide a basis for ongoing Council commitment and investment in high-quality library services; and • Outline a set of strategic actions to implement over a 4-year period to achieve the vision. In developing the Library Strategy 2012 – 2016, Council has also developed a Literacy Framework to guide Council’s future role and function across the entire organisation in facilitating improved literacy outcomes for all ages throughout the municipality. THE ROLE OF LIBRARIES The service is widely used across the community for a range of purposes including borrowing books and multimedia items, reading newspapers, studying, accessing public computers, socialising, accessing the internet via free Wi-Fi, accessing magazines, participating in children’s reading programs and accessing English language assistance. Library buildings themselves are highly valued community spaces, providing a friendly, comfortable, safe and welcoming atmosphere. Key attributes of the City of Greater Dandenong library service include: • Delivered online, at Springvale and Dandenong branch libraries and via an extensive outreach service; • 66,000 members, representing 47% of the population and one of the highest in Victoria; The City of Greater Dandenong’s library service is a central hub of learning, knowledge, socialisation and community life. • One million visits to the two branch libraries and virtual library or website each year; There is a strong body of research and evidence that indicates that public libraries are profoundly important cultural, economic and social institutions. Libraries collect and disseminate information; they provide comfortable and convenient places for people to read and learn; their physical spaces form meeting places for community groups; and, being free and open for all, they help to create a fairer society. They are highly valued by the communities they serve, and are uniquely placed to draw a diverse range of people and groups together. • 1.5 million loans of print and non-print material each year; In addition to facilitating access to books, resources, technology and information, libraries are places that are increasingly looked to as spaces to foster social inclusion, participation in the local community, lifelong learning and literacy, as well as providing the more traditional library services and programs. • 180,000 print and non-print collection items; • 100,000+ reference enquiries of library staff annually; • 32 public access computers available in the branch libraries; • The service generates up to $5.09 economic activity for each dollar invested; and • provides a $17.52m net benefit to the community; The City of Greater Dandenong library service operates in a unique social and demographic environment. The following community attributes highlight the importance of Council providing an excellent and responsive library service: • More than 140 different languages spoken by City of Greater Dandenong residents; • 65% percent of residents speaking languages other than English at home; • 40% of the Greater Dandenong community speaks English as a first language; • Greater Dandenong has the highest proportion of people aged 15-74 years, with low literacy (Literacy Level One) in Victoria; 7 Libraries without Borders: • 15% of residents have limited fluency in the use of spoken English compared with 4% of residents of metropolitan Melbourne; • Greater Dandenong has the highest intake of migrant settlement in Victoria, many of whom see public libraries as a first port of call for assistance; • Only 73% of households in Greater Dandenong have Internet access - the lowest level in metropolitan Melbourne, and much lower than the metropolitan average of 82%; and • Greater Dandenong has the highest level of socioeconomic disadvantage in Victoria, reflecting high unemployment and low incomes. Research indicates that libraries are particularly important for those without full time employment and on lower incomes. LIBRARIES OF THE FUTURE THE CHANGING NATURE OF PUBLIC LIBRARIES The shape, nature and role of public libraries and the services they provide are rapidly changing, presenting significant opportunities and challenges for library providers and users. Substantial social, economic and technological change is shaping the way we live, work and play. Life long learning and access to knowledge is essential for living. The Internet is becoming the centre of a new digital lifestyle that changes our culture and touches every aspect of our lives. It is the platform for interaction, information, education, entertainment and communication. With access and connectivity at any time and any place, the Internet creates new opportunities for collaboration and creation of global virtual communities. Facilitating community-wide access to computers and high speed Internet is becoming a major priority to enable citizens to engage with the world and access information, literature, education and other online resources as they require. Bridging the digital divide in the community is more important now than ever before. Libraries across Victoria are now increasingly working towards a vision of a borderless library, fostering equitable community access to resources and information. COUNCIL’S VISION OF LIBRARIES IN THE FUTURE Council vision for the future of its library service is: “City of Greater Dandenong Libraries are the heart of our community. The City of Greater Dandenong’s Libraries are significant, welcoming and safe community places. They are culturally rich, social and vibrant; providing trusted gateways to the world and its learning opportunities via built and virtual spaces and collections, stimulating lifelong engagement with learning for the community’s economic, social and cultural benefit.” OUR ASPIRATIONS FOR THE LIBRARY SERVICE To support this vision, Council aspires to create a library service in the future that will: • Be tailored to meet local community needs; • Be designed to include important civic spaces and places; • Provide a whole of community and universal service; • Be future-proofed through design and service modelling; • Seek to develop partnerships in library service delivery to provide the best access for community requirements; and • Embrace new technologies and be the primary access points for smart technology. Council is excited by the many opportunities the future holds and the role the library service can play. A borderless library In the future, Council’s library service will represent a borderless library. The service will be accessible in a range of formats, locations and mechanisms, including through two branches, outreach services and online. The notion of ‘going to the library’ will include accessing information, service and support online. As a result, the library service will reach many more people than it has in the past. The new Dandenong Library will provide the administrative base for Council’s library service and will include the provision of specialist collections, spaces, infrastructure and programs. Library Strategy 2012 -2016 8 BACKGROUNDINFORMATION The Victorian Government’s Ministerial Advisory Council on Public Libraries (MAC) notes that with increasing public access to new technologies and social media, the role of the public library has changed significantly. It acknowledges that public libraries are becoming places that increasingly foster social inclusion, participation in the local community, lifelong learning and literacy, as well as providing the more traditional library services and programs. Victoria’s public libraries have focused over the last decade on developing the potential of all Victorians through lifelong learning and literacy; free access to excellent resources and technology; trusted access to information helping to create better-informed communities; and building connections and encouraging participation. Libraries as community spaces In the future, Council’s library service will serve as a cultural hub and focal point for the community. Council will provide safe, welcoming and inviting environments across all library delivery platforms, including buildings, online and through outreach services. The library service will provide environments in which communities from all walks of life come together in the pursuit of lifelong learning and personal development. Technology Spaces within library branches will be functional and multipurpose, enable access to the latest in technology, attract a wide range of users and be effective and efficient in the delivery of services. In the future, Council’s library service will continue to focus on reducing the digital divide through the provision of computers, Internet access and other information and communication technologies. Library branches will be modern, environmentally sustainable buildings and spaces that meet the needs of our community. They will be welcoming and safe places that: The adoption of Radio Frequency Identification (RFID) technology will enable the library service to keep track of the collection, provide self check out to library users and enable the collection to be easily shared with other library services. The introduction of this technology will reduce staff processing time and free up significant resources that can be directed into the delivery of enhanced service and support to library users. •A re accessible to all people of all ages and cultural background and language; • Engage the community in new and exciting ways; • Are inviting, attractive, fun and vibrant; •F oster a strong sense of community and build social capital; • Incorporate modern, light, spacious and welcoming design; •E ncouraging of everyone in the community to join in and participate; and •O ffer much more than books and other resources for lending. Libraries will be known as places to share and celebrate differences and common values. Opportunities will be created through library design and service delivery for interaction amongst library users (cross age, cross culture) and between library users and staff. Services and programs In the future, Council’s library service will deliver a wide range of services and programs either free of charge or very low cost that are flexible and responsive to emerging community needs and interests. An expanded outreach service will continue to enable the library service to reach those sectors of the community not currently well-engaged with the library. Libraries will have a capacity to continually renew and reshape the services delivered to meet growing and rapidly changing community needs and expectations. Planning and scheduling of programming through the library will be undertaken to cater for wide range of residents, from all ages, cultural backgrounds, literacy levels and skills. 9 Improving community literacy outcomes will become a core function of all library services and programs. Libraries without Borders: New technologies will provide library users with far greater choice and flexibility in how they choose to interact with the library service and be far more userdirected. Staff In the future, staff at Council’s library service will have diverse skill sets and will have a greater emphasis on front-of-house service. Staff will possess specialist knowledge to support library users to navigate and utilise new technologies. The workforce will comprise appropriately qualified and experienced professional staff to deliver the services required to meet community needs and expectations. The library service will maximise professional and career development opportunities for staff, within the library itself, across Council and outside the organisation. Staff will work within a productive work environment and working conditions that facilitate a high standard of professional practice. THE LIBRARY COLLECTION In the future, Council’s library service will continue to expand its collection to meet the needs and interests of its diverse community. This will involve increasing the collection, with the aim of achieving a target of two items per capita. The range of digital items in the collection will increase in line with changing community use of technology. The collection will be managed to ensure there are resources available for people of all ages, backgrounds and reading abilities. The Greater Dandenong library service is committed to meeting the needs of its diverse community and membership, including through the maintenance of an appropriate collection of resources in languages other than English. TARGETS The City of Greater Dandenong recognises the importance of setting targets and measuring our performance. Council has identified the following targets for its library service to pursue over the five year term of this Strategy. Measure Target CurrentSource of measurement Library membership and satisfaction Memberships as a proportion of CGD population 52% 47%3 Library Management System Customer satisfaction with library service 92% + 92% Annual library satisfaction survey 4 Collections & Resources No. of resources per capita 2 1.4 Library Management System / Australian Bureau of Statistics Turnover rate of collection 9% 9% 5 Library Management System Percentage of the physical collection aged 5 years and under. 85% 80% Library Management System The degree to which targets for Languages other 90% 80% 6 than English (LOTE) resources are met Library Management System / Australian Bureau of Statistics Number of unique hits to e-resources p.a. Database counts, e-book download 50,000 10,000 Service reach Number of physical Library visits p.a.10 900,000 825,000 People counter No. of outreach sites p.a. 55 46 Library Outreach schedule 7 No. of participants in outreach service p.a. 9,000 8,350 Participant numbers No. of unique website hits p.a. 320,000 165,000 Council’s Website Bridging the digital divide No. of internet devices 8 available per 10,000 population through libraries. 69 2.5 Library facilities No. of internet devices sessions booked p.a. 200,000 90,000 Public PC booking system No. of Wi-Fi sessions p.a. 40,000 23,000 Public PC booking system Literacy No. of collaborations between the library service and other Council departments that relate to improving literacy outcomes p.a. 5 Not measured Library staff Current membership is 66,000, which is 47% of a population of 140,000. Annual survey of library users to be conducted by library service annually using a standard set of questions. 5 Industry standard for turnover rate is approximately 5%. 6 Estimate only - based on available ABS statistics 7 Includes residential and bulk-lending sites. 8 The term ‘internet device’ refers to computers, laptops, tablets and other similar device. 9 The current state-wide average is 4.3 computers per 10,000 population. 10 p.a. = per year 3 4 10 BACKGROUNDINFORMATION Library Strategy 2012 -2016 STRATEGY & ACTION PLAN This section of the Library Strategy 2012 – 2016 provides a summary of key directions that Council will pursue in order to achieve its goals for the delivery of best practice library services to Greater Dandenong residents. Council has identified five strategic directions to pursue through the City of Greater Dandenong library service over the five year period 2012 – 2016. 1. Engaging community through an accessible and welcoming service. GUIDING PRINCIPLES 2. Service excellence to support lifelong learning. The following six Guiding Principles will inform the future planning and delivery of Council’s library service. 3. Collaboration and partnerships. •T he library service will be flexible and adaptive and tailored to meet local community needs. •T he library service will include facilities designed as important civic spaces and place. •T he library service will provide a whole of community and universal service. •T he library service will be future-proofed through design and service modeling. •T he City of Greater Dandenong will seek to develop partnerships in library service delivery to provide the best access for community requirements. •T he library service will embrace new technologies and will be the primary access points for smart technology. 11 STRATEGIC DIRECTIONS Libraries without Borders: 4. M aintaining access to community stories, creativity and content. 5. Sustainable library service. These reflect the key changes and directions necessary to achieve a best practice model of library service delivery and support life long learning across the municipality. Direction 1: Engaging community through an accessible and welcoming service Objective: Our library – both on site, off site and online – is accessible to all and an inviting, attractive, safe and fun place to be. Our library is known as a place to share and celebrate our diversity and common values. Priority actions: Action OutcomeTimeline Accessible service 1.1 Provide multiple access options to the library service, including online, two library braches and through the outreach model. Opening of Dandenong Library Year 3 1.2 E nsure all library services are accessible for people of all backgrounds, language spoken and literacy capacity. Marketing Strategy provides suitable information Years 1-4 1.3 Review current practices to identify further opportunities to Annual Assessment Years 1-4 better cater for the needs of older residents and people with a disability. Welcoming and safe buildings and spaces 1.4 Provide opportunities to access and engage with the Library Service through a web platform, social media outlets and related technology. Participate in Council web Year 1 development 1.5 Create dynamic, vibrant and interesting spaces and places within the library service to enhance visitor experiences. Ongoing Years 1-4 1.6 Future proof library buildings to ensure that they have the flexibility to address the future information, learning and reading needs into the future. Development of Dandenong Library Future Development of Springvale Library Year 3 Year 4 1.7 Continue to investigate leading edge libraries, lifelong learning and service centres to design buildings and spaces that encourage the general community to enter, participate and feel valued. Participate in Victorian Public Years 1-4 Library Network Engagement & participation 1.8 P romote the library service widely to the entire Greater Dandenong population in multiple languages and through various channels. Marketing Plan developed Year 1 1.9 Provide inclusive and relevant outreach programs that actively Outreach Program Plan engage the community in library services beyond the library buildings. Year 2 1.10 Promote the library service as spaces that encourages community social interaction. Marketing Plan Program Plan Year 1 Year 2 1.11 Proactively identify opportunities to connect library users into other services, programs and activities delivered by Council. Internal ongoing network development Years 1-4 Program Plan Outreach Plan Year 2 Year 2 1.13 Provide library programs that celebrate and strengthen the overall identity of the City. Strengthened community identity Years 1-4 1.14 Participate in and celebrate cultural, religious and other festivals and events. Partnership with Community Engagement Years 1-4 Engaging the hard to reach 1.12 Develop strategies to engage ‘hard to reach’ sectors of the community through activities and programs and the outreach service. Library Strategy 2012 -2016 12 BACKGROUNDINFORMATION Support the cultural identity of the community Direction 2: Service excellence to support lifelong learning Objective: To guide users to library collections and programs that are relevant to their recreational, educational and lifelong reading and information needs. Priority actions: Action OutcomeTimeline Improve service efficiency and value 2.1 Improve the efficiency, useability and value of the library service RFID implementation Years 1-4 through the introduction of radio frequency identification (RFID), automaticsorting systems and other technologies. 2.2 Transition from a transactional service model to one of increased user engagement and assistance. Change Management Plan implemented 2.3 Develop and implement a training and development plan for library staff to support them in developing skills for future library services. Staff Training Plan implemented Year 1 Years 1-3 Bridging the digital divide 2.4 P rovide increased access to computer facilities and other technology devices. Technology Plan developed Year 2 2.5 Develop library facilities so that they have adequate spaces and infrastructure to facilitate wireless internet access. Technology Plan implemented Years 2-4 2.6 P rovide inclusive options for people on public access computer facilities. Technology Plan implemented Years 2-4 Review Acquisition Plan Year 1 Provide a library collection that meets community needs 2.7 R eview procurement and resource management practices to improve efficiencies and community satisfaction. 2.8 Ensure the relevance and maintenance of the physical library Annual audit Years 1-4 collection through maintaining the average age of the collection a 5-7 years old. 2.9 Implement new collections and resources, both physical and online. Utilise feedback from patrons Years 1-4 Library staff to maintain currency of knowledge 2.10 Introduce and maintain resources in languages other than English. Revised acquisition policy Year 2 Delivery of programs through the library service and outreach 2.11 Explore opportunities to extend the library outreach model. Outreach Development Plan implemented Year 2 Literacy 2.12 Support the implementation of Council’s Literacy Framework. Collaborate with appropriate stakeholders Years 1-4 2.13 Promote the importance of improving literacy outcomes. Collaborate with appropriate stakeholders Years 1-4 2.14 P rovide information to library users about language, literacy and support services available in the City of Greater Dandenong and beyond. Collaborate with appropriate Years 1-4 stakeholders 2.15 Promote family literacy through the Communities for Children Partnership Partnership Agreement implementation Year 1-3 2.16 Create a reading culture by promoting the importance and Collaborate with appropriate Years 1-4 enjoyment of reading. stakeholders Marketing Plan implementation 13 Libraries without Borders: OutcomeTimeline Education, training, employment and everyday assistance 2.17 Work with Council’s Economic Development Unit to provide an agreed service framework to support local business people and small businessenterprises. Business Engagement Year 3 implementation 2.18 Support residents to navigate pathways to education, training, Consolidate and integrate Years 1-2 employment and the job placement sector. literacy functions within the library 2.19 Explore opportunities for staff and volunteers at the City of Greater Consolidate and integrate Years 1-4 Dandenong Libraries to provide assistance to residents in everyday literacy functions within the activities linked to language, literacy and learning. library Staff Training Plan implemented Direction 3: Collaboration and partnerships Objective: Work proactively and collaboratively with government agencies, community groups, business and other parts of Council to build the confidence and capacity of our community. Priority actions: Action OutcomeTimeline Working with other Council departments 3.1 Work closely with Council departments and public libraries to provide more integrated services to library users. Improved integration of services for library users. Years 1-4 Working with other organisations in the community 3.2 Develop and foster strong networks and partnerships with Partnership Plan developed Year 1 other service providers and support agencies throughout the City of Greater Dandenong. 3.3 I nvestigate linkages – both physical, virtual and offsite Literacy Framework implementation Years 1-4 – with educationand lifelong learning institutions and agencies. Undertake mapping of key stakeholders Year 2 Working with other library services 3.4 Expand access to Victorian statewide public library collections through partnerships and collaborative arrangements. Active involvement in Victorian Public Library Network and Swift Consortium Years 1-4 3.5 C ontribute proactively to the further development of collaborative projects and initiatives within the sector purchasing arrangements. Active involvement in Victorian Public Years 1-4 Library Network and Swift Consortium Library Strategy 2012 -2016 14 BACKGROUNDINFORMATION Action Direction 4: Maintaining access to community stories, creativity and content Objective: Ensure the significant and diverse cultural heritage of Greater Dandenong is maintained and made accessible. Priority actions: Action OutcomeTimeline Local and Cultural Heritage 4.1 Maintain information and resources relating to the history and memory of Greater Dandenong and inclusive of the local Indigenous community. 15 Collaborate with appropriate Years 1-4 stakeholders 4.2 Work with other relevant Council departments to develop and Collaborate with appropriate implement a digitisation plan of local history collections. stakeholders Years 1-4 4.3 Participate in programs with relevant departments and key community groups that celebrate the history and identity of the people that live within Greater Dandenong. Collaborate with appropriate stakeholders Years 1-4 4.4 P rovide resources, technology and programs where people can discover and record their own histories and stories. Implementation of Technology Plan Years 3-4 Creative spaces and Content creation 4.5 Provide technology, equipment and infrastructure through Library facilities to facilitate the creation of content by the community. Implementation of the Year 3 Technology Plan 4.6 D evelop programs and initiatives that provide the community Implementation of directions with opportunities to enhance skills in content production identified in the Program Plan using a range of formats. Year 3 4.7 W ork collaboratively with relevant community departments Implementation of directions and community agencies to support, show-case and celebrate identified in the Program Plan local creative works ( art, video, sound, writings, etc.). Collaborate with appropriate stakeholders Year 2 Libraries without Borders: Years 1-4 Direction 5: Sustainable library service Objective: We strive and are supported to achieve, sustain and exceed high standards of professional practice – customer service, library management and accountability. Priority actions: Action OutcomeTimeline Employer of choice 5.1 Create and sustain safe and positive customer-focused workplace culture. Conduct regular OH&S audits Communication with staff through regular staff meetings Years 1-4 5.2 Foster and encourage collaboration and co-operative team environment. Provide team building opportunities Years 1-4 5.3 Provide professional learning and career development opportunities. Staff training plan implemented Years 1-4 Identify career development opportunities through the PREP process Staff training and capacity 5.4 Develop and implement a staff training and development plan. Professional Development Plan Year 1 Library service evaluation 5.5 Regularly seek library user feedback on the quality of library services. Annual customer service survey Development of ongoing feedback opportunities for library users Years 1-4 Year 1 16 BACKGROUNDINFORMATION Library Strategy 2012 -2016 17 Libraries without Borders: Library Strategy 2012 -2016 BACKGROUND INFORMATION CONTENTS INTRODUCTION 19 Strategy context19 The City of Greater Dandenong19 Council policy & plans20 Research and policy direction22 Particular importance of library services in Greater Dandenong 22 LIBRARIES TODAY23 Benefits of excellent library service23 Greater Dandenong library service today 26 Current users of council’s library service 27 18 BACKGROUNDINFORMATION Library Strategy 2012 -2016 INTRODUCTION STRATEGY CONTEXT The City of Greater Dandenong is committed to delivering excellence in library services, now and into the future. The Library Strategy 2012 – 2016 has been developed within the context of the current demographic and policy landscape in which the library service operates. Together, the following factors inform the future shape and nature of Council’s library service and how it responds to emerging trends and priorities for libraries in the future. Our library service today, located online, with branch libraries in Dandenong and Springvale and via outreach services, plays a central role in supporting a healthy, engaged, informed and connected community. It provides a strong foundation for community wellbeing in Greater Dandenong. We know that libraries make a vital contribution to the social, cultural, economic and educational development of our community. The Library Strategy 2012 – 2016 provides a clear direction for the future of library services in the City of Greater Dandenong. It aims to: • Articulate a clear vision for Council’s library service over the coming 10 years; • Define the role, function and development of Council’s library services, facilities and staff into the future; • Identify a best-practice municipal library service model; • Quantify the importance and benefits of libraries for communities; • Establish a foundation for an ongoing Council commitment to delivering high-quality library services into the future; and • Outline a set of strategic actions to implement over a 4-year period to achieve the vision. In developing the Library Strategy 2012 – 2016, Council has also developed a Literacy Framework to guide Council’s future role and function across the entire organisation in facilitating improved literacy outcomes for all ages throughout the municipality. THE CITY OF GREATER DANDENONG The City of Greater Dandenong is a dynamic and diverse city, recognised as the capital of the south eastern suburbs of Melbourne. It is a vibrant, progressive and exciting municipality to live, visit and work. The city encompasses an area of 129 square kilometers and is located approximately 24 kilometers from the Melbourne central business district. The City of Greater Dandenong has a population of 138,000 residents and is the most culturally diverse locality in Victoria, with residents from 156 different birthplaces. More than half (56%) of its population were born overseas and 51% of residents from nations where English is not the main spoken language. Approximately 3 in every 5 residents (65%) speak languages other than English – the largest proportion in Victoria. The city continues to increase its diversity, being one of the primary destinations for refugee settlement in Victoria, welcoming new arrivals from all over the world. Residents throughout the city value and appreciate the diversity of the community and feel it is a positive aspect of Greater Dandenong. They expect that diversity in all its forms will be even more of a strength in the future. The City of Greater Dandenong is recognised as Victoria’s manufacturing heartland. The city is home to 9,000 businesses including modern shopping centres, fresh produce and seafood markets, specialty supermarkets and cultural precincts and factory outlets. The city has over 70,000 people employed locally, more than 400 local community groups and service clubs and 200 active sports clubs. There is an active and committed volunteer community. The City of Greater Dandenong is widely recognised for its offering of a diverse range of arts, cultural and sporting events and facilities and its vibrant calendar of festivals and events. . 19 Libraries without Borders: COUNCIL POLICY & PLANS A Healthy Community and Environment The Library Strategy 2012 – 2016 has been developed in the context of a range of Council plans and strategies, including: To create a healthy and connected community, and a clean, safe and friendly environments, where people take responsibility for each other and how their lifestyles affect the rest of the world. • Council Plan; • Community Wellbeing Plan; • Municipal Early Years Plan; • Economic Development Strategy; and • Youth Strategy. A City of Respect We work to create a community where people feel secure, supported, values and cared for; where they can take part in community and civic life; and where people enjoy each other’s differences. Council Plan 2009-2013 A Leading Council The Council Plan is the principal guiding document that outlines the financial plans, the annual budget, service delivery priorities and plans for the continuous improvement of Council services, during the period 2009 to 2013. It also provides some information about the Greater Dandenong community. We are a caring Council that is responsive to the community, which encourages democratic participation, involves people in decision that affect them, Strives for excellence in financial management and council services, and is always looking for better ways to do things. Vision The Community Wellbeing Plan is designed to improve and enhance the wellbeing and health of the whole population of the City of Greater Dandenong. Greater Dandenong is a City of Opportunity with quality buildings, places and facilities, and where people of all ages, cultures and backgrounds, can reach their potential to live secure, happy and fulfilling lives for generations to come. Goals and Strategic Objectives A City Planned for the Future To create an attractive city, with quality buildings and spaces, accessible travel and transport, and a community that has the services and facilities it needs for now and the future. A Thriving and Creative City To create a place where people of all ages and backgrounds can reach their potential, gain the skills and education they need for success in life, and be part of a prosperous economy where trade, manufacturing and business activity flourishes. Community Wellbeing Plan 2010 - 2013 One of the key priorities identified in the plan is Education, Lifelong Learning and Participation, where the goal is “People of Greater Dandenong have opportunities and pathways to gain education, training and adopt lifelong learning as a way of life, so that they can reach their potential and achieve their aspirations.” The Community Wellbeing Plan contains a range of directions relevant to the shaping of library services over coming years. These include • Develop and implement a Lifelong Learning Strategy, which takes account of cultural diversity, language and literacy issues, and needs across all life stages; • Review the current provision of language and literacy services including an assessment of the current service system, implication of the Skills Reform Agenda and the development of a service model; and • Investigate opportunities for the enhanced operation of existing and future library facilities to provide a higher standard of accessibility and flexibility. Library Strategy 2012 -2016 20 21 21 Libraries without Borders: RESEARCH AND POLICY DIRECTION A number of recent research publications by the State Library of Victoria have been drawn on in the development of this Library Strategy 2012 – 2016, in particular: • Dollars, Sense and Public Libraries: The landmark study of the socio-economic value of Victorian public libraries (2011); and • Libraries Building Communities: The vital contribution of Victoria’s public libraries (2005). The strategy has responded to the Ministerial Advisory Council on Public Libraries Tomorrow’s Library Discussion Paper (2012). A range of other relevant information sources and research publications have also informed the strategy development. PARTICULAR IMPORTANCE OF LIBRARY SERVICES IN GREATER DANDENONG It is widely acknowledged that public libraries are a vital resource for communities, providing residents with invaluable access to knowledge, the latest information technology and a wide range of community services. Libraries make an important contribution to the social, cultural, economic and educational development of a community. In the City of Greater Dandenong, the role of the library service is particularly important due to a number of demographic attributes of the community. The following features of the city reinforce the need to continue to provide excellence in library service and create safe, accessible and welcoming spaces in which residents and visitors can feel at home and access a wide range of programs, services and community supports they need to live a fulfilling life. Language diversity There are over 140 different languages spoken by residents, with 65% of residents speaking languages other than English at home. This is more than twice the Melbourne metropolitan level of 31%. Only 40% of the Greater Dandenong community speaks English as a first language. The most common languages other than English spoken include Vietnamese, Khmer, Cantonese, Greek, Italian, Serbian, Arabic and Mandarin. • Catering for such language diversity presents Council’s library service with a unique challenge, both in terms of the capacity to effectively communicate with all residents and the ability to cater for demand to stock library collections in so many languages. English fluency and literacy Reflective of the considerable diversity of cultural backgrounds and languages spoken throughout the city, fluency and literacy levels in English are comparably low. The City of Greater Dandenong has the highest proportion of people aged 15-74 with low literacy (Literacy Level One) in Victoria at 26.2%, compared to the statewide level of 16%. 15% of residents in Greater Dandenong have limited fluency in the use of spoken English compared with 4% of residents of metropolitan Melbourne. English fluency varies considerably with age, with younger residents much more fluent than older generations. • Improving literacy outcomes is of critical importance to enable people to engage effectively in society, develop social networks, access services and supports, participate in education and training and gain meaningful employment. Council’s library service play a key role in improving literacy outcomes. Refugees The City of Greater Dandenong is one of the primary destinations for migrant settlement in Victoria. In 2010, 2,400 recently arrived immigrants settled in Greater Dandenong, accounting for approximately 10% of all migrant settlement in metropolitan Melbourne and representing the largest intake of any municipality in the State. The main refugee groups include people from Afghanistan, Burma, Ethiopia, Iran, Iraq, Pakistan, Sudan, Sri Lanka and Thailand. Refugees from Afghanistan accounted for about two-thirds of refugee settlement in Greater Dandenong in 2011. Many refuges experience trauma and loss prior to arriving in Australia (family, home, identity); a lack of understanding and knowledge of service supports of their new country; and low literacy in their new country and hence a limited ability to engage in the social and economic life of the community. • Council’s library service plays a key role in supporting the refugee community. Public libraries are often seen as safe, neutral, welcoming, accessible and affordable environments, with the capacity and interest to assist residents with their needs. Library Strategy 2012 -2016 22 22 Employment and income The labour participation rate in the City of Greater Dandenong, at 52.2%, is also lower than Victoria as a whole, at 64.7%. Unemployment in Greater Dandenong remains significantly higher than the Victorian level, at 8.4% in September 2011 compared to 5.1% across the State. LIBRARIES TODAY BENEFITS OF AN EXCELLENT LIBRARY SERVICE The landmark research report, Libraries Building Communities (2005), identifies the contribution of public libraries across four key areas and identifies a number of specific benefits they provide. Income levels in the City of Greater Dandenong are significantly lower than Victorian averages, with median incomes for individuals, families and households ranging between 22-25% lower than Victorian averages. Overcoming the digital divide The Index of Relative Socio Economic Disadvantage (IRSED) is derived from Census attributes believed to reflect disadvantage, such as low income, low educational attainment, high unemployment and proportion of work force in relatively unskilled occupations. The lower the IRSED score, the more disadvantaged the area. Using this index, the City of Greater Dandenong has been ranked as the most disadvantaged local government area (LGA) in Victoria, with an IRSED score of 893.9, and in the top 20% of most disadvantaged LGAs across Australia. • Providing access to a range of otherwise inaccessible technologies. • Research indicates that public libraries play a particularly important role in the community for those without full time employment and on lower incomes. • Helping people to navigate the mass of information people face today. Computer and Internet access Computer ownership and Internet access for residents in the City of Greater Dandenong are among the lowest in metropolitan Melbourne. Only 73% of households in Greater Dandenong have Internet access, which is the lowest level in metropolitan Melbourne and much lower than the metropolitan average of 82%. The Libraries Building Communities report notes that a community’s social and economic development increasingly depends on how well its residents can access and use information technology. It also acknowledges that the digital divide is a growing concern, between those with and without access to, use of, or knowledge of information and communication technologies. • Council’s library service plays a key role in providing the community with free access to computers, Internet connection and other technologies. • Aiding development of information technology (IT) literacy among users. • Providing access to the Internet – a gateway to information for those without Internet access at home or work, in multiple languages for non-English-speaking users. • Using new technologies and the Internet to deliver extended and more accessible services. Creating informed communities • Providing through librarians a trusted source of information. • Assisting communities to translate information into knowledge. • Providing information about what is going on in the local community. • Connecting the community with information about government programs and services, including via the Internet. • Providing access to library catalogues and databases around the world via online networks. Convenient and comfortable places of learning • Providing friendly environments in which residents can learn the basic skills they need to take part in the economic, social and cultural life of their community. • Supporting the development of basic reading, information and computer literacy and learning habits and skills. • Assisting residents to develop their speaking, listening, reading and writing skills. • Encouraging reading and promoting literacy. • Providing access to a variety of books and other resources, allowing members to constantly discover new material and topics of interest. • Encouraging and supporting reading to young children from an early age and promoting early literacy and family literacy. 23 23 Libraries without Borders: Library Strategy 2012 -2016 24 24 • Providing environments that can enhance library users’ social support networks. • Promoting learning and helping members to develop learning habits and literacy skills. • Providing homework groups to provide a structured form of support for young people after school. • Stimulating ideas and discussion through groups, forums and community seminars. • Encouraging ongoing adult learning. • Supporting vulnerable learners not comfortable with returning to a formal learning environment. • Supporting higher education students with access to resources, study environments and assistance. Building social capital • Bringing people together from across the social strata. • Forging greater understanding of other perspectives and other cultures. • Offering a safe space that embraces diversity. • Providing connection into the community for people who are otherwise excluded. • Providing an environment for interacting with other community members. • Creating safe places for people of CALD backgrounds where they can meet others interested in similar issues. • Creating a strong sense of community and respect for others. • Providing a reassuring environment that encourages people of all backgrounds to participate in community activities. • Holding much of the knowledge about the local area and giving people a link to their past, present and future. • Fostering a sense that the community is a good place to be. • Reaching out and connecting with isolated residents. • Encouraging greater tolerance and understanding of the diversity of people living in the community. • Creating important linkages between the community and governments and the services they provide. • Connecting local people, organisations and services across the community and encouraging collaborations. • Fostering a sense of community belonging. The report also highlights the importance of public libraries to lower income citizens. On average, only 10% of surveyed Victorian public library customers were in full-time employment, 41% were not in the labour force 25 25 Libraries without Borders: (mainly retired people, parents at home with young children and students), 36% were working part-time and 13% were unemployed. The Dollars, Sense and Public Libraries study found (2011) that public libraries provide significant economic benefits to a local community. For every dollar invested in public libraries in Victoria, the community receives at least 3.6 times as much value in return. Across the state, public libraries support 4,430 jobs, contribute $722 million to income, and add $120 million to the Victorian Gross State Product. The same study also found that locally the City of Greater Dandenong library service: • Generates up to $5.09 economic activity for each dollar invested; and • Provides a $17,512,000 Net benefit (benefits less costs) to the community. GREATER DANDENONG LIBRARY SERVICE TODAY The City of Greater Dandenong is committed to delivering best-practice library services, in recognition of the critically important role that libraries play in supporting sustainable communities. The City of Greater Dandenong library service is located online, within branch libraries in Dandenong and Springvale and via outreach services. The service plays a central role in helping to access and use information resources, encouraging the community to learn and acquire knowledge. The service connects the community to a world of information, learning and recreation reading through access to print and electronic media and through social connections and programs. The two library branches are open 9am-9pm each weekday, 10am-5pm Saturday, 12pm-5pm Sunday as well as 2pm-5pm on selected public holidays. The library service in Greater Dandenong represents one of the most significant community assets in the region with very high usage levels. Memberships currently total around 66,000, which is one of the highest membership rates in Victoria at approximately 47% of the population. There are nearly one million visits annually to the two branch libraries and virtual library or website. The print and non-print collections total 180,000 items and are on high rotation with around 1.5 million loans of print and non print material each year. There are more than 100,000 reference enquiries of library staff annually. The 32 public access computers available in the branch libraries are consistently fully booked during service opening hours. Given the demographic, socioeconomic and language diversity of the City of Greater Dandenong community, the library service provides an essential, accessible, affordable and welcoming place for residents of all backgrounds and literacy skills to utilise. The results from the statewide Libraries Building Communities survey showed that the City of Greater Dandenong library service is highly rated by library users for its contribution to building individual capability and confidence. The library service rated well above average for the extent to which it encouraged reading, built library users confidence, helped users to understand different cultures and perspectives, helped them to develop better learning habits and skills, improved computer/internet skills and helped people to get a job. Library Strategy 2012 -2016 26 26 CURRENT USERS OF COUNCIL’S LIBRARY SERVICE A recent survey of current library users, conducted by Greater Dandenong staff in October 2011, provides a valuable insight to the reasons people choose to visit the library branches and where opportunities exist for improvement. 18% 20% 74% 24% Reasons for using the library When asked ‘why do you use this library’, the main responses included: 25% Borrow a book 28% Borrow a multimedia item 39% Read Newspapers Study Use Computers Socialise Use Wi-Fi internet connection Other reasons for using the libraries included to access magazines, baby bounce and story time and English language assistance. Many indicated they use the library due to its atmosphere of being friendly, comfortable, safe and welcoming. Future improvements 12% When asked ‘what areas could this library improve on’, the main responses included: Reasons for using the library When asked ‘why do you use this library’, the main responses included: Look and feel of the library Noise levels Technology available - hardware and on-line material such as blogs and e-books 26% 20% 25% 26% Range of books available Range of multimedia items Other improvements included the range of programs, opening hours, more foreign language books, children’s programs, café, English language assistance and English tuition books. There is a strong desire from library users to have age specific programs for children and young people, separate areas within the libraries for quiet and noisier activities and interactive programs such as conversation group. 27 27 Libraries without Borders: Find us online www.greaterdandenonglibraries.com www.facebook.com/greaterdandenong www.twitter.com/greaterdandy or @greaterdandy www.youtube.com/citygreaterdandenong Living & Le rning Libr ries GREATER DANDENONG Library Strategy 2012 -2016
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