commercial
From the Dependability People
Volume 49 Number 2
Owner Ron Drewelow
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Experienced owner
launches his second
Maytag- equipped
coin laundry in
Mason City, Iowa.
Business
Grows Steadily
for Iowa Owner
New Maytag-equipped coin store
in Mason City built from ground up!
2
The 3,800-sq. ft. Maytag-equpped coin store in located along busy Highway 18 in Mason City, Iowa.
R
on Drewelow got his start in the coin laundry business
four years ago when he purchased an older store on the
east side of Mason City, a diversified community of 30,000
in north-central Iowa. His first action was to replace small,
inefficient front-load washers with new energy-efficient,
larger capacity Maytag equipment. He also spruced up the
store’s interior, hired an attendant and banned smoking
inside the store.
“For a business that was barely making it, I was amazed
with how these changes quickly turned the store around,
with customers soon flocking to the store and commenting on what a great place it was to do their laundry,” said
Drewelow.
With this success well established, Drewelow began to
search for a second location. “I realized that Mason City
was significantly underserved when it came to quality coin
laundries for the size of the market,” he explained. “I spent
a lot of time and carefully researched properties and finally
chose what I thought was the perfect site.”
The new 3,800-sq. ft. Leisure Wash Maytag-equipped
store is located along busy Highway 18 on the west edge
of Mason City. The area has heavy retail nearby, with a
Target, Menards, Mills Fleet Farm, Wal-Mart, and several
other major businesses within a mile. The icing on the cake
is that the store is located directly across from the North
3
Iowa Fairgrounds, where events take
variety of equipment that we offer.”
mix are two 80-lb. Maytag wash-
place on a regular basis that draw
ers, priced at $9.25 ($10.50 Super
thousands of people, including at
8 a.m. to 10 p.m., the fully attended
Wash, $11.00 Deluxe Wash, $12.00
times hundreds of people with piles
store offers drop-off wash/dry/fold
Ultimate Wash); three companion
of soiled laundry who use camping
service for $1.09 a pound. In ad-
75-lb. capacity Maytag dryers priced
areas within the fairgrounds.
dition to the laundry and tanning
at $4.25 for 32 minutes; four 60-lb.
Drewelow built the store from
facilities, the store boasts a large
Maytag washers at $7.25 ($8.00
the ground up. It features large
lounge area with a 56-inch flat-
Super Wash, $8.50 Deluxe Wash,
floor-to-ceiling windows, skid-free
screen television, video games,
$9.25 Ultimate Wash); four 40-lb.
tile flooring, two convenient en-
beverage vending and a pool table.
Maytag washers at $4.25 ($4.75
trances and ample off-street parking
“Customers appreciate the ame-
Super Wash, $5.00 Deluxe Wash,
at the front, side and rear of the
nities that we offer,” he said. “It
$5.50 Ultimate Wash); eight 30-lb.
store. In addition to the coin laun-
makes wash day a lot easier, espe-
Maytag washers at $3.75 ($4.25
dry equipment, the store features
cially for customers with children.”
Super Wash, $4.50 Deluxe Wash,
10 tanning beds, with room to add
$5.00 Ultimate Wash); sixteen
seven more as the business grows.
offers some of the largest and most
Maytag front-load high-efficiency
“A significant number of our
The Maytag-equipped store
energy-efficient washers and dryers
washers at $2.25 ($2.50 Super
coin laundry users also use the tan-
in the industry, which gives custom-
Cycle); and fourteen 32-lb. Maytag
ning facility,” said Drewelow. “It’s a
ers plenty of options, plus helps
multi-load stack dryers at $1.25 for
great way to draw customers in, and
keep utility bills in check.
32 minutes.
gives them the opportunity to tan
and wash at the same time, which is
a real time saver.”
Drewelow worked with Todd
Stoltz and the team at BDS Laundry Systems of St. Paul, Minnesota,
the Maytag Commercial Laundry
distributor serving the area, on
designing and equipping the store.
BDS also provided assistance with
a demographic survey of the area,
floor plan layout and consultation.
“The expertise that BDS brings to
the table was really valuable in
getting my new store off the
ground,” he pointed out.
The store opened in May 2007,
and business has been building
steadily ever since. “We’re drawing a lot of traffic from surrounding towns, as well as travelers
off of nearby Interstate 35,” said
Drewelow. “When customers come
in the front door, they’re truly
impressed by the size, quality and
At the front of the store, there is a 12bay soap vending machine and change
machine. A closed-circuit camera system
keeps a watchful eye on the operation.
4
Open seven days a week from
Included in the equipment
The store is designed so even
Above: The large lounge area features a 56-inch
flat-screen television, video games, beverage
vending and a pool table. Right: The eight 30-lb.
Maytag front-load washers are priced at $3.75
for the basic cycle.
more Maytag multi-load washers can be added
as the business grows. “Once customers are
educated on the benefits of using the front-load
equipment, they really appreciate the time and
cost savings of being able to wash and dry all of
their laundry in fewer loads,” said Drewelow.
The drop-off service has been growing
steadily since the store’s opening, averaging
about 25 orders per day. The store also offers
drycleaning drop-off and pick-up through an
agreement with a local company.
Saturday and Sunday are the store’s busiest
days, with about 70 percent of the normal business done on the weekends. “There are times
when every washer and dryer is in operation,
with people waiting in line,” he owner said.
Targeted radio commercials and newspaper
advertising were used during the store’s first
two weeks of operation. On the store’s
5
The 14 32-lb.Maytag stack dryers are kept busy, priced at $1.25 for 32 minutes of dry time. For the really large dry loads, there are
three 75-lb. Maytag dryers at $4.25 for 32 minutes of dry time.
“Shock and awe” is how
Drewelow describes his
customers’ reaction on their
first visit to the store. “They
are just overwhelmed by the
mega-load Maytag equipment
and the cleanliness of the
store. Our satisfied customers
are our best advertising, and
it’s paying big dividends week
after week.”
— Ron Drewelow
In addition to the coin laundry equipment, the
store features 10 tanning beds, with room to
add seven more as the business grows.
6
Ron Drewelow worked with Todd Stoltz (left) and the team at BDS Laundry Systems of St. Paul, Minnesota, the Maytag Commercial
Laundry distributor serving the area, on designing and equipping the store.
less busy days — Tuesdays, Wednesdays and
Thursdays — Drewelow takes advantage of the
advanced ComputerTrac® controls to automatically
vend wash prices on the front-load high-efficiency
washers at a 50-cent discount. Drewelow also has
distributed flyers at area tourist locations to boost
business, and plans to install a pole sign in front of
the business.
Customers are greeted by a large attendant sta-
tion at the front of the store, where the change machine and soap vending machine are located. Store
attendants also manage the walk-in traffic of the
adjacent tanning operation. A closed-circuit surveillance system keeps a watchful eye on the operation.
The store is designed with ample room for ex-
pansion of the laundry and tanning facilities. There
is also a 1,400-sq. ft. area at the back of the store
that features a separate entrance where Drewelow
plans to add a snack bar, coffee and ice cream business in the coming months. The lot is large enough
at the back of the store where self-storage rental
units can be added in the future.
7
MAYTAG® FACTORY REBATES
EXTENDED UNTIL SEPT. 30, 2007!
E N E R GY A DVA N TAG E™ WA S H E R S
E N E R GY A DVA N TAG E™ D R Y E R S
LOWER UT I L I T Y B I L L S A ND FA C T O RY R E B AT E S ME AN
BIGGER SAVI N G S. Maytag Commercial Laundry products and ENERGY ADVANTAGE
®
™
models deliver better results while using LESS water and energy than conventional washers. That
means lower utility bills and higher profits! Add to that a limited-time rebate offer, and it’s easy to
see why you’ll save BIG with Maytag.
Q uali f y ing M odels
THE MORE YOU BUY, THE MORE YOU SAVE!
8
MFR25PDCWS
MFR30PDCTS
MFR40PDCTS
MFR50PDCTS
MFR60PDCTS
MFR80PDCTS
MLG33PD
MDG31PD
MDG51PD
MDG77PD
MLG32PD
MLG31PC
MDG30PC
MDG50PC
MDG76PD
$100.00
$150.00
$150.00
$200.00
$300.00
$300.00
$150.00
$100.00
$150.00
$200.00
$100.00
$100.00
$75.00
$100.00
$150.00
This offer is not valid with any other offer. Rebate amounts are U.S. Dollars. For Canadian rebate information, contact your Maytag Commercial Laundry Distributor.
NEW Maytag® Commercial Multi-Load
Soft-Mount Coin Washers Deliver:
1) Flexible Installation
2) Lower Utility Costs
MODEL MFS18PDFTS
18-lb. Capacity
MODEL MFS25PDFTS
25-lb. Capacity
MODEL MFS35PDFTS
35-lb. Capacity
AVAILABLE TO ORDER IN SEPTEMBER 2007!
Contact your Maytag Commercial Laundry Distributor for more details.
The new soft-mount models
give coin store owners the
ability to upgrade to new
energy-efficient Maytag®
multi-load washers without
the costly remodeling expenses
associated with rigid-mount
washer installation.
KEY BENEFITS
•Soft-mount suspension system eliminates the need
for machine bolt-down, so no special floor is required.
•Specially designed spray baffles and tumble patterns
provide: • More Cleaning Power
• Reduced Water Usage
• Lower Utility Costs
• More Profits for You
•Heavy-duty latch and rugged cabinet/frame are built
tough for years of dependable operation.
•Advanced microprocessor controls provide easy-touse LCD graphic display and multi-lingual capabilities.
•Flexible cycle pricing options, including Basic, Super,
Deluxe and Ultimate Cycles provide more revenue
generation for you.
9
Maximize Profit Per Square Foot with
NEW Maytag® 45-lb. Stack Dryer!
The new Maytag® Commercial 45-lb. stack
dryer (Model MLG45PD) can increase drying
capacity by 50 percent per square foot compared
to a traditional 30-lb. multi-load dryer.
KEY BENEFITS
•Two 45-lb. capacity dryer pockets handle big washer
loads with ease.
•Extra-large door openings are specially designed to
make loading and unloading easy — even bulky items
like blankets and comforters.
•Extra-large lint drawers have large capacity to store lint
and are easily accessible from the front.
•Single Advanced ComputerTrac® Controls are easy to
program and offer pricing flexibility.
•Traditional Rear Belt Drive System provides years of
dependable performance.
•Exclusive Maytag 5-Year Parts Warranty provides
added peace of mind.
A L S O AVA I L A B L E
In addition to the 30-lb. single and the 30-lb. stack models, Maytag recently added a multi-load
75-lb. dryer to the Energy Advantage™ line. Loaded with Built-To-Last™ features, the new dryer features
heavy-duty metal doors and tempered glass windows that cannot be pushed out. The dual pane glass
combined with the traditional axial airflow and non-perforated dryer drum forces heated air through the
clothes, greatly reducing drying time. For more details, visit www.MaytagCommercialLaundry.com or
contact your Maytag Commercial Laundry Distrbutor.
10
It’s a lonely job being the Maytag Repairman, but Clay
Jackson of Richmond, Virginia, is giving it a try. As the new
face of Maytag dependability, Jackson will play a major role
in revitalizing the historic 100-plus year-old Maytag brand
and will help bring its unequaled tradition of quality and
dependability to life.
More than 1,500 people participated in a multi-city
audition process including professional actors, construction
workers, salesmen and stockbrokers. The two-month search
included union casting calls, open auditions and mail-in
submissions that were reviewed and evaluated by Maytag/
Whirlpool representatives.
Jackson is the fourth person to portray the brand icon
during its 40-year existence. The Repairman sports a new
uniform, a new attitude and is an evolution of the dependable character that was created in 1967.
“The new Maytag Repairman will help revitalize the
Maytag brand and its heritage by keeping one foot in our
past while putting the other in our future,” said Jeff Davidoff,
vice president of brand marketing and communications for
Maytag. “Clay is perfect for our new take on the role. He’s
energetic, young-at-heart and outgoing while still being
dependable and reliable.”
Watch for the new Maytag Repairman in advertising and
at select industry events.
11
Froehlich Communications, Inc.
309 Court Avenue, Suite 234
Des Moines, Iowa 50309
Maytag Factory Rebates
Extended Until Sept. 30!
EXPERIENCED OWNER
OPENS HIS SECOND
MAYTAG-EQUIPPED
COIN STORE IN IOwA.
S E E S T O R Y, P A G E 1
S E E D E TA I L S , PA G E 9
commercial
Published four times a year by Maytag Commercial Laundry
Sales for owners of Maytag Commercial Laundry equipment
in the United States, Canada and foreign countries. For further
information or address changes, write Froehlich Communications,
309 Court Avenue, Suite 234, Des Moines, Iowa 50309.
© Copyright 2007 • Printed in the U.S.A. • Please Recycle