CURRICULUM
B.B.A.
THREE YEAR FULL TIME UNDERGRADUATE
PROGRAMME (2015-18)
SCHOOL OF BUSINESS & COMMERCE
1
MANIPAL UNIVERSITY JAIPUR
BACHELOR OF BUSSINESS ADMINISTRATION
2015-18
The University reserves the right to amend the curriculum from time to time to meet the changing
requirements of the business and commerce. The focus of this three year degree program will be on the
student’s ability to specialize in any two groups: Finance & Banking, Sales & Marketing, People
Management, IT & e-Business, Accounting & Taxation. The focus shall be on employability of the
graduate students for onwards placement in the corporate sector.
PROGRAMME
The program shall be called Bachelor of Business Administration which is abbreviated as B.B.A. This program
is carefully structured and includes pedagogy and andragogy. The program blends academic excellence with
industrial requirements. Class room teaching, group work and field visits with internship and project work
forms part of the teaching-learning exercise. Different subjects like banking and insurance, accounting, finance,
marketing, business law and human resource management will be covered so as to blend academic excellence
and industrial requirement. A fair amount of industry connect will be enabled through Guest Lectures,
Seminars and Workshops.
OBJECTIVE
The core objective of this program is to impart deep knowledge of various aspects of commerce with theory &
practice. Thus the Program enables the students to appreciate emerging issues in the subject to take on real life
challenges successfully.
DURATION OF THE PROGRAM
The B.B.A. program shall be of three years with six semesters. Each semester will have 13 weeks of course
work and 2 weeks for examination. There will be a project and presentation in each semester to enable the
student to be able to actualize his learning and communicate it effectively. A student will be required to
complete the program within a maximum of 6 years from the date of registration in the first Semester. The
student shall also be required to undergo 45 days Summer Industrial Training at the end of the second year (4 th
Semester) and shall complete a project study during the course.
2
TOTAL CREDIT REQUIREMENTS FOR THE AWARD OF B.B.A. DEGREE ARE 150, SPREAD
OVER SIX SEMESTERS IN THREE YEARS. THE SEMESTER WISE CREDIT DISTRIBUTION IS
AS FOLLOWS.
Cumulative
Semester
Total credits per semester
Credits
I
23
23
II
24
47
III
26
73
IV
25
98
V
26
124
VI
26
150
ELIGIBILITY FOR ADMISSION
Admission to the B.B.A. program is open to all candidates who possess a Pre-University education [10+2] or
an equivalent level of education recognized by the concerned University / Board. The selection for admission
to the B.B.A. course is purely on merit.
ATTENDANCE REQUIREMENT
Class room attendance requirements is mandatory at 75% in each course.
A student with less than 75% attendance in individual courses shall not be permitted to write the end semester
examination in that course and will be given DT (Detained) letter grade in the course. For calculation of 75%
attendance of students all lectures, tutorials, practical classes, academic programs, all assignments including
expert lectures workshops and seminars will be counted and must also be 75%.
EVALUATION SCHEME
The academic performance of a student is evaluated internally by concerned course faculty.
The overall performance of a student is expressed in terms of a Letter Grade CGPA = A to DT as per the
following system.
The student performance in each Theory / Practical course is evaluated out of a maximum of 100 marks and
will be converted accordingly in letter grade as per detail given below:
3
Grade
Grade Point
A+
10
A
9
B
8
C
7
D
6
E
5
F
0
I
DT
(Incomplete)
(Detained)
0
0
Grading Method:
As per university rule.
4
S.No.
Internal
Internal
(20 Sessional + 20
Sessional +10
Assignments) Marks
1
All theory courses and
expert lectures
2
Summer Training
Report
40 marks
3
Computer Lab
40 marks
4
Group Discussion/ Soft
Skills
40 Marks
5
Industrial Visit
40 Marks
6
Seminar/Presentation
30 Marks
7
Term Paper/ Minor
Project/ Project Study
40 Marks
External / End Semester
50 Marks
60 Marks
(30 Presentation + 30 Viva
Voce) Marks
60 marks
60 Marks
(30 Presentations + 30 Viva
Voce Marks)
60 Marks
(30 Presentation + 30 Viva
Voce Marks)
70 Marks
60 Marks
(30 Presentation + 30 Viva
Vice) Marks
5
PERFORMANCE REQUIREMENTS
A student shall obtain a minimum of 'E' grade to pass in any course.
MINOR PROJECT SUMMER INDUSTRY TRAINING & DISSERTATION
All the students shall undergo a Minor Project during holidays at the end of the first and third semester each
and shall submit a report during second and fourth semester respectively and they will be evaluated for that
during second and fourth semester respectively. During Minor Project, the students will study an individual
industry and prepare a report on structure and functioning of that industry surveying important units within that
industry.
All the students shall undergo a Summer Industry Training for at least 45 working days at the end of the
second semester and fourth semester each and submit a report during third and fifth semester respectively and
they will be evaluated for that during third and fifth semester respectively. During Summer industry training the
students will undertake internship training in an organization and undertake work on any one functional area of
management on real time project and shall submit a report on the work undertaken.
Every student will undertake a dissertation during the course of the sixth semester and submit the same during
sixth semester itself. However, if a student drops papers, he has to clear all such papers subsequently and should
obtain CGPA & 5 at the end semester (3rd year) for obtaining B.B.A. Degree. The University shall appoint
External and Internal Examiners to conduct the viva voce exam for Minor Project, Summer Industry Training
Report and Dissertation.
Legend
ELECTIVES OFFEREDNote: This BBA Degree program offers Dual Specialization for all students. Students will be required to select
any two specialization groups having two papers of 3 credits each out of the five groups shown in the table
below. Two selected papers from each Specialization Group will be offered during 5th & 6th Semester. Students
will be required to take those specialization subjects from the chosen group only and pass in all of them
individually.
6
SCHOOL OF COMMERCE
B.B.A. PROGRAMME STRUCTURE
SEMESTER-I
Course
Course
L
T
P
C
Exam Duration
Code
Relative Weightage (%)
(Hrs.)
Theory
Practical
CWS
PRS
MTE
PRE
ETE
2
1
2
4
3
-
10
40
-
50
3
-
-
3
3
-
10
40
-
50
MA1102
Fundamentals of Financial
Accounting.
Fundamentals of business
Organization
Business Mathematics
3
1
-
4
3
-
10
40
-
50
EN1112
General English
2
-
-
2
2
-
10
40
-
50
CS1102
Computer Application
2
-
2
3
3
-
-
HS1101
2
-
-
2
2
-
10
BB1111
Values, Ethics And
Governance
Indian Business Houses
1
-
4
3
3
-
BB1180
Term Paper – I
-
-
-
2
-
-
15
2
BB1106
BB1107
Total Credits
8
-
-
40
60
40
-
40
60
40
60
50
-
23
7
SEMESTER-II
Course
Course
L
T
P
C
Exam Duration
Code
Relative Weightage (%)
(Hrs.)
Theory Practical
CWS
PRS
MTE
PRE
ETE
2
-
2
3
3
-
10
40
-
50
MA1202
Fundamentals of Financial
Management.
Business Statistics
3
1
-
4
3
-
10
40
-
50
BB1208
Principles of Marketing.
3
-
3
3
-
10
40
-
50
BB1209
Principles of HR Management
2
-
-
2
2
-
10
40
-
50
BB1210
Branding & Emerging
E- Brands
Managerial Economics
3
-
3
3
10
40
-
50
3
-
3
3
10
40
-
50
2
-
2
2
10
40
-
50
BB1280
Reading Language through
Literature
Term Paper - II
-
-
2
-
-
40
60
-
BB1281
Minor Project
-
-
2
40
60
18
1
BB1205
BB1211
EN1213
Total Credits
-
2
-
24
8
SEMESTER-III
Course
Course
L
T
P
C
Code
Exam Duration
(Hrs.)
Relative Weightage (%)
Practical
-
CWS
PRS
MTE
PRE
ETE
10
40
-
-
50
BB1310
Project Planning & Control
2
-
2
3
Theory
3
BB1306
Regulatory Framework of
Business
Psychology & Personality
Development
Cost & Management Accounting
3
-
-
3
3
-
10
40
-
-
50
2
-
2
3
3
-
10
40
-
-
50
3
-
2
4
3
-
10
40
-
-
50
BB1309
Production and Operations
Management
3
-
-
3
3
-
10
40
-
-
50
CY1120
Environmental Science
3
-
-
3
3
-
10
40
-
50
EN1316
Spoken English
1
1
0
2
-
-
-
30
70
-
BB1380
Term Paper - III
-
-
-
2
-
-
-
-
40
60
-
BB1381
Summer Project
-
-
3
-
-
-
-
40
60
-
17
1
BB1307
BB1308
Total Credits
6
26
9
SEMESTER-IV
Course
Course
L
T
P
C
Code
Exam Duration
(Hrs.)
Theory Practical
3
-
Relative Weightage (%)
CWS
PRS
MTE
PRE
ETE
10
40
-
50
BB1406
Risk Management.
3
-
-
3
BB1407
3
-
-
3
3
-
10
40
-
50
2
-
-
2
2
-
10
40
-
50
BB1410
Entrepreneurship
Management
Managing Social Sector &
N.G.Os
Research Methodology
2
4
3
-
10
40
-
50
EN1416
The Art of Communication
1
-
2
BB1480
Term Paper - IV
BB1481
Minor Project
BB1412
Foreign Language
3
****
Open Elective
3
Total Credits
18
BB1409
3
1
-
2
-
-
-
2
2
4
3
-
-
-
3
3
-
1
4
25
10
30
70
40
60
40
60
30
70
-
40
-
50
10
SEMESTER-V
Course
Course
L
T
P
C
Code
PRS
MTE
PRE
ETE
40
-
50
2
2
-
10
40
-
50
-
3
3
-
10
40
-
50
-
-
3
3
-
10
40
-
50
3
-
-
3
3
-
10
40
-
50
3
-
-
3
3
-
10
40
-
50
-
-
3
-
-
-
40
60
-
-
2
-
-
40
60
-
30
2
-
BB1504
Strategic Management
2
-
BB
3
-
3
BB1581
Program Elective Group
course I
Program Elective Group
course II
Program Elective Group
course I
Program Elective Group
course II
Summer Project
BB1580
Term Paper - V
BB1505
Foreign Language
3
Total Credits
19
BB
Practical CWS
10
3
International Business
BB
Relative Weightage (%)
Theory
3
BB1503
BB
Exam Duration
(Hrs.)
0
2
2
4
4
26
-
70
* Note: Students will be required to select any two specialization having two papers of 3 credits each out of the five groups
shown in the table at page no.13.
11
SEMESTER-VI
Course
Course
L
T
P
C
Code
Exam Duration
(Hrs.)
Theory
BB1683
Contemporary Business
Environment
Program Electives Group
course III
Program Electives Group
course IV
Program Electives Group
course III
Program Electives Group
course IV
Dissertation
BB1605
Foreign Language
3
Open Elective
3
21
BB1604
BB
BB
BB
BB
****
Total Credits
3
3
3
Relative Weightage (%)
Practical
CWS
10
PRS
MTE
40
PRE
ETE
50
3
-
-
3
3
-
10
40
-
50
3
-
-
3
3
-
10
40
-
50
3
-
-
3
3
-
10
40
-
50
3
-
-
3
3
-
10
40
-
50
-
-
4
-
-
-
-
30
-
60
(30+30)
70
-
40
-
50
2
4
-
-
3
-
2
26
3
-
10
40
* Note: Two specialization selected by the students in 5th semester having two papers of 3 credits each shown at page no. 13.
12
5th Semester
Course Name
Capital Market Operations
(course I)
Strategic Financial Management
(course II)
Marketing Research
(course I)
Consumer Behavior and Rural
Marketing (course II)
Industrial Relations
(course I)
HR Administration
(course II)
Database Management
(course I)
Management Information and
Decision Support Systems
(course II)
Advanced Accounting
(course I)
Direct Tax
(course II)
6th Semester
Course
Credits
Course Name
Course
Code
Code
GROUP : FINANCE AND BANKING
BB1655
3 credits Management of Banking
BB1653
Services (course III)
BB1657
3 credits Insurance Management
BB1656
(course IV)
GROUP : SALES AND MARKETING
BB1658
3 credits Marketing of services
BB1660
(course III)
BB1659
3 credits Advertising and Sales
BB1661
Promotions (course IV)
GROUP : PEOPLE MANAGEMENT
BB1664
3 credits Training and Development
BB1666
(course III)
BB1665
3 credits Compensation Management
BB1668
(course IV)
GROUP : IT AND E – BUSINESS
CA1401
3 credits Data Analytics
CS1701
(course III)
CA1403
3 credits E-Commerce & Cyber
CS 1752
Security
(course IV)
GROUP : ACCOUNTING & TAXATION
BB1671
3 credits Auditing
BB1673
(course III)
BB1672
3 credits Indirect Tax
BB1674
(course IV)
Credits
3
credits
3
credits
3
credits
3
credits
3
credits
3
credits
3
credits
3
credits
3 credits
3 credits
13
SEMESTER - I
BB1106
FUNDAMENTALS OF FINANCIAL ACCOUNTING
[2 0 2 3]
Objective:
To familiarize students with the mechanics of preparation of financial statements, understanding
corporate financial statements, their analysis and interpretation.
Contents:
Introduction to Financial Accounting: Accounting as a System, – Generally Accepted Accounting
Principles; Nature of Accounts, Rules of Debit and Credit; Recording Transactions in Journal;
Preparation of Ledger Accounts; Preparation of Trial Balance; Preparation of Trading Account, Profit &
Loss Account and Balance Sheet, Adjustment Entries (not very advanced), Introduction to Accounting
Standards Annual Report of Public Limited Company - Chairman’s Statement, Directors’ Report,
Management Discussion and Analysis, Report on Corporate Governance, Auditors’ Report, Corporate
Income Statement and Balance Sheet, Introduction to Corporate Financial Statements: Preparation of
Cash Flow Statement, dividends, distributable profits and types of shares. Understanding different types
of Profit, viz., PBIT, PBT, PAT, Operating Profit and Distributable Profit. Financial Statement Analysis:
Introduction to Accounting Standards on Disclosure of Accounting Policies, Revenue Recognition.
Text / Reference Books:
1.
2.
3.
4.
5.
6.
7.
BB1107
Monga, J.R., Financial Accounting: Concepts and Applications, Mayur Paperbacks, 2010.
Tulsian, P.C., Financial Accounting, Pearson, 2012.
Maheshwari S.N. & Maheshwari S.K., Financial Accounting for B. Com., CA, CS, & ICWA,
(Foundation) Courses, Vikas Publishing House Pvt. Ltd., 2012
Balwani, N, Accounting and Finance for Managers, Excel Books, 2012.
Gupta, A: Financial Accounting for Management, Prentice Hall College, 2010.
Bhattacharyya, A Financial Accounting for Business Managers, PHI, 2012.
Jain, S.P. & Narang, K.L., Advanced Accountancy, Kalyani Publishers, 2012.
FUNDAMENTALS OF BUSINESS ORGANIZATION
[3 0 0 3]
Objective:
To introduce the fundamentals concepts of Business Organization and various approaches towards
Management without proper knowledge of which advanced learning would be difficult.
14
Contents:
Forms of organization – Sole Proprietary, Partnership, Company, LLP – Concept, Formation and
strength & weakness, Multinational Organization (Concept & Analysis). Formal & Informal
organization, Principles of Organization, Basic of Organizational Structures: functional, Geographical,
Networking organizational structure. Virtual organization, Authority Delegation of & Decentralization,
Learning Organization. Evolution of Management – Classical, Behavioral, systematic and contingency
approach to Management, Managerial functions & skill. Six Sigma, TQM management and introducing
contemporary Management Thinkers.
Text / Reference Books:
1. Koontz & Weihrich, Essentials of Management, McGraw Hill, 2014.
2. Stoner & Wankel : Management, Information Age Publishing, 2014.
3. Robbins S P.: Management, Pearson Education, 2015.
4. Bhushan Y K , Fundamentals of Business Organization & Management, Sultan Chand & Sons; Nineteenth
edition (2013), (2015).
MA1102
BUSINESS MATHEMATICS
[3 1 0 4]
Objective:
To introduce application of Mathematics in day to day business problems. As a language of science no
higher study can avoid it and Business Studies is no exception.
Contents:
Ratio, Proportion and Percentage: Ratio - Definition, Continued Ratio, Inverse Ratio, Proportion, Continued
Proportion, Direct Proportion, Inverse Proportion, Variation, Inverse Variation, Joint Variation, Percentage Meaning and Computations of Percentages. Profit And Loss: Terms and Formulae, Trade discount, Cash
discount, Problems involving cost price, Selling Price, Difference between Trade discount and Cash Discount.
Introduction to Commission and brokerage, Problems on Commission and brokerage. Interest: Simple Interest,
Compound interest (reducing balance & Flat Interest rate of interest), Equated Monthly Installments (EMI),
Problems. Matrices And Determinants (up to order 3 only ) : Multivariable data, Definition of a Matrix, Types of
Matrices, Algebra of Matrices, Determinants, adjunct of a Matrix, Inverse of a Matrix via adjunct Matrix,
Homogeneous System of Linear equations, Condition for Uniqueness for the homogeneous system, Solution of
Non-homogeneous System of Linear equations (not more than three variables). Condition for existence and
uniqueness of solution, Solution using inverse of the coefficient matrix, Problems. Permutations of ‘n’ dissimilar
objects taken ‘r’ at a time (with or without repetition). nPr = n! / (n-r)! (Without proof). Combinations of ‘r’
objects taken from ‘n’ objects, nCr = n! / r! (n-r)! (Without proof) problems, Applications.
15
Reference Books :
1.
2.
3.
Dikshit A & Jain and Jitendra K B Mathematics, 2015.
Kapoor ,V. K., Business Mathematics, Sultan Chand & sons, Delhi, 2010.
Bari, Business Mathematics, New Literature publishing company, Mumbai, 2015.
EN 1112
GENERAL ENGLISH
[2 0 0 2]
Objective:
To improve writing skills without which job placement will be difficult.
Contents:
Introduction to communication skills, Principles of Communication, modes of communication, types of
communication, essential features of communication, Importance of effective communication: Its
application, Barriers to effective communication, Reference Books, writing and listening skills,
Sentence Patterns and its usage, Uses of Verbs: Finite and Non-Finite Verbs, Modal Verbs, Voice,
Tenses – Its usage and sequence, Question Tags, Articles, Usage and its Application, Reported Speech,
Synonyms and Antonyms/ One Word Substitution, Reference Books Comprehension, - Précis Writing
,Essay writing- Letter Writing-Letter content and layout, Personal, Professional Business Letter,
Circulars ,Letter to Newspaper, Memo and Memo Reports-Usefulness and format, ,Job Application,
Resume Writing(Latest trends in Resume Writing), Report Writing-Types and its Application. Group
Discussion, Extempore and Presentations.
Text / Reference Books:
1.
2.
3.
4.
5.
6.
7.
David, G Contemporary English Grammar, Structures and Composition, Macmillan Publications.
Turton N D & Heaton, J B Longman Dictionary of Common Errors, 1998
McCarthy, M English Idioms in Use, London: Cambridge University Press, 2002
Jones D T, English Pronouncing Dictionary, ELBS London
Tickoo, C, and Sasikumar, J: Writing with a Purpose, Oxford University Press
Quirk et. al, University Grammar of English, ELBS London
Mishra S & Muralikrishna, C: Communication Skills for Engineers, Pearson Education. 2004
8. Krishnaswamy, N: Modern English : A Book of Grammar Usage and Composition, Macmillan India
CS1102
COMPUTER APPLICATION
[2 0 2 3]
Objectives:To acquaint students with use of computer & its applications like MS office. Students must be well
acquainted with fundamental aspects of computer technology and gain proficiency in M S Office Tools:
MS Word, Power Point Excel and Access.
Contents:
Introduction: Hardware Features and Uses: Components of a Computer, Generations of Computer,
Primary & Secondary Storage Concepts, Data Entry Devices, Data Output Devices. Software Concepts:
System Software, Application Software, Language Classification, Compliers and Interpreters. Operating
16
Systems. Information Concepts and Processing: Microsoft Word, Power Point, Access and Excel
proficiency.
Text / Reference Books:
1. Atul K, A: “Information Technology”, Tata McGraw Hill Publication, 3rd Edition, 2007.
2. Raja R, J: “Fundamentals of Computers”, PHI Learning, 5th Edition, 2006.
HS1101
VALUE, ETHICS & GOVERNANCE
[2 0 0 2]
Objective:
To improve understanding of values ethics & corporate governance so ensure that we produce
responsible citizens for the larger society.
Contents:
Values: Meaning of value education, Three Gunas and their relevance, Nature and kinds of value,
Understanding Harmony at various Levels: Nature, in existence; Ethics and Business: Values and
attitudes for professional accountants, Legal frameworks, regulations and standards for business, Nature
of ethics and its relevance; Rules-based and framework approaches to ethics; Personal development and
lifelong learning; Personal qualities; Ethical principles; Concepts of independence, skepticism,
accountability and social responsibility; Ethical Conflict: Relationship between ethics, governance, the
law and social responsibility, Unethical behaviour, Ethical dilemmas and conflicts of interest;
Corporate Governance: The role and key objectives of organizattional governance in relation to ethics
and the law; development of organizattional governance internationally; the role of directors in relation
to corporate governance; the role of the board, Types of board structures and corporate governance
issues, Policies and procedures for ‘best practice’ companies, Rules and principles based approaches to
corporate governance
Text / Reference Books:
1. Gaur R.R., Sangal R. and. Bagaria, G.P: ”A Foundation Course in Human Values Professional
Ethics,” Excel Books, 2010.
2. Sadri S & Sadri, J Business Excellence Through Ethics & Governance, 2nd edition, 2015.
3. Mathur, U C Corporate Governance and business ethics, MacMillan India Ltd, 2009.
4. Baxi, C V: Corporate Governance, Excel Books, 2009
5. Sadri S, Sinha A K and Bonnerjee, P: Business Ethics: concepts and cases, TMH, 1998.
17
BB1111
INDIAN BUSINESS HOUSES
[1 0 4 3]
Objective:
To enable a better understanding of strategies of Indian business houses and derive learnings therefrom.
This is an attempt to make students aware of those who succeeded and those who did not.
Contents:
Review of classic business houses in India, effect of environment on the growth of business houses.
Emergence of new economic order since 1991 – mandate, imperatives and essentials. Failure and
success of select business houses. Excellence indicators of select business. Scams and Frauds in Modern
India.
Text / Reference Books:
1. Kakani R K:, Financial Performance and Corporate Strategy of Indian Business Groups, LAP
2.
3.
4.
5.
6.
BB1180
Lambert Academic Publishing, 2015.
Harris, F : Jamshedji Nusservanjee Tata, Tata Press, 1960
Lala, R M: Beyond the Blue Mountain, Viking Press, Mumbai 2006
Karanjia B K : The Life and Times of Pirojsha Godrej, Viking, Mumbai 2010
Karanjia B K : Sorabji Godrej,Viking, Mumbai 2011
Heredia R: The Amul Story, Mc Graw Hill Delhi 2012
TERM PAPER - I
[0 0 0 2]
Every student will undertake library study on any topic of his / her choice but approved by the
supervisor, under guidance of a faculty member (supervisor), prepare a term paper and give a
presentation on that topic and will be evaluated on the basis of presentation, contents and query
handling.
SEMESTER II
BB1205
FUNDAMENTALS OF FINANCIAL MANAGEMENT
[2 0 2 3]
Objective:
To introduce concepts of financial management so that the student actually is able to use his B Com
degree for higher / professional studies.
18
Contents:
Concept, objectives and emerging issues in Financial Management, Sources of Raising Finance Equity,
Depth, ICD, Institutional set - up and intermediation. Capital Structure: - concept & Theory leverage
Cost of Capital, Dividend Policy. Capital Budgeting – Risk methods & Calculation, Working Capital
Management – Concept & Policy, Accounts Receivable Management.
Suggested practice sessions (using software’s like MS Excel):
Calculation of Cost of Capital, calculation of NPV, calculation of IRR, calculation of working capital
requirement.
Text / Reference Books:
1. Khan & Jain, Financial Management, Tata McGraw-Hill, 2014.
2. Pandey I M, Financial Management, Vikas Publishing House, 2015.
3. Chandra, P Financial Management, Tata McGraw-Hill, 2015.
MA1202
BUSINESS STATISTICS
[3 1 0 4]
Objective:
To familiarize the students with various Statistical tools that can be used for effective decision making
and preparing their project work/term paper/ dissertation. Emphasis will be on the application of the
concepts learnt.
Contents:
Measures of Central Value: Meaning. Need for measuring central value. Characteristics of an ideal
measure of central value. Types of averages - mean, median, mode, harmonic mean and geometric
mean. Measures of dispersion: range, quartile deviation, mean deviation, standard deviation, variance &
coefficient of variation. Probability: Meaning and need. Theorems of addition and multiplication.
Conditional, probability. Bayes’ theorem, Random Variable - discrete and continuous. Probability
Distribution: Meaning, characteristics (Expectation and variance) of Binomial, Poisson, Geometric,
Uniform, Exponential and Normal distribution. Central limit theorem. Correlation Analysis: Meaning
and significance. Correlation and Causation. Types of correlation. Methods of studying simple
correlation - Scatter diagram, Karl Pearson’s coefficient of correlation, Spearman’s Rank correlation
coefficient, Regression Analysis: Meaning and significance. Regression vs. Correlation. Regression
lines (X on Y, Y on X) Index Numbers: Meaning and significance. Problems in construction of index
numbers. Methods of constructing index numbers - Weighted and Un-weighted (simple aggregative and
simple average of price relative methods). Introduction to Stock market indices; Analysis of Time
Series: Measurement of trend - Freehand method, Semi-average method, Moving average, Method of
least squares. Measurement of seasonal variations - method of simple averages, ratio to trend method.
19
Text / Reference Books:
1.
2.
3.
4.
5.
BB1208
Agarwal B L, Basic Statistics, New Age Publications, 2013.
Goon, Gupta, and Gupta D: Fundamentals of Statistics Vol. 1., New Age Publications, 2013.
Gupta S.P. : Statistical Methods, Sultan Chand & Sons, 34th Edition
Levin R & Rubin D : Statistics for management, Prentice Hall
Boot & Cox : Statistical analysis for managerial decisions, Tata McGraw Hill
PRINCIPLES OF MARKETING
[3 0 0 3]
Objective:
To familiarize the students with the marketing function & concept of marketing mix & study the
marketing mix of some companies operating in India.
Contents:
Introduction: core marketing concepts; company orientation-production concept, product concept,
selling concept, marketing concept, portfolio approach-BCG matrix; Marketing Environment:
Demographic, economic, political, legal, socio cultural, technological environment (Indian context);
Segmentation Targeting and Positioning. Concept of PLC, PLC marketing strategies, new product
development, Issues. Pricing Decisions: Determinants of price, pricing methods, Administered Pricing
mechanism, Promotion Mix: Factors determining promotion mix. Marketing Channels Decision:
Note:
1. Every topic is to be exemplified with at least 2 examples and case studies from the Indian context.
2. Relevant chapters of a later edition when released may be referred to
3. List of recent articles and reports and specific cases will be announced at the Commencement of the
course.
Text / Reference Books:
1. Kolter, Keller, and Jha, Marketing Management,13th edition, Pearson, 2008.
2. Kolter & Armstrong, Principles of Marketing, Pearson; 15 edition (21 March 2013)
3. Zikmund D A, Marketing, South Western College Publishing (6 October 2000)
4. Jain T K and Chugh P: Marketing Management, Garima Publications, Jaipur 2014
BB1209
PRINCIPLES OF PEOPLE MANAGEMENT
[2 0 0 2]
Objective
The objectives of this course are to help the students develop an understanding of the dimensions of the
management of human resources, with particular reference to HRM policies and practices in India.
Attention will also be paid to help them develop their communication and decision making skills through
case discussions, role plays etc.
Contents:
20
HRM: Concept, functions. The changing environment of HRM – Globalization, cultural environment,
work force diversity. HR as a strategic partner, Work life balance. Human Resource forecasting demand
and supply, skill inventories. Job Design, Job Analysis, Job description and Job specification. Recruitment,
selection & orientation: Internal & external sources of recruitment, e-recruitment, steps in placement and
selection process, Selection tests and Interview, Orientation Program. Training: Concept, Methods,
Compensation: components of pay structure, factors influencing compensation levels. Wage differentials,
incentives, time wage, piece rate, Halsey plan, Merrick’s plan, Bandeaux plan, Emerson’s efficiency plan,
profit sharing, gain sharing, employee’s stock option plans. Performance Management System: Uses of
performance appraisal, appraisal methods. Career Management: Career anchors, career life, Introduction to
Industrial relations, Machinery for settlement of disputes. Cultural issues, Compensation issues,
Ethnocentric, Geocentric.
Text / Reference Books:
1. Desslar, G HRM, Prentice Hall, 2008
2. Sadri S and Jayashree S, Human Resources Management in Modern India, Himalaya Publishing Co,
Mumbai 2012
3. David A. Decenzo &. Robbins S P , HRM, 2001
4. R Wayne Mondy R M. Noe , HRM, Pearson,2006
5. Monappa & Saiyaddin , Personnel Management, Tata McGraw Hill (2000)
6. V.S.P. Rao , Human Resource Management, Excel Books
7. Sadri, J, Sadri, S and Nayak, N, A Strategic Approach To Human Resources Management, Jaico
Publishing House : Mumbai , 2009.
8. Jain T K and Chugh P: Human Resource Management, Garima Publications, Jaipur 2012.
9. Mamoria C B, Personnel Management, Himalaya Publishing House, 2015.
BB1210
BRANDING & EMERGING E- BRANDS
[3 0 0 3]
Objective:
To understand concept of brand & use of social media in branding. Though it lies in the domain this
subject is of importance to all students of BBA
Contents:
Concept of brand and brand defined. Brand v/s Image, Developing and establishing of a brand –
procedure and practices, Brand appreciation and depreciation, Factors affecting brand value, Brand
recall and reinforcement, Concept of brand and E-Brand. Emergence and origin of E- Brands in India.
Establishing e-brands – process and strategies, Factors affecting success of e-brands, Causality
analysis of failure of e-brands, Comparison between online and offline brands, Market segmentation
and brand positioning, Concept of social media in India, types of social media, SMO, SEO, and ADWORD - effectiveness and assessment, Procedure of social media – image creation and image
dilution, Case studies
21
Text / Reference Book:
1. Ryan, D Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation,
Kogan Page, 2015.
2. Kumar, N, Brand Breakout: How Emerging Market Brands Will Go Global, 2015.
3. Terence T , Branding: Create Your Difference Through Smart Branding: Why your branding, marketing
and business is not working, iStar Publishing, 2015.
4. Wheeler, Designing Brand Identity: An Essential Guide for the Whole Branding Team, John Wiley and
Sons, 2015.
BB1211
MANAGERIAL ECONOMICS
[3 0 0 3]
Objectives:
To facilitate the students to understand the various principles involved and problems encountered in making
economic decisions in Business & Management. To develop the skills & Interest of the students with better
comprehension of the real business related economic problems.
Contents:
Basic Economics Concepts, Differences between micro-economics and macro – economics. Some
fundamental concepts defined: value, utility, cost, price, income, capital, investment and factors of
production. Concept of Utility: Cardinal and Ordinal, Marginal Average and Total Utility concepts. Theory
of Demand, elasticity, indifference curves, income consumption curve and cost consumption curve,
expansion path.Theory of Supply: Marginal Average and Total Cost concepts. Consumer and Producer
Equilibrium Elementary theory of markets perfect competition, pure monopoly, monopolistic competition
and oligopoly.Cartels and Customs Unions.
Text / Text / Reference Books:
1. Lipsey R G: Textbook of Positive Economics, Longman Higher Education; 9th Revised edition edition
(1 June 1993).
2. Samuelson P A: Economics, Harvard University Press; Enlarged edition (1 July 1983).
EN1213
READING LANGUAGE THROUGH LITERATURE
[2 0 0 2]
Objective:
To improve English comprehension and writing English. This is one thing that will make a positive
difference in final placement.
22
Contents:
Phonetics and Vocabulary: Transcription of Phonetic Symbols, Word Stress, Synonyms and Antonyms,
Word Formation; Grammar and Usage: Transformation of Sentences, Clauses, Determiners, Verbs and
Verb Tenses; Comprehension (Following texts compiled by Macmillan in the form of book): William
Blake – The Little Black Boy, Lewis Carroll- A Mad Tea Party, Ruskin Bond – Night Train for Deoli, M.K.
Gandhi- The Birth of Khadi, J.L Nehru- A Tryst with Destiny, A.P.J Abdul Kalam - Vision for 2020;
Compositional Skills: Letters - Formal and Informal, Review Writing, Memo Writing , Paragraph Writing.
Text / Text / Reference Books:
1. Sawhney, Panja and Verma (eds.). English at the Workplace. New Delhi: Macmillan 2003.
2. Singh, R.P. Professional Communication. New Delhi: OUP. 2004.
3. Sasikumar, V. Dutta and Rajeevan, A Course in Listening and Speaking –I, New Delhi: Foundation
Books. 2005.
4. Quirk, R and Greenbaum S.: A University Grammar of English, London: Longman, 1973.
BB1280
TERM PAPER – II
[0 0 0 2]
Every student will undertake library study on any topic of his choice, under guidance of a faculty member
and prepare a term paper and give a presentation on that topic and will be evaluated on the basis of
presentation, contents and query handling.
BB1281
MINOR PROJECT
[0 0 0 2]
SEMESTER III
BB1310
PROJECT PLANNING & CONTROL
[2 0 2 3]
Objectives:To give elementary knowledge for identification of major elements of project management. To gain ability for
formulation of project, computing probable time for project completion & determining project costs.
Contents:
Project: Project ideas, Screening of ideas, Environmental Scanning and opportunity analysis, project life cycle,
project feasibility analysis: market technical and financial analysis. Social Cost Benefit Analysis. Project Location &
Layout: Project Location and site location, Project layout methods, Project Design. Project Control: - Time controlscheduling and control by network techniques like PERT and CPM, Cost Control- Budgetary controls and Quality
23
Control, Project Financing: Meaning, scopes Merits & demerits. Line of Balance (LOB), SCBA. Project Budgeting
Methods: Pay Back, ARR, IRR, Modified IRR, Causes of project failure, Project organization Structure, setting up of
organization structure, Role & Responsibility of a project manager. Role of development Financial Institutions.
Software’s for Project Management.
Suggested practice sessions: (using software’s like project management/ Primavera)
Project scheduling, PERT, CPM.
Project cost estimation.
Suggested Readings
1. Chandra Prasanna, Project Management, Tata McGraw Hill, New Delhi, 2015
2. Maylor, Harvey (2004), Project Management, 3/e, Pearson Education, New Delhi.
BB1306
REGULATORY FRAMEWORK OF BUSINESS
[3 0 0 3]
Objective:
To introduce overview of important business laws.
Contents:
Regulation of business in India – concept, scope and systems, Contract Act and Sales of Goods Act.,
Consumer Protection Act and redressal of investors’ grievances, Review of Companies Act, IRDA,
SEBI, FEMA, SCRA.
Text / Reference Books: (the latest books based on the latest law must be referred)
1.
2.
3.
4.
5.
6.
Singh , A Principle of Mercantile Law, Eastern Book Company
Gulshan & Kapoor, Business Law, Paperback
Maheshwari & Maheshwari, Principle of Mercantile Law, National Publishing Trust
Rohini Aggarwal, Mercantile & Commercial Law , Taxmann
M.C. Kucchal, Modern Indian Company Law, Shree Mahavir Book Depot.
M.C.Kucchal, Business Law/Mercantile Law, Vikas Pub.House (P) Ltd. (M)
24
BB1307
PSYCHOLOGY AND PERSONALITY DEVELOPMENT
[3 0 2 4]
Objective:
To introduce of the concepts of psychology for personality development.
Contents:
Understanding human behavior, Factors affecting human psychology – mood, sentiments, feelings,
gestures, happiness, Attitude, belief, and background, Causes of individual behavior v/s group behavior
Conflict and conflict management, causes of individual and group dynamics, Cognitive dissonance
Force field analysis, Personality – concept, factors, factors of association, personality formation
structure – mind mapping Creativity, lateral thinking, divergent thinking
Suggested practice sessions:
Role play sessions to understand group dynamics.
Personality exercises like Parent – adult – child exercise, EQ-IQ-SQ exercise etc.
Suggested Book:
1.Dagene Kenna MC, Business Psychology and Organizattional Behaviour – Students hand
book, 2015.
2.Hellreigel et al – Organizattional Behaviour, Thomsun Learning, 2014.
3.Pareek U – Understanding organizational behaviour, 2013.
BB1308
COST & MANAGEMENT ACCOUNTING
[3 0 2 4]
Objective:
To acquaint students with Cost accounting concepts and its application in managerial decision makings.
This paper is critical to the understanding of business.
Contents
Cost concepts: Meaning, Elements of Cost, Components of total Cost, Cost Sheet. Classification of
Costs: Fixed, Variable, Semi-variable, and Step costs; Product, and Period costs; Direct, and Indirect
costs; Relevant, and Irrelevant costs; Shut-down, and Sunk costs; Controllable, and Uncontrollable
costs; Avoidable, and Unavoidable costs; Imputed / Hypothetical costs; Out-of-pocket costs;
Opportunity costs; Expired, and Unexpired costs; Conversion cost. Out of pockets & opportunities cost
Overhead allocation, Overhead apportionment, and Overhead absorption. Cost-Volume-Profit
Analysis: Contribution, PV Ratio, Key Factor, Break-even Analysis. Relevant Costs and Decision
Making: Pricing, Product Profitability, Make or Buy. Cost systems: Job costing, Cost sheet, Process
costing, Process losses and wastage. Budgets and Budgetary Control: Meaning, Types of Budgets, Steps
in Budgetary Control, Fixed and Flexible Budgeting. Standard Costing and Variance Analysis:
25
Material, Labor & Overhead variances only. Responsibility Accounting. Cost Structure Management
and Cost Reduction Structure. Target costing, Life cycle costing, Quality costing, Activity based
costing. Management Accounting concept & Applications, Management Accounting v/s Financial
Accounting, inference from Published financial Statement – Ratio & Cash flow analysis.
Text / Reference Books:
1.
2.
1.
2.
3.
BB1309
Maheshwari, S.N., and Mittal, S.N., Cost Accounting: Theory and Problems, Shree Mahavir
Book Depot (Publishers), Delhi, 2010.
Bhardwaj, P.N.A., Batra, V.K., and Batra, R.K., Cost Accounting for Managers,
Global Business Press, New Delhi, 2011.
Horngren, C.T., Foster, G, and Datar, S.M., Cost Accounting: A Managerial Emphasis,
Prentice Hall of India Pvt. Ltd., New Delhi, 2012.
Henke, E.O., and Spoede, C.W., Cost Accounting: Managerial Use of Accounting
Data, PWS-KENT Publishing Company, Boston, 2013.
Jawaharlal & Srivastava S: Cost Accounting, Tata McGrawhill, 2014.
PRODUCTION and OPERATIONS MANAGEMENT
[3 0 0 3]
Objectives:
To understand the production and operation function and familiarize students with the technique
for planning and control.
Contents:
Introduction to Production & Operations Management: Definition, key decisions of OM, goods vs.
services. . Operation Strategies-Definition, relevance, strategy formulation process, order qualifying and
order winning attribute Maintenance Management: Need of maintenance management, equipment life
cycle (Bathtub curve), measures for maintenance performance (MTBF, MTTR and availability). Lean
production: lean Demand Pull logic, 2 card kanban Production Control system. Forecasting-Definition,
types, qualitative (grass roots, market research and delphi method) and quantitative approach (simple
moving average method, weighted moving average and single exponential smoothing method), forecast
error, MAD. Scheduling: Operation scheduling, goals of short term scheduling, job sequencing (FCFS,
SPT, EDD, LPT, CR) & Johnson’s rule on two machines, Gantt charts. Process Selection: Definition,
Characteristics that influence the choice of alternative processes (volume and variety), type of processesjob shop, batch, mass and continuous, product-process design Matrix and Services design matrix,
technology issues in process design, flexible manufacturing systems (FMS), computer integrated
manufacturing (CIM). Layout Decision: Layout planning – of layouts (Process, Product, Group
technology and Fixed position layout). Assembly line balancing by using LOT rule; Location Decisions
& Models: Facility Location – Objective, factors that influence location decision, location evaluation
methods- factor rating method. Capacity Planning: Definition, measures of capacity (input and output).
Aggregate Planning: Definition, nature, strategies of aggregate planning, methods of aggregate
planning (level plan, chase plan and mixed plan, keeping in mind demand, workforce and average
inventory), Statistical Quality control: Elementary Queuing Theory : Poisson- Exponential Single Server
26
Model with Infinite Population.(question based on M/M/1),M/M/C : Variable measures (mean and range
chart), Attribute measures (proportion of defects and no. of defects.
Text / Reference Books:
1. Mahadevan B, Operations Management Theory & Practice, Pearson Education, 2015.
2. Heizer J and Render B, Production & Operations Management, Pearson Education, 2014.
3. Chase R B, Aquilano N J , Jacobs F R and Agarwal N, Production & Operations Management
Manufacturing and Services, Tata McGraw Hill, 2015.
4. Gupta S.P., Statistical methods, Sultan Chand & Sons, 2014.
5. Adam,E.E and Ebert, Production & operations Management, Prentice Hall of India, New Delhi 2015.
6. Chary, S.N. Production & operations management – Tata McGraw Hill, New Delhi, 2014.
7. Buffa E S, & Sarin R K, Modern Production / Operations Management (8th edition) John Wiley, 1994.
8. Gaither and Frazier, Operations Management, Thomson South-Western, 2010.
CY1120
ENVIRONMENTAL SCIENCE
[3 0 0 3]
The multidisciplinary nature of environmental studies: definition, scope and importance; Natural
resources: Forest, water, mineral, land and food resources of India; Human Population and the
Environment: Population Growth, Human Rights, Value Education, HIV / AIDS, Women and Child
Welfare; Biodiversity and its conservation: Genetic, species and ecosystem diversity, Value of
biodiversity, Threats to biodiversity, Conservation of biodiversity; Environmental Pollution: Air
pollution, Water pollution, Soil pollution, Marine pollution, Noise pollution, Thermal pollution,
Nuclear hazards; Social Issues and the environment : From unsustainable to sustainable development,
Urban problems related to energy, Water conservation, rain water harvesting, watershed management,
Climate change, global warming, acid rain, ozone layer depletion waste land reclamation, Air
(Prevention and control of pollution ) Act, Water (Prevention and control of pollution ) Act.
Text / Reference Books:
1.
2.
3.
4.
5.
EN1316
Bharucha, E., “Text book of Environmental Studies for undergraduate courses”, Universities
Press, Hyderabad, 2nd Edition, 2013
Rao, P.V., “Principles of Environmental Science and Engineering”, PHI, 2008
De, A. K., De, A. K., “Environmental Studies, New Age International Publishers”, New Delhi,
2007
Joseph, B., “Environmental Studies”, 2nd Edition, Tata McGraw Hill, 2009
Goel, S.L., Kumar, R., “Disaster management”, Deep and Deep publications, 2001
SPOKEN ENGLISH
[1 1 0 2]
Situational and Structural Dialogues, Greeting, Self-introduction, Invitation, Making Request,
Expressing gratitude, Complimenting and Congratulating, Expressing Sympathy, Apologizing, Asking
27
for information, Seeking permission, Complaining and Expressing Regret, At the Bank/ Post office/
College office, At the Green Grocer, At the Temple, At the College, Canteen or Restaurant, At the
Police station, At the Railway Station/ Bus Station, At the Medical Shop, At the Library, Interviews,
Booking a Room in a Hotel, At the Travel Agency; Extempore; Presentation; Picture & Video
description; Group Discussion; Vocabulary, Antonym, synonym & One word substitution; Talk Show;
Foundation of English Pronunciation, word stress and intonation.
Text / Reference Books:
1.
2.
3.
4.
5.
D Jones. English Pronouncing Dictionary, London: ELBS 2003.
G Radhakrishna,G et al. Spoken English for You. CIEFL. Emerald Publication, 2014.
Sadanand K and Punitha S. A Foundation Course in Spoken English (Part – 1 & Part 2
(English) 1st Edition. Hyderabad: Orient Longman. 2005.
Bansal R K and Harrison J B . Spoken English for India. Mumbai: Orient Longman. 2009.
Patil. Z N English for Practical Purpose. New Delhi: MacMillan India Ltd, 2010.
BB1380
TERM PAPER – III
[0 0 0 2]
Every student will undertake library study on any topic of his choice, under guidance of a faculty
member and prepare a term paper and give a presentation on that topic and will be evaluated on the
basis of presentation, contents and query handling.
BB1381
SUMMER PROJECT
[0 0 0 3]
SEMESTER IV
BB1406
RISK MANAGEMENT
[3 0 0 3]
Objective:
To introduce concept of risk & risk management strategies.
Contents:
Uncertainty and Risk in Economics, Concept of risk and origin of risk Types of risk – systematic and
unsystematic, Risk management strategies, Credit ratings and risk management, Mechanics and tools of
managing risk, Factors affecting risk, Numerical and case studies
Suggested Book:
28
1.
George E. , Rejda G E and Namara M, Principles of Risk Management and Insurance, Pearson
Publication, 2015.
2.
3.
4.
Indian Institute Of Banking , Amp ,Finance(IIBF), Risk Management, Macmillan Pub. Delhi 2013
CAIIB : Treasury Management Macmillan Pub. Delhi 2010
Berstein, P L : Against the Gods: The Remarkable Story of Risk Paperback – Unabridged, Amazon.com
1998.
BB1407
ENTREPRENEURSHIP MANAGEMENT
[3 0 0 3]
Objective:
To introduce the concept of entrepreneurship, its nuances, its actualization and its effectiveness
measurement.
Contents:
Meaning, concept, types, and factors contributing to entrepreneurship, Theories of entrepreneurship
Business opportunity identification, business plan preparation, innovation for business development
Forms of business organization, legal requirements for starting business, Financing of new business
organization, loan, venture capital, private equity and other sources of initial finance. Government
support system for entrepreneurship, schemes, procedures and requirements, Business models.
Franchising and other options for new business organizations, Business plan formulation. Social
entrepreneurship – case studies.
Text / Reference Books:
1.
2.
3.
4.
BB1409
Arora, R. and Sood, S.K. Fundamentals of Entrepreneurship and Small Business Management. Kalyani
Publishers, Ludhiana, 2015.
Desai, V. Small-Scale Industries and Entrepreneurship. Himalayan Publishing House, Mumbai, 2014
Ramachandaran, K. Managing a New Business Successfully. Global Business Press, New Delhi, 2013.
Gupta C B and Khanka S, Entrepreneurship & Small Business Management, Sultan Chand and Sons,
New Delhi, 2010.
MANAGING SOCIAL SECTOR and NGOs
[2 0 0 2]
Objective:
To introduce the concept of NGOs, social work and disaster management. How to organize and promote
an NGO and social entrepreneurship.
Contents:
29
Awakening of social sector in India, Emergence of NGOs – failure of government sector, Study and
analysis of select social sector schemes – NAREGA and MNAREGA, Organization and functioning of
NGOs, Inclusive growth and poverty alleviation, Disaster Management. Foreign Funding of NGOs,
Case studies on select NGOs.
Suggested Book:
1. Kishor C. Samal and Meher, S: State, NGOs and Disaster Management, Rawat Publications, 2015
BB1410
RESEARCH METHODOLOGY
[3 0 2 4]
Objectives:To enable the students to learn the importance of Business Research and apply it to their Term Papers, Project
Work and Dissertation.
Contents:
Research Methodology: Problem Formulation, Objectives; Research Process; Types of Research (Quantitative &
Qualitative only), Research Designs; Hypothesis, Sampling: Meaning, Types of Sampling. Determination of
Sample Size. Data Collection Method – Observational, Questionnaire, Interviews & Schedule. Data Processing:
Classification, Tabulation, Coding of Data, Diagrams, Meaning of Level of Significance. Analysis of Data:
Central Tendency, T-Test, ANOVA, Non-Parametric Tests: Chi Square test. SPSS Software, Report writing.
Suggested practice sessions (using software’s like MS Excel, MS Word, SPSS etc.):
Statistical tests for data analysis etc. Use of APA style sheet in referencing.
Reference Books:
1.
2.
3.
4.
EN1416
Donald R. Cooper, Pamela S. and Schindler. Business Research Methods, Tata McGraw Hill Publication,
New Delhi, 2015.
Kothari C.R. (2006). Research Methodology Methods and Techniques, New Age International Publication,
New Delhi.
Sharma K.R; Operational Research & Quantitative Techniques, Kalyani Publications, 2014.
Kapoor; V.K. Operational Research, Sultan Chand & Co, 2015.
THE ART OF COMMUNICATION
[1 1 0 2]
Communication in English, nature of spoken English and language, effective public speaking,
pronunciation, stress, intonation, dialogue delivery, body language, rhythm of utterances,
principles of communication, researching & writing skills, speech delivery skills, understanding
and appreciating consequences of communication, etiquette in communication, presentations for
specific audience, Tribute Speech, Informative Speech, Persuasive Speech, Impromptu Speech,
Corporate Speech, Parliamentary Speech, Academic Speech etc.
30
Text / Reference Books:
1.
2.
3.
4.
5.
6.
7.
8.
9.
BB1480
Simmons. A: Whoever Tells the Best Story Wins. New Delhi: Tata McGraw-Hill Amacom, 2007.
J Heinrichs. J Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach
Us about the Art of Persuasion. New York: Three Rivers Press, 2007.
Duarte. N Resonate: Present Visual Stories that Transform Audiences. New Jersey: John Wiley &
Sons, 2010.
Noonan. P On Speaking Well. New York: William Morrow, 1999.
Elliott B and Carroll. K Make Your Point! Bloomington: Author House, 2005.
Spence. G How to Argue and Win Every Time. New York: St. Martin’s Press, 1995.
Weeks, H Failure to Communicate: How Conversations Go Wrong and What You Can Do to
Right Them. Boston: Harvard Business Press, 2008.
Allison J and Gediman. D This I Believe: The Personal Philosophies of Remarkable Men and
Women. New York: Holt Paperbacks, 2007.
Copeland. L The World’s Great Speeches. 4th Edition, Mineola New York: Dover, 2000.
TERM PAPER - IV
[0 0 0 2]
Every student will undertake library study on any topic of his choice, under guidance of a faculty
member and prepare a term paper and give a presentation on that topic and will be evaluated on
the basis of presentation, contents and query handling.
BB1481
MINOR PROJECT
[0 0 0 2]
BB1412
FOREIGN LANGUAGE
[3 0 2 4]
Training will be imparted in any one foreign language.
- German / Chinese / Japanese/ French.
SEMESTER V
BB 1503
INTERNATIONAL BUSINESS
[2 0 2 3]
Objective:
To introduce concept of international business, foreign trade, exchange rate determination & related
concepts.
31
Contents:
International Business: Nature and Competitive Advantages, Approaches and theories of International
Business. Modes of Entering International Business, International Business Analysis, Modes of Entry,
Exporting, Licensing, Franchising, Foreign direct investment, Mergers and Acquisitions and Joint
ventures, Contract manufacturing – Manufacturing contract-Near Shoring, Turnkey projects.
Globalization/ MNCs and International Business International Marketing Intelligence Foreign Trade,
Process, Documents financial institutions focusing on exports (ECGC, EXIM Bank – functions and
roles). Exchange rate determination, Balance of trade and payments.
Suggested practice sessions
1.
2.
3.
4.
5.
6.
7.
A book review on international trade.
Calculation of exchange rates.
Calculation of options, futures and forward rates with regard to exchange rates.
A visit to an MNC
Understand and present one emerging economy
A critical Review on present issues in WTO
Visit to a franchisee unit.
Text / Reference Books:
1.
2.
3.
4.
5.
Bo Soderstein: International Trade and Finance
Kindleberger C: Readings in International Economics
Paul, J International Business, 2014.
Sundaram & Black, International Business Environment the Text and Cases, 2015.
Cherumilam ,F International Business Text & Cases, 2015.
BB1504
STRATEGIC MANAGEMENT
[2 0 0 2]
Objective:
To equip students with the necessary inside into designing strategies for an organization and linking the
organizations strategies with the changing environment.
Contents:
Introduction to the strategic management, Company’s mission statement. Environmental Analysis &
Diagnosis: Analysis of company’s external environment analysis of specific Environment - Michael
E. Porter’s 5 Forces model, Michael E. Porter’s Value Chain Analysis. Formulation of competitive
strategies, Michael E. Porter’s generic competitive strategies, Formulating Corporate Strategies
Strategic analysis & choice, portfolio analyses – BCG, GE, Product.
Text / Reference Books:
32
1. Pearce, J Robinson R, Amita Mital A , Strategic Management: Formulation, Implementation and
Control, McGraw Hill Education (India) Private Limited; 12 edition (27 February 2012).
2. Saloner G, Shephard A and Podonly J Strategic Management, John Wiley and Sons 2005
3. Pearce J A and Robinson E B Strategic Management, Irwin / McGraw Hill (2004) 201`0
4. David N D Strategic Management: a competitive advantage approach, concepts and cases,
Prentice Hall 2014
BB1581
SUMMER PROJECT
[0 0 0 3]
BB1580
TERM PAPER - V
[0 0 0 2]
Every student will undertake library study on any topic of his choice, under guidance of a faculty
member and prepare a term paper and give a presentation on that topic and will be evaluated on
the basis of presentation, contents and query handling.
BB1505
FOREIGN LANGUAGE
-
[3 0 2 4]
Training will be imparted in any one foreign language.
German / Chinese / Japanese/ French.
SEMESTER VI
BB1604
CONTEMPORARY BUSINESS ENVIRONMENT
[3 0 0 3]
Objective:
To study the latest developments in business environment.
Contents:
Transformation of Indian Economy – from controlled to regulated to decontrolled, review of current
economic issues, government policies and programmes. Emergence of privatisation, vis a vis failure
of controlled economy, Globalisation and MNCs, new business order – restructuring of family
business houses and emergence of tech based organisations, IPR. Creativity, Innovation and
Development – Mandate for new business enterprises, Elements of competition – seller’s market,
buyer’s market, Joint Venture and PPP, RTI
33
Text / Reference Books:
1.
2.
3.
4.
BB1683
Mishra & Puri, Business Environment, Himalaya Publishing House (2013)
Union Budget Statement, Published by Govt. of India, latest available edition.
Economic Survey, Published by Govt. of India, latest available edition.
Stduents are expected to read any one Economics Times, Financial Express, Business Standard
regularly
DISSERTATION
BB1605
FOREIGN LANGUAGE
-
[0 0 0 4]
[3 0 2 4]
Training will be imparted in any one foreign language.
German / Chinese / Japanees/ French.
PROGRAM ELECTIVES
[SEE NOTATION ABOVE ON PAGE 13]
GROUP
FINANCE AND BANKING
V – SEMESTER
BB1655
CAPITAL MARKET OPERATIONS
[3 0 0 3]
Objective:
To study the capital financial & commodity markets, mutual funds & to study derivatives & instruments.
Contents:
Capital markets in India – stock exchange, concept and functions of stock exchange, New issue markets,
Secondary markets, SEBI and recent trends in Indian capital markets, Financial derivatives in India –
concept and types, options, future, forward. Types of options. Option strategies, Commodity derivatives
34
in India – role of forward market commission, Mutual funds in India – concept, types and status,
regulation of mutual funds, schemes of mutual funds, problems and prospects of mutual funds in India.
Text / Reference Books:
1. Bhole, L.M: Financial Markets and Institutions, Tata McGraw Hill., New Delhi, 2015.
2. Hooda, R.P.: Indial Securities Market-Investors view point, Excell Books, New Delhi, 2014.
3. Khan & Jain, Indian Financial System, Tata McGraw Hill., New Delhi, 2015.
BB1657
STRATEGIC FINANCIAL MANAGEMENT
[3 0 0 3]
Objective:
To introduce tools & techniques of strategic financial management.
Contents:
Concept, issues in strategic financial management, Financial Policy and Corporate Strategy
Mergers, acquisitions and and Restructuring. Factoring, securitization, venture capital, PE funding.
Security Analysis Portfolio Theory and Asset Pricing. Leasing decision including cross border leasing.
Suggested Book:
1. Chandra P Strategic Financial Management: Managing for Value Creation, McGraw Hill Education
(India) Private Limited, 2015.
2. Weaver, Samuel C Strategic Financial Management: Application of Corporate Finance Cengage
Learning, 2007.
3. Jakhotiya, G.P. Strategic Financial Management Sangam Books Ltd. 2003.
4. Rao P.M. and Jain T.K. Strategic Financial Management, Deep and Deep Publications Delhi, 2002
5. Grundy, Tony, Jahnson G, Scholes K Exploring Strategic Financial Management, Prentice Hall,
Delhi, 1998
GROUP
FINANCE AND BANKING
35
VI – SEMESTER
BB1653
MANAGEMENT OF
BANKING SERVICES
[3 0 0 3]
Objective:
To introduce the concepts of banking & financial services.
Contents:
Concept of banks and types of banks, Regulation of banking services in India - Salient provisions
Product and services of banks, Marketing of banking services – customized, tailor made, new
innovations, Contemporary issues in banking services in India – competition, consolidation and entry of
new banks, NPA – issues, challenges and governance, Introduction to treasury and call money market.
Micro finance. Financial inclusion & Financial literacy.
Reference Books
1.
2.
3.
4.
5.
D.M. Mithani; Money, Banking & International Trade , Himalya Publishing House, Mumbai, 2015.
Trivedi, Choudhary & Kumar; Indian Bank System; Ramesh Book Depot, Jaipur, 2014.
Sukvinder Mishra Banking Law & Practice, S. Chand publication, 2010.
S Gurusamy; Banking Law & Practice. Tata MC Graw hill Education, 2010.
Stephen G. Cecchetti; Money Banking & Financial Markets, Tata Mc grew hill Education, 2015.
BB1656
INSURANCE MANAGEMENT
[3 0 0 3]
Objective:
To introduce the concept of insurance and to review latest developments in the field of insurance
management.
Contents:
Concept of insurance, types of insurance, Essentials of insurance contract, Regulation of insurance in
India, IRDA, Life insurance – policies, ROI, and social security, surrender value, loan against policy
Non-life insurance – types and essentials of contract, Recent trends in insurance in India –
competition, consolidation and capital adequacy
Suggested Readings
1. Mishra M.N.; Insurance Principles &Practice , Sultan Chand & Co., New Delhi, 2015.
2. Vinayakam N. Radhaswamy & Vasudevan SV; Insurance – Principles & practices, S. Chand &Co.
,New Delhi, 2015.
3. Gupta O.S.; Life Insurance, Frank Brothers, New Delhi, 2014.
GROUP
36
SALES AND MARKETING
V – SEMESTER
BB1658
MARKETING RESEARCH
[3 0 0 3]
Objective:
Introduce the concepts tools & techniques of marketing research. Without knowledge of this subject no
specialization in Marketing and Business Management is possible
Contents:
Concept of market and market research, Evolution of marketing research in India, Identification of
problem and marketing research design, Data collection and analysis through software, Validation of
data, Review of select marketing research organisations in India, Report writing and follow up.
Text / Reference Books:
1.
2.
3.
4.
5.
BB1659
David A. Aaker ,V. Kumar, Robert Leone, George S. Day, Marketing Research, Wiley, 2015.
Gupta S.L. Marketing Research, Excel Books, Delhi, 2004
Reddy and Acharyulu, Marketing Research, Excel Books, Delhi, 2009
Beri, G.C. Marketing Research, Tata McGraw Hill, Delhi, 2004
Arora, R and Mahankale Marketing Research, Prentice Hall of India, Delhi, 2014
CONSUMER BEHAVIOUR
[3 0 0 3]
Objective:
The course of Consumer behavior equips students with the basic knowledge about the issues and
dimensions of consumer behavior and with the skill and ability to analyses consumer information and
develop consumer behavior oriented marketing strategies. It helps in determining the variables that
influences consumer purchase behavior in the market place and thus helps in designing marketing
strategies and marketing mix of the products offering.
Contents:
Consumer Behavior: Nature, scope & application: Importance of consumer behavior in marketing
decisions, characteristics of consumer behavior, role of consumer research, consumer behaviorinterdisciplinary approach. Personality & Consumer Behavior: Importance of personality, theories of
personality- Freudian theory, Jungian theory, Neo-Freudian theory, Trait theory : Theory of selfimages; Role of self-consciousness. Consumer Perception: Concept of absolute threshold limit,
37
differential threshold limit & subliminal perception: Perceptual Process: selection, organization &
interpretation. Learning & Consumer Involvement: Importance of learning on consumer behavior,
Consumer Attitudes: Formation of attitudes, functions performed by attitudes. Family & Consumer
Behaviour: Consumer socialization process. Culture & Consumer Behavior : Characteristics of culture,
core values held by society & their influence on consumer behavior. opinion receivers, interpersonal
flow of communication. Diffusion of Innovation & Consumer Behavior: Consumer Decision making
process, Models of Consumer Decision making: Nicosia model, Howard-Sheth model, Howard- Sheth
family decision making model, Engel, Kollat & Blackwell model, Sheth Newman gross model of
consumer values.
Rural Marketing:
Concept of rural markets, rural marketing v/s urban marketing, Size and state of rural markets in India,
Identification of rural markets and process of penetration, Pricing, positioning and packaging decisions
in rural marketing Case studies
Text / Reference Books:
1.
2.
3.
4.
5.
Leon G.S & Leslie L.Kanuk: Consumer Behaviour, Prentice Hall Publication, 2015.
Engel, B & Miniard : Consumer Behaviour, Thryden Press International, 2015.
Hawkins B C, Consumer Behaviour Building Marketing Strategy, McGraw Hill 8th
International Edition, 2015.
Foxall G R., Goldsmith, R E., Brown, S Consumer Psychology for Marketing:
Second Edition Thompson Business Press, 2015.
C.S.G. Krishnamacharyulu & Lalitha Ramakrishnan, Rural Marketing: Text and Cases, Pearson
Education India, 2015.
GROUP
SALES AND MARKETING
VI – SEMESTER
BB1660
MARKETING OF SERVICES
[3 0 0 3]
Objectives:To introduce students to the concepts and techniques of marketing services. The course is designed to cover all
important aspects of marketing of services. To increase students understanding of marketing practices & strategies
as applied in the service sector.
Contents:
38
Introduction to Services Marketing: Differences in Goods versus Services, Emerging Service Environment,
Classification of Services. Service Market Segmentation, Targeting & Positioning: Process of market
segmentation, Targeting and Positioning service value addition to the service product, new service development.
Implementing Services Marketing: Improving Service Quality and Productivity, SERVQUAL, Service Failures
and Recovery Strategies Service promotion: The role of marketing communication. Implication for
communication strategies, setting communication objectives, marketing communication mix. Customer
Relationship Marketing: Relationship Marketing, the nature of service consumption understanding customer
needs and expectations. Marketing of Services in Sectors: Financial Services, Health Service, Hospitality
Services including travel, hotels and tourism, Professional Service, Public Utility Services, Educational Services.
Managing Service Delivery Process: Managing Physical Evidence of Services, Designing and Managing Service
Processes
Text / Reference Books:
1. Chowdhary N & Chowdhary M (2005). Textbook of Marketing of Services The Indian Experience. Macmillan
India Ltd.
2. Lovelock, C. (2003). Services Marketing: People Technology, Strategy 5/e, Pearson Education, New Delhi.
3. Zeithaml, V and Bitner, M. (2003) Services Marketing, McGraw Hill, New York.
4. Delong T J & Nanda A: Managing Professional Servies-Text and Cases, McGraw-Hil International, 2002.
5. Christopher Lovelock: C Services Marketing People, Technology, Strategy, Fourth Edition, Pearson
Education, 2002.
6. Jain T K and Singh M Services Marketing, Garima Publications, Jaipur. 2015.
BB1661
ADVERTISING AND SALES PROMOTIONS
[3 0 0 3]
Objective:
To introduce concepts & tools of advertising and sales management.
Contents:
Advertising: Objectives of Advertising, Role of Advertising in the Marketing Process, Types of
Advertising, Advertising Planning and advertising process. Advertising Budgeting and Advertising
agency: Advertising budgeting methods, Advertising Agency functions and types, Creative Strategy:
Creativity in advertising, Creative Process, Creative Strategy-Appeals and execution Styles, Advertising
Copywriting, copy principles for print advertising and broadcast copy, Advertising art-Layout-Functions
and Types. Media planning & Scheduling: Overview of Media Planning, Establishing Media objectives,
Evaluation of Media mix –print. Event, Public Relations, Interactive Marketing: Key elements of
Events and Sponsorship, Public relations meaning, objectives, tools of public relations. Interactive
Marketing and Social media Marketing -Meaning, Components. Monitoring, Evaluation and control:
Measuring the effectiveness of the Promotional Program Evaluating the social, ethical and economic
aspects of advertising and promotion.
39
Text / Reference Books:
1.
2.
3.
4.
5.
6.
Panda T K and Sahadev S, Sales and Distribution Management, Oxford University Press, New
Delhi, 2015.
Stanton W J etc. Management of a Sales Force. Chicago, Irwin, 1995.
Still, R R, Cundiff G, Sales Management: Decisions, Strategies and Cases, Prentice Hall India Pvt
Ltd., 2015.
Batra, M and Aaker, D A., Advertising Management, Prentice Hall of India, New Delhi, 2014.
Jethwaney & Jain: Advertising Management, Oxford University Press, New Delhi, 2015.
Jain T K and Singh S: Advertising, Garima Publications, Jaipur. 2015.
GROUP
PEOPLE MANAGEMNT
V – SEMESTER
BB1664
INDUSTRIAL RELATIONS
[3 0 0 3]
Objective:
To introduce the concept of industrial relations in Indian context.
Contents:
Meaning & Characteristics Industrial Relations - Parties to Industrial relations - Nature of Trade Unions
- Problems of Trade Union - Measures to Strengthen Trade Union Movement in India - Causes for
Industrial Disputes - Settlement of Industrial Disputes, collective bargaining – Comparison of Industrial
Relations Movement in different countries
Text / Reference Books:
1.
Monappa A, Ranjeet N, and Patturaja S, Industrial Relations and Labour Laws, McGraw Hill
Education (India) Private Limited, 2015.
2. Ravindranath, Industrial Relations in India, McGraw Hill, Delhi, 2013
3. Raj, Aparna, Industrial Relations in India, New Century Publications, 2003
4. Rao, P.L. and Raju P.R.K. Industrial Relations in India, Excel Books, Delhi 2010
BB1665
HR ADMINISTRATION
[3 0 0 3]
40
Objective:
To introduce human resource management performance management.
Contents:
What is HRA & how does it differ from Personal Management, Assessing the internal and the external
environment, Human Resource Audit & Managerial Styles Audit, Organizational Structure & Design
Filing & Record Keeping Systems, Confidential Credit Rules, Conventional Performance Systems
Model Management Systems, HRIS, Corporate Culture Building, Role of HR in Containing Unethical
Managerial Behavior, HR and the Management of Change HR Interventions.
Text / Reference Books:
1. Aguinis H, Performance Management, Pearson Education, 2015.
2. Deb, T., Kohli A. S Performance Management (Oxford Higher Education), Oxford University Press,
2014.
3. Truss, Mankin and Kelihar Strategic Human Resource Management, Oxford University Press, UK,
2013
4. Budhwar and Bhatnagar The Changing Face of People Management in India, Routledge, 2009
BB1666
GROUP
PEOPLE MANAGEMNT
VI - SEMESTER
TRAINING and DEVELOPMENT
[3 0 0 3]
Objective:
To study HRD tools & techniques and apply them in real life situations of industry and business. This is
critical for all HR intervention
Contents:
Human Resource Development, A Systematic Approach to Training, Needs Assessment, Objective
Setting, Program Design: Incorporating Learning Principles, Instructional Techniques: An Overview
Training Evaluation: Evaluation Designs, Reaction, Learning, Job Application, Business Impact and
ROI Process Model, Training Trends Worldwide, Strategy and Training, Training Department and
Trainers’ Roles, Moving from Training to Performance
Text / Reference Books:
41
1. Grugulis I , Skills, Training and Human Resource Development: A Critical Text (Management, Work
and Organisations), Palgrave Macmillan, 2015.
2.
3.
4.
5.
6.
Beebe and Mottet, Training & Development: Communicating for Success, Pearson 2012
Ulrich, Dave Global HR Competencies: Mastering Competitive Value from the Outside-In, Pearson, 2012.
Pareek U Training Instruments in HRD and OD, 2nd Ed. Tata McGraw Hill, New Delhi: 2002
Rao T V (1990, 2004): The HRD Missionary, Oxford and IBH, New Delhi
Rao T V (1999, 2003): HRD Audit, Response Books, New Delhi and London.
BB1668
COMPENSATION MANAGEMENT
[3 0 0 3]
Objective:
To enable students understand the important concepts of wage, salary and compensation management in
India.
Contents:
Introduction: Concept of Compensation and Compensation Management. Importance of an ideal
Compensation Plan. Compensation Plan and Business Strategy. Factors affecting Compensation. Legal
Provisions for Payment of wages in India {as per the Payment of Wages Act, 1936} Globalization and
challenges to Compensation Management.Wage Concept And Wage Theories: Concept of Minimum
Wages; Statutory Minimum Wage {with reference to The Minimum Wages Act, 1948} Concepts of Fair
Wage and Living Wage. Systems of Wage Payment-Piece Wage and Time Wage. Advantages and
Disadvantages of Piece Wage and Time Wage. Wage Theories- Subsistence Theory of Wages
Exploitation Theory of Wages Bargaining Theory of Wages. Wage Policy: Concept of Wage Policy and
its importance. Determinants of Wage Policy. Wage Policy in India. Income Tax/ Direct Tax
Code[DTC] and its impact on wage and salary. Wage Boards and Pay Commissions in India-with
special reference to Sixth Pay Commission. Pay Packet: Constituents of Pay Packet- Basic Wage
Dearness Allowance House Rent Allowance City Compensatory Allowance Other Allowances –with
reference to Public Sector and MNCs in India. Pricing Managerial and Professional jobs in India in the
light of Liberalization. Pay-For-Performance & Financial Incentives: Meaning. Definitions. Prerequisites of effective incentive system. Role of Performance Appraisal in fixing compensation. Types
of incentives with special reference to India. Group incentive plans. Incentives for indirect workers.
Incentives for sales personnel. Executive Compensation-Compensation for Managers and Professionals.
Cafeteria Compensation package. Performance Linked Compensation: Statutory Bonus {as per The
Payment of Bonus Act, 1965}. Employee Retention Strategies: Meaning; Need for Benefits and
Services. Types of employee benefits and services in India. Fringe Benefits. Future of Fringe Benefits.
Fringe Benefit Tax and ESOPs. Recent Trends In Compensation Management: Use of
Computers/Information Technology in Compensation Management
42
Text / Reference Books:
Bhattacharyya D K, Compensation Management, Oxford University Press
(16
February 2009).
2. Muller, Max The Manager's Guide to HR: Hiring, Firing, Performance Evaluations,
1.
Documentation, Benefits, and Everything Else You Need to Know AMACOM; Second Edition
edition (August 15, 2013)
3. Herod, Roger Global Compensation and Benefits: Developing Policies for Local Nationals,
Society for Human Resource Management, UK, 2009
4. Cocks, David Compensation Planning: The Key to Profitability, Real Estate Brokerage
Managers Council, UK, 1995
GROUP
IT AND E-BUSINESS
V – SEMESTER
CA1401
DATABASE MANAGEMENT
[3 0 0 3]
Introductory concepts of DBMS : Introduction and applications of DBMS, Purpose of Data base,
Data, Independence, Database System, architecture- levels, Mappings, Database, users and DBA,.
Relational Model : Structure of relational databases, Domains, Relations, Relational algebra –
FUNDAMENTALS operators and syntax, relational algebra queries, tuple relational calculus,
Entity-Relationship model : Basic concepts, Design process, constraints, Keys, Design issues, E-R
diagrams, weak entity sets, extended E-R features – generalization, specialization, aggregation,
reduction to E-R database schema, Relational Database design : Functional Dependency – definition,
trivial and non-trivial FD, closure of FD set, closure of attributes, irreducible set, of FD,
Normalization – 1Nf, 2NF, 3NF, Decomposition using FD- dependency preservation, BCNF,
Multivalued dependency, 4NF, Join dependency and 5NF. , Query Processing & Query
Optimization: Overview, measures of query cost, selection operation, sorting, join, evaluation of
expressions, transformation of relational expressions, estimating statistics of expression results,
evaluation plans, materialized views. Transaction Management : Transaction concepts, properties of
transactions, serializability of transactions, testing for serializability, System recovery, Two- Phase
Commit protocol, Recovery and Atomicity, Log-based recovery, concurrent executions of
transactions and related problems, Locking mechanism, solution to concurrency related problems,
deadlock, , two-phase locking protocol, Isolation, Intent locking. Security: Introduction,
Discretionary access control, Mandatory Access Control, Data Encryption, SQL Concepts : Basics
of SQL, DDL,DML,DCL, structure – creation, alteration, defining constraints – Primary key, foreign
key, unique, not null, check, IN operator, Functions - aggregate functions, Built-in functions –
numeric, date, string functions, set operations, sub-queries, correlated sub-queries, Use of group by,
having, order by, join and its types, Exist, Any, All , view and its types. transaction control
43
commands – Commit, Rollback, Save point, PL/SQL Concepts: Cursors, Stored Procedures, Stored
Function, Database Triggers.
Suggested Books:
1. Philip J. P and Mary Z. L, Concepts of Database Management, Course Technology; 8 edition
(September 8, 2014).
2. Joseph P. T., SJ. E-Commerce: an Indian Perspective, PHI. 2010
3. Joseph P. T., SJ, and Mahapatra S Management Information Systems in a Knowledge Economy
PHI 2013
4. Chaffey D: E-Business and E-Commerce Management, McGraw Hill 2013
CA1403
MANAGEMENT INFORMATION
&
DECISION SUPPORT SYSTEMS
[3 0 0 3]
Objectives:
To manage the information systematically for effective decision making.
Contents:
Information Concept Data and Information: Meaning and Importance, Relevance of Information in
Decision Making, Sources and Types of Information, Cost Benefit Analysis, Quantitative Aspect,
Assessing Information Needs of the Organization. Information System for Decision Making: Decision
Making and MIS, Decision Making Concept, Organizational Decision Making and Decision Making
Concept, MIS as Technique of Program Decisions, Decision Support System, MIS and Role of MIS.
Text / Reference Books:
1.
2.
3.
4.
5.
Goyal, D.P. - Management Information Systems, MacMillan Publication, India, 2014.
Davis & Olson - Management Information Systems McGraw-Hill, New York, 2015.
Murdick, Ross & Clagett - Information Systems for Management Prentice Hall
Professional Technical Reference, New Delhi, 2000.
Dickson, Gary W. Wetherbe, James C. - The management of Information Systems
(McGraw-Hill, Inc, New York, 2015.
Bidgoli, Hossein - Handbook of Management Information Systems: A Managerial
Perspective, Academic Press, Inc., California, 2014.
44
GROUP
IT AND E-BUSINESS
VI - SEMESTER
CS 1701
DATA ANALYTICS
[2 0 2 3]
Basic concepts on probability, statistic, linear algebra, Latent dirichlet allocation Gibbs sampling
for LDA topic model. Need and applications of Big Data, Need and applications of Data-mining,
Applications: social network analysis Traditional structure learning techniques: constraint-based
and score-based algorithms Project proposal due L1-based structure learning algorithm Structure
earning with priors Graph structure learning Applications: microarray data analysis Graph
analysis Review due Graph Mining Auto-regression, non-linear time-series analysis Review
due Non-stationary time-series analysis Spatial-regression and rigging Time-series and spatial
data analysis Spatial-temporal model, Machine Learning, Clustering, Learning from data in other
domain Measurement models Learning with less supervision Learning with labeled predicates.
Review due Learning with structured-label constraints Learning with crowd sourcing Review
due Project mid-term report due Map-reduce for machine learning Nearest-neighbor classifier
Clustering stream data Multi-task learning, Data Collection, Sampling and Pre-processing,
Predictive and Descriptive Analytics, Survival Analysis, Social Network Analytics, Social
Network Matrics, Softwares for big data analytics.
1. Michael Minelli, Michele Chambers Big Data, Big Analytics: Emerging Business Intelligence
and Analytic Trends, Wiley 2015
2. Frank J. Ohlhorst Big Data Analytics: Turning Big Data into Big Money, Wiley, 2015.
3. Bart Baesens Analytics in a Big Data World: The Essential Guide to Data Science, Wiley 2015
4. Zadrozny, Peter and R. Kodali Big Data Analytics Using Splunk, Apress Publishers, 2015.
5. Prajapati, V Big Data Analytics with R and Hadoop, Packt Open Source Book, 2015.
CS1752
E- COMMERCE
AND
CYBER SECURITY
[3 0 0 3]
45
Introduction: Meaning, nature, concepts, advantages and reasons for transacting online, categories of
E-Commerce. Planning Online Business: Nature and dynamics of the internet, pure online v/s brick
and click business; assessing requirement for an online business designing, developing and deploying
the system, one to one enterprise. Technology for Online Business: Internet, IT Infrastructure,
Middleware, contents: Text and Integrating E-business applications. Mechanism of making payment
through internet: Online payment mechanism; Electronic Payment systems; payment Gateways;
Visitors to website; tools for promoting websites; Plastic Money: Debit Card, Credit Card. Laws
Relating to online transactions: Salient Features. Applications in E-Commerce: E- commerce
applications in manufacturing, wholesale, retail and service sector. Virtual existences: Concepts,
working, advantages and pitfalls of Virtual organization, workforce, work zone and workspace and
staff less organization. Designing an E- Commerce Model for a middle level organization: The
conceptual design, giving description of its transaction handling, infrastructure and resources required
and system flow chart. Security in E- Commerce: Digital Signatures, Network security, Data
encryption with secret keys, data Encryption public keys. An Introduction: To internet based
financial system, its Components with specific reference to cyber security and investor protection –
financial markets and institutions. IT applications for Financial intermediation. An overview of
Information systems in Indian financial system. Role of central bank in regulating and supervising
online transactions and e-banking. Indian money market –an overview. Online data security in
transactions in Capital Markets–functions, organization and instruments. Information system security
in Indian debt market. Indian equity market –primary and secondary markets. Softwares and
information systems in stock exchanges in India. SEBI and investor protection.
Text / Reference Books:
1.
2.
3.
4.
Daniel A – Pearson Edude. E Business R (Evolution), Electronic Commerce: from vision to
fulfilment. ELIAS M. AWAD PHI, 2014.
Agarwala K N. and Agarwala D: Business on the Net-Introduction to the E-commerce;
Macmillan India New Delhi, 2015.
Tiwari M D.: Education and E-Governance; Macmillan India New Delhi, 2014.
Minoli D, Minoli E: Web Commerce Technology Handbook; Tata McGraw Hill, New
Delhi, 2013.
GROUP
ACCOUNTING & TAXATION
V – SEMESTER
BB1671
ADVANCED ACCOUNTING
[3 0 0 3]
Objectives:
To provide knowledge about consolidation of Accounts and Special entity accounts. To give introduction
about Harmonization of Accenting and IFRS.
46
Contents:
Accounting for Amalgamation & Reconstruction of Companies. Consolidated Accounts of Holding and
Group Companies. Valuation of Assets: Inventories, Goodwill, Shares and Business Corporate Social
Accounting and Environmental Accounting. Value Added Statement, Economic Value Added (EVA)
Statement, Human Resource Accounting. Harmonization in Accounting and Reporting: International
Accounting Standards Committee & International Accounting Standard Board (IASB), Obstacles in
Harmonization, Introduction of IFRS & IAS.
Text / Reference Books:
1.
2.
3.
4.
BB1672
Shukla and Grewal: Advanced Accounts, S.Chand & Sons, Delhi, 2015.
Porwal, L.S.: An Introduction to Accounting Theory, Tata McGraw Hill, 2014.
Jawahar Lal: Corporate Financial Reporting, Taxmann Publication (p) Ltd., New Delhi, 2010.
Jawahar Lal: Contemporary Accounting Issue, Vision Book, New Delhi, 2014.
DIRECT TAX
[3 0 0 3]
Objectives:To expose the students to the various provisions of Income Tax Act relating to computation of total
taxable income of an Individual, H.U.F.
To give practical knowledge of total income calculation considering all deductions & exempted
Incomes.
Contents:
Introduction & Definitions of Basic Terms, Tax administration & Authorities, Residential status and
incidence of tax, computation of taxable income under the salary head and house property head,
Computation of taxable income from business or profession. Income from capital gain. Taxable income
from other sources. Aggregation of clubbing of Income, Set off and Carry Forward of Losses. Exempted
Incomes, Deductions from gross total income. Computation of total income and tax liability of an
individual. Total income and tax liability of H.U.F. Appeals and penalties. Provisions regarding
deduction of tax at source and advance payment of tax. Assessment procedure. Introduction of basics of
wealth tax.
Text / Reference Books: (latest books based on latest law must be referred)
1. Choudhary P, Income Tax, Choudhary Prakashan, Jaipur.
2. Ahuja G, Gupta R, Systematic approach to Income Tax, service Tax & VAT, Bharat Law
House pvt. Ltd. New Delhi.
3. Singhania V.K., Singhania M, Student Guide to Income Tax, Taxmann Publication Pvt. Ltd.
4. Singhania V.K., Direct Tax Laws, Taxmann Publication Pvt. Ltd.
47
GROUP
ACCOUNTING & TAXATION
VI – SEMESTER
BB1673
AUDITING
[3 0 0 3]
Objective:To give the FUNDAMENTALS knowledge of auditing concept. To gain practical knowledge of the
process of auditing, types, internal control & audit of joint stock companies.
Contents:
Auditing: Audit Programs; Auditor’s working papers, Test checking and Routine checking. Elementary
knowledge of Management Audit, Operational Audit, Efficiency Audit, Corporate Social Audit. Rights,
Duties and Liabilities of an auditor and rules. Investigation: Investigation on behalf of perspective
purchaser of business, banker and prospective. Internal Control: evaluation of internal control; internal
Check and internal audit, Internal control regarding sales, Purchases, Assets, Liabilities and salaries and
wages, Vouching. Verification and Valuation of assets and liabilities, Audit Reports and Audit
Certificates. Audit of Joint Stock Companies: Appointment, Removal and Remuneration of company
auditor, Audit of share capital, debentures and managerial remuneration, Audit of Government
Companies with reference to Section 619 of the Company Act 1956. Divisible Profits Including Audit of
Reserves & Provisions.
Text / Reference Books:
1.
2.
3.
4.
Kumar A, Sharma R: Auditing theory & Practice, Atlantic Publishing, 2015.
Goyal S: Text book of auditing: Theory & Practice, Subline publishing, 2014.
Basu S K; Fundamentals of Auditing, Pearson publication, 2010
Gupta K: Contemporary Auditing, Tata McGraw Hill Publishing Co., 2014
BB1674
INDIRECT TAX
[3 0 0 3]
Objective:To familiarize the students with tax laws and procedures relating to CST and VAT. To acquire the
ability to apply the knowledge of the provisions of the above mentioned laws to various situations in
actual practice
Contents:
Central Sales Tax & GST, Value Added Tax, Customs duty, Excise duty, Service Tax.
48
Text / Reference Books: (latest books & latest law must be referred)
1. Ahuja G, Gupta R; Systematic approach to Income Tax, service Tax & VAT, Bharat Law House pvt.
Ltd. New Delhi.
2. Singhania. V.K., Singhania Monica; Student Guide to Indirect Tax, Taxmann Publication Pvt. Ltd.
3. Datey V.S.; Indirect Taxes Law & Practice, Taxmann Publication Pvt. Ltd.
49