GE1127：Money and Art
Logo, brand & money
Guan Lu(40057139)
What is a logo?
• A logo is a graphic mark used by commercial
enterprises to aid and promote instant public
recognition. Logos are either purely graphic
or are composed of the name of the
organization.
--- American Marketing Association Dictionary
What is a brand?
• Brand is the "name, term, design, symbol, or
any other feature that identifies one seller's
product distinct from those of other sellers.“
--- American Marketing Association Dictionary.
David Graeber states that
Money can be seen as a store of value.
• How is brand & logo?
• Can logo be seen as a store of a certain
brand’s value?
How much does a logo
design cost?
How much does a logo value
as it is just an image?
How much does a logo value
when it represents a brand?
Format:
• Art work
Objective:
• To discuss about the relationship between
logo and brands.
• To investigate the intrinsic value and extrinsic
value of the logo.
Content:
• To pattern several famous brands with paper
money and discuss about the value of logo.
Reference：
• http://en.wikipedia.org/wiki/Logo
• http://www.logotypes101.com/vector_log
os/popular.aspx
• http://en.wikipedia.org/wiki/Brand
• http://www.logodesignlove.com/