Wiltshire Youth Cricket League
National Cricket Playing Survey 2014
Results
Background
• The ECB’s aim is to get ‘more people playing more
frequently in teams’
• Participation is currently on the decline
• The National Cricket Playing Survey was launched
to gather insight on what the needs, wants and
issues are for current and lapsed players
Our responsibilities
• To reduce the speed of decline in Cricket
participation
• To use the insight from the NCPS to retain and
recruit players to the game
• To show players that we value their input and
that we will listen to their views
Thank you
• In Wiltshire, we received 762 responses
• We are now able to look at specific levels of
the game within specific leagues and
competitions
• We now have a mandate to make change
Considerations
• The impact of ignoring a significant sample of
dissatisfied or unhappy players is greater than choosing
to keep things the same for a majority sample of happy
or satisfied players
i.e. A 30% or higher dissatisfaction or unhappy score is
significant enough to be acted on. The 70% or lower will
consist of people with indifferent views and some that
are genuinely happy. However, the 30% dissatisfied or
unhappy have strong enough views to actively voice their
dissatisfaction
Wiltshire – Other Sports – 14-15 year
olds
Wiltshire – Other Sports – 16-18 year
olds
Wiltshire – DNA of Cricket – 14-15 year
olds
Wiltshire – DNA of Cricket – 16-18 year
olds
Wiltshire – Importance v Satisfaction –
14-15 year olds
Wiltshire – Importance v Satisfaction –
16-18 year olds
Wiltshire – Enjoyment & Playing
Frequency – 14-15 year olds
Wiltshire – Enjoyment & Playing
Frequency – 16-18 year olds
Wiltshire – Formats – 14-15 year olds
Wiltshire – Formats – 16-18 year olds
Wiltshire – Costs – 14-15 year olds
Wiltshire – Costs – 16-18 year olds
Wiltshire – Game Day Factors – 14-15
year olds
Wiltshire – Game Day Factors – 16-18
year olds
Wiltshire – Barriers – 14-15 year olds
Wiltshire Barriers – 16-18 year olds
Wiltshire – Snapshot – 14-15 year olds
Wiltshire – Snapshot – 16-18 year olds
Wiltshire – Perfect Day 1 – 14-15 year
olds
Wiltshire – Perfect Day 2 – 14-15 year
olds
Wiltshire – Perfect Day 1 – 16-18 year
olds
Wiltshire – Perfect Day 2 – 16-18 year
olds
Considerations
• The survey has been predominantly
completed by core cricketers.
• However, the needs of occasional cricketers
must also be considered
• There is also informal feedback to consider
Other Feedback
• Clubs vary greatly in terms of the abilities of
their players and so a rigid offer of League
cricket won’t appeal to all
• Retaining players at age 15 is becoming
increasingly difficult for some
Conclusions
Main issues for 14-18 year olds
• Struggle to balance with other commitments
• Want fewer overs
• Importance of Spirit of the Game
• Convenience compared with other sports
Conclusions
• There needs to be flexibility in our ‘offer’ to
clubs across all leagues
• There needs to be a variety of ‘offers’ available
to clubs to ensure players of all abilities and
backgrounds can participate
• These results are not WYCL specific