May 20, 2010
HEALTH PR PRO TAKES TURN AT TOYS
Paul Oestreicher, healthcare veteran and OʼDwyer contributor, has
launched TagsMania, a toy company for babies, infants and toddlers.
After watching each of his four daughters
spend more time playing with the tags
attached to their stuffed animals than with the
toys themselves, he decided to create toys out
of tags.
TagsMania debuts with the eye-catching
TagBall and TagRattle. Tagacuda, Tagasaurus
and Tagsdale plush toys are in the works.
The toys will make their national debut at the
American Specialty Retailers Association set
for Providence from June 13-16.
Oestreicher began his career in the experimental therapeutics department
at Wyeth Laboratories. He moved to the clinical R&D team at Hoffmann-La
Roche, and then took on public policy and communications duties. He held
posts at Edelman, Hill & Knowlton and Genaissance Pharmaceuticals
before founding Oestreicher Communications.