ZForm LLC
Games with VisionTM
Creating online games that allow the blind and visually impaired to play
with each other and their sighted friends and family as equals.
www.zform.com
Claudio Santoro
Paul G. Silva
Presenter, Interim CEO
[email protected]
Cofounder, President
[email protected]
ZForm
Games with VisionTM
What ZForm customers are saying…
“I’m 70 years old, have been blind for many
years now. I used to be pretty bored and alone
inside my house. Now, at a moment’s notice, I
can hop online and play with my new friends
all over the world, any time of day or night.”
2
The Need
• The Blind and Visually Impaired (BVI) are
denied full and equal access to many
community and social activities that the
sighted take for granted
• The BVI are socially isolated from the general
population
3
Our Solution
• Create a place online where blind, visually
impaired, and fully sighted can play and
interact together as equals
• Launched the ZForm online subscription
service in April 2006 and have already attained
300 paying customers
• Conversion rate from free trial user to paying
customer is ten times industry standards
4
Market
• 3% of the population in US and Western
Nations is BVI
• Combined with friends, family, and sighted
customers, projected market size is half a
$BILLION
6
Competition
• Direct – Primarily small shops designing
games specifically for the BVI
• Indirect – Existing online game developers
(i.e. Yahoo, AOL) with games for the sighted
that happen to be accessible or may be
accessible with sighted assistance
7
Business Model
Business model: Monthly paid subscription
Financial Milestones:
- Break-even in year 2 with revenues of
$580,000 (turn corner to profitability)
- Achieve 100,000+ customers in year 5
8
Potential Suitors
9
Exit Strategy
• Previous 24 months have seen 8 acquisitions of
companies with 100,000+ customers at
average price of $400/customer
• ZForm value - $40 Million acquisition price
• ROI of 10X to Investors
10
Management Team
• Founder Successes
– Recruited team to build and launch first
game
– Assembled a board of advisors with
experience in business, marketing, assistive
technology, and the video game industry
– Featured in the Boston Globe, National
Public Radio, and CNN
11
Management Team
• William Coleburn – Chief Executive Officer
• Gavin Andresen – Chief Technology Officer
• Alan Holst – VP Business Development
12
Investment Strategy
Date
YEAR 1
YEAR 2
YEAR 3
YEAR 5
$ Raised
$100,000
$200,000
$1,500,000
N/A
Action
Launch new website. Initiate PR & marketing.
Grow to 15,000 customers. Positive cash flow.
$14M in revenue. 100,000 customers.
Prepare for acquistion. Sell Zform for $40 Million
13
Conclusion
• ZForm
– Addresses a clear need in a growing market
– Has achieved active, paying customers
– Has a clear exit strategy offering 10 times
return
– Is led by a seasoned management team
14
Questions?
15