1. excerpt of “Winner Culture” 1/2
What is ”Winner Culture”?
W
inner culture is a constructive combination of the
concepts “winning” and “culture”.
The winner culture is what all organizations should
strive to achieve, Why? Because it creates success, again and
again.
But let’s begin by breaking the question down into its
two elements; “winning” and “culture”.
What is “winning”?
In the relatively simple world of sport, winning usually
means being the first to cross the line, scoring the most
goals, jumping higher or lifting more than your fellowcompetitors.
In the world of business things are rather more complex.
“Winning” is not quite as straightforward or clear-cut as it
is in the sporting world. It cannot be measured in the same
way. The bottom line or the cash flow in a company will, as
a rule, be the parameters for success, although many other
factors also play a role. At times other priorities will
determine the success of an individual company.
Direct comparisons can rarely be made between an
international, listed company and a small, local enterprise.
The market situation, the world economy, political decisions
and many other factors over which a company has no direct
influence all play a role in the success of all companies,
large and small, but there is a huge difference in the
consequences.
The definition of winning and success varies from
company to company and from team to team.
To my mind, to win is to utilize the full potential of any
team and to feel that your own potential has been utilized
110 per cent. This is where boundaries are expanded and
results achieved.
What is culture?
The word culture comes from the Latin word “cultura” and
means “cultivated”, as opposed to the word “nature” which
means “innate”. In other words, culture is something we
learn and not something we are born with.
However, “culture” is often used in relation to a number of
different concepts and can have many meanings. In this
book, the word “culture” is used specifically to define the
culture which is deemed to be desirable in an individual
company.
Those companies which, again and again, do extraordinarily well often have a consciously acquired culture
which describes what should be done and, not least how
and why things are done, as well as when things are done in
a certain way.
Since company culture is acquired and can be learnt, it
can be adapted and shaped as required. And it is here, if
you are willing to take responsibility, that you can also have
influence.
I am convinced that it is possible to learn a winner
culture and, thus, learn how to be successful.
Success can become a habit.
How that can be done is explained within the pages of this
book.
My experience with winner culture
I have worked with winners at all levels and in all branches
of the business community for more than 20 years. Again
and again, through my work in facilitating team processes,
developing and implementing strategies and anchoring
winner cultures, I have experienced how companies can
turn success into a habit and continue to deliver peak
performances.
And I intend to share and explain these experiences
with you as you read.
A winner culture can be created and anchored in any
organisation. Delivering extraordinary performances can
be made into a routine. Simply put - you can learn to
become successful!
Prior to my many years as a coach and facilitator, I spent
10-15 years as an athlete, Olympic rower and national
trainer. A career which culminated in a bronze medal at the
1984 Olympics in Los Angeles.
© OlymPeak Coaching ApS
1. excerpt of “Winner Culture” 1/2
In this book, you will be introduced to such varied
organizations as ATP, Danfoss, Jyske Bank and PANDORA,
all of whom I have had the pleasure of working in close
cooperation with. All four of them will openly relate their
processes, ambitions and winner culture.
Each of these successful organizations will tell you the
significance they believe a winner culture had in their
success.
The target group for this book
The techniques and theories I describe in this book will
only have the desired effect if there is an ambitious team
with an in-depth knowledge of its particular business.
This book is intended as a source of inspiration for the
ambitious leader, or staff member, who wishes to create a
winner culture and enable the team to achieve a peak
performance, again and again, in response to any current
situation.
I hope that you can use this book to find inspiration to
reach the top. Not just once but time and time again.
© OlymPeak Coaching ApS