Beat the Street North Lanarkshire 2017
Community Group Information Package.
About Beat the Street
Beat the Street is a real life walking, cycling and running game for a whole
community. Beat the Street is being delivered on behalf of the National Charity
Partnership – a collaboration between Diabetes UK, the British Heart
Foundation (BHF) and Tesco.
Beat the Street is a twelve-month community-wide programme which
improves health and wellbeing by getting people moving.
Beat the Street is evidence-based and leads to long term behavior change by
creating a social norm around walking and cycling.
Beat the Street North Lanarkshire 2016
Beat the Street was played by 23,800 participants across North Lanarkshire
last year, travelling more than 78,000 miles.
 The most commonly reported main benefits of Beat the Street were
spending time with friends and family, getting fit and having fun.
 Nine out of ten people thought that Beat the Street helped them to be
more active (87%). Nine out of ten said Beat the Street helped them walk
more than usual (86%) and about one fifth said they were motivated to
cycle more (22%).
 Half said Beat the Street helped them travel less by car (53%).
 The Department of Health suggests that adults should aim to do 30 minutes
or more of physical activity at least five days per week. The proportion of
adults reportedly meeting this target increased from 48% to 66%. This is a
statistically significant change, meaning it is not likely to have happened by
chance (p<0.05).
 People with long-term conditions were just as likely to report benefits as
everyone else.
 92% said they would recommend Beat the Street to friends and family.
How to play
The game is played by the person, who will have been giving a Beat the Street
fob or card, tapping Beat the Street boxes in their area. There will be many
Beat the Street boxes throughout the area and people will be giving maps to
see where they are or they can download it from the website. Children will be
giving fobs in primary school, which will also include a family package so that
parents can take part. In this family package the adults will be given a card and
able to walk, run or cycle with their son/daughter. As long as they tap two
different boxes in the space of an hour and they are registered on the website
their points will be registered. The children’s points will also go towards the
school’s total and if the school is in the top 3 they will win a prize. There is a
leaderboard where people can check up to see how they and their
school/community group are doing. For adults and young people, there will be
distribution points located throughout the area (Most likely at your local
leisure centre or library) where you can go and pick up a card to take part. This
is for people who may not have young children but still wish to take part.
This is a short video on how to play Beat the Street:
https://www.youtube.com/watch?v=KJbOghMQ5ZM
A player taps their Beat the Street card or fob at various points on their way to
and from work, school and to the shops. Registered players can win regular spot
prizes for a ‘lucky tap’ on a Beat Box. To be eligible to win a prize, players must
be registered. The more Beat Boxes you tap, the further you travel and the
greater your chance of winning a prize. Groups of people can also come together
to form a community group on the leaderboard where they will be able to take
part as a team.
Community Group Participation
As mentioned anyone can take part in Beat the Street. We look to bring groups
of people together so we strive to create groups of at least 25 participants.
Staff at these groups can also take part along with the participants in that
group. People who may not be directly involved in the group but have some
relation to it can also take part for example other family members. If you are
still struggling to get to 25 participants, we can look to join groups together
from other community groups in the area. There may be incidents when
groups of less than 25 are formed due to circumstances. However, this would
have to be discussed with the Engagement Manager first as to wither this
would be a possibility.
How do I sign up?
Once your team sends over the details to the Engagement Manager then that
team will be created on the website.
In the top right hand corner of the website will be a register button that you
can press.
There will be details that you need to fill out in order to register. You will be
handed some materials such as a Beat the Street card which will have its own
specific number that you need to fill out as part of registering.
You will get to a section, which is called ‘select a team to support’. If you click
on other teams and then go through the list below you will then be able to
select the team you wish to join.
What if the majority of our group consists of primary school
children and they are already assigned to their school?
The majority of primary school children will already be assigned to a group i.e
their school. This means that the child would not be able to join another group
such as their local community group they attend. However, that does not
mean that the community group can’t take part in the games. Your groups can
schedule walks, cycles, run’s etc that involve the kids scanning the boxes and
taking part. This would mean that the kids points would go towards the school
overall total on the leaderboard. You can send to us information or stories of
your involvement in the programme and we can highlight this through our
media outlets to show your enthusiasm to promote health and wellbeing
through physical activity.
How do I get the materials to take part?
Distribution points are areas you can go to pick up materials. Our distribution
points are located in local libraries and leisure centres. We will let you know
your closest distribution point once you sign up. If your group struggles to get
to these facilities, then please contact the Engagement Manager and they can
arrange to drop materials off to you in a more suitable location.
Why should my group take part in Beat the Street?
Beat the Street is a great way to get people out and being active. This will help
with any health and wellbeing outcomes that your group may have. There is a
fun competitive element to Beat the Street so you can check your score to see
how you are doing compared to other groups or you could just try and get the
best score your team possible can. The games also provide an opportunity to
bring groups together and work collectively as a team. As boxes are located
throughout North Lanarkshire it will also be a great opportunity to explore the
area and learn more about what’s going on.
When does the games start?
The games begin in North Lanarkshire on the 3rd of May and will run until 21st
of June 2017.
What happens after the games is finished?
We look to work with as many groups as possible to ensure long term physical
activity is achieved in the area. This would involve networking and establishing
plans to promote long term activity.
Who should I contact for more information and to sign up?
Tony Martin
Engagement Manager – North Lanarkshire
Email: [email protected]
Phone: 07825 278951
I hope this information pack was useful for you. If you have any questions
please contact the details listed above.
The next page is a short application form that we wish for you to fill out if you
are keen to get involved you can complete and send this back to the
Engagement Manager.
Beat the Street – Sign up community groups
Name of Team Leader
Name of
Group
Community
Number of Participants
Email Address
How did you find out (optional)
about Beat the Street?
Any comments you wish (optional)
to add?
A brief description of (optional)
your group
Thank you for your time in filling out the form. We hope you have a great time
and enjoy taken part in Beat the Street 2017.
Good Luck!