LIST 3 OBJECTIVES THAT YOU WANT TO
ACHIEVE BY THE END OF YEAR 13.
ARE THEY
SMART?
GROUP TASK
• In your groups read the articles about the 3 businesses
then identify as many financial objectives as you can for
each.
• Rank the objectives for each firm in order of which you think
might be most important to them.
• Can you classify the objectives depending on the length of
time to complete them?
• How and why might the objectives differ between the three
firms?
Which skills have you demonstrated in the
above exercise?
CONDUCT A PESTLE FOR ONE OF THE FIRMS IN THE
ARTICLE.
TO CONCLUDE
Financial objectives include:
1. Cost minimisation
2. Increasing shareholder wealth
3. Profit maximisation
4. Surivival
TO EVALUATE
The setting of financial objectives may depend on:
 Size of the firm
 Industry it operates in
 Amount of competition