POSITION DESCRIPTION
POSITION TITLE
Online Communications Producer
POSITION NUMBER
TAC JG
JG 4
DIVISION
COMMUNITY RELATIONS
BRANCH
The Community Relations Division is responsible for engaging with the Victorian Community
regarding Road Safety and does this through a number of Marketing campaigns and
partnerships. The division also incorporates internal and external communications, research,
government relations, policy and review and business performance reporting and analysis.
Corporate Affairs
LOCATION
Geelong: Travel to Melbourne may be required
ORGANISATION
TAC
REPORTS TO
Online Communications Manager
NUMBER OF DIRECT
REPORTS
0
FINANCIAL
ACCOUNTABILITY
0
JOB PURPOSE
The Online Communications Producer is responsible for creating and coordinating content
across the TAC social media and online assets, managing the TAC social media advertising and
reporting through social media analytics.
In addition, the Online Communications Producer is responsible for providing communications
support to numerous campaign related websites and social media accounts.
There is a particular emphasis on creating content to help grow and develop the TAC social
media audience.
This role will work proactively with the TAC Community relations division to ensure content is
well written, relevant and current.
KEY ACCOUNTABILITIES
1.
Drive ongoing development of processes for managing online content including: the supply and approval of content;
liaising with content providers; and updating the content across TAC online assets
2.
Producing content across TAC social media assets
3.
Community management of TAC online community
4.
Managing advertising across TAC social media assets
5.
Reporting on social media analytics and provide strategy to maximise TAC engagement and reach
6.
Support TAC marketing and communications teams through social media content and strategy
7.
Ensure online governance and publishing standards are applied across the TAC’s website and social media assets.
8.
Work collaboratively with various business units to ensure the organization is using the web effectively as a
communication channel.
9. Work closely with key TAC stakeholders and business partners to ensure key road safety messages are communicated
clearly to the Victorian public via the internet.
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As defined by the Occupational Health and Safety Act 2004 - Victoria, employees of TAC and
VWA are to take reasonable care to ensure their own safety, not place others at risk by any act
or omission, follow safe work procedures, report hazards and injuries and cooperate with the
employer to meet work health safety obligations.
ORGANISATIONAL
RESPONSIBILITIES
Employees are expected to role model all Leadership Model capabilities and behaviours: Adapt
& Learn, Embrace Accountability, Cultivate Partnerships, Empower Others, Exercise Judgment,
Deliver Outcomes, Shape Strategy & Direction and Lead Transformation.
All employees must comply with relevant policies, procedures and guidelines and participate in
the identification and development of initiatives, risks, changes, recommendations and
implementation of appropriate work practices, policies and guidelines to improve efficiency
and/or effectiveness of work.
KEY SELECTION CRITERIA
RELEVANT WORK EXPERIENCE & SPECIALISED KNOWLEDGE
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Experience in an online communications position
Demonstrated ability to understand communication needs and provide solutions for all levels of an organisation.
Experience with an online content management system and online publishing environment.
Experience managing an online community and producing online content
Excellent project and time management skills, ability to multitask, prioritise workloads and meet tight deadlines.
Competent in briefing and managing agency creative or freelance photographers and videographers.
Strong understanding of Facebook and Twitter advertising and ability to maximize reach and engagement
Experience in a marketing, and or journalism/online content production
Basic html knowledge desirable
Understanding of google analytics and reporting desirable
Photoshop knowledge and experience desirable
Understanding and experience in website production desirable
eDM experience desirable
CAPABILITIES
Adapt and Learn: Shows interest in new approaches, tools, methods and/or technologies in own field of expertise
Cutlivate Partnerships: Clearly expresses verbal and written information
Cultivate Partnerships: Works cooperatively with others and respects their point of view
Deliver Outcomes: Contributes towards the achievement of team goals
Deliver Outcomes: Identifies and addresses/escalates any barriers that may impede delivery of goals
Embrace Accountability: Follows through and meets work commitments to others on time
Empower Others: Raises disagreements with respect, responding to opposing views in a constructive manner
Lead Transformation: Makes improvements in work processes, procedures and services
RELEVANT QUALIFICATIONS
Relevant tertiary qualifications in marketing or journalism and/or significant previous experience would be desirable.
VERSION
DATE
1
27/07/2015
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