Open Innovation 2.0 and societal dimension
Bror Salmelin
Advisor to the DG
European Commission
[email protected]
Innovation?
• Make things happen!
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Science based linear innovation is NOT mainstream anymore!
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User-driven innovation
Open innovation
Systemic innovation
Experimental mash-up
• Leadership with courage -> new management skills
Diversity means breakthrough probability
high
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Value of innovation
Breakthrough
average
insignificant
Low
High
Alignment of team members’ disciplines
low
HOW to attract talent to mash-up, inspire, grow?
Innovation moving out of the Lab
Centralized
inward looking
innovation
Closed
Innovation
Externally
focused,
collaborative
innovation
Open Innovation
Ecosystem centric,
cross-organizational
innovation
Innovation
Networks
Sources: Chesbrough 2003, Forrester 2004, von Hippel 2005
Maslow’s Hierarchy of Needs
Maslow 2.0 for organisations -> new skills, again…
Schwarz’ Universal Values drivers for new types of enterprises
Source: http://www.yourmorals.org/schwartz_graph.jpg
Essential drivers
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connectivity
open
interaction
“organic”
• NON-controllable, only catalyzing possible
Test and Experimentation Platforms
 Degree of participation: LOW (Observation) VS. HIGH (Observation +
Creation)
 Knowledge Focus: Single and controlled contexts VS. Multiple & Emerging
contexts
Silicon
Hill (FI)
Digital
Playgrounds
(NL)
SURFnet/
Kennisnet
project: pilot
schools (NL)
Octopus
(FI)
Testbed FDinland(FI)
Kenniswijk (NL)
Individual at different active roles
Enabling Collaborative work platform
What is a Living Lab ?
Living Lab
Living Lab
Expertise
Citizens
and users
Organisation
Application
Environments Technology and and methods
Infrastructure
Stimulate Innovation from ICT Use
• Users turn from objects to active subjects
• Involve the user early (in all her/his roles)
• A European tradition: user participation early in the
process
• Advanced user communities;
• Creating a win-win for new markets
• Decisions roughly right to right direction rather than
too much planification due to the dynamics in society
ann business world
• Trial, experimentation, failing fast…
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Paradigm change is REAL!
Closed innovation
Dependency
Subcontracting
Solo
Linear
Linear subcontracts
Planning
Control
Win-lose game
Box thinking
Single entity
Value chain
Open innovation
Indepencency
Cross-licensing
Cluster
Linear, leaking
Triple Helix
Validation, pilots
Management
Win-win game
Out of the Box
Single Discipline
Value network
Open innovation 2.0
Interdependency
Cross-fertilisation
Ecosystem
Mash-up
Quadruple Helix
Experimentation
Orchestration
Win more-Win more
No Boxes!
Interdisciplinary
Value constellation
Modern Innovation System?
Ideas
People,
users
Enterprises
Openness
in the
process
Leaders
Local/Regional
flavor
FROM END PRODUCT
CAN NOT BEEN SEEN
THE COOKING
PROCESS IN DETAILS:
 BUT IT REQUIRES
RIGHT INGREDIENTS,
ENERGY AND COOKING
LOCAL FLAVORING
The cooking
pot (Living
Labs)
THE FIRE:
Public – Private – Civic
partnership
Creative commons
Precommercial Public
Procurement