“Good Strategy, Bad Strategy”
R.P.Rumelt’s critique
B290
Meanings
Word(s)
Meaning
Strategic
Very important
Strategic decision maker
C-level manager or close
Strategically
Cleverly
A strategy
An ambition
A difficult goal
Innovation
Determination
Inspirational leadership
A contingent plan of action and
resource allocations to achieve a
(realistic) objective
From “Good Strategy, Bad Strategy”, R.P.Rumelt,2011
Strategy comprises…
• A diagnosis
– that defines the nature of the challenge
• i.e., Framing
• A guiding policy
– for dealing with the challenge
• Vision/mission and strategic priorities
• A set of coherent actions
– Designed to carry out the guiding policy
• Tasks and actions
From “Good Strategy, Bad Strategy”, R.P.Rumelt,2011
Bad Strategy…
• Fluff
– Jargon, buzz words
• The elephant in the room
– Failing to face up to critical problems
• Mistaking goals for strategy
From “Good Strategy, Bad Strategy”, R.P.Rumelt,2011
Panning or strategy?
Increasing uncertainty, contingencies, scope
A PLAN
A STRATEGY
•
•
•
•
•
•
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Simple steps
No contingencies
“Do A, then B then C”
A Framing
A set of goals
Enumeration of contingencies
A coherent set of actions