With support from:
MEDIA PACK 2014
THE WORLD’S BEST FREE WEIGHT LOSS MAGAZINE FOR MEN
Introducing
The world’s
best FREE
digital magazine
for men and
weight loss
Issue One • Spring 2014
GET A SIX PACK
IN THREE WEEKS!
And Other Lies The Diet
Industry Tells You
DEATH
TO THE DIET
COVER STAR
TAP COVER TO
See Gabe
ONE YEAR ON
How To Eat Great Food, Beat Fat And Be Happy
YOUR 100 NEW
FAVOURITE SNACKS
WHY YOUR MATES
WANT YOU TO BE FAT
AND WHAT TO DO ABOUT IT
WORK
SMARTER
Re-engineer Your
Workplace For
Weight Loss
And More Cash
Q: CAN YOU
BEAT THIS
MONTH’S
MAN V FAT
CHALLENGE?
A: YES
Real life
weight loss
stories from
normal men
PLUS ALL YOU NEED TO BE THE NEXT SUCCESS STORY
CONTACT IAN LYDON-JAMES 0208 144 6170 • 07805 543110 • [email protected]
WWW.MANVFAT.COM
@MANVFAT
MANVFAT
Weight and
obesity issues
are the biggest
public health
crisis in the
world that we
have a chance
of doing
something
about.
Man V Fat is
a significant
addition to the
battle and we
are happy to
support their
mission to help
men beat fat.
THE NATIONAL
OBESITY FORUM
With support from:
MEDIA PACK 2014
THE PROBLEM
CURRENTLY THERE ARE 20 MILLION OVERWEIGHT
AND OBESE MEN IN THE UK
Globally three quarters of a billion men over 20 are overweight and
over 200 million men are obese. By 2030 more than half of men will be obese.
+ 2.8 million adults die each year from weight issues.
+ 23% of heart disease deaths are weight-related.
+ Up to 41% of cancers are related to weight.
+ 44% of diabetes deaths are weight-related.
(Source: NHS and World Health Organisation)
Men and Diets
+ Only 22% of men say they’re at their ideal weight.
+ 44% of men say they overeat at mealtimes.
+ 45% of men want to lose weight.
(Calorie Control Council and Gallup)
DESPITE THIS THERE IS PRACTICALLY NO SUPPORT
EXCLUSIVELY FOR MEN WHO WANT TO LOSE WEIGHT.
THE SOLUTION:
MAN V FAT
THE WORLD’S BEST FREE WEIGHT
LOSS MAGAZINE FOR MEN
THE WORLD’S BEST FREE WEIGHT
Issue One • Spring 2014
COVER STAR
GET A SIX PACK
IN THREE WEEKS!
DEATH
TO THE DIET
How To Eat Great Food, Beat
Issue One • Spring 2014
TAP COVER TO
See Gabe
And Other Lies The Diet
Industry Tells You
The cutting-edge digital magazine
is published monthly on all leading
formats (iOS and Android) and gives
an evidence-based approach to weight
loss for a male readership.
LOSS MAGAZINE FOR MEN
ONE YEAR ON
Fat And Be Happy
YOUR 100 NEW
FAVOURITE SNACKS
WHY YOUR MATES
WANT YOU TO BE FAT
AND WHAT TO DO ABOUT IT
WORK
SMARTER
Re-engineer Your
Workplace For
Weight Loss
And More Cash
PLUS ALL YOU NEED TO BE THE
Q: CAN YOU
BEAT THIS
MONTH’S
MAN V FAT
CHALLENGE?
A: YES
“I WENT FROM
OVER 31 STONE
TO 14 IN JUST
ONE YEAR”
Find out how Gabe
did it inside
Real life
weight loss
stories from
normal men
NEXT SUCCESS STORY
PLUS ALL YOU NEED TO BE THE
NEXT SUCCESS STORY
Our editorial policy is to promote
sensible and healthy weight-loss and encourage men to get involved in exercise
that they enjoy. We openly reject the idea that tempting readers with “Three
Weeks To A Six Pack!” stories is helpful, productive or even moral.
Supporting the magazine is a vibrant social media community and website
which allows the Man V Fat brand to deliver content to our readers every day
of the year.
Man V Fat was launched after a successful crowdfunding campaign with
support from the likes of Jamie Oliver raised 102% of the target and spawned
thousands of subscribers and a community of supporters before the magazine
had even been launched.
It’s great news that Man V Fat has hit its crowdfunding target. Men need more encouragement
and support with weight loss than they currently get. Man V Fat is a really good step towards that
becoming a reality and the Men’s Health Forum is happy to support their work.
Men’s Health Forum
CONTACT IAN LYDON-JAMES 0208 144 6170 • 07805 543110 • [email protected]
WWW.MANVFAT.COM
@MANVFAT
MANVFAT
With support from:
MEDIA PACK 2014
THE TEAM
Man V Fat is brought to you by
the award-winning publisher who
created and built Staggered –
which rapidly became the world’s
biggest wedding community for
grooms. By 2012 it was helping
over a million men a year, leading to
a successful sale in 2013.
SIDES
Healthy
FOOD PORN
Tag your photos with #fatbusting and share your meals with the Man V Fat posse
The editorial team have worked
for The Guardian, The Times, The
Independent, The Good Food Guide,
Metro, Arena, the BBC and edited
digital publications for an array
of clients. The team also includes
graphic designers, photographers,
scientists, fitness experts and
registered dietitians.
The commitment of those
behind ‘Man V Fat’ to
take an evidence-based
nutritional and exercise
approach to weight loss
is admirable. Education
is vital in helping people
to understand how to
maintain healthy lifestyles.
Members of The British Dietetic
Association, the National Obesity
Forum, Heart UK and Men’s Health
Forum have joined Man V Fat’s
advisory board thanks to their
commitment to supporting
weight loss.
TERRY JONES,
DIRECTOR OF COMMUNICATION
FOOD AND DRINK FEDERATION
CONTACT IAN LYDON-JAMES 0208 144 6170 • 07805 543110 • [email protected]
WWW.MANVFAT.COM
@MANVFAT
MANVFAT
With support from:
MEDIA PACK 2014
PARTNERSHIP
OPPORTUNITIES
We’re looking to work with related
brands. Man V Fat is a unique
proposition in both the health and
male-facing markets and presents
a number of flexible opportunities
for companies who want to
communicate with our engaged and
passionate readers.
REAL MEN, REAL SUCCESS
VINCE
MILLETT
“It took a year to go from 17 stone to about 12”
For partnership opportunities
including rates for full pages,
native advertising opportunities and
social responsibility campaigns then
please contact us.
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ipit quo eata dolorupti quas res aliquam intem
quo te doluptur.
The Cholesterol Charity
are delighted to hear
about the launch of this
new digital magazine
aimed at helping men
get to grips with weight
issues. Weight is a
contributor to unhealthy
cholesterol levels, which
are a big risk factor for
health and circulatory
disease. Currently there
are few options for men
wanting to achieve a
healthier weight, despite
an unprecedented rise
in the incidence of male
obesity. It’s definitely
high time that someone
somewhere thought about
the type of information
men need and how best
to support and motivate
them to achieve a better
body size.
HEART UK
CONTACT IAN LYDON-JAMES 0208 144 6170 • 07805 543110 • [email protected]
WWW.MANVFAT.COM
@MANVFAT
MANVFAT
With support from:
MEDIA PACK 2014
RATE CARD
ADVERTISE WITHIN AN ISSUE OF MAN V FAT APP
ADVERTISE ON THE MAN V FATWEBSITE
FRONT COVER PACKAGE
£2,500
LEADERBOARD
£POA
width 1536 x height 1024 pixels
72 dpi, RGB
FULL PAGE
£1200
width 1536 x height 2048 pixels
72 dpi, RGB
NATIVE ADVERTISING
£POA
Advertorial
HALF PAGE
£700
width 1536 x height 1024 pixels
72 dpi, RGB
COMBO PACKAGES
Advertise on both the website and in an issue of the app
NATIVE ADVERTISING
£POA
Advertorial
FULL PAGE ADVERT & LEADERBOARD
£POA
KIOSK APP LEADERBOARD
£POA
CONTACT IAN LYDON-JAMES 0208 144 6170 • 07805 543110 • [email protected]
WWW.MANVFAT.COM
@MANVFAT
MANVFAT