Alteryx Strategic Analytics
Michael Hockford, Director
540-446-2404
[email protected]
© 2011 Alteryx, Inc. Confidential.
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Who is Alteryx?
Alteryx, LLC is dedicated to creating technology that lets
people easily invent smart and extensible solutions to business
problems. We seek to inspire ingenuity in our customers and
employees by bringing freedom, flexibility and creativity to
generating insightful business intelligence.
• Founded in 1997 delivering web-based solutions
• Delivering Agile Business Intelligence software
© 2011 Alteryx, Inc. Confidential.
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What are the most important decisions your company
will make next year?
Strategic Planning:
What project do we
prioritize?
CFO: how can we
mitigate risk?
CEO: is this the
next, best strategy?
Expanding with confidence
© 2011 Alteryx, Inc. Confidential.
Logistics: How and
do we cordinate?
Recruits: how can
we retain and grow
our base?
Strategy: do we
need to acquire or
partner?
Driving more efficacies
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Making these strategic decisions is hard
Lots of internal sources
Logistics
Lots of external sources
Supply
Structured Data
Un-Structured
Content
Spatial
Geographic Data
Buying
patterns
Financial
Social
Information
Weather Patterns
Recruiting
Engineering
data
© 2011 Alteryx, Inc. Confidential.
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Strategic Analytic Apps bring together everything you
need for your most important decisions
But this requires the ability to:
Store data
Structured data
• Understand any shape of data
Product data
Unstructured data
• Pull in data from any source
Sales data
Industry trends
Marketing data
Geographic data
• Define data relationships
• Keep your data clean & credible
Social data
Buying patterns
Financial data
Weather patterns
Engineering data
• Overlay all this different content
• Visualize relationships between
the data
• Build repeatable analytic apps for
specific decisions
© 2011 Alteryx, Inc. Confidential.
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Traditional BI stacks can't bring together all the 3rd
party data & Analytic content into one place
‘Traditional Stack’ SCORE CARD
Traditional BI Stacks are designed for:
• Operational analysis
• Historical perspectives
• Performance reporting
• Flagging things once they’ve
gone wrong
Capabilities:
 Reports
Х Integrated 3rd party data
 Dashboards
 Complex deployment
Х Analytic apps
© 2011 Alteryx, Inc. Confidential.
Х Spatial processing
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Visualization vendors can’t rapidly ingest and
transform different data shapes
‘New BI’ SCORE CARD
New visualization solutions are designed for:
• Visualization of individual data sets
• Representing data graphically
• Conveying results to users
Capabilities:
 Graphs
Х No embedded ETL
 Charts
Х Can’t integrate 3rd party data
 Snapshots
Х No spatial processing
Х Can’t iteratively design Analytic Apps
© 2011 Alteryx, Inc. Confidential.
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SAS isn’t a process-based analytic experience…
It requires PhDs + IT teams to operate
SAS SCORE CARD
SAS’s heavy stack is designed for:
• Business Analytics
• Predictive Analytics
• Performance Management
Capabilities:
 Defined analytics
 Predictive modeling
 Heavy deployment
stack
© 2011 Alteryx, Inc. Confidential.
Х Iterative scenarios
Х 3rd party industry data
Х Spatial processing
Х Drag-and-drop UI (ease of use)
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Alteryx Strategic Analytics: A complete desktop-to-cloud
solution built for data artisans.
Designers Desktop
Ingest, cleanse, manage, and
overlay any shape of data from
any source.
Analytic Apps
Build your own strategic apps
and do iterative analysis -- as
many scenarios as you want!
Cloud Services
Share your findings, reveal
new analytic apps, all in the
way that fits your business.
• Expand with confidence
• Drive more revenue and make smarter decisions
• Become a more agile
© 2011 Alteryx, Inc. Confidential.
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Designer’s Desktop: Pull, manage, and overlay any
type of information from any source
• Personal ETL – pull in any data
from any source
• Agile Database – for handling
structured, un-structured, and
spatial information
• Pre-Packaged Industry Content
• Data Quality Tools
• Data Management Tools –
manipulate data and define
relationships
• Point-and-Click UI designed for
data artisans
© 2011 Alteryx, Inc. Confidential.
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Analytic Apps: Build your own apps, do ad-hoc
analysis, and iterate to your heart’s content!
• Ad-Hoc Analysis and rapid
prototype cycles
• Interactive Charts, Visualization,
and Maps to uncover new
opportunities
• Spatial Analysis for geographic
context
• Exhaustive Report Formats and
delivery options
• Analytic Apps Builder to create
and share custom analytic
• Drag-and-Drop wizards
• Analytics App Exchange – jump
start your analytics with pre-built
apps
© 2011 Alteryx, Inc. Confidential.
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Cloud Services: Share your findings and reveal new
apps in the way that fits your business
• Publish & Share Analytics Apps –
with full control over access,
visibility, and sharing
• Private Cloud Servers
• Public Cloud Services
• Scheduled, Event-Triggered, and
Ad-Hoc Analysis
• Open API and SDK’s
“Data artisans publish & share Analytic Apps
to the Cloud by themselves – without burdening IT.”
© 2011 Alteryx, Inc. Confidential.
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That’s why so many companies choose Alteryx!
Marketing
Service
Data
Providers
Modelg &
Restaurants
Analytics
Technology
Broadband
Retail
Consulting
Telecom
Consulting
Media
Consulting
Real
Estate
Data
Modling
Consumer&
Products
Analytics
Modling &
Government
Analytics
Financial
Technology
Auto
Consulting
Other
Consulting
© 2011 Alteryx, Inc. Confidential.
Cable/
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Thank you
© 2011 Alteryx, Inc. Confidential.
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WalMart transformed their operations
with Alteryx Strategic Analytics for Retail
Alteryx for Retail includes:
“Alteryx gives more insight to operational
performance than I would have previously with
Excel or Access.”
- Dana Pickup, Senior Manager, Strategy & Analysis
• Demographic and behavioral
analysis
• Localization
• Consumer profiling and targeting
• Store clustering
• Target retailers
• Product allocation
• Demand profiling
• Market and territory optimization
• Gap analysis
•
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Drive more sales from each store
Maximize revenue across your network
Evaluate markets for gaps
Identify oversaturated markets
© 2011 Alteryx, Inc. Confidential.
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Improve return on marketing
Improve forecasting
Maximize market share
Develop private label brands
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CenturyLink drives wireless coverage analysis
with Alteryx Strategic Analytics for Telco
Alteryx for Telco includes:
“I got Alteryx, read some of the documentation,
wrote a routine, and within minutes I had the
same answer that used to take me 14 days.”
- Mark Ulrich, Senior Strategic Planner
• Predictive Churn Models
• Coverage Area Maps
• Covered Population Analysis
• Hot Spot Analysis
• Household Coverage Analysis
• Traffic Load Analysis
• Advanced Site Screening with
Customer Churn Impact
Forecasting
• Consumer Demographics &
Profiling
• Roaming Coverage Analysis
• Cell Site Tower Backhaul Analysis
• Cell Tower Area Profiling
• Incorporate OSS, BSS, and engineering data
into customer care strategies
• Create a predictive customer churn model
• Align marketing with network strengths
© 2011 Alteryx, Inc. Confidential.
• Make your network data business friendly
• Pinpoint coverage issues
• Prioritize new cell sites based on revenue
retention and your most profitable customers
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VF Corporation drives sales for hundreds of brands
with Alteryx Strategic Analytics for Consumer Products
Alteryx for CP includes:
“Alteryx has allowed us to be more precise and
ensure a better level of sales and, therefore,
profitability for our key retailers.”
- Pat Garvey, Director of RFSM Services
• Category analysis
• Correlation analysis
• Assortment planning
• Sales planning
• Demographic and behavioral
analysis
• Consumer profiling and targeting
• Demand forecasting
• Competitive analysis
• Network planning analysis
• Capital planning analysis
• Market potential analysis
• Know consumer markets, needs, wants, and
lifestyles
• Target brands to reach a variety of
consumer segments across all channels
© 2011 Alteryx, Inc. Confidential.
• Build a portfolio of brands that deliver value
across consumer segments
• Align marketing with network strengths
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Marcus & Millichap empowers brokers to become trusted advisors
with Alteryx Strategic Analytics for Commercial Real Estate
Alteryx for CRE includes:
• Site evaluation packages
“Alteryx is completely reshaping how we
conduct all business for our team and
significantly impacting our whole
organization...”
• Workforce & education analyses
• Market screening
• Comprehensive vacancy analysis
• Void analysis
• Sister store correlation
- John Chang, VP of Research Services
• Competitive analysis
• Drive time and traffic analysis
• Market share analysis
• Target customer analysis
• Analog site comparisons
• Advanced site screening with
revenue forecasting
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Present and close on more deals
Differentiate your broker services
Reduce risks in real-estate decisions
Help clients make profitable decisions
© 2011 Alteryx, Inc. Confidential.
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Win more deals per broker
Develop long-term, predictive views
Gain “first mover” advantage
Keep your properties occupied
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