2016 Social Media Toolkit
Congratulations on having a participant attend the 2016 Nature Valley First Tee Open at
Pebble Beach!
The following social media toolkit has been developed to help tell your participant’s
journey leading up to and during the tournament.
 Please share any of the suggested posts below to your social media accounts
 Share photos of your participants for increased impressions and interactions
 Additional photos and graphics are available to download here
Official Hashtag: #FirstTeeOpen
-- Connect With Us --
@PGA TOUR Champions
@ChampionsTour
@Golf Channel
@GolfChannel
@Nature Valley
@NatureValley
@The First Tee
@TheFirstTee
@Nature Valley First Tee
Open at Pebble Beach
@FirstTeeOpen
thefirsttee.org/impact/blog/
Check out The First Tee's blog to hear from fellow juniors and their
experiences during this exciting week at Pebble Beach.
Suggested Posts: Now - September 13
Counting Down the Days!
[X] days until [participant name] leaves for the @Nature Valley First Tee Open at
Pebble Beach. SHARE your advice and words of encouragement!
What’s your prediction? At the @Nature Valley First Tee Open at Pebble Beach
[participant name] will be paired with @PGA TOUR Champions player
_______________________.
Our very own [participant name(s)] is headed to Pebble Beach! Congrats on being
selected for the @Nature Valley First Tee Open at Pebble Beach! You’ll
represent us well! [Photo of participant- If you can, have them holding a sign/piece
of paper that says “I’m going to Pebble Beach!”]
What’s it like playing alongside the greats of the game with a view like this? Our
own [participant name] will find out soon! [He/She] leaves for the @Nature Valley
First Tee Open at Pebble Beach in [x] days. [photo of Pebble Beach]
Next week the legends of the game will mentor the leaders of tomorrow. Wishing
[participant name] an amazing experience at the @Nature Valley First Tee Open
at Pebble Beach. http://bit.ly/TheFirstTeeOpen
[X] days until [participant name] leaves for the @NatureValley @FirstTeeOpen at
#PebbleBeach. Tweet us your advice or encouragement! [Photo of participant- if
possible have them holding a sign that says “X days till Pebble Beach!”]
How would you like to play #golf w/ a view like this? [participant name] will during
@NatureValley #FirstTeeOpen [photo of Pebble Beach]
Bags are packed! [Participant name] is ready for @NatureValley #FirstTeeOpen
and playing with @ChampionsTour greats!
[Include photo of participant – have them send you one from the airport or with
their luggage; or use a headshot or golf action shot]
Next Stop, #PebbleBeach! [Participant name] leaves today for the @NatureValley
@FirstTeeOpen. Retweet to wish [him/her] luck.
[Include photo of participant – have them send you one from the airport or with
their luggage; or use a headshot or golf action shot]
Suggested Posts: September 13-18
Event week
It’s finally here! [Participant(s)] will represent our chapter at the @Nature Valley
First Tee Open at Pebble Beach, an official @PGA TOUR Champions event.
Give us a LIKE or leave a comment to cheer [her/him/them] on!
@The First Tee encourages participants to create goal ladders to reach their
dreams and goals. [Participant name] successfully climbed [his/her] ladder and
made it to the @Nature Valley First Tee Open at Pebble Beach. Enjoy your time
this week; you deserve it!
This week, [Participant name] is one of 81 teens showcasing both [his/her] golf
skills as well as the life and leadership skills @The First Tee instills in young
people during the @Nature Valley First Tee Open at Pebble Beach.
The pairings party for the @Nature Valley First Tee Open at Pebble Beach is
tonight. Guess who [participant’s name] is paired with!? [photo of participant and
Champion’s tour player OR if photo unavailable, just of champions tour player]
For one week legends of the game mentor the leaders of tomorrow at the @Nature
Valley First Tee Open at Pebble Beach. Follow the tournament on @Golf
Channel. http://bit.ly/1OragLz [include photo of schedule]
The first round is beginning at the @Nature Valley First Tee Open at Pebble
Beach. [Participant’s name] and [Pro’s name] tee off at [time] at [golf course]. Like
or Comment to wish them luck!
[Participant’s name] and [Pro’s name] are in [place] after two days at the @Nature
Valley First Tee Open at Pebble Beach. Help us cheer them on!
[Participant’s name] made the cut! [He/She] tees off in the final round at [time].
Tune in to @Golf Channel for live coverage! http://bit.ly/TheFirstTeeOpen
It’s here! [Participant(s)] [is/are] representing our chapter at the @NatureValley
#FirstTeeOpen. Retweet to cheer [her/him/them] on!
[Participants’ name] arrives at #PebbleBeach today for the @NatureValley
#FirstTeeOpen!
[Participant name] successfully climbed [his/her] goal ladder & made it to the
@NatureValley #FirstTeeOpen!
The @NatureValley #FirstTeeOpen pairings party is underway! Will our own
[Participants’ name] be paired with a @GolfHallofFame member?
It’s official! [Participant’s name] will play with @ChampionsTour player [Pro’s
name]! @NatureValley @FirstTeeOpen [photo of participant and Champion’s tour
player OR if photo unavailable, just of champions tour player]
Who’s playing with our participant at the @NatureValley #FirstTeeOpen? Find out
– the pairings are posted! [link to pairings]
Want to follow the action @NatureValley #FirstTeeOpen? Tune into @Golf
Channel! [include photo of schedule or http://bit.ly/TheFirstTeeOpen]
The first round is beginning at the @NatureValley @FirstTeeOpen. [Participant’s
name] and [Pro’s name] tee off at [TIME] on [GOLF COURSE]
81 participants from @TheFirstTee made it to #PebbleBeach. Tune in to
@NatureValley @FirstTeeOpen on @GolfChannel! [include photo of schedule or
http://bit.ly/TheFirstTeeOpen]
[Participant’s name] and [Pro’s name] in [place] after two days! Retweet if you’re
rooting for them! #FirstTeeOpen
[Participant’s name] and [Pro’s name] made the cut for the @NatureValley
@FirstTeeOpen! They tee off in the final round at #PebbleBeach at [time]
Retweet if you think [Participant’s name] is having a blast at the @NatureValley
@FirstTeeOpen.
Retweet if you think playing alongside @ChampionsTour players requires
#confidence.
Suggested Posts: September 18-23
Post-Event
Thank you to @Nature Valley, @PGA TOUR Champions and @Nature Valley
The First Tee Open at Pebble Beach for another great tournament.
[Participant(s)’ names] had a blast!
Congratulations to all of @The First Tee participants who played in the @Nature
Valley First Tee Open at Pebble Beach. LIKE or Comment to congratulate all of
the players on their hard work!
[Quote from participant]. (Example: “The @Nature Valley First Tee Open at
Pebble Beach has given me more than I ever expected- the best was all the new
friends I made and the ones I saw again.[photo]”)
“The one thing I’ll never forget from the @Nature Valley First Tee Open at Pebble
Beach is [let participant fill in the blank].” – [Participant’s name]
“My favorite part of @Nature Valley First Tee Open at Pebble Beach was [let
participant fill in the blank].” – [Participant’s name]
Thank you to @NatureValley, @ChampionsTour and @FirstTeeOpen staff for
another great tournament! [Participant(s)] had a blast!
Congratulations to all @TheFirstTee participants who played in the
@FirstTeeOpen. Retweet to congratulate them on their hard work!
[Participant name] returns home today from the @NatureValley #FirstTeeOpen.
Special thanks to @Hertz!
[Quote from participant]. (Example: “The
@NatureValley #firstteeopen has given me more than I ever expected. The best
was all the new friends I made and the ones I saw again
pic.twitter.com/Yewgg6r74k”)
“The one thing I’ll never forget from the @NatureValley #FirstTeeOpen is [let
participant fill in the blank].” – [Participant’s name]
“My favorite part of @NatureValley #FirstTeeOpen was [let participant fill in the
blank].” – [Participant’s name]