The 4Cs:
Demonstrating Philanthropy Support
Organizations’ Value
What is the 4Cs
Framework
Global Scale Rating
Tool/App
http://4cs.wingsweb.org/
Who is presenting?
Moderator
Case Examples
Presentation of
Framework
Guide
4Cs: An Introduction
The 4Cs: a common
global language to use
flexibly in your own
organization.
United Kingdom
Polling questions
Question 1: Which region is your work mostly based?
• Asia-Pacific
• Europe
• Latin America & the Caribbean
• MENA
• North America
• Sub Saharan Africa
Question 2: Do you find it difficult to articulate or demonstrate the
difference that you make? Yes or No.
What is the value of infrastructure
support organizations serving
philanthropy?
This can sometimes be difficult to quantify.
It was evident that there was a
need to develop a framework for
philanthropic infrastructure
organisations to use, to articulate
and measure the field we are
working in.
The 4Cs Framework was…
… developed to be a common
global language you could use
flexibly in your own organization.
The peer learning working group...
The 4C’s Framework has four main
purposes:
To help inform the planning of activities.
To demonstrate and communicate value.
To understand the difference being made.
To learn and improve practice.
Capacity:
Volume of philanthropy,
sustainability of philanthropy,
and strategic philanthropy.
Capability:
Professionalism,
knowledge of philanthropy,
and skills.
Connection:
Communications,
collaboration;
and influence.
Credibility:
Public support and engagement,
awareness raising,
and transparency.
Esther end
The 4C’s Framework has four main
purposes:
To help inform the planning of activities.
To demonstrate and communicate value.
To understand the difference being made.
To learn and improve practice.
4Cs: ARC Romania
Case Example
Romania
At the ARC, we have
used 4C to understand
the difference we
made so far and start a
conversation about
where we go next
4C Framework
ARC’s aim is to advance philanthropy in
Romania, helping to channel people’s resources
and generosity to build stronger communities.
In the context of previous planning processes
(2009 and 2012) ARC had already developed a
set of outcomes for each of its strategic areas.
We had also defined key indicators that
allowed us to understand the baseline in these
areas and track progress.
4C Framework
Main Use
We have used 4C as a framework to organize these
key outcome areas and define new ones for the
future and to map progress in each of the 4Cs.
Other uses
We also used it to reflect as a team on how we view
the context of our work in each of the 4C areas.
This allowed us a cross program view of the way the
organization works and the results it provides as well
better understand where our focus has been so far
and reflect on potential changes in focus (learn and
improve practice).
4C Framework
Challenges
Regular data to track the evolution of the context is
scarce; we already invested in producing such data
directly as well as advocating with non-profits and
public institutions to track more regularly the
information about donations.
Sometimes it’s hard to differentiate how to
communicate certain programs which are at the
border between 2Cs (or the approach is in one C, the
outcome in the other C).
4C Framework
Next steps
Engage ARC’s constituents in providing feedback
about the situation in Romania in the 4C areas and
ARC’s role in these areas (we intend to pilot a
feedback tool which could be used to regularly track
key perceptions of our constituencies)
Use this information as the basis for our next strategy
planning process in 2017
ARC’s 1st C: Capacity
Community foundations: local donors
have access to transparent giving
mechanisms; increase choice for donors of
causes they want to support; increase
leverage opportunities.
16 community foundations have emerged
based on local leadership with support
from ARC between 2005-2016.
46% of the Romanian population has
access now to a community foundation.
Donation mechanisms: expanding the
volume of giving through regular SMS
donors and direct debit donors; increasing
continuity of donations.
Direct debit system piloted and
administered by ARC that included since
its start-up three years ago over 27,000
donors and raised over $1 million. This
framework allows for Romanian NGOs to
develop fundraising systems that allow for
continuity and predictability of the level of
resources.
1.4 million US$ granted by CFs in 2016.
4.15 million US$ granted by CFs since
2008.
Also, ARC helped create a transparent
framework for the administration of SMS
giving in Romania (raising so far 6 million
US$) and supported the development of a
regular giving through SMS.
4C – Visuals
4Cs: ASSIFERO
Case Example
The review of the strategic planning is
a key moment to engage members in
understanding the contribution
infrastructure organizations offer to the
sector and the difference they make.
The 4 Cs framework gave Assifero’s
strategic planning process a powerful
basis.
Italy
4Cs: AEF
Case Example
A case in progress of
simplifying and
selecting indicators.
Spain
4Cs Framework Guide
Presentation
Barry Knight,
WINGS Consultant
United Kingdom
Using the 4Cs
Evaluating professional support to
philanthropy
Who is the guide for?
People in organisations that deliver
professional support services to strengthen
philanthropy
What is the ‘4Cs’?
•An evaluation system for organizations that
support philanthropy
• Measures the added value that organisations
supporting philanthropy bring to the field
What does each ‘C’ mean?
•Capacity - Resources
•Capability - Skills, knowledge and expertise
•Connection - Relationships
•Credibility - Reputation, recognition and influence
What is and what is not
What is
•Flexible
•Comprehensive
•Enabling
•Different measures
•Standard language
What is not
•Rigid
•Compulsory
•Restrictive
•Standard indicator set
•Aggregate results
What are the key components of
the framework?
•Each C has three ‘outcome areas’
•The system has 12 outcome areas
•An outcome area is a ‘zone where the support
organization aims to make a difference’
•Outcome area will therefore be determined
by the strategic plan of the support
organization
Example of outcome area
Capacity
Building resources
1. Volume of
philanthropy
The overall value of financial capacity and
resources relating to public benefit
investment or the use of private assets for
public good. This could range from operating
foundation outgoings, through social
investment, to grant making and giving by
individual and corporate donors.
Add in performance indicator
CAPACITY
Building resources
1.
The overall value of
1. Number of
financial capacity and
foundations
resources relating to public 2. Total value of
benefit investment or the
endowments of
use of private assets for
foundations
public good. This could
3. Average grant size
range from operating
of foundations
foundation outgoings,
through social investment,
to grant making and giving
by individual and corporate
donors.
Volume of
philanthropy
Possible indicators
Second example
CAPABILITY
Building skills,
knowledge and
expertise
1. Professional
-ism
The conduct of
1. Existence of a code
philanthropy
of good practice for
organisations and
foundations
donors as established 2. Guides to
by standards of
grantmaking
practice, ranging from
available
good governance
3. Proportion of
through to operational
foundations that have
behaviour and
feedback
performance.
mechanisms from
their grantees
Possible indicators
12 Steps
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
Decide to do it
Get help
Decide who will lead
One step at a time
Start with theory of change
Seek support about theory of change
How does your theory of change fit with the 12 outcome areas of 4Cs?
For each of the relevant Cs, describe the state of the field
Decide how to fill gaps in your knowledge
Devise performance indicators for each outcome area
Develop a baseline report on the outcome areas
Develop a system to monitor progress using the performance indicators
A planning tool
4C
Outcome
area
Capacity
1-3
Capability
4-6
Connections
7-9
Credibility
10-12
Objectives
for coming
period
Performance
indicator to
be used
Set out what Set out how
needs to be
progress will
accomplished be measured
What to do with results
•Use within your organization to review
progress
•Share with your members, funders and other
constituents
•Share and discuss as a tool in peer learning
with other support organizations
•Share with WINGS for uploading onto web
page
4Cs Ambassadors: Peer Learning
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
Thank you!
For more information, go to: wingsweb.org
To get involved with the peer-learning process, email Sarah:
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
Thank you!
For more information, go to: wingsweb.org
To get involved with the peer-learning process,
email Sarah: [email protected]