FreeRide Games® Key Messages
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FreeRide Games is the only casual games destination site that invites consumers to
download and play more than 400 premium full-version games for as long as they
want for free.
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Exent launched freeridegames.com in October 2008 and it remains the only web site
of its kind. Since the US launch of the site, FreeRide Games has expanded to the
UK, Australia, Germany, Spain, and France and provides a localized experience in
each of those territories.
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FreeRide Games offers a variety of games ranging from Hidden Object, Match
Three, Time Management and Puzzle to Arcade, Card and Sports. Popular games
include the famous Jewel Quest, Diner Dash, Cake Mania and Build a Lot series,
among others. Most of the games offered on freeridegames.com are not available for
free on competitive websites. FreeRide Games monetizes gameplay through an adsupported model so that gamers get the benefit of free play.
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The ad-supported play on freeridegames.com is made possible with GameFrame®,
Exent’s proprietary, patented technology which allows for the placement of standard
IAB ads around full-screen games. Due to the extended engagement of gamers
playing full-version casual games, GameFrame provides higher quantity and quality
of ad inventory.
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FreeRide Games also includes unique features that allow players to chat, get game
tips and search the Web, all within a full screen environment. The games are
automatically paused during these activities to minimize the interruption to game
play.
Consumer Benefits
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Unlimited access and 100% FREE play of more than 400 premium full-download PC
casual and online games
Every minute of game play is completely ad supported, so you pay nothing
Popular casual game titles like Diner Dash, The Treasures of Montezuma, The
Secret of Margrave Manor and the Build-a-lot series
Game categories like Hidden Object, Match Three, Time Management, Puzzle and
Arcade
Six game channels: Beauty & Fashion, Food, Pets, Green, Travel and Home &
Neighborhood
Advertiser Benefits
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FreeRide Games provides a superior “lean forward” advertising environment for
marketers, offering unfettered access to an audience of 4.5 million 25-54 year
women during their nearly 45 minutes of game play per session.
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FreeRide Games introduced six content-specific channels including Beauty &
Fashion, Food, Pets, Green, Travel and Home & Neighborhood, to enable players to
effortlessly find games and additional content that match their specific interests. In
addition to games, these channels host channel-specific interactive videos, fun facts
and links to related external content, providing a contextually relevant environment to
maximize ad spending and ensure a targeted and engaged audience is reached..
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More than 4.5 million people visit FreeRide Games every month, many of whom are
frequent repeat users.
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The average game session on FreeRide Games is 45 minutes; the average user
plays for 9 hours per month.
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74 percent of FreeRide Games’ users are women, predominantly between the ages
of 24 and 54.
Publisher Benefits
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Publishers whose games are distributed through FreeRide Games are paid for every
minute that their games are played, unleashing the ‘long tail’ revenue potential of
online gaming.
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GameFrame can generate up to three to seven times the revenue per player per
game relative to traditional casual game models including Try-Buy, which limits users
to 60 minutes of free play before an all or nothing upsell to game purchase.
Conversely, FreeRide Games monetizes a game from the first minute of play.
Affiliate Benefits
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A full suite of game solutions, including standard, contextual and custom advertising
Brand lift, high session time and repeat visits
High payouts and free participation
Record breaking CTRs and conversion
White Label Opportunities