___________ Rugby Union Club
Strategic Plan
2017-2018
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………………. Rugby Union Club | Strategic Plan 2017-2018
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………………. Rugby Union Club | Strategic Plan 2017-2018
SWOT ANALYSIS
Strengths
 Young, fresh committee
 Passionate players
 Player retention/recruitment plan
 Strong committed committee
 Hold regular committee meetings
 Have suitable first aid personnel
 Good sponsorship
 Great community image
 Good marketing through community
relationships and member benefits
 Good understanding and access to grants
 Good number of volunteers
 Offer training and development opportunities to
volunteers
 Good relationship with Downs Rugby and
Development Officer
 Open to development and change
 Good representation in representative sides
 Great club hospitality
 Willingness to develop their club
 Updating infrastructure to suit changing times
and needs
Weaknesses
 No Club Operational Plan
 No Code of Conduct
 No Match day checklist
 No procedures for complaints
 No documentation of coaching staff accreditation
 No Club Newsletter or handbook
 Players have decreased over the past two years
 Field lighting not suitable for night games
 No volunteer recognition program
 No structured backup for first aid
 Poor documentation of information
 No Juniors
………………. Rugby Union Club | Strategic Plan 2017-2018
Opportunities
 Develop strong connections with mining and gas
companies to contribute to long term
sponsorship and player numbers.
 Develop stronger Junior sides.
Threats
 Rising costs of living and sport especially travel
and fuel costs
 Lack of suitable sporting facilities to hold events
such as night matches
 Decrease in population
 Employment environment changes and players
start working shifts which does not enable them
to play Rugby each week.
This section will change from club to club so delete and add as appropriate, use as a guide.
………………. Rugby Union Club | Strategic Plan 2017-2018
……………………….. Rugby Union Club
2017- 2018 Strategic Plan
1.0
Rugby Players
Objective:
To ensure we strive to retain current players whilst regularly recruiting interested players to ensure the
viability of our club for the future. We also want to create pathway opportunities for players to ensure that
our club plans for the future development of the Condamine Cods.
Strategic Outcomes
Dedicate resources both human and
financial towards the recruitment and
retention of players
Engage with Development Officer to assist
with the recruitment initiatives to
increase player numbers
Encourage players to trial for
representative squads and encourage skill
development initiatives
Investigate options for recruitment of
players through local power camps and
gas companies
KPIs
Deadline
Responsibility
Increase in new players
Increase in retention of players
End of 2017 season
End of 2018 season
Registrar
Registrar
Annual visit from Development Officer
to assist with the development of the
players to increase recruitment at the
club.
Players names put forward for
representative squads
Beginning of each season
Committee
End of 2017 season
End of 2018 season
Coaches
Increase in player numbers
Ongoing
Coach and Committee
………………. Rugby Union Club | Strategic Plan 2017-2018
Status
2.0
Club Administration
Objective:
To ensure the ………………………………… effectively manage and develop necessary administration policies and
governance structures to ensure a strong, effective and structured club.
Strategic Outcomes
Develop Code of Conduct and
Expectations of Behaviour Guidelines for
the …………………. Rugby Club.
Actively promote the Code of Conduct
and expectations of behaviour guidelines
with members
Put Code of Conduct and Expectations of
Behavior Guidelines on club website for
all to access and view
Establish position descriptions for
volunteer roles including committee
positions and coaches
Create a formal procedure for the
management of poor behaviour and
handling complaints
Establish procedures to meet the
statutory requirements for working with
children checks and responsible service of
alcohol training
Establish match day checklists for home
games
KPIs
Deadline
Responsibility
Code of Conduct developed and adopted by
the club
May 2017
Committee
Distribute Code of Conduct to all members
May 2017
Committee
Upload Code of Conduct and Behaviour
Guidelines to website
May 2017
Media
Develop position descriptions for volunteers
and distribute to all volunteers
2016 Off season
Committee
Complaints policy developed and adopted by
club
2016 Off Season
Committee
Ensure all members have satisfactory
Working with Children accreditation
2016
Committee
Adopt ARU Child Protection Guidelines
Match Day checklist developed
2016-2017
Off Season
Committee
………………. Rugby Union Club | Strategic Plan 2017-2018
Status
3.0
Rugby Operations
Objective:
To focus on the development of club coaches, committees and referees to ensure a skilled volunteer base that
provide quality match management and club management.
Strategic Outcomes
Ensure all appropriate club members have
their current smart rugby registration.
Encourage coaches to undertake relevant
coaching qualifications
Develop a risk management protocol to
ensure that all playing fields are clear of
obstacles and safe for training and games
Establish procedures for reporting and
following up accidents and injuries
KPIs
Deadline
Responsibility
All Coaches and officials smart rugby
compliant
All Coaches hold a Level 1 Coaching
Certificate
Risk management checklist developed
2016-2017
Club President
2016
Club President
Off Season
Committee
Procedures for accidents and injuries
established
2016
Committee
………………. Rugby Union Club | Strategic Plan 2017-2018
Status
4.0
Club Finances
Objective:
To maintain necessary income to meet the ongoing needs of the Club.
Strategic Outcomes
Develop a formal sponsorship agreement
and proposal for each sponsor
Document information of sponsors to
ensure all aspects of the sponsorship are
covered to ensure a great relationship
with your sponsors
Continue to apply for grants to ensure
future development of the grounds and
committee
Look at alternative avenues to gain
additional revenue for the club
KPIs
Deadline
Responsibility
Formal Sponsorship agreements developed
and signed by each sponsor
Details of sponsors documented in a working
document
Off season
Committee
Off season
Committee
Increase in funding for requested projects
Ongoing
Committee
Higher revenue gained than previous years
Ongoing
Committee
………………. Rugby Union Club | Strategic Plan 2017-2018
Status
5.0 Volunteers
Objective:
To ensure the appropriate support and attention is given to volunteers and best practice methods are used to
ensure the recruitment and retention of volunteers, training and development of volunteers and recognition
and support of volunteers.
Strategic Outcomes
KPIs
Deadline
Responsibility
Appoint a Volunteer Coordinator to assist
in the recruitment and retention of
volunteers
Develop position descriptions for
volunteers
Develop a Volunteer recognition event to
thanks volunteers for their hard work
Establish an orientation/induction event
for volunteers to ensure they have
suitable assistance and awareness of what
their role requires.
Ensure a backup first aid officer is
nominated each week
Volunteer Coordinator appointed
April 2017
Committee
Position descriptions developed and sent to
volunteers
Yearly volunteer event hosted
Off Season
Volunteer
Coordinator
VC and Committee
Each volunteer aware of their responsibilities
and feel supported
End of Season each
year or Annual Dinner
June 2017
Updated yearly
First Aid Officer is always present at games
Each home game
Volunteer
Coordinator
Volunteer
Coordinator
………………. Rugby Union Club | Strategic Plan 2017-2018
Status
6.0 Marketing & Promotion
Objective:
To ensure our marketing and promotion focuses on raising profile and community awareness to benefit our
club and members.
Strategic Outcomes
Regularly update your club website to
ensure relevant information is given
Investigate becoming a Good Sport club
Develop a club newsletter and investigate
how often this should be sent out to
members, sponsors and supporters
KPIs
Deadline
Responsibility
Website updated monthly
Monthly
Media
Good Sports Club
Club Newsletter Developed
End of Season
Monthly, quarterly,
yearly
Committee
Media
………………. Rugby Union Club | Strategic Plan 2017-2018
Status