Unit 1 - LCTVAL401A
Apply need fulfilment strategies in a life coaching role
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Element 1
Investigate different types of values as they apply to life coaching
Values fall into two categories which we call ‘Being Values and ‘Having Values’.
Being Values are the character traits of the ideal person we would like to be e.g.
kind, loving and generous. When we act upon these values we give to others.
Having Values describe our emotional and material needs. They represent the
feelings that we wish to experience on a regular basis. Whenever anyone sets a goal
they are always seeking a feeling. Sometimes it’s impossible to achieve a goal in
exactly the way we want but we can always achieve the feeling. When we focus on
the feelings we wish to experience we make choices we’ll be happy with, and
ultimately have more choices.
There is no set number of Having Values a person can have as we cannot dictate our
emotional needs.
When we meet our need to give and receive we create balance. This balance is rarely
fifty-fifty. There are times in life when it is appropriate to give more and times when
a person needs to receive more. There is rarely a time when it is appropriate to
ignore our needs altogether.
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Having Values are:
Any emotional or material need.
Emotional needs are:
Material needs are:
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Being Values are:
These values can help a person change a pattern of reacting as well as limiting beliefs
and perception of self.
Element 2
Identify Having Values
Different types of Having Values
There is no limit as to how many Having Values a person can have as you cannot limit
emotional needs.
Having values can relate to lifestyle, work, or money needs. For instance, most people
go to work for money, but what makes work enjoyable is the feeling a person gains
from doing that job.
There are four categories of Work Values that most people fit into. Usually one or two
of these values is most important to them, although some people can have three or
four that are nearly as important as each other.
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Relationships. People who value relationships at work have many choices because
what they gain from going to work has very little to do with the actual work they do.
What is most important to them is companionship, camaraderie and social interaction
with others. As long as they enjoy the company of the people they come in contact
with at work, then they have a vast array of career choices.
Personal values. People whose personal values are their highest priority need to be
very careful about who they work for. If, for instance their employer’s ethics clashed
with theirs they would experience constant conflict. If they worked for an employer
whose business harmed the environment in some way and they valued the
environment, they would be unhappy. The actual work they do is not as important
as the ethics of the people they work with. People who want to make a difference
through their work usually fit into this category.
Work Content. People who value their work content are often the most passionate
about the actual job they do and usually know what they want to do from a very
young age.
Work environment. For some people, the environment where they work is vitally
important. Some people hate to be cooped up inside a building all day, or would hate
a job sitting at a desk. A skipper of any type of boat would most likely value their
work
environment.
Knowing and understanding what we value at work provides us with more choices
and ensures that we will be happy with the choices we make.
Money Values
Whenever a person says they want more money, less debt, an affluent lifestyle what
they are really describing are the feelings they want. Money Values influence how a
person makes and manages their money. By understanding Money Values and how
they impact relationships assists us to make choices which support us.
All Money Values have a positive and a negative side and learning to balance the two
is the key to success.
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When money represents freedom: The negative side of valuing freedom can be the
tendency to avoid budgeting or planning. Some people’s desire for freedom can easily
sabotage their efforts. If they feel restricted it is not uncommon for them to rebel and
spend money they really can't afford, or to run up debts because they so desperately
want to feel free.
On the positive side when they feel free, or when they are the one placing restrictions
upon themselves they can be an excellent money manager. Their need for freedom
can motivate them to achieve more, excel in business and generally find a way where
there appears to be no way.
When a person with this value creates any financial strategy they need to make sure
that it honours this need. That may mean leaving some money aside or allowing an
amount out of their pay each week that they can be spontaneous with.
If they tend to be impulsive, and people who value freedom often are, they could
avoid taking action until they have checked everything out. By waiting three weeks
before they act on an idea means that a lot of ideas fizzle out before they get off the
ground. This actually saves them time and money in the long run because if they
cannot maintain their enthusiasm for three weeks it’s unlikely they could have
maintained it over the longer term.
When money represents prosperity: An aesthetically pleasing environment is vitally
important to people who value prosperity. However, this needs to be balanced with
being responsible and making choices that are going to help them over the longer
term. It’s important for them to honour this need in a responsible way. They also
need to accept that they are responsible for themselves and for the achievement of
their personal goals.
When developing a financial strategy encourage them to allow for something that
makes them feel prosperous in their budget. They also need to focus on all that they
already have, rather than on what is missing.
The negative side of this value is that a person may be tempted to spend money they
can't afford in order to fill this need. They may also have a tendency to act or feel
superior to others, especially those who don't have their taste or ability, or who have
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different values. They also need to be conscious that beauty is in the eye of the
beholder.
When money represents security: There's a lot people can learn from security
conscious individuals because they are good with money. On the negative side
though they can be overly cautious and as a result miss out on opportunities.
People who value security need to: have a regular income, manageable or no debt, be
able to live within their means and to have stability and predictability in their lives.
They like to have money in the bank so they can save for the things they want. The
amount of money that they have is not as important to them as knowing that they
have a regular source of supply. They may be happy knowing that they are eligible
for a Government pension. However, this need to know where every penny comes
from can prevent them from investigating other opportunities and can limit them.
The negative side of being security conscious can arise from their relationships with
others. They need to be careful that they don't become intolerant, or judgemental of
people who do not value money like they do. They also need to stop blaming and
looking back at the opportunities they missed out on because it is never too late. They
need to trust their own judgement, rather than letting fear of loss dictate their life.
The benefits of fulfilling Having Values as compared to goal achievement
Many people go about setting goals intellectually expecting that the achievement of
these goals will make them happy. As a result of this method many people get locked
into careers, relationships and lifestyles which don’t make them happy.
Heart Math is a non-profit organisation, based in California, which provides
scientifically validated methods devoted to harnessing the power of the heart and
brain. They found that the heart has an electromagnetic energy field which is 5000
times stronger than the brain, so goals which come from the heart have a lot more
positive energy behind them, making them easier to achieve. Scientists have also
found that the signals which come from the heart have a greater effect on brain
functioning and cognitive abilities. When the heart and mind work together people
find it easier to let go of stress and achieve goals.
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People do not grow emotionally or spiritually by living a safe life, or by denying their
needs. When a person doesn’t take the time to fulfil their own needs on a daily basis
they can spend their life reacting.
Example: Let’s say you would like to have more time for yourself just to read, relax
or do nothing but you spend so much time looking after others there is never any time
available. If you do this regularly it is only natural that you will end up feeling
resentful, a low energy feeling that takes you away from what you want. Then as a
way of compensating for what is missing, even though you may not be consciously
aware of it, you comfort yourself by eating, drinking, overspending or indulging in
low energy behaviour, which takes you even further away from what you want.
Whenever we set a goal we are seeking a feeling. By focusing on the feelings we want
to create we have more choices.
Ways to identify Having Values
Have the client make a list of what makes them happy. Then once completed align
these items with a value. For instance, if meeting a friend for lunch makes a person
happy they may value companionship, intimacy or stimulation. If participating in a
hobby makes a person happy they may value self-expression, creativity, beauty or
achievement.
Some values are more important than others. Some values are preferences and some
are core needs.
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Example:
What makes you happy?
Value
Spending time with my family and the people I care about
Love
Paying my bills on time
Financial freedom
Being valued
Self-love
Doing work that is creative and personally fulfilling
Creativity/personal
contribution
Living in nice surroundings
Beauty
A regular income
Financial security
Working flexible hours
Freedom
Having money to spend
Financial freedom
Giving to others
Generosity
In the example shown above you will notice that ‘financial freedom’ is in bold. This
is because this value is repeated three times, indicating it is a core need for this person.
Range of tools to identify Having Values include:

Using lifestyle values quiz

Using work values quiz

Using money values quiz

Questioning

Observing
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Element 3
Develop strategies to fulfil Having Values
Negative methods of need fulfilment include:
Consequences of living an unfulfilled life may include:
Guidelines for positive ways may include:
 Practical
 Achievable
 Low or no cost
 Feel good
 Boost confidence
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Perceived barriers may include:
Element 4
Identify and address values conflicts
(Internal values conflict) You long for a specific career – but having that career would
mean you would have to travel a lot. That desire conflicts with your desire for a stable
home and family life.
(Values conflict with another) You value prosperity and love to surround yourself
with beautiful things. Your partner values security and thinks you throw money
away.
Values conflicts are opportunities to change limiting beliefs, be creative and to respect
yourself and others. They are not about giving up something that is really important.
When a person is open and willing they often find a way where there appears to be
no way. Or, they may find that there is a better way.
Internal and external values conflicts may include

Need for freedom and a need for security

A need for stimulation and a need for stability

Conflicting needs about where to live

Conflicting ideas about child raising
Patterns of thinking may include:

Negative thinking
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
Close mindedness

Defeatist thinking

Low self-worth
Strategies to manage internal and external values conflicts may include:
Element 5
Demonstrate how to use ‘Having Values’ in a coaching situation
Most initial coaching sessions commence with a discussion of the client needs. You
would do this by:
1. Obtaining information on the client’s emotional needs and his/her
make behaviour changes.
readiness to
2. Use the values quiz combined with discussion to identify client’s Having Values.
3. Ask client to observe what makes him/her happy in different areas of life e.g. work,
money, lifestyle and then to align their findings with a value.
4. With the client discuss ways to fulfil needs.
5. Review client’s progress regularly.
Homework – Wk 1:
1. Read the notes for unit 1.
2. Read ‘Choose What Makes you Happy’ (p.49 – 63) in Love the Life you Live
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book and ‘Understanding Your Relationship with Money’ (p. 7 – 25 in the book
Love Your Money to deepen your understanding of money values.
3. Attend teleconference session.
4. Complete assignment. The videos will help you with the answers required for
the assignment.
Notes
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