The Case for the Bandwagon Fan By Jay Silver • Ohio State • Redskins • Red Sox • Patriots • Cubs • Arsenal A WINNING TRADITION!!! Still, Bandwagon fans are good for sport. Here’s why: Given: Success brings more people into a fanbase. More on Success Success(sometimes almost literally) breeds fans. First way this happens: The Generational/ “Pure” Fanbase Teams without enduring success The second way: The newer, pop-up, “artificial” fanbase • In areas where a team doesn’t have a presence, and then suddenly finds success, it drags the region and everyone around them into the sport • See: Golden State Warriors More positive effects • Brings people together—sports transcend class, race, for the most part • More success=more exposure to general population • More exposure= • Weekend watchers become casual fans • Casual fans become hardcore fans On Drifters • The stereotypical bandwagon fan. • He/she drifts to a new team every time said team has/finds success • Not as significant as people think! • Time t=0 They are entertainers! “We’re football players, man. We’re entertainers.”—Deion Sanders discussing the Norman-Bryant Week 12 feud How about Hamilton, then? Exposure causes genuine interest A lesson: It’s a good thing! At most, it’s annoying, but the bandwagon has a greater good.
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