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Innovation
Your Innovation Strategy and Being Innovative
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Being Innovate and Still Die
Technology Push or Market Pull
Type of Innovation to Pursue
• TP is the view that it is the new knowledge
created by technologists or scientists that
pushes the innovation process
• Product
• Process
• Service
• Network
• MP is the view that it is the pull of users in the
market that is responsible for innovation.
• ‘Lead users’ are of particular importance.
• Frugal innovation’ (e.g. Tata’s Nano car).
Innovation
Dilemmas
Open or Closed Innovation
• Traditional view: company controlled all
activities involved in the creation of new
technology and products
• Open Innovation
• Harnessing external sources of innovation;
• Co-innovation
Technological or Business
Model
+ Being an Innovation Leader vs Follower
Some contextual factors
in choosing between
innovating (leader) and
imitating (follower):
• Capacity for profit
capture
• Complementary
assets
Follower
First Mover
Advantages
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Innovation Diffusion S-Curve