Dominican University of California
Dominican Scholar
Scholarly & Creative Works Conference 2017
Scholarly and Creative Works Conference 2016
Apr 15th, 4:20 PM - 4:35 PM
Coastal Kicks Footwear - Business Strategy Game
Alex N. Evans
Dominican University of California
Cody Bernstein
Dominican University of California
Naixin Huang
Dominican University of California
Follow this and additional works at: http://scholar.dominican.edu/scw
Evans, Alex N.; Bernstein, Cody; and Huang, Naixin, "Coastal Kicks Footwear - Business Strategy Game" (2016). Scholarly & Creative
Works Conference 2017. 103.
http://scholar.dominican.edu/scw/scw2016/AllConference/103
This Event is brought to you for free and open access by the The Dominican Experience at Dominican Scholar. It has been accepted for inclusion in
Scholarly & Creative Works Conference 2017 by an authorized administrator of Dominican Scholar. For more information, please contact
[email protected].
2016
Coastal Kicks Footwear
Business Strategy Game
Cody Bernstein
Alex Evans
Naixin Huang
Barowsky School of Business
29 February 2016
Business Strategy Game
Coastal Kicks Footwear
Abstract
In Business Policy and Strategy, the Senior Capstone business course, our team is
managing a footwear company from the executive level and competing in the global
footwear industry against our colleagues. The Business Strategy Game is an interactive
online simulation that challenges our management team to make decisions and pull
from each of the five disciplines in the Barowsky School of Business: Accounting,
Finance, Marketing, Management and International Business. The purpose of the
simulation is to understand the importance of strategy in business and apply skills
learned from every aspect of business. As managers, our team is responsible for
evaluating internal and external factors, identifying problems, and deploying an effective
business strategy to achieve success in the industry and ultimately maximize the value
of our company.
Page 1