Solution Brief
Informatica MDM – Product 360
Customer Experience Defines Your Company’s Success
High-quality product information gives successful brand owners, manufacturers, distributors,
and retailers the advantage they need to grow revenue, increase market share, and keep
customers happy.
But quite often, information about products is saved in multiple siloed systems, including
product lifecycle management (PLM), enterprise resource planning (ERP), and digital asset
management systems or Ecommerce platforms across regions and business units. As a result,
product data is incomplete, fragmented, and inconsistent across channels.
The Forrester Wave™: Product
Information Management (PIM),
Q4 2016 identifies Informatica
Product 360 as a Leader with 5
of 5 scores for strategy, vendor
portals, time to value, workflow,
and business process support.
Teams cannot access a single trusted 360-degree view of all product attributes and
collaborate across the organization, which often results in slow product introduction, data
quality issues, and a negative customer experience. Customer experience, however, defines
a company’s success. In fact, by 2020, customer experience will be the leading brand
differentiator when it comes to a buying decision, leading criteria such as product and price
Next-gen PIM with Informatica MDM – Product 360
MDM – Product 360 is Informatica’s master data-fueled product information management
(PIM) system. Business users can use it to more effectively manage and collaborate on
rich product content with an efficient end-to-end, transparent process along the product
information supply chain across a company. By delivering clean, consistent, and trusted
product data, Product 360 empowers a company’s digital transformation by increasing
speed, agility, and time to market.
Recommended by leading analysts in all key evaluation reports, Product 360 helps increase
productivity, streamline compliance, and improve the customer shopping experience through
unified, up-to-date, and complete information across all sales channels.
Key Features
Ecommerce Partner
Deliver unique customer omnichannel experience
• Certified interfaces and
strategic partnerships include
IBM, Oracle, and Salesforce
•
Successfully publish consistent and high-quality product data to fuel a unified
omnichannel customer experience.
•
Access editable channel previews to better envision the customers’ shopping
experience, ensuring consistent branding and leading to higher conversion rates.
•
Easily connect all key sales channels, e-commerce systems, e-procurement systems,
catalogs, mobile devices, or data synchronization.
• E-Commerce partners include
Google, Amazon, Intershop,
and many more.
With Product 360 as the central platform, you can:
Improve collaboration with a role-based user interface
Informatica has been awarded
Top Supplier Retail for Best
Omnichannel Solution.
Streamline collaboration, workflows, and processes both internally and externally to create
and enrich great product content based on intuitive task- and role-based user interfaces and
dashboards designed for your business. Product 360 ensures that the right information is
shared with the right employees, channels, and departments, helping business users focus
on what matters most.
The Supplier Self-Service Portal lets suppliers easily upload their product data into Product
360, edit product attributes, and update the information at any given time. A simple, fast,
and powerful web-based search lets users easily find all product information.
MDM – Product 360 customers
reported impressive results:
• 75% faster product
introduction
• 33% increase in average
order size
• New products are entered
300% times faster
• 25% time saved on catalog
publishing
• Higher ecommerce margins
and conversion rates
• Up to 4 times faster time-tomarket across all channels
Source: PIM-ROI research
Informatica is a 1WorldSync
certified solution partner and a
partner of GS1.
Suppliers can easily upload their product data into Product 360, edit product attributes, and
update the information at any time through the Supplier Self-Service Portal.
Manage complex data more efficiently
Speed up processes and workflows for optimal efficiency. Product 360 lets you easily
and efficiently handle complex product data in the format provided by suppliers, such as
images, graphics, documents, audio files, or videos. Large collections of media assets can
be managed centrally through a fully embedded DAM or accessed through connectivity to
external DAM solutions.
Ensure quality product data
Product 360 comes with the industry-leading1 data quality capabilities, ensuring all
product data is standardized. Data stewards can use automated data validation rules and
dashboards to make the right business decisions. Companies can also rely on its data
governance features to define clear rules for handling their data, processes, and exceptions.
Easily exchange product data via data pools
Product 360 lets data recipients, such as retailers, as well as data providers, such as
manufacturers and brand owners, streamline and automate the synchronization of product
information through data pools, such as the Global Data Synchronization Network (GDSN).
Within the Product 360 user interface, relevant product attributes can be shared with
trading partners for data consistency, high data quality, and compliance.
1
For 9 consecutive years, Informatica has been positioned as a Leader in Gartner’s Magic
Quadrant for Data Quality Tools.
About Informatica
Informatica is 100 percent
focused on data because
the world runs on data.
Organizations need business
solutions around data for the
cloud, big data, real-time and
streaming. Informatica is the
world’s No. 1 provider of
data management solutions, in
the cloud, on-premise or in a
hybrid environment. More than
7,000 organizations around
the world turn to Informatica for
data solutions that power their
businesses.
The only end-to-end modular MDM solution
MDM – Product 360, a component of the industry’s only, true end-to-end modular MDM
solution, covers all key functional areas in master data management. The solution includes
data integration, data quality, match and merge, relationship discovery, and business
friendly applications such as Supplier 360, Customer 360, and more, designed to work
together seamlessly.
MDM – Supplier 360: With the embedded MDM – Supplier 360, workflows around
supplier relationships and lifecycle management can be streamlined, including supplier
onboarding, performance, compliance or risk management.
MDM – Customer 360: Access a full 360 view of your customers and their purchase patterns
with the embedded MDM – Customer 360 application. Match the right customer profile
with specific product description for high-quality service, personalized offers, easy crossand up-sell, and enhanced customer experience and loyalty.
Key Features
• Available in either an on-premises or hosted cloud edition
• Provides a multitude of integration capabilities to meet any corporate system architecture
standards
• Masters and maintains multiple hierarchies, classifications, products, items, and variants
ranging into the millions without impacting performance
• Integrates with other master data-fueled applications for collaboration with suppliers and
a more complete picture of customers
For more information, please visit www.informatica.com/Product360.
Worldwide Headquarters, 2100 Seaport Blvd, Redwood City, CA 94063, USA Phone: 650.385.5000 Fax: 650.385.5500
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