Lesson 1.6
Where Are We Now?
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© 2014 by Sports Career Consulting, LLC
History of SEM
LESSON 1.6
Where Are We Now?

200 million Americans, or 7 of every 8
adults, consider themselves sports fans

American fans spend an average of 8
hours per week consuming sports
content
 According to ebizmba.com (a site that
tracks web traffic), in the month of June
alone (in 2015), the Yahoo Sports
website had 125 million visitors
Copyright
© 2014 by Sports Career Consulting, LLC
History of SEM
LESSON 1.6
Where Are We Now?
 The fantasy sports industry has an estimated total
market impact of $4.48 billion dollars annually
 Fantasy sports have grown to include everything
from Premier League soccer to fantasy bass fishing
leagues
Copyright
© 2014 by Sports Career Consulting, LLC
History of SEM
LESSON 1.6
Where Are We Now?
 An estimated 3 million American workers spent one to
three hours a day during work watching the 2013 NCAA
men’s basketball championship tournament, according to a
study from outplacement firm Challenger, Gray &
Christmas. American companies lost an estimated $134
million in “lost wages” in the first two days of the
tournament alone. At $122 billion, the amount of spending
the NCAA's annual basketball tournament generates is
equal to Iceland's GDP.
 A study conducted by the European Central Bank
suggests that the soccer World Cup (played every four
years) significantly slows down activity in the world’s stock
exchanges
Copyright
© 2014 by Sports Career Consulting, LLC
History of SEM
LESSON 1.6
Where Are We Now?
MOVIES
 The top 10 biggest combined grossing movies in a single
weekend at the box office ever were movies released within
the last five years.
 Actors and actresses are being paid more now than ever,
particularly those with proven “star power” who can draw a
crowd (Robert Downey Jr. earned a reported $80 million last
year)
Copyright
© 2014 by Sports Career Consulting, LLC
History of SEM
LESSON 1.6
Copyright
© 2014 by Sports Career Consulting, LLC
History of SEM
LESSON 1.6
Where Are We Now?
MUSIC

Over 25 billion songs have been downloaded from
Apple’s iTunes store

By contrast, 2006 was the first year to see over 1
billion digital download tracks sold
 HOWEVER, as the industry has shifted from vinyl,
to compact disc, to digital downloads, streaming
music is the fastest-growing segment of the
recorded-music industry (according to the
Recording Industry Association of America).
Copyright
© 2014 by Sports Career Consulting, LLC
History of SEM
LESSON 1.6
Where Are We Now?
BOOKS
 The wild popularity of Author Veronica Roth’s Divergent series of
books shows the crossover appeal books have with other forms
of entertainment, spawning a box office smash and successful
soundtrack sales
 Amazon reported that the final book in the trilogy, Allegiant,
surpassed sales of The Hunger Games book three, Mockingjay
at a pace of nearly five to one
 First-day sales for Allegiant surpassed 455,000 — a company
record for publisher HarperCollins
Copyright
© 2014 by Sports Career Consulting, LLC
History of SEM
LESSON 1.6
Where Are We Now?
BOOKS
 Divergent opened with a $54 million weekend at
the box office and took just 14 days to surpass $100
million in sales
 The film soundtrack debuted in the top 30 on the
Billboard charts in its first week despite being
release well before the film hit the theaters
 As of August of 2014 (at the time this text was
published), Divergent has crossed the $250 million
plateau globally
Copyright
© 2014 by Sports Career Consulting, LLC
History of SEM
LESSON 1.6
Where Are We Now?
BOOKS
 In 2011, author John Locke became the first self
published writer to sell over one million copies of
books in Amazon’s kindle digital bookstore
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© 2014 by Sports Career Consulting, LLC
History of SEM
LESSON 1.6
Where Are We Now?
VIDEO GAMES
According to guinessworldrecords.com, last year’s
launch of the video game Grand Theft Auto V broke
six world records, including the highest revenue
generated by an entertainment product in 24 hours
and the fastest entertainment property to gross $1
billion.
Copyright
© 2014 by Sports Career Consulting, LLC
History of SEM
LESSON 1.6
Where Are We Now?
VIDEO GAMES
 The most popular video game in the world is EA
Sports’ FIFA 14. In fact, the company reports that
the game is played so frequently that 459,000
games of FIFA 14 are being played around the
world every 90 minutes.
Copyright
© 2014 by Sports Career Consulting, LLC
History of SEM
LESSON 1.6
Where Are We Now?
THEATRE
 Comedian Larry David’s
play, "Fish in the Dark," set a
record in 2015 for advance
ticket sales by racking up
$13.5 million before a single
performance while “The Book
of Mormon”, which has been
on Broadway for over four
years, is still performing to
crowds of 103% capacity
Copyright
© 2014 by Sports Career Consulting, LLC
History of SEM
LESSON 1.6
Where Are We Now?
THEATRE
 Broadway raked in
nearly $1.4 billion during
its 2014-2015, 53-week
season, making it the
highest grossing season in
Broadway's history (click
here to see a year by year
review of gross sales)
Copyright
© 2014 by Sports Career Consulting, LLC