Thank you for your interest in a SandFree Franchise. This is the introductory email sent
to new candidates. After you read this and have a chance to watch the movies at
SandFree.com, let’s schedule a time to talk and I can answer any preliminary questions
you might have.
We think “your area” has great potential. If you would like to learn, in detail, about the
business I can send you an invitation to our Tuesday night webinar at 8:30 EST. That
will give you great information, not only about SandFree, but the metrics involved with
buying any franchise!
We just returned from the International Franchise Exposition in New York, and I’m very
pleased to say that after comparing SandFree to many other franchises at the show, we
have better numbers, better risk vs. reward factors, much lower risk, and a greater
market upside than any of the franchises I was able to analyze.
Market Upside: SandFree® was developed to resolve the age-old problem of dust and
odor when a wood floor was sanded. We have sanded floors since the 70s, but when
the opportunity came to develop SandFree®, we completely understood the value to the
customers. As such, it has become disruptive to the traditional wood floor refinishing
industry. But, due to the unique properties of the service it is also being used on
concrete and outdoor granite. Every floor can be SandFree’d.
You will have the benefit of an expanding market – because SandFree® has enabled
people to refinish the floors in their home while they are living there without the dust,
odor, inconvenience or expense of sanding. This is a tide that is rising. Test it yourself
– ask your neighbor, or a restaurant manager if they would like to have their floors
refinished with no dust, no odor, you’ll move the furniture and it will be half the cost of
sanding. See what they say.
Industry Competitive: At SandFree® we understood that resolving color issues was
necessary on 60% of the jobs. We developed ColorMagiQ to take care of fading,
staining, and complete color changes. This is something none of our competitors have
been able to duplicate in almost 8 years. This will set you apart from the competitors.
The fact that we addressed the customers’ needs with the development of SandFree®
and ColorMagiQ has enabled our franchisees to consistently make high gross margins
on their jobs.
Ease of learning: You don’t have to be in the flooring industry to be successful with
SandFree®
The job below is at the University of Pittsburgh and was done by a mother of 4 who was
an interior designer.
As you will see when you read the FDD, we were/are a “franchisee” first. We developed
this service. When we made mistakes, we adjusted the system. The people who
developed SandFree® are still with the company. Basically, you are getting a history of
millions of feet of experience to help you get started. This is important to give you great
technical support in your startup months.
Mobile unit franchise: no rent, no secretarial staff, no utilities. But because
SandFree® has a Call Center that acts as your administrative staff, your customer will
always have their calls answered by trained SandFree® veterans who will give great
customer service. They will take notes about the phone call, email a proposal, and
setup an onsite visit for you ust as if they were in your front office. Included with your
franchise fee is a computer, accounting, office and CRM software that will enable you
to know exactly what we said to your customer, and for us to know exactly what you
said to the customer if they call back. Our goal is to help you to make a sale to your
customer.
Flexibility: You can make SandFree® be what you want it to be – it can grow and
expand according to your desires/abilities. With the call center, you can transition out of
your current business, and develop SandFree as you make the change to a full time job
with SandFree.
You can start with the residential business and expand into the commercial business.
You can start with small jobs, but you aren’t limited to small jobs. It is not uncommon to
have 5 and 6 figure projects, and still make huge gross margins. It all has to do with the
value that we are delivering to the customer – especially the commercial customers.
It is a marketing business:Your success with SandFree® will be exactly determined
by your ability to market the service. If people know about SandFree® you will get
orders. We are looking for people who are confident marketers who want to grow their
businesses. It is not uncommon for an experienced advertising executive to join
SandFree® and be very successful even if they don’t know anything about floors in the
beginning.
For $35,000 and a van you are in! You will have everything that you need to start
making money the day you leave training – a 500,000 person territory, all of the
equipment, a computer with software, marketing materials, uniforms, an inventory, your
training, painting/wrapping/lettering of the van, training, and the hotel for your week in
Philadelphia.
Make An Impact: Although we’ve sold more than 60 territories, we only have 15
franchisees. All of these people have made positive suggestions to improve the service
and the brand. The discussions on customer financing, marketing, and sales
techniques take place on a daily basis. This isn’t a situation where you are going to be
totally regimented by protocol. You’ll have the opportunity to take the SandFree®
knowledge and expand the envelope and hopefully you’ll share your successes and
failures with the rest of the franchisees.
Please go to www.SandFreeFranchising.com and spend some time at Why SandFree.
After reading that information, please spend some time at Movies where you can hear
how/why Sandfree was created and watch some movies of the process in a number of
different environments.
There is a lot more to talk about – financing, your day to day activities, your territory,
comparing SandFree® to other franchise opportunities, y our life style, and the
possibility of multi-territories.
Let’s schedule a time this week to answer your questions and to see if this is the kind of
opportunity you are looking for. Every other Tuesday night at 8:30 EDT, I give a
webinar for interested candidates. After the phone call, this would be the next step in
the acquisition process at which time you will learn everything you need to know about
SandFree to make an informed business decision.