Corporate Social Responsibility LECTURE 6: Corporate Social Responsibility MGT 610 1 Corporate Social Responsibility Chapter 2 Evolution of Company and CSR 2 Corporate Social Responsibility After Studying this chapter, you will be able to: • Understand the concept of corporation • Trace a brief history of corporations • Understand how modern corporations come in to existence • Provide a brief outline of corporate governance • Analyze the importance of CSR in governance 3 Corporate Social Responsibility Theories of Corporate Governance • Agency theory • Stewardship theory • Shareholders Vs stakeholders theory • Transaction cost theory • Sociological theory 4 Corporate Social Responsibility Theories of Corporate Governance (contd) • Agency theory • The economic relationship that arises between two individuals • Principal • Agent • Three conditions to operate relationship • The agent has the freedom to choose between various course of actions • Actions of agent influence their own growth as well as the principals • Difficult for the principal to observe the actions of the agent as information is not enough 5 Corporate Social Responsibility 6 Corporate Social Responsibility Theories of Corporate Governance (contd) • Agency theory • The supplier of finance need return on their investment • Principal needs assurance that agent does not steal the investment • Principal needs to control the agent • Control is dispersed and less effective • Problems with agency theory • Utility maximizer (agent will not act in the best interest of the principal • Unequal sharing of information • Element of risk (judge performance based on annual reports ) 7 Corporate Social Responsibility Theories of Corporate Governance (contd) • Agency theory • Agency loss • How to reduce it • Focuses on quantitative and not qualitative aspect • To overcome the problems mentioned above: • Transparent accounting practices and disclosure • Non executive independent directors 8 Corporate Social Responsibility Stewardship Theory • Built on premise that directors will fulfill their duties towards the shareholders • Assumes that human are good and directors are trustworthy • Directors are stewards whose motives are aligned with the objectives of the principles • Directors take in to account the stake holders but after the shareholders • Strengths • Trust is high and stewards are motivated • New ideas and growth • More liberal and believes in empowerment • Weaknesses • Causal relationship between governance and performance cannot be assessed using this theory 9 Corporate Social Responsibility Transaction Theory • Assumes that managers seek self interest • Managers operate under bounded rationality • Selfishly driven to undertake transaction that benefits them personally • Make transaction without study as the money invested is not their own • Strengths / weaknesses • Quantification is easy • Shareholders are residual receivers , concern about safety of investment 10 Corporate Social Responsibility The sociological theory • Composition of the board, transparency of the financial reporting, disclosure and auditing are considered central to realizing the socio economic objectives • Strengths / weaknesses • Based on fair distribution of wealth in society • The challenge is that the board should not have absolute powers • Government control, interference may increase leading to constraints and red tape 11 Corporate Social Responsibility Importance of CSR in corporate governance • Stakeholders theory is integral to corporate governance in addition to shareholders value • General acceptance that government cannot mange all needs of society and companies have to involve themselves for the welfare of stakeholders • Corporations have the following responsibility • Economic • Legal • Ethical • Honor trust • Be culture sensitive to provide the right services • Discretionary • Undertake voluntary activities and expenses, keeping the greater good of society in mind 12
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