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eBook PdF Strategic and
Competitive Analysis: Methods
and Techniques for Analyzing
Business Competition Full
Books
Book details
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Author : Craig S. Fleisher
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Pages : 457 pages
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Publisher : Pearson 2002-04-08
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Language : English
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ISBN-10 : 0130888524
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ISBN-13 : 9780130888525
Book Synopsis
This book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in
analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and
implications, advantages, limitations, process, and related tools. Twenty-four analytical tools are discussed and evaluated with examples to
illustrate their most effective application. A unique evaluation process for each model identifies ease of use and practicality. Two-part
organization covers analysis and its relationship to competitive intelligence and strategy, and the techniques of strategy and competitive analysis.