Simulation Game
for Enhancing Cross Cultural Fashion Education
By
Authors
Dr. Tarun Panwar
HOD, Retail Department
& GAME FOR
GLOBAL ACT:
Mr. Rahul LEARNING
Jain
EXPERIENTIAL
OF
Director,
Sundeep
Global
Ltd.
FASHION
VALUR
CHAIN
Presentation Plan
•
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Context
Simulation Games
Advantages of Simulations
Limitations of Simulation
Online Simulation
New Biz _ Game
Student Feedback
Context
• To analyze existing Simulation
Games and its working
• To develop new Biz_Game.
Issue
“The time bomb in every
students
learn exactly what
they are taught.”
classroom is that
Frank Smith, Insult to Intelligence
“Teachers aren’t allowed to do what they
think best for each student. Harnessed to a
collectivized regimen, they soon give up
thinking seriously about students as one-ofa-kind individuals, regardless of what they
may wish were true.”
John Taylor Gatto, A Different Kind of
Teacher
“It is an inescapable reality that students
learn at different rates in different ways.
That creates the need for a schedule of
sensitivity that only teachers close to the
particular student can devise – not some
theory-driven, central-office, computermanaged schedule.”
Ted Sizer
Simulation Games
• Experiential in nature, focus on doing
• “Business games” are interactive, competitive, stimulates
major elements of profit seeking behavior
• Enables students to evaluate rather than reproduce
concepts
• Players learn from the Information in game through
Final Decision
Risk Taking
Weighing Costs, Outcomes
Weighing Benefits
Advantages of Simulation (1/4)
Bring excitement to
learning & is enjoyable
Experience gained
without paying the price
of wrong decisions in a
real world
Advantages of Simulation (2/4)
Complements lectures
& classes, offers variety
Focuses on results,
output orientation &
competitive element
Advantages of Simulation (3/4)
Wide range of analytical
techniques can be
taught. Participant is
Active.
Valuable in team
working skills
Advantages of Simulation (4/4)
Time – Years can be
compressed in a single
day
Prepares for
uncertainties of real life
& decision making
Limitation of Simulation
• Cannot guarantee full comprehension of all the
lessons taught
• Validity of assessment – The winners might just hit
upon the correct target, losers may have been people
who worked systematically
• Without specific purpose, the game ceases to be
interesting
• Luck might play a major role
• IT glitch can be frustrating
Existing Simulation Games
BSG- Online - The "Business Strategy Game " by McGrawHill
Capitalism 2 - The player runs a department
store in a simulation game
New BIZ _GAME
• The Proposed game is an Online based game and
its titled “BIZ Game” aptly as it captures key
concepts of Business domain. This will help the
players to develop the insight on different domains
of business. This game will help schools and
management institutions offering fashion
management education to the students. In BizGame,
students deal with decisions and situations that are
commonly encountered in real-life business. This
strategic and deeply tactical exercise challenges the
students to collaborate, communicate and adapt to
the unexpected. It also helps them grasp the key
business concepts and better understand the results
of their actions. Hence Bizgame is a simulation
game to introduce students to the world of real life
business strategy.
Company Level Dashboard
Company Level Dashboard
EBO SALES (Rs Crores)
Sales Units (lakhs)
Annual Rev. (`Crores)
MBO SALES (Rs Crores)
5
51.21
Sales Units (lakhs)
Annual Rev. (`Crores)
LFR SALES
5
37
Sales Units (lakhs)
Annual Rev. (`Crores)
MktShare
TOTAL SALES UNITS
REVENUE (`crores)
Gross Margin
REV Growth
PAT
PAT Growth
Stockprice
Brand Image
BizGame Score
11
66
9%
21
154.18
40.92%
18.6%
2.59
-76.4%
15.56
60.50
9.42
Advertising Budget(%)
7
7
Holding Time (days)
EBOs
Price
Avg Price
No. of Stores
COGS (Rs Crores)
Ad Budget (Rs Crores)
Personnel Costs (Rs Crores)
Area (sq ft.)
SKUs per store
Cost of Sales (` Crores)
Oprtng Profit (` Crores)
75 75
Advertising Avg
5 5
Ideal Hldng Time
60
LFRs
Price
1000
10001000
No. of Outlets
100
10001000
39
LFR Margin
0.3535%
21.76 Employee Training Hi 3
10.79 Personnel Costs
2.89
1.25
Area (sq. ft)
300
1500
SKUs per store 450450
20002000 Cost of Sales (` Crores) 59.60
36.01 Oprtng Profit (` Crores) 6.73
15.20
MBOs
Price
1000
No. of Outlets
100
Hi 3
MBO Support
MBO Margin 0.2525%
Employee Training Hi 3
Personnel Costs
1.52
Area (sq. ft)
100
SKUs per store 150150
Cost of Sales (` Crores) 30.31
Oprtng Profit (` Crores) 6.32
TOTAL
Price
Sales Forecast (`)
Personnel Costs
CSR Expenses
Advertising Budget
Retailer Support
In-Store Expenses
COGS
Total Costs
-78%
51%
-66%
Sales Forecast
Units
Revenue
Op. Profit
5
51.21
30%
11
66.33
10%
5
37
17%
1000
66
7.71
1.0
0.0
26.9
91.1
118.95
21
154
30%
Region wise Report
Feedback by Student:
• “The game provided a real life situation
and stimulating challenges to prepare
for life outside of college. The biggest
learning I had was the differences of
Indian consumer purchasing pattern;
western consumer purchasing pattern
was totally different from North, South
and Eastern consumers”.
References:
• ” A review of Research on Impact of Simulation”. 2008 BTS, Inc.
• "Why Simulation." Welcome to Virtual Peace - the Humanitarian Assistance
Training Simulator. 2008. Web. 22 Nov.
2010.<http://www.virtualpeace.org/simulation.php>
• BTS 2007,SimOut White paper
• 2008 BTS, Inc., Simulation: The Force for Accelerating Time to Value of
Corporate Initiatives . BTS WHITE PAPER, J. Lundy, K.Harris, B. Igou, M.
Zastrocky).
• BTS - Australian Paper
• Simulation: The Force for Accelerating Time to Value of Corporate Initiatives
BTS WHITE PAPER
• “Overview, Industry Masters” . Web. 21 Dec. 2011 <
http://www.industrymasters.com/business-simulations/overview.html>
• “About SimVenture” . Web. 21 Dec. 2011 < www.simventure.co.uk>
• “About Smartsims” . Web. 22 Dec. 2011 < http://www.smartsims.in/aboutus/india>
• “About BSG-Online” . Web. 22 Dec. 2011 < www.bsg-online.com>
• VARK -- A Guide to Learning Styles. Web. 12 Dec. 2010. <http://www.varklearn.com/english/index.asp>
THANK YOU