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[ S t r e et A d d r e s s ]
[ C i ty ] , [ S ta t e] [ P o s ta l C o d e]
BEING SUCCESSFUL
ONLINE:
A GUIDE TO
SOCIAL MEDIA
A marketing campaign is only effective if it reaches
the targeted audience. If done right, information
shared online can quickly go viral as it spreads across
multiple platforms.
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A LOLA
GUIDE
GET STARTED!
You have the skills you need so now it’s up to you. Don’t forget to
follow Ladies of Liberty Alliance on:
CONTENT
Actionable Steps
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Facebook: www.facebook.com/LadiesofLibertyAlliance
Twitter: www.twitter.com/ladiesofliberty
LinkedIn: http://www.linkedin.com/company/ladies-of-liberty-alliance
Pinterest: www.pinterest.com/ladiesofliberty/
…and sign up for our mailing list at iamlola.org!
Social Media Tips
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Going Viral
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Getting Started
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A special thank you to everyone who contributed to this guide:
1. Kelley Vlahos - *kelleyvlahos.com
2. Cathy Reisenwitz - *cathyreisenwitz.com
3. Zach Graves
4. Catherine Bleish - *catherinebleish.com
FIND MORE ONLINE AT IAMLOLA.ORG
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GOING VIRAL:
ACTIONABLE STEPS:
STEPS FOR A MORE SUCCESSFUL SOCIAL MEDIA PRESENCE
WRITE A BIO
Put a link in your bio back to your site so people can get more
information about your product or what you do. Letting others
see your personality is a simple way to get more traffic on a
website.
Buzzfeed Community is the newest trend in social media and anyone
can post using it. Millennials gravitate toward it for a mix of news and
humor, making it a great tool in your social media arsenal. Here are
some tips from Associate Editor of Buzzfeed, Benny Johnson:
- First and foremost, it’s about giving bored people something to share
“about themselves,” something they can identify with. Make it
interactive and don’t be afraid to show personality.
- Sometimes, the Internet asks questions: Ask them and answer them!
- Identity posts will be shared/read (i.e. “27 Ways You Know You Went
to Michigan/Nebraska/Arizona State”)
PERFECT YOUR 30-SECOND ELEVATOR PITCH
A first impression makes up a large portion of the way we are
viewed by others, so having an effective 30-second elevator
pitch is crucial. Include who you are, what you do, and how this
brings value to the audience. Ex: Hi my name is LOLA. I run the
Ladies of Liberty Alliance – a group dedicated to educating and
helping women become leaders in the liberty movement. We
are headquarted in Washington DC – but are active in the most
states as well! We run some great trainings on everything from
working in the liberty movement to succeeding in the media.
- BLAST to social networks! Post everywhere! 9am posts do well
especially Tuesday through Thursday. Give the bored people what they
want!
- An internal metric “triggers” promotion on the front of Buzzfeed when
enough people have visited the page. You want to have a large number
of early views to get to the front page, so make sure you promote!
- Link back to your sources! Give credit where credit is due.
GET ON SOCIAL MEDIA
People work with those they know, like and trust. When you
put yourself out there consistently, more people will follow
you. People remember readers who post to their site. Don’t
forget to keep your status and comments reflective of your
brand.
- Link back to your sources! Give credit where credit is due.
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- Link back to your sources! Give credit where credit is due.
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ACTIONABLE STEPS:
STEPS FOR A MORE SUCCESSFUL SOCIAL MEDIA PRESENCE
SOCIAL MEDIA TIPS:
BRAND YOURSELF
Know who you are, what you do, and why people should follow
you. So make sure your online presences reflects that. Set
goals and achievable steps to accomplish these goals.
DIVERSIFY
Having different social media profiles is a good step, but
having a space of your own allows you to grow your brand.
Websites are a great starting point, and sites like WordPress
offer free platform options. Once your site is set up, write a
newsletter to email out from your website. Do not spam
people. If you’re holding an event locally, do not send it out to
the whole list, only to those in the area.
BUILD RAPPORT WITH OTHER ORGANIZATIONS
Network. Be genuinely engaged in conversations and groups.
As you build relationships you’ll get to know others better and
be able to help each other. Someone in the group may lead you
to your biggest promoter.
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TARGET YOUR MARKET
What demographic and psychographic group of people best fit
into your brand? The 18-24 yr olds are most active from 910pm – if you are looking to be successful with this age group,
post during that time. Keep posts short. 27% more sharing
happens when a post is 3 lines or less, and we want people to
repost our info to friends.
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If you post outside normal business hours, which are
considered 9-5 p.m., there is a 20% increase in
engagement.
Fridays are the highest traffic days on social media so it’s
a great day to post.
Maximize engagement with people but be aware of
boundaries.
One-liners typically get the best response rates.
Ask questions that create conversation. You want
people to engage, but don’t forget to chime in from time
to time.
Utilize analytical tools (i.e. Buffer, Hootsuite, Google
Analytics) to track followers and when people are online.
Twitter is great for real-time news. Tweet in intervals.
For example, tweeting everyday at 9, 12, 3 and 6 allows
people to see your name without being overloaded. You
can even schedule tweets through programs like Buffer,
for these times.
Use YouTube and your other media posts. The goal is to
get people to your personal page and viewing and
engaging with your brand.
Keep up with Facebook’s ever-changing algorithm for
engagement, so that your fans can keep up with you.
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