1|Page
Statement of Course Structure for BBA (Hons.) Programme
First Semester
S.No
1.
2.
3.
4.
5.
6.
Course
Code
SCM-C-111
SCM-C-112
SCM-C-113
SCM-C-114
SCM-C-115
SCM-C-116
Title
English and Managerial Communication
Principles of Management
Environmental Management
Fundamentals of Accounting
Business Statistics
Introduction to Computers
Total
Explanation of Paper Code of Core Course
1.
2.
3.
4.
First one stands for Semester Number
Second digit stand for course code (UG)
Third digit stands for Paper Number.
”C” stands for Core Course/Paper
Max.
Marks
100
100
100
100
100
100
Credit
3
3
3
3
3
3
18
Distribution of Credit
L
T
P
C
3
0
0
3
3
0
0
3
3
0
0
3
3
0
0
3
3
0
0
3
3
0
0
3
18
Explanation of Paper Code of Non Mandatory
Course
1. First one stands for Semester Number
2. Second digit stand for course code (UG)
3. Third digit stands for Paper Number.
4. ”S” stands for Core Course/Paper
2|Page
First Semester
SCM-C-111
Title: English and Managerial Communication
Course : 1
SCM-C-111
English and Managerial Communication
100
3
3
0
0
3
Objective :
The objective of this course is to develop effective business communication skills among the students.
Max. Hour 12
UNIT – I
Meaning and Significance of Communication in Business, Process of Communication, Channels and Media
in Communication, Contents of Upward, Downward and Criss-Cross Communication.
First Mid Semester Examination Contents
Unit One Only
Date of Exams.
22-24 Aug. 2013
Maximum Marks
20 Marks
Max. Hour 11
UNIT – II
External & Internal Communication, Communication Networks, Effective Communication, Barriers in the
Process of Communication.
Second Mid Semester Examination Contents
Unit Two Only
Date of Exams.
01-03- Oct. 2013
Maximum Marks
20 Marks
Max. Hour 22
UNIT – III
UNIT – IV
Effective Listening, Public Speaking, Performance in Job – Interview, Performance in Group Meeting.
Committees, Conferences, Effectiveness of Written Communication, Business Letters and Report Writing.
Grammar : Article, Preposition, Determinants & use of Tenses.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
18-30 Nov. 2013
Maximum Marks
60 Marks
Books Recommended :
1. F.T. Wood : A Remedial English Grammar for Foreign Students.
2. W.S. Allen : Living English Structure
3. R.S. Sharma : Technical Writing.
4. Krishna Mohan & R.C. Sharma, Business Correspondence and Report Writing, Tata McGraw Hill, New
Delhi.
5. Business Communication : Homai Pradhan, Vijya Thakur, D.S. Bhende.
6. Effective Business Communication : M.V. Rodriques, Concept Publishing Company, New Delhi 110 059.
7. Communication Skills by Prof. Nageshwar Rao & P.R. Das.
3|Page
First Semester
SCM-C-112
Title: Principles of Management
Course : 2
SCM-C-112
Principles of Management
Objective :
The course is meant to acquaint the student with the Principles of Management
100
3 3 0 0 3
Max. Hour 12
UNIT – I
An Introduction : Management defined, Functions of Management, Management as a profession,
Managerial Levels and Roles, Managerial Responsibilities; Characteristics of a Good Manager.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
UNIT – IV
Maximum Marks
20 Marks
Max. Hour 11
Management Thought :
(a) Early Contributions : Robert Owen (Classical Theories – An overview of Scientific Management by
Taylor, Management Process School by Henri Fayol (b) Neo-Classical Theories – An overview,
Behavioural approach and Hawthorne Experiments.
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
Date of Exams.
September 3-4, 2012
Date of Exams.
October 1-3, 2012
Maximum Marks
20 Marks
Max. Hour 22
Overview of Management Functions :
Planning Function Planning Defined, Advantages of Planning,
Organising : Organising defined, process of Organising, Principles of organizing, Organisational
structure, staffing.
Key Managerial Activities :
Decision making : Types of Managerial decisions, process of quantitative decision making,
Management by objectives : Meaning, process, Advantages, Disadvantages.
Directing Activities : Motivation, Definition, Types & Process, Leadership, Communication, Definition,
Objectives of Communication, Communication process model, guidelines for effective communication,
Functions of Controlling : Effective Control System, Control Process, Types of Managerial Control.
End Semester Examination Contents
Entire Syllabus
Books Recommended :
1. Principles of Management, J.S. Chadan
2. Principles of Management, George R. Terry.
3. Principles of Management, B.S. Mathur
4. Principles of Management, J.K. Jain
5. Fundamentals of Management, Stoner.
Date of Exams.
November 10-30, 2012
Maximum Marks
60 Marks
4|Page
First Semester
SCM-C-113
Title: Environmental Management
Course : 3
Objective :
SCM-C-113
Environmental Management
The objective of course is awareness to the students with environment and climate.
UNIT – I
UNIT – IV
Max. Hour 12
Date of Exams.
September 3-4, 2012
Maximum Marks
20 Marks
Max. Hour 11
Components of Environment:
 Components of Environment and their interactions,
 Impacts of Development on Environment
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
3 3 0 0 3
Introduction : Multidisciplinary nature of environmental studies.
 Definition, scope, objectives and importance
 Need for public awareness for solving environmental problems, Environmental Engineering.
 Major Environmental Problems.
 Present Environmental Issues of Global Concern.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
100
Date of Exams.
October 1-3, 2012
Maximum Marks
20 Marks
Max. Hour 22
Natural Resources: Introduction, Renewable and non renewable resources, Natural resources and
associated problems.
Renewable Resources.
Forest Resources: Importance use and over exploitation, deforestation. dams and their effects on forests
and tribal people.
 Water Resources: Use and over utilization of surface and ground water, plods, drought, conflicts
over water dams – benefits and problems.
 Environmental Impacts of Urbanization.
End Semester Examination Contents
Date of Exams.
Entire Syllabus
November 10 -30, 2012
Books Recommended :
1. Introduction to Environmental Science by Y. Anjaneyulu
2. Environmental Studies by Benny Joseph
3. Text Book of Environmental Studies, Erach Bharucha
Maximum Marks
60 Marks
5|Page
First Semester
SCM-C-114
Title: Fundamentals of Accounting
Course : 4
SCM-C-114
Fundamentals of Accounting
100
3 3 0 0 3
Objective :
To impart basic accounting knowledge as applicable to business.
Max. Hour 12
UNIT – I
Meaning and Scope of Accounting :
Definition, Objectives, Functions, Book Keeping, Branches of Accounting, Principles of Accounting, Journal
Entry, Ledger and Trial Balance.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
Date of Exams.
September 3-4, 2012
Maximum Marks
20 Marks
Max. Hour 11
Final Accounts :
Trading Account / Manufacturing Account, Profit and Loss Account, Balance Sheet
Second Mid Semester Examination Contents
Unit Two Only
Date of Exams.
October 1-3, 2012
UNIT – III
Bank reconciliation Statement, Bills of Exchange
UNIT – IV
Depreciation Accountings, Receipt and Payment Account
End Semester Examination Contents
Entire Syllabus
Date of Exams.
November 10-30, 2012
Books Recommended :
1. S.N. Maheshwari, Advanced Accountancy, Vol. I & II.
2. S.K. Paul, Accountancy, Vol. I & II.
Maximum Marks
20 Marks
Max. Hour 22
Maximum Marks
60 Marks
6|Page
First Semester
SCM-C-115
Title: Business Statistics
Course : 5
SCM-C-115
Business Statistics
100
3 3 0 0 3
Objective :
To impart basic statistical analysis of applicable to Business Management.
Max. Hour 12
UNIT – I
Introduction, Meaning and Scope of Statistics, Collection of data.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
Date of Exams.
September 3-4, 2012
Classification and tabulation of data, Diagrammatic and Graphic presentation of data. Measurement of
Centre Values.
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
UNIT – IV
Maximum Marks
20 Marks
Max. Hour 11
Date of Exams.
October 1-3, 2012
Maximum Marks
20 Marks
Max. Hour 22
Correlation and regression analysis.
Index Numbers, Analysis of Times Series.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
November 10-30, 2012
Books Recommended :
1. Gupta, S.P., Statistical Methods, Sultan Chand & Sons, New Delhi.
2. Gupta, S.C., Practical Statistics, Sultan Chand & Sons, New Delhi.
Maximum Marks
60 Marks
7|Page
First Semester
SCM-C-116
Title: Introduction to Computers
Course : 6
SCM-C-116
Introduction to Computers
100
3 3 0 0 3
Objective :
The objectives of this course includes developing an appreciation of different languages, programme, Software,
Hardware, systems and computer awareness.
Max. Hour 12
UNIT – I
Fundamentals of Computer: An Introduction, Computer Generation, I/O devices, Memory,
Central Processing Unit.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
Maximum Marks
20 Marks
Max. Hour 11
Number System : Binary, Octal, Hexadecimal, Applications and Inter-conversions, Computer
Arithmetic, Computer Logic.
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
UNIT – IV
Date of Exams.
September 3-4, 2012
Maximum Marks
20 Marks
Max. Hour 22
Programming : Flow Charting, Algorithms, Looping, Branching, Programme structure, Soft
wares.
Operating System : Fundamental and Role of O.S., Elements of DOS, UNIX, WINDOWS.
Internet & Computers in Business: Computer in Business, Introduction to Internet.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
October 1-3, 2012
Date of Exams.
November 10-30, 2012
Maximum Marks
60 Marks
Books Recommended :
1. P.K. Sinha, Introduction to Computers
2. Alexis Leon and Methew Leon – Introduction to Computers, published by Leon Tech World.
8|Page
Statement of Course Structure for BBA (Hons.) Programme
Second Semester
S.No
.
1.
2.
3.
4.
5.
6.
Course
Code
SCM-C-211
SCM-C-212
SCM-C-213
SCM-C-214
SCM-C-215
SCM-C-216
Title
Higher Accounting (HAC)
Marketing Management (MAM)
Marketing Research (MAR)
Managerial Economics (MEC)
Personnel Management (PEM)
Seminar & Term Paper / Project Work
etc. (STP)
Total
Explanation of Paper Code of Core Course
1.
2.
3.
4.
First one stands for Semester Number
Second digit stand for course code (UG)
Third digit stands for Paper Number.
”C” stands for Core Course/Paper
Max.
Marks
100
100
100
100
100
100
Credit
600
18
3
3
3
3
3
3
Distribution of Credit
L
T
P
C
3
0
0
3
3
0
0
3
3
0
0
3
3
0
0
3
3
0
0
3
3
0
0
3
-
-
-
18
Explanation of Paper Code of Non Mandatory
Course
1. First one stands for Semester Number
2. Second digit stand for course code (UG)
3. Third digit stands for Paper Number.
4. ”S” stands for Core Course/Paper
9|Page
Second Semester
SCM-C-211
Title : Higher Accounting (HAC)
Course : 1
SCM-C-211
Higher Accounting (HAC)
100
3 3 0 0 3
Objective :
To impart basics of Higher Accounting and Company Accounts and its applications in Business Management.
Max. Hour 12
UNIT – I
Introduction: Partnership agreement, registration and its effects, Appropriation of profit.
First Mid Semester Examination Contents
Unit One Only
Date of Exams.
February 2-5, 2013
Maximum Marks
12 Marks
Max. Hour 11
Unit. II
Admission of a new partner: Revaluation of Assets and Liabilities; Accumulated profits and losses;
Goodwill, adjustment in capital.
Second Mid Semester Examination Contents
Unit Two Only
Date of Exams.
March 14-16, 2013
Maximum Marks
13 Marks
Max. Hour 22
UNIT – III
Retirement Amount payable to retraining partner; treatment of goodwill. Disposal of discussed partners,
share. Change in profit sharing ratio-introduction.
UNIT – IV
Dissolution of firms (Garru Vs. Hurry) Ordinary and Insolvency. Company Accounts: Introduction; Issue of
shares: calls in arears; calls in advance.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
April 10-25, 2013
Books Recommended :
1. S. K. Paul : Accounting Vol. I & II
2. Shukla S.M. and Gupta S. P: Financial Accounting.
Maximum Marks
60 Marks
10 | P a g e
Second Semester
SCM-C-212
Title: Marketing Management (MM)
Course : 2
SCM-C-212
Marketing Management (MM)
100
3 3 0 0 3
Objectives :
To impart basics of
Marketing Management, Marketing Environment, Marketing Segmentation, Product
Planning and Development, Product pricing, and Channels of Distribution etc. in Notational and International Environment.
Max. Hour 12
UNIT – I
Introduction: Marketing-The components of marketing- Distinction between market and marketing Benefits
and costs of Marketing, The marketing concept-Evolution of marketing concept-Features of integrated
marketing concept, The new waves of thoughts in marketing- Marketing Management, Function of
marketing management.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
UNIT – IV
Maximum Marks
12 Marks
Max. Hour 11
Marketing Segmentation: Market segmentation versus product differentiation, Benefits, Requisites, Market
segments and marketing mix, Market integration and market orchestration.
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
Date of Exams.
February 2-5, 2013
Date of Exams.
March 14-16, 2013
Maximum Marks
13 Marks
Max. Hour 22
Product Planning and Development: Product lnnovation Steps in New product development idea
generation-screening, Product development, Test marketing, Organization for new, new product
development.
Product pricing: Role of Pricing, The methods of price determination, approach, policies and strategies,
Price maintenance.
Channels of Distribution: Role, Principles, Classification of channels, Types of Intermediaries, Factors
governing the choice of channels of distribution, Channel compensation, motivation, coordination, control.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
April 10-25, 2013
Maximum Marks
60 Marks
Books Recommended :
1.
2.
3.
4.
Kotler, Philip and Armstrong, G. Principles of Marketing, New Delhi, Prentice Hall of India, 1997.
Ramaswamy, V.S. and Namakumari, S. Marketing: Planning Control, New Delhi, Macmillan, 1990.
Stanton, William J. Fundamentals of Marketing, New York, McGraw Hill, 1994.
Y.Anjaneyulu: Introduction to Environmental Science.
11 | P a g e
Second Semester
SCM-C-213
Title: Marketing Research (MAR)
Course : 3
SCM-C-213
Marketing Research (MAR)
100
3 3 0 0 3
Objective :
To equip the students with the basic understanding of the research methodology and to provide an insight into the
application of modern analytical tools and techniques for the purpose of management decision making.
Max. Hour 12
UNIT – I
Marketing Research an overview : Conceptual Framework, Historical Development, Scope and Importance
of Marketing Research, Organization of Marketing Research Department.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
Date of Exams.
February 2-5, 2013
Maximum Marks
12 Marks
Max. Hour 11
Research Design : Marketing Research Process, Problem Discovery and Formulation, Types of Research
(Exploratory and Descriptive).
Types of Research Design, Sample Design : Meaning and different types of sample designs.
Second Mid Semester Examination Contents
Unit Two Only
Date of Exams.
March 14-16, 2013
Maximum Marks
13 Marks
Max. Hour 22
UNIT – III
Data Collection Methods and Techniques : Types and Sources of Data, Methods of Data Collection :
Survey, Observation and interviews.
Questionnaire Method and Questionnaire Design, Attitude Scales
UNIT – IV
Marketing Research Report Preparation and Presentation : Presentation of Written Research Reports,
Reading and Interpretation of Reports.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
April 10-25, 2013
Maximum Marks
60 Marks
Books Recommended :
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Research Methodology : C.R. Kothari
Research Methodology : S.P. Gupta
Marketing Research : Green & Tull
Marketing Research : Beri, G.C.
Marketing Research : Sangeeta Agrawal
Marketing Research :Principles, Applications & Cases : Sharma D.D., (Sultan Chand & Sons., New Delhi)
Marketing Research (Methodology Foundations) : Churchill, J.R. Gilbert A.
Marketing Research : Luck, D.J. Hugh G. Wales, D.A. Taylor & Rubin, R.S.
Modern Marketing Research : Patil, S.G., P.V. Kulkarni & H. Pradhan.
Marketing Research : Theory & Practice, : Bellur, V.V.
12 | P a g e
Second Semester
SCM-C-214
Title: Managerial Economics (MEC)
Course : 4
SCM-C-214
Managerial Economics (MEC)
100
3 3 0 0 3
Objective :
The objectives of this paper is acquaint the participants with concepts and techniques used in Economic Theory and
to enable them to apply this knowledge in business decision-making. Emphasis in given to changes in the nature of
business firms in the context of globalization.
Max. Hour 12
UNIT – I
Nature and Scope of Managerial Economics; Managers need to know Economics- Business Decisions.
Cost Concepts, Cost Analysis; break even analysis.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
February 2-5, 2013
Maximum Marks
12 Marks
Max. Hour 11
Profit and its measurement; maximization of profit; utility; consumer’s demand; law of Demand; Market
Determinants of Demand; Demand Functions and Elasticities.
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
UNIT – IV
Date of Exams.
Date of Exams.
March 14-16, 2013
Maximum Marks
13 Marks
Max. Hour 22
Theory of production and its functions ; Law of returns to scales; Economies of Scale; Least Cost Factor.
Market Structure: Pricing Pricing in Pertect Competition; Monopolistic Competition Business Cycle.
End Semester Examination Contents
Entire Syllabus
Books Recommended :
Dr. D.N. Diwevedi
Date of Exams.
April 10-25, 2013
Maximum Marks
60 Marks
13 | P a g e
Second Semester
SCM-C-215
Title: Personnel Management (PEM)
Course : 5
SCM-C-215
Personnel Management (PEM)
100
3 3 0 0 3
Objective :
The Objectives of this course is to Sensitize students to the various facets of managing people and to create an
understanding of the various policies and practices of human resource management.
Max. Hour 12
UNIT – I
Managerial Perspective, administrative Vs. Management Personnel Department – Function, Objectives,
HRD. Line-Staff Relationship, Authority, Responsibility and Accountability, Organization of Personnel
Department, Personnel Function in TELCO and TISCO.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
Date of Exams.
February 2-5, 2013
Maximum Marks
12 Marks
Max. Hour 11
Manpower Management Cycle; Manpower Planning, Planning Job requirements and descriptions; Skill
Analysis; begin Vs. Pedigree, Pressure Candidates, Nepotism, Need for Adaption, Manager Selection
Process. Sources of Recruitment, Interviewing, Qualities of an interviewer.
Second Mid Semester Examination Contents
Unit Two Only
Date of Exams.
March 14-16, 2013
Maximum Marks
13 Marks
Max. Hour 22
UNIT – III
Employees’ Orientation and Training; Identifying training needs; Managerial Development, Training
techniques, Promotions, Transfer, Relocation and Job termination.
UNIT – IV
Productivity of Workers; Motivation; Incentives; Morale, Performance appraisal Wage administration &
Wage Policy, Fringe Benefits & Social Security.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
April 10-25, 2013
Maximum Marks
60 Marks
Books Recommended :
1. R.S. Davar : Personnel Management & Industrial Relations, (Tenth Revised Edition), Vikas Publishing House Pvt.
Ltd., New Delhi – 14.
2. Edwin B. Flippo : Personnel Management, (Sixth Edition) McGraw Hill International Ltd., New Delhi.
14 | P a g e
Statement of Course Structure for BBA (Hons.) Programme
14th Batch Third Semester
S.
Course
No.
Code
1.
BUM-C-321
2.
BUM-C-322
3.
BUM-C-323
4.
BUM-C-324
Specialization
1
BUM-E-325
2.
BUM-E-326
Specialization
1.
BUM-E-327
2.
BUM-E-328
Specialization
1.
BUM-E-329
2.
BUM-E-330
Title
Government and Business
Business Legislation
Cost Accounting
Seminar and Term Paper
Marketing Management
Advertising Management
Sales Management
Financial Management
Fundamentals of Financial
Management
Indian Financial Systems
Human Resource Management
Human Resource Management
Organizational Development
Explanation of Paper Code of Core Course
1.
2.
3.
4.
First one stands for Semester Number
Second digit stand for course code (UG)
Third digit stands for Paper Number.
”C” stands for Core Course/Paper
Max.
Marks
100
100
100
100
Credit
100
100
3
3
3
3
0
0
0
0
3
3
100
3
3
0
0
3
100
3
3
0
0
3
100
100
3
3
3
3
0
0
0
0
3
3
3
3
3
3
Distribution of Credit
L
T
P
C
3
0
0
3
3
0
0
3
3
0
0
3
3
0
0
3
Explanation of Paper Code of Non Mandatory
Course
1. First one stands for Semester Number
2. Second digit stand for course code (UG)
3. Third digit stands for Paper Number.
4. ”S” stands for Core Course/Paper
15 | P a g e
BBA (Hons.) Third Semester
BUM-C-321
Title: Government and Business
Course : 1
BUM-C-321
Government and Business
100
3
3
0
0
3
Objective :
The objective of this course is to introduce the public control business as Indian perspective and world
perspective, the role of Government, its constitutional framework, new economic Policy, Structural reforms and
privatization.
Max. Hour 12
UNIT – I
The Public control of business: Historical perspectives, Constitutional Framework of Government, Control of
Business, Industrial Policy.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
UNIT – IV
Maximum Marks
12 Marks
Max. Hour 11
Import Control, Exports & Govt. Policy, Promotion & Performance, Foreign Disinvestment.
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
Date of Exams.
September 3-4, 2012
Date of Exams.
October 1-3, 2012
Maximum Marks
13 Marks
Max. Hour 22
Govt’s. promotional role in Industrial Development, Public sector Development Banking, Govt. Policy &
Small Scale Industry.
Govt. & Planning, India’s Eight Five Year Plan & Structural Reforms, Privatization, New Economic Policy
Environment in India & early experiments with Privatization.
End Semester Examination Contents
Entire Syllabus
Books Recommended :
1. N. K. San Gupta, Gout. And Business.
2. P.K. Ghosh, Gout. And Business.
3. Fransis, Cherunilam Business and Govt.
Date of Exams.
November 10-30, 2012
Maximum Marks
60 Marks
16 | P a g e
BBA (Hons.) Third Semester
BUM-C- 322
Title: Business Legislation
Course : 1
BUM-C-322
Business Legislation
100
3
3
0
0
3
Objective :
The objective of this paper is to develop conceptual as well as practical understanding of Human Resource
Management .
Max. Hour 12
UNIT – I
Law of Contract, Nature & Kinds, offer & acceptance, Consideration, Capacity of parties, Consent, Legality
of object & Consideration, Void agreements, Voidable agreements.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
UNIT – IV
Maximum Marks
12 Marks
Max. Hour 11
Performance & discharge of Contracts, Remedies for breach of contract, Bailment & Pledge, Agency.
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
Date of Exams.
September 3-4, 2012
Date of Exams.
October 1-3, 2012
Maximum Marks
13 Marks
Max. Hour 22
Law of Sale of Goods-conditions and warranties, transfer of properties, performance of contract of sale,
Rights of unpaid seller.
Law of Partnership: Defination and nature of Partnership; formation; rights, duties and liabilities of Partners
and dissolution.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
November 10-30, 2012
Maximum Marks
60 Marks
Books Recommended :
1. M.C. Kuchhal: Mercantile Law Fourth Revised Edition: Vikas Publishing House Pvt. Ltd. New Delhi
2. S.K.Mishra Labour & Industrial Law of India; Allahbad Law Agency 2007
17 | P a g e
BBA (Hons.) Third Semester
BUM-C- 323
Title: Cost Accounting
Course : 1 BUM-C-323 Cost Accounting
100
3
3
0
0 3
Objective :
The objective of this paper is to develop conceptual as well as practical understanding of Cost Accounting.
Max. Hour 12
UNIT – I
An introduction of cost accounting
Cost: elements concepts & classification.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
UNIT – IV
Maximum Marks
12 Marks
Max. Hour 11
Date of Exams.
October 1-3, 2012
Maximum Marks
13 Marks
Max. Hour 22
Unit or out-put costing
Contract, Job & batch costing.
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
Date of Exams.
September 3-4, 2012
Process Costing
Reconciliation of cost & financial accounts
Budget & Budgetary control
Standard costing & variance analysis.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
November 10-30, 2012
Maximum Marks
60 Marks
Books Recommended :
1. Jain Narng- Cost Accounting, Kalyani Publication. New Delhi.
2. Khan & Jain- Theory & Problems of Mgt. & Cost Accounting Tata McGraw Hill Publishing Co. Ltd.
3. Agrawal M. L. Practical Problem in Cost Accounting, Sahitya Bhavan, Agra
4. Arora: M. N.- Cost Accounting, Vikash Publishing House Pvt.
18 | P a g e
BBA (Hons.) Third Semester
BUM-E- 325
Specialization Marketing Management
Title: Advertising Management
Course : 1
BUM-E-325
Advertising Management
100
3
3
0
0
3
Max. Hour 12
UNIT – I
Introduction to Advertising : Advertising, Publicity propaganda and sales promoters, Role of Advertising in
modern business world.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
UNIT – IV
Maximum Marks
12 Marks
Max. Hour 11
Advertising goals & objectives, Advertising as a social and business process. Advertising and cultural value
of society Ethics and truth in advertising.
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
Date of Exams.
September 3-4, 2012
Date of Exams.
October 1-3, 2012
Maximum Marks
13 Marks
Max. Hour 22
Essentials of advertising programme : Advertising Copy, Advertising Theme, Advertising Appeals,
Advertising Response.
Advertising Research : Methods & Techniques of Advertising Research, Advertising Media : Newspapers,
Magazines, Poster Advertising, Sampling.
Functions of Advertising Department, Advertising Organization, Advertising Agencies, Agency Relationship,
Advertising Budget, Advertising Regulation.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
November 10-30, 2012
Books Recommended :
1. Dr. C.N. Sontakki, Kalyani Publication, New Delhi.
2. Salesmanship and Publicity, Rustom S. Davar, Vikas Publishing House Pvt. Ltd.
3. Marketing Management (The Millennium Edition, Phillip Kotler).
Maximum Marks
60 Marks
19 | P a g e
BBA (Hons.) Third Semester
BUM-E- 326
Specialization Marketing Management
Title: Sales Management
Course : 1
BUM-E-
Financial Management
100
3
3
0
0
3
Objective :
The Purpose of this paper is to acquaint the Student with the concept which are helpful in developing a sound
sales policy and in Organizing and managing sales farce.
Max. Hour 12
UNIT – I
Introduction, Objectives, Functions and Classification of Sales Management, Selling under the Marketing
Concept, Interdependent of Salesmanship and advertising.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
UNIT – IV
Maximum Marks
12 Marks
Max. Hour 11
The sales organization: Purpose, Principles and policies of sales organization setting up of the sales
organization, typical sales organization structure.
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
Date of Exams.
September 3-4, 2012
Date of Exams.
October 1-3, 2012
Maximum Marks
13 Marks
Max. Hour 22
Sales forecasting and Sales Budget, Meaning of Sales Forecasting, importance of sales forecasting,
limitation of sales forecasting, factor affecting sales forecasting in Indian context factors to consider while
preparing sales budget..
The Management of Sales Force: Personnel problems of Sales Management, recruiting and selection,
Training and Development, motivating salesman, sales meeting and contest, compensating sales
personnel, evaluating and supervising salesmen.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
November 10-30, 2012
Books Recommended :
1. Dr. C.N. Sontakki, Kalyani Publication, New Delhi.
2. Salesmanship and Publicity, Rustom S. Davar, Vikas Publishing House Pvt. Ltd.
3. Marketing Management (The Millennium Edition, Phillip Kotler)
Maximum Marks
60 Marks
20 | P a g e
BBA (Hons.) Third Semester
BUM-E-327
Specialization Financial Management
Title: Fundamentals of Financial Management
Course : 1
BUM-E-327
Fundamentals of Financial Management
100
3
3
0
0
3
Objective :
The objective of this paper is to develop conceptual as well as practical understanding of Financial
Management.
Max. Hour 12
UNIT – I
Finance functions and goals, Long Term sources of finance. Capital Structure decisions.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
Maximum Marks
12 Marks
Max. Hour 11
Financial Leverages, Dividend Decisions, Ratio Analysis.
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
UNIT – IV
Date of Exams.
September 3-4, 2012
Date of Exams.
October 1-3, 2012
Maximum Marks
13 Marks
Max. Hour 22
Working Capital Management, Cash Management.
Receivable Management, Inventory Management.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
November 10-30, 2012
Maximum Marks
60 Marks
Books Recommended :
1. Dr. I.M. Pandey : Essentials of Financial Management, Vikas Publishing House, New Delhi.
2. S.M. Shukla, Sahitya Bhawan Publication
21 | P a g e
BBA (Hons.) Third Semester
BUM-E- 328
Specialization Financial Management
Title: Indian Financial Systems
Course : 1
SCM-C-111
English and Managerial Communication
100
3
3
0
0
3
Objective :
The objective of this paper is to develop conceptual as well as practical understanding of Indian Financial
Systems.
Max. Hour 12
UNIT – I
Introduction, Functions, Importance, Concepts & Structure and assets of Financial System.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
UNIT – IV
Maximum Marks
12 Marks
Max. Hour 11
Financial Market: Money Market, Capital Market Gov. Securities Market & Foreign Exchange Market.
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
Date of Exams.
September 3-4, 2012
Date of Exams.
October 1-3, 2012
Maximum Marks
13 Marks
Max. Hour 22
Financial Instruments Primary market- Instruments, Secondary market-Instruments, short- term, medium
term and long term instruments.
Fundamentals of Financial Institutions and Financial Services.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
November 10-30, 2012
Maximum Marks
60 Marks
Books Recommended :
1. Gorden, & Natarajan- Financial Markets & Services, Himalaya Publishing House.
2. Gorden, & Natarajan- Financial Markets & Institutions, Himalaya Publishing House.
3. Clifford Gomez- Financial Markets, Institutions & Financial Services ,Prentice Hall of India Ltd.
4. Tripathi Nalini Prava, Financial Services Prentice Hall of India Ltd.
22 | P a g e
BBA (Hons.) Third Semester
BUM-E-329
Specialization Human Resource Management
Title: Human Resource Management
Course : 1
BUM-E-329
Human Resource Management
100
3
3
0
0
3
Objective :
The objective of this paper is to develop conceptual as well as practical understanding of Human Resource
Management .
Max. Hour 12
UNIT – I
Nature & functions of Human Resource Management; Role of Human Resource Manager; Human
Resource Planning: concept & process of Human Resource Planning; Recruitment & Selection: Test and
Interviews.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
UNIT – IV
Maximum Marks
12 Marks
Max. Hour 11
Strategic approach of HRM: Stability strategies, Growth strategies, Retrenchment strategies, Combination
Strategies. Job Analysis & job Evaluation: Methods & uses; Training & Development: Training Methods &
Management Development.
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
Date of Exams.
September 3-4, 2012
Date of Exams.
October 1-3, 2012
Maximum Marks
13 Marks
Max. Hour 22
Performance Appraisal: Importance, & methods of Performance Appraisal, Self Appraisal, Assessment
Centers, 360’ performance appraisal; Leadership: need for leadership, Characteristics of effective leaders.
Effective leadership styles; Motivation, Incentives & Morale.;
Worker’s participation in Management: Forms of work participation, in India, Work committees Joint
Management Council (JMC), Shop council, Unit council; Stress, Conflict Management and Counselling.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
November 10-30, 2012
Maximum Marks
60 Marks
Books Recommended :
1. Personnel Human Resource Management by Mill Kovich & Boudreav.
2. Human Resource Management & Development by H.C. Sainy & Saharad Kumar.
23 | P a g e
BBA (Hons.) Third Semester
BUM-E- 330
Specialization Human Resource Management
Title: Organizational Development
Course : 1
BUM-E-330
Organizational Development
100
3
3
0
0
3
Objective :
The objective of this paper is to develop conceptual as well as practical understanding of Human Resource
Management .
Max. Hour 12
UNIT – I
1. OD: Defination Operational Components and characteristics and foundation.
2. Underlying Assumptions
First Mid Semester Examination Contents
Unit One Only
UNIT – II
UNIT – IV
Maximum Marks
12 Marks
Max. Hour 11
Date of Exams.
October 1-3, 2012
Maximum Marks
13 Marks
Max. Hour 22
1. Action Research and O.D.
2. Team Interventions
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
Date of Exams.
September 3-4, 2012
1.
2.
1.
2.
Intergroup Interventions
Personal Interpersonal and Group Process Interventions.
Comprehensive Interventions.
Structural Interventions.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
November 10-30, 2012
Maximum Marks
60 Marks
Books Recommended :
1. French and Bell: Organizational Development ND: Prentice Hall of India 1991.
2. Keith Davis: Human Behaviour at work , Tata Mc0Graw Hall, New Delhi.
3. P.C. Tripathi (HRD) Published by Sultan Chand, New Delhi.
4. Organisational Behaviour by F. Luthans, Tata Mc0Graw Hall, New Delhi.
5. Organisational Behaviour & change by D. Thakur, Published by Deep & Deep Publication, Delhi.
24 | P a g e
Statement of Course Structure for BBA (Hons.) Programme
Fourth Semester
S.
Course
No.
Code
1.
SCM-C- 421
2.
SCM-C- 422
3.
SCM-C-423
4.
SCM-C- 424
Specialization
1
SCM-E-425
2.
SCM-E- 426
Specialization
1.
SCM-E-427
2.
SCM-E-428
1.
2.
Specialization
SCM-E429
SCM-E-430
Title
ORGANISATIONAL BEHAVIOUR
Indian Ethos
Income Tax
STP
Marketing Management
International Marketing
Consumer Behaviour
Financial Management
Security Analysis and Portfolio
Management
Management of Financial Institutions
and Financial Services
Human Resource Management
Industrial Relation
Labour Legislation
Explanation of Paper Code of Core Course
5.
6.
7.
8.
First one stands for Semester Number
Second digit stand for course code (UG)
Third digit stands for Paper Number.
”C” stands for Core Course/Paper
Max.
Marks
100
100
100
100
Credit
100
100
3
3
3
3
0
0
0
0
3
3
100
3
3
0
0
3
100
3
3
0
0
3
100
100
3
3
3
3
0
0
0
0
3
3
3
3
3
3
Distribution of Credit
L
T
P
C
3
0
0
3
3
0
0
3
3
0
0
3
3
0
0
3
Explanation of Paper Code of Non Mandatory
Course
5. First one stands for Semester Number
6. Second digit stand for course code (UG)
7. Third digit stands for Paper Number.
8. ”S” stands for Core Course/Paper
25 | P a g e
BBA (Hons.) Fourth Semester
SCM-C-421
Title: ORGANISATIONAL BEHAVIOUR
Course : 1
SCM-C-421
Organizational Development
100
3
3
0
0
3
Objective :
The objective of this paper is to develop conceptual as well as practical understanding of Human Resource
Management .
Max. Hour 12
UNIT – I
Introduction to Organisational Behaviour: Nature and Significance: Perception, Attitudes
and Values, Personality, Learning and Learning theories.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
Maximum Marks
February 2-5, 2013
12 Marks
Max. Hour 11
Motivation: Basic concepts and Theories of Motivation; Basic Concepts and Theories of
Leadership and their Application: Job Design
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
UNIT – IV
Date of Exams.
Maximum Marks
13 Marks
Max. Hour 22
Interpersonal Communication; Interpersonal Conflict, Coaching and Mentoring, Power
and Politics in Organizations.
Foundation of Group Behavior: Defining and Classifying Groups, Why do people join
Groups, Stages of Group Development; Workshop Behavior. External Conditions
imposed on Groups, Group member Sources, Group Processes, Group task, Group
Cohesiveness, Group Decision Making, Group Think, Organization Culture, Work
Stress, and Managing Change.
End Semester Examination Contents
Entire Syllabus
Books Recommended :
1. Organgational Behavioiur, Stepher P. Robbien
2. Organgational Behavioiur, J. S. Chandar
3.
Date of Exams.
March 14-16, 2013
Date of Exams.
April 10-25, 2013
Maximum Marks
60 Marks
26 | P a g e
4.
BBA (Hons.) Fourth Semester
BUM-C-422
Title: Indian Ethos and Values
Course : 4
BUM-C-422
Indian Ethos and Values (IE&V)
100
3
3
0
0
3
Objective :
The objective of the course is to develop a holistic approach in management students, through Indian perspective
on ‘values & Ethics’ in the pursuit of managerial effectiveness and creating ethical culture in organizations.
Max. Hour 12
UNIT – I
Model of Management in the Indian Socio-Political Environment; Work Ethos; Indian Heritage in Production
and Consumption; Indian Insight into TQM.
First Mid Semester Examination Contents
Unit One Only
Date of Exams.
February 2-5, 2013
Maximum Marks
12 Marks
Max. Hour 11
UNIT – II
Problems Relating to Stress in Corporate Management - Indian Perspective; Teaching Ethics; Transcultural Human Values in Management Education;
Second Mid Semester Examination Contents
Unit Two Only
Date of Exams.
March 14-16, 2013
Maximum Marks
13 Marks
Max. Hour 22
UNIT – III
UNIT – IV
Relevance of Values in Management; Need for Values in Global Change - Indian Perspective; Values for
Managers; Holistic Approach for Managers in Decision Making;
Secular Versus Spiritual Values in Management; Personal Growth and Lessons from Ancient Indian
Educational System; Science and Human Values.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
April 10-25, 2013
Maximum Marks
60 Marks
Books Recommended :
Chakraborty, S.K.: Foundations of Managerial Work· Contributions from Indian Thought, Himalaya Publishing
House Delhi 1998
………………………… Management Effectiveness and Quality of Work-life - Indian Insights, Tata McGraw Hill
Publishing Company, New Delhi 1987
………………………… Management by Values, Oxford University Press,1991
4 Drucker. P: Managing in Turbulent Times, Pan Books London 1983
5 Kumar. Sand N K. Uberoj· Managing Secularism in the New Millennium, Excel Books 2000
6 Griffiths, B. The Marriage of East and West, Colling, London 1985
7 Gandhi, M.K: The Story of My Experiment with Truth, Nav Jivan Publishing House, Ahmedabad, 1972
Note : The list of cases and specific references including recent articles will be announced in the class at the time of
launching of the course.
27 | P a g e
BBA (Hons.) Fourth Semester
SCM-C-423
Title: Income Tax
Course : 1 SCM-C-423 Income Tax
100
3
3
0
0 3
Objective :
The objectives of this paper is to enable the students to know the basics of Income Tax Act and its
implications.
Max. Hour 12
UNIT – I Basic Concepts: Income, agricultural income, casual income, assessment year, previous year,
person, gross total income, total income. Basis of charge: Residence and tax liability, income
which does not form part of total income., Taxable income under the head of salary.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
Maximum Marks
February 2-5, 2013
12 Marks
Max. Hour 11
Taxable Income under the head of house property, Business or Profession, Capital gains.
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
UNIT – IV
Date of Exams.
Maximum Marks
March 14-16, 2013
13 Marks
Max. Hour 22
Income from other sources .,Set off &Carry forward of losses., Deductions from Gross total
income, Computation of total income.
Tax planning, Scope of tax management, Tax deducted at source, advance payment of
tax, Income Tax Authorities.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
Date of Exams.
April 10-25, 2013
Books Recommended :
1. Mehrotra H.C Income Tax Law & Accounts;Sahitya Bhawan Agra
2. Singhania V.K Student’s guide to Income Tax Taxmann,Delhi.
3. Shripal Sakhlecha,Income Tax Satish Printers,Indore.
Maximum Marks
60 Marks
28 | P a g e
BBA (Hons.) FOURTH SEMESTER
SCM-E- 425
Course :
SCM-E- 425
Specialization Marketing Management
Title: International Marketing
International Marketing
100
3
3
0
0
3
Objective :
The basic objective of this course is to develop an understanding about the Management of Financial
Institutions and Financial Services and its applications.
Max. Hour 12
UNIT – I
International Marketing- Nature & Process of International Marketing, Domestic Marketing V/s. International
Marketing. Characteristics of MNCs. Process of Internationalization, Benefits of International Marketing.
First Mid Semester Examination Contents
Unit One Only
Date of Exams.
February 2-5, 2013
Maximum Marks
12
Max. Hour 11
UNIT – II
Basis for International Trade, Principle of Absolute Advantage, Principle of Relative Advantage,
International Product Life Cycle Theory, Overview of World Marketing Environment-Legal and Cultural.
Second Mid Semester Examination Contents
Unit Two Only
Date of Exams.
March 14-16, 2013
Maximum Marks
13
Max. Hour 22
UNIT – III
UNIT – IV
Planning for International Marketing. Overview of Marketing Research, Market Analysis & Market Entry
Strategies.
Product Strategies: Basis decisions, Product planning branding and packaging decisions. Direct and
indirect distribution channels.
End Semester Examination Contents
Entire Syllabus
Books Recommended :
Date of Exams.
April 10-25, 2013
Maximum Marks
60 Marks
1. International marketing: Varshney & Bhattacharya, Himalaya Publishing Delhi.
2. International Marketing, Rathore & Rathore, Himalaya Publishing.
3. International Marketing, P. Sarvanavel, Himalaya Publishing, New Delhi.
4.
Note : The list of cases and specific references including recent articles will be announced in the class at the
time of launching of the course.
29 | P a g e
BBA (Hons.) FOURTH SEMESTER
SCM-E- 426
Specialization Marketing Management
Title: Consumer Behaviour
Course :
SCM-E- 426
Consumer Behaviour
100
3
3
0
0
3
Objective :
The basic objective of this course is to develop an understanding about the consumer decision-making process and
its applications in marketing practices of firms.
Max. Hour 12
UNIT – I
Introduction to Consumer Behaviour: Consumer Bheaviour & Marketing Strategies. (Segmentation
promotion and Positioning Strategies) Consumer Decision Making: Simple Model of Consumer
decision making Models of Consumers.
First Mid Semester Examination Contents
Unit One Only
Date of Exams.
February 2-5, 2013
Maximum Marks
12
Max. Hour 11
UNIT – II
Consumer Perception: Purchase search, information processing and Consumer Involvement theory;
Evaluative criteria & Decision Rules; Consumer attitude & attitude Change.
Second Mid Semester Examination Contents
Unit Two Only
Date of Exams.
March 2-5, 2013
Maximum Marks
13
Max. Hour 22
UNIT – III
UNIT – IV
Influence of Personality: and self concept on Buying Behaviours; Psychographics & life style;
Consumer Behaviour Audits & Consumer Behaviour Studies in India.
Reference Groups & Family Influence: Selected groups’ and celebrities’ influence and family Decision
Making; Diffusion of Innovation & Opinion leadership, Industrial Buying Behaviour.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
April 10-25, 2013
Maximum Marks
60 Marks
Books Recommended :
1. Assael, H. Consumer Behaviour and marketing Action. Ohio, South Western, 1995.
2. Engle, J. F. etc. Consumer Behaviour. Chicago, Dryden Press, 1993.
3. Howard, John A. etc. Consumer Behaviour in Marketing. Englewood Chliffs, New Jersey, Prentice Hall Inc., 1989
4. Hawkins, D. I. etc. Consumer Behaviour: Implications for Marketing Strategy. Texas, Business 1995.
5. Mowen, John C. Consumer Behaviour. New York, MacMillan, 1993.
6. Schiffman, L G. and Kanuk, LL. Consumer Behaviour, New Delhi Prentice hall of India, 1994.
Note : The list of cases and specific references including recent articles will be announced in the class at the time of
launching of the course.
30 | P a g e
BBA (Hons.) FOURTH SEMESTER
SCM-E- 427
Specialization Finance
Title: Security Analysis and Portfolio Management
Course :
SCM-E- 427
Security
Analysis
Management
and
Portfolio
100
3
3
0
0
3
Objective :
The basic objective of this course is to develop an understanding about the Security Analysis and Portfolio
Management and its applications in stock market.
Max. Hour 12
UNIT – I
Security Analysis: Introduction, Investment, Risk, Valuation of equity Shares and bond
First Mid Semester Examination Contents
Unit One Only
Date of Exams.
February 2-5, 2013
Maximum Marks
12
Max. Hour 11
UNIT – II
Fundamental Analysis, Technical Analysis, Efficient Market Theory.
Second Mid Semester Examination Contents
Unit Two Only
Date of Exams.
March 14-16, 2013
Maximum Marks
13
Max. Hour 22
UNIT – III
UNIT – IV
Portfolio Management: Introduction, Portfolio Models, Construction.
Portfolio Analysis, Selection, Revision, Evaluation, Diversification.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
April 10-25, 2013
Maximum Marks
60 Marks
Books Recommended :
1. Kevin S (2009) “Security Analysis Portfolio Management” Prentice Hall Pvt. Ltd. New Delhi.
2. Pandian Punithavathy (2009) “Security Analysis Portfolio Management” Vikash Pub. House Pvt. Ltd. New Delhi.
3. Barua S., Varma J. R. & Ragunathan V. (1996) “Portfolio Management” Tata McGraw Hill New Delhi.
4. Gangadhar V. & Babu G. Ramesh (2009) “Investment Management Anmol Pub. Pvt. Ltd. New Delhi.
Note : The list of cases and specific references including recent articles will be announced in the class at the time of
launching of the course.
31 | P a g e
BBA (Hons.) FOURTH SEMESTER
SCM-E- 428
Specialization Finance
Title: Management of Financial Institutions and Financial Services
Course :
SCM-E- 428
Management of Financial Institutions and
Financial Services
100
3
3
0
0
3
Objective :
The basic objective of this course is to develop an understanding about the Management of Financial
Institutions and Financial Services and its applications.
Max. Hour 12
UNIT – I
Financial Institutions: Introduction, Classification, Scope, Role in economic growth, Risk faced by
Financial Institutions, Challenges.
First Mid Semester Examination Contents
Unit One Only
Date of Exams.
February 2-5, 2013
Maximum Marks
12
Max. Hour 11
UNIT – II
Organisation and Functioning of : RBI, ICICI, IDBI, LIC, IFCI etc.
Second Mid Semester Examination Contents
Unit Two Only
Date of Exams.
March 14-16, 2013
Maximum Marks
13
Max. Hour 22
UNIT – III
UNIT – IV
Financial Services: Introduction, Classification, Scope, Innovations, Challenges. Merchant banking,
Mutual Funds, venture capital.
Hire Purchase, Factoring, Securitization of debt, Credit rating, credit card.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
April 10-25, 2013
Maximum Marks
60 Marks
Books Recommended :
1. E. Gordon & K. Natarajan (2009) “Financial Market and Institutions” Himalaya Pub. House, Mumbai.
2. E. Gordon & K. Natarajan (2010) “Financial Market and Services” Himalaya Pub. House, Mumbai
3. Jain S., Rathi M., Thakur, R & Solanki S. (2010) “Marketing of Financial Services” Ramesh Book Depot. Jaipur
and New Delhi
4. Kulkarni P. V. (1987) “Corporation Finance”. Himalaya Pub. House, Mumbai.
Note : The list of cases and specific references including recent articles will be announced in the class at the time of
launching of the course.
32 | P a g e
BBA (Hons.) Fourth Semester
SCM-E-429
Course : 1
Title: Industrial Relation and Management
SCM-E-429 Industrial relation & its management
100
3
3
0
0
3
Objective :
Organisational efficiency and performance are intricately interlinked with industrial relations. This
course is an attempt to appreciate the conceptual and practical aspects of industrial relations at the
macro and micro levels.
Max. Hour 12
UNIT – I
Industrial Relations: Concepts, Perspective and Organisation, Evolution of Industrial
Relations, Anatomy Industrial Conflicts.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
Maximum Marks
12 Marks
Max. Hour 11
Introduction to industry psychology: Nature, scope, modus operandi, industrial moral;
Industrial relation perspective; industrial relation and the emerging socio economic
scenario.
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
UNIT – IV
Date of Exams.
February 2-5, 2013
Maximum Marks
13 Marks
Max. Hour 22
Accident, Accident Pronness and Safety: Definition, Causes, Situational factors.
Individual factors, Adjective behaviour reduction of accidents.
Personnel Evaluation & Assessment, Personnel Selection: Personality & Interest factors,
Biographical data and interview. Case Studies.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
March 14-16, 2013
Date of Exams.
April 10-25, 2013
Maximum Marks
60 Marks
Books Recommended :
Suggested Readings
1. Mc cormic and ifgen: industrial psychology, New Delhi: Prentice Hall of India Pvt. Ltd,
1987.
2. Blum and Naylor: Industrial Psychology, Delhi CBS publishers, 1984.
3. N. D. Kapoor, Sultan Chand & Sons.
4. S.K. Puri: Labour & Industrial Laws (Allahabad Law Agency)
5. S.N. Mishra: Labour & Industrial Laws (Pioneer Books, N. Delhi)
6. G.M. Kothari: A study of industrial Laws(N.M. Tripathi Bombay)
7. N.D. Kapoor: Handbook of industrial Laws( Sultan Chand)
8. Taxman.
9. Ramaswamy E.A.the rayon Spinners the strategic management of industrial relation. New
Delhi, oxford University Press1994.
10. Kochan, T.A. & Katz Henry. Collective bargaining and industrial Relations. 2nd ed.
Homewood, Illinois, Richard D Irish,1988
33 | P a g e
BBA (Hons.) Fourth Semester
SCM-E-430
Course : 1
SCM-E-430
Title: Labour Legislation
Labour Legislation
100
3
3
0
0
3
Objective :
Organisational efficiency and performance are intricately interlinked with industrial relations. This
course is an attempt to appreciate the conceptual and practical aspects of industrial relations at the
macro and micro levels.
Max. Hour 12
UNIT – I
Industrial Legislation: Objective, scope, need. The Factory act: Objective, Application
of the Act, Definitions, Approval, Licensing and registration. The Inspecting Staff,
Certifying surgeons. Health of workers, Safety of Workers, Welfare of workers, the
working hours of adults, holidays, rules regarding employees of young persons, rules
regarding employment of women.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
Maximum Marks
February 2-5, 2013
12 Marks
Max. Hour 11
Workmen Compensation Act: Object, scope, definitions, rules regarding workmen’s
compensation occupational diseases, other provisions regarding amount of
compensation, Maternity Benefit Act: Scope and coverage, definitions, prohibition of
employment, maternity benefit, leave and nursing breaks
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
UNIT – IV
Date of Exams.
Date of Exams.
March 14-16, 2013
Maximum Marks
13 Marks
Max. Hour 22
Trade Union Act: Objective, Scope, Definitions, Registration of trade unions, legal status
of the registered unions, rights & privileges, duties & liabilities, amalgamation and
dissolution of trade unions.
Industrial Dispute Act: Objective & Scope, Definitions-Industry, industrial dispute,
workmen, employer, wages, bonus, Difference between wage and bonus, gratuity,
lockout & strike, Layoff & Retrenchment strike and lockout prohibition in public utility
services. Transfer and closing down of undertakings.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
April 10-25, 2013
Books Recommended :
1.S,K. Puri: Labour & Industrial Laws (Allahabad Law Agency.
2. S. N. Mishr: Labour & Industrial Laws (Pioneer Books, New Delhi.
3. G. M. Kothari: A Study of Industrial Laws (N. M. Tripathi Bombay)
Maximum Marks
60 Marks
34 | P a g e
Statement of Course Structure for BBA (Hons.) Programme
14th Batch Fifth Semester 2011-2012
S.
Course
No.
Code
1.
SCM-C- 521
2.
SCM-C- 522
3.
SCM-C-523
4.
SCM-C- 524
Specialization
1
SCM-E-525
2.
SCM-E- 526
Specialization
1.
SCM-E-527
2.
SCM-E-528
Specialization
1.
SCM-E529
2.
SCM-E-530
Title
E-Marketing
Accounting and Financial Management
Quantitative Techniques
STP
Marketing Management
Brand Management
Service Marketing
Financial Management
Stock Market Operations
Management Control Systems
Human Resource Management
HR Accounting
Training and Development
Explanation of Paper Code of Core Course
9.
10.
11.
12.
First one stands for Semester Number
Second digit stand for course code (UG)
Third digit stands for Paper Number.
”C” stands for Core Course/Paper
Max.
Marks
100
100
100
100
Credit
100
100
3
3
3
3
0
0
0
0
3
3
100
100
3
3
3
3
0
0
0
0
3
3
100
100
3
3
3
3
0
0
0
0
3
3
3
3
3
3
Distribution of Credit
L
T
P
C
3
0
0
3
3
0
0
3
3
0
0
3
3
0
0
3
Explanation of Paper Code of Non Mandatory
Course
9. First one stands for Semester Number
10. Second digit stand for course code (UG)
11. Third digit stands for Paper Number.
12. ”S” stands for Core Course/Paper
35 | P a g e
Course : 1
SCM-C-521
BBA (Hons.) Fifth Semester
SCM-C-521
Title: E-Marketing
E-Marketing
100
3
3
0
0
3
Objective : To impart basics of
E- Marketing, E Marketing Environment, Marketing Segmentation, Product
Planning and Development, Product pricing, and Channels of Distribution etc. in Notational and International Environment
through information technology.
UNIT – I
Max. Hour 12
The Emergence of E-Marketing:- E- Marketing; Context:- Environment, Strategy &
Performance (ESP), E- Marketing Environment:-Legal Factors, Technology & EBusiness Markets.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
Maximum Marks
12
Max. Hour 11
Strategic E-Marketing:- Strategic Planning- SWOT Analysis + Strategic Objective
Models: E- Business Models + Value & Revenues.
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
UNIT – IV
Date of Exams.
September 3-4, 2012
Maximum Marks
13
Max. Hour 22
E-Marketing Management:- Creating Customers value online: online Benefits attributes,
Branding; Support Services Labeling; E-Marketing Enhances Product Development,
New Product Trends.
The internet Distribution: Distribution channel, Types of intermediaries, Function of
Distribution Channel; E- Marketing Communication:- Communication issue, Marketing
Public Relation (HPR).
End Semester Examination Contents
Entire Syllabus
Date of Exams.
October 1-3, 2012
Date of Exams.
November 10-30, 2012
Maximum Marks
60
Books Recommended : E-Marketing Judy Strauss, Adel El- Ansary, Raymond Frost Pearson Education Pub.
36 | P a g e
BBA (Hons.) Fifth Semester
SCM-C-522
Course : 1
SCM-C-522
Title: Accounting and Financial Management
Accounting and Financial Management
100
3
3
0
0
3
Objective : “The purpose of this course is to acquaint the students with the broad framework of financial
decision making is a business unit.
UNIT – I
Max. Hour 12
Nature, Scope & objectives of Financial Management, Function of Finance,
Functional Areas of Financial Management, Financial Decisions, Financial
Environment. Financial information, Financial function in Business.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
Maximum Marks
12
Max. Hour 11
Capital Structure, Meaning & features and determinate of Capital Structure, Source of
Capital share, debentures long term loans, retained earning, financial leverage.
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
UNIT – IV
Date of Exams.
September 3-4, 2012
Maximum Marks
13
Max. Hour 22
Techniques of Financial analysis, Ratio Analysis, Determination of Ratios, Liquidity
ratios, Leverage ratios, Profitability ratios, Activity ratios, capital budgeting process.
Methods of investment evaluation, working capital Management, Cash & Receivables
Management, Dividend Policy Meaning & Significance of dividend Policy, forms of
dividend.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
October 1-3, 2012
Date of Exams.
November 10-30, 2012
Books Recommended :
1. Khan MY & P.K. Jain Financial Management.
2. Kuclhal S. C. Financial Management
3. Kulkarni P. V. Financial Management
4. Pandey I.M. Financial Management
5. D. C. Sharma Mgt. Accounting
6. Gupta S.P.L. Mgt. Accounting
7. Shukla S. M. Mgt. Accounting
8. Pandey I. M. Mgt. Accounting
Maximum Marks
60
37 | P a g e
BBA (Hons.)
SEMESTER – I
SCM-C-523
Title: Quantitative Technique (QT)
Course: 2
SCM-C-523
Quantitative Methods (QM)
100
4
4
0
0
4
Objective:
The objective of the course is to make the students familiar with some basic statistical and linear programming
techniques. The focus, however, is in their applications in business decision making.
Max. Hour 12
UNIT – I
Introduction to Quantitative technique: Concept of Q.T., Nature of Q.T., Role of Q.T. in trade and Industry.
Progressions: Formation of series, Types of Series, Arithmetic Progression, Geometric Progression
First Mid Semester Examination Contents
Unit One Only
Date of Exams.
Maximum Marks
September 3-4, 2012
12
Max. Hour 11
UNIT – II
Elements of algebra, Number system, Algebraic equation, Quadratic equation :Standard equation, roots of
equation, forming of Q.E. with given roots ,Nature of roots, Concept of Indices,
Second Mid Semester Examination Contents
Unit Two Only
Date of Exams.
Maximum Marks
October 1-3, 2012
13
Max. Hour 22
UNIT – III
UNIT – IV
Correlation Analysis: Uses and limitations , cause and effect relationship ,Methods of measuring
correlation., Regression Analysis: types of regression, uses, regression coefficient.,
Linear Programming - Basic Concepts, Features, importance, Application Model Formulation, Solution
Methods
End Semester Examination Contents
Entire Syllabus
Date of Exams.
Maximum Marks
November 10-30, 2012
60
Books Recommended:
1. Chadha,N.K. Statistics for Behavioral and Social Scientists, Reliance Publishing House, Delhi.1996
2. Gupta, S P and Gupta M P. Business Statistics. New Delhi, Sultan Chand, 1997.
3. Kazmier, L J and Pohl, N F. Basic Statistics for Business and Economics. New York, Mc Gra w Hill, 1988.
4. Levin Richard I and Rubin David S. Statistics for Management. New Jersey, Prentice Hall Inc., 1995.
5. Narag. A S. Linaar Programming and Decision Making. New Delhi, Sultan Chand, 1995.
6. Sharma, J.K. Fundamentals ofOparations Research. Macmillan, New Delhi,2001
7.
Terry, Sineich. Business Statistics by Examples. London, Collier Mac Millian Publishers, 1990.
8.
C.Satydevi ,Quantitative Technique,S chand Publication
Note : The list of cases and specific references including recent articles will be announced in the class at the time of
launching of the course.
38 | P a g e
BBA (Hons.) Fifth Semester
SCM-E-525
Course : 1
SCM-E-525
Title: Brand Management
Brand Management
100
3
3
0
0
3
Objective : The objective of this papers is to acquit the student with the concepts of branding which are helpful
in developing sound sales and brand management strategies.
UNIT – I
Max. Hour 12
Competition and Brand: The economic Ideal, competition Disarms, Product
Commonality, Customer Loyalty, Brand Bonds.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
Maximum Marks
12
Max. Hour 11
Concepts of Brand: Anatomy of brand, Brand perspectives, Meaning of Brand and
Making brands succeed.
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
UNIT – IV
Date of Exams.
September 3-4, 2012
Maximum Marks
13
Max. Hour 22
Brand Equity: Defining brand equity, Brand Image/ Constellation, Brand Image
dimension, Brand Positions.
Brand Extensions: Line extensions, Brand extensions, Types of extensions, brand
extendibility brand valuation.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
October 1-3, 2012
Date of Exams.
November 10-30, 2012
Maximum Marks
60
Books Recommended :
1. Dayle, Petes, Value Brand Marketing, N. Wiley 2000.
2. Murphy, John M, Brand Strategy, Comb. England, Director Books, 1990
3. Ries, Al and Lauro Riesm The 22 Immortal laws of Branding, NY, Narper Collins, 1998.
4. Perries Raymnd Led. Brand Valuationm London Inter brand and Premier Books, 1997.
39 | P a g e
BBA (Hons.) Fifth Semester
SCM-E-526
Course : 1
SCM-E-526
Title: Service Marketing
Service Marketing
100
3
3
0
0
3
Objective : To impart basics of Service Marketing Management, Marketing Environment, Marketing
Segmentation, Product Planning and Development, Product pricing, and Channels of Distribution etc. in Notational and
International Environment
UNIT – I
Max. Hour 12
What is service-The service Marketing Triangle, Service Management, The evolving
environment of service, the service as a system ,Attitude towards service and service
sector, how technology is leveraging customer service, the future of service sectorcompetitive trends for the new millennium goods versus service.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
Maximum Marks
12
Max. Hour 11
Revised Marketing Mix for services, Characteristics of services –Intangibility,
Inseparability, variability, perish ability, Heterogeneity, Ownership. Elements of
customer service, Identifying customer groups,-Direct customers, indirect customers,
Decision maker. supplier customer, opinion leaders, regulators, competitors, Internal
customers.
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
UNIT – IV
Date of Exams.
September 3-4, 2012
Maximum Marks
13
Max. Hour 22
Underlying concepts-The product life cycle, service product strategies, growth
directions, service product range, new service development (NSD) new service product
features, achieving success in development of new service product.
Role of service mix- roadways,- railways, civil aviation, telecommunication, health care,
tourism, hotel, education, insurance, banking. Ten original dimensions of service quality.
Customer Retention and Relationship Marketing- The evolution of relationship
marketing, importance of customer retention.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
October 1-3, 2012
Date of Exams.
November 10-30, 2012
Maximum Marks
60
Books Recommended :
1.
2.
3.
4.
Service Marketing & Management, Dr. B. Balaji S Chand.
Service Marketing & Management, Christopher lovelock Pearson Education.
Service Marketing & Management, in Indian Perspective, Ravishankar.
Marketing Sales & Customer Service Excel Books. Charley Watkins, CIB Publishing.
40 | P a g e
BBA (Hons.) Fifth Semester
SCM-E-527
Course : 1
SCM-E-527
Title: Stock Market Operations
Stock Market Operations
100
3
3
0
0
3
Objective : The objective of this paper is to develop conceptual as well as practical under standing of Stock
Market and its Regulations.
UNIT – I
Max. Hour 12
Financial Systems- Role /functions of financial system, components of financial
system, Classification of Financial Market, Money Market- Features of Money
market, Functions of the Money Market, Importance of Money Market, Indian Money
Market, Capital Market Structure, Primary Market V/S Secondary Market.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
Maximum Marks
12
Max. Hour 11
Stock Exchanges, Listing of securities, Public issue, Dematerialisation of securities.
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
UNIT – IV
Date of Exams.
September 3-4, 2012
Date of Exams.
October 1-3, 2012
Maximum Marks
13
Max. Hour 22
NSEI. OTCEI, SEBI
Security Market Regulations, Securities Appellate Tribunal (SAT) Investor’s Protection,
Functionaries on Stock Exchanges.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
November 10-30, 2012
Books Recommended :
1. Financial Market Operations, Sahitya Bhawan Pub.
2. Financial Markets and Services Gordon & Natarajan Himalaya Pub.
Maximum Marks
60
41 | P a g e
BBA (Hons.) Fifth Semester
SCM-E-528
Course : 1
Objective :
UNIT – I
SCM-E-528
Title: Management Control Systems
100
Management Control Systems
UNIT – IV
0
0
3
Maximum Marks
12
Max. Hour 11
Management Control Process: Strategic Planning, Management Control and Operational
Control, Control Systems, Budgetary Planning and Procedures. Analysis of Variances,
Flexible Budgeting, Zero-base Begetting.
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
3
The main objective of the course is to appraise the students the about the concept of
management control system as well as its role in efficient management of public system
organizations.
Max. Hour 12
An Overview: Nature, Scope and Concept of Management Control Systems.
Organization Goals, Strategic Planning and Implementations, Organisation Structure,
Contingency Theory.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
3
Date of Exams.
September 3-4, 2012
Maximum Marks
13
Max. Hour 22
Management Information Theory: Meaning, Definition, Characteristics, Types:
Operating information Accounting information. Management Control Structure:
Responsibility Centre Responsibility Accounting, Cost Centre, Profit Centre, Interdivisional Qualitative and Quantitative, Investment Centre.
Financial Controls Ratio Analysis, Cash flow and fund flow statement, Working Capital
Management Control in
Specialized Organiisation Services and Non Profit
Organisations. Selected Case Study on Non-Profit and Public Service Organization.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
October 1-3, 2012
Date of Exams.
November 10-30, 2012
Maximum Marks
60
Books Recommended :
1.
2.
3.
4.
5.
P. Saravanavel- M.C.S. H.P. House
Robert N Anthony, Vijay Govindarajan
Ghosh, P.K. and Gupta, G. S. Cost Analysis and Control, New Delhi, Vision 1995.
Glynn, J.J. Value for Money. Auditing in Public Sector, London, Prentice Hall Inc. 1985.
Maciarieelom, JA and Kirby C.J. Management Control System. Englewood Cliffs, New Jersey, Prentice
Hall Inc. 1994.
42 | P a g e
BBA (Hons.) Fifth Semester
SCM-E-529
Course : 1
Objective :
UNIT – I
SCM-E-529
Title: HR Accounting
HR Accounting
UNIT – IV
0
0
3
Date of Exams.
September 3-4, 2012
Maximum Marks
13
Max. Hour 22
HR as an Asset, Rate of return on HR, Parameter for calculating return on investment in
human resources. HR cost analysis, organizational behavior vs turnover.
Date of Exams.
October 1-3, 2012
Responsibility Accounting, Conceptual framework, present scenario & future prospects
of human resource audit. Measures for betterment of HR audit.
End Semester Examination Contents
Entire Syllabus
Books Recommended :
1. .
3
Maximum Marks
12
Max. Hour 11
Human resource planning and accounting, Human capital investment, expenditure vs
productivity, Training human capital and productivity, Approaches to HRA
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
3
Max. Hour 12
Development of the concept of HRA, Meaning, Definition, Importance, Objectives
and limitations, HRA for Managers & HR Professionals, Investment in human
resources, enumerating the Assets, Calculating market value of Assets.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
100
Date of Exams.
November 10-30, 2012
Maximum Marks
60
43 | P a g e
BBA (Hons.) Fifth Semester
SCM-E-530
Course : 1
SCM-E-530
Title: Training and Development
Training and Development
100
3
3
0
0
3
Objective : The Purpose of this paper is to provide an in-depth understanding of the role of Training in the
Development of HRD, add to enable to course participants to manage the Training systems and processes.
UNIT – I
Max. Hour 12
Training Concept, Importance, Need of Training and Development Importance of
Training objective, Methods of Training, Different Type of Training Activities. Role
Responsibility and challenges to T. M.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
Maximum Marks
12
Max. Hour 11
Case Studies of Training & Development in Indian Organisation. Organisation and
Management of Training Function. Management Development: Difference between
Training and Development, Concept of HRD.
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
UNIT – IV
Date of Exams.
September 3-4, 2012
Maximum Marks
13
Max. Hour 22
Training Need Analysis Training Design, Implementation Evaluation, Training in Global
Business World: Cluture, Language, Social Structure. Instructional Objectives and
Lesson Planning Learning Process.
Employee Training and Development Tools for training, Future Prospects of Training
and Development, Facilities Planning and Training Aids, Training Communication,
Training Evaluation, Training and Development in India.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
October 1-3, 2012
Date of Exams.
November 10-30, 2012
Maximum Marks
60
Books Recommended :
2.
3.
4.
5.
6.
7.
C. B. Gupta
K. Aswathappa HRM
Beunet, Roger ed. Improving Training Effectiveness Aldershot, Gower, 1988.
Lynton, R. Pareek, U. Training and Development, 2 nd ed. New Delhi Vistaar, 1990.
Pepper, Allan D. Managing Training Development Function, Aldershot, Gower, 1984.
Senge, P. The Fifth Discipline. The Art and Practice of the Learning Organization, London Century, 1992.
44 | P a g e
Statement of Course Structure for BBA (Hons.) Programme
Six Semester
S.
Course
No.
Code
1.
SCM-C- 621
2.
SCM-C- 622
3.
SCM-C-623
4.
SCM-C- 624
Specialization
1
SCM-E-625
2.
SCM-E- 626
Specialization
1.
SCM-E-627
2.
SCM-E-628
Specialization
1.
SCM-E629
2.
SCM-E-630
Title
Strategic Management
Indirect Taxes
Corporate Accounting
STP
Marketing Management
Retail Management
Rural Marketing
Financial Management
Financial instruments & Derivatives
International Finance
Human Resource Management
Employee Relations and compensation
Management
HRD Audit
Explanation of Paper Code of Core Course
13.
14.
15.
16.
First one stands for Semester Number
Second digit stand for course code (UG)
Third digit stands for Paper Number.
”C” stands for Core Course/Paper
Max.
Marks
100
100
100
100
Credit
100
100
3
3
3
3
0
0
0
0
3
3
100
100
3
3
3
3
0
0
0
0
3
3
100
3
3
0
0
3
100
3
3
0
0
3
3
3
3
3
Distribution of Credit
L
T
P
C
3
0
0
3
3
0
0
3
3
0
0
3
3
0
0
3
Explanation of Paper Code of Non Mandatory
Course
13. First one stands for Semester Number
14. Second digit stand for course code (UG)
15. Third digit stands for Paper Number.
16. ”S” stands for Core Course/Paper
45 | P a g e
BBA (Hons.) Sixth Semester
SCM-C-622
Course : 1
SCM-C-623
Title: Indirect Taxes
Indirect Taxes
100
3
3
0
0
3
Objective : This course aims at imparting basic knowledge about objective major indirect taxes.
UNIT – I
Max. Hour 12
Central Excise Duty:- Concepts, Basis conditions, important definitions: Goods,
Excisable Goods, Manufacturer, Classification of Goods. Principles of ClassificationValuation Rules, Concepts of CENVAT. Exemption to small Scale industries,
Administrative Set-up of Central Excise.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
UNIT – IV
Maximum Marks
12
Max. Hour 11
Customs Duty: Nature and types or custom duty, valuation Rules, under customer duty. Procedure for
Import and Export-Export Promotion Schemes-Export Oriented unit (EOU) , Export Processing Zone
(EPZ) Special Economic Zone (SEZ).
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
Date of Exams.
February 2-5, 2013
Date of Exams.
March 14-16, 2013
Maximum Marks
13
Max. Hour 22
Central Sales Tax:- Introduction, Important terms and Definitions under the Central Sales Tax Act,.
1956, Dealer, Declared Goods, Place of Business, Sale, Sale Price, Turnover, Provisions relating to
Inter-State Sale, Sales against from ‘C’ and ‘D’. Determination of Gross Turnover and Taxable Sale.
Legislative background concept of VAT, Main features of VAT, Important Definitions, Incidence of
VAT & Collection, Registration of dealers, Exempted Good under VAT, Rates of VAT, composition of
Tax, Input Tax Rebate & Inventory Rebate, Taxable Turnover Under VAT & VAT Payable.
End Semester Examination Contents
Entire Syllabus
Books Recommended :
1. Indirect Taxes: Saklecha & Saklecha
2. H. C. Mehrotra; Sahitya Bhawan Pub.
Date of Exams.
April 10-25, 2013
Maximum Marks
60
46 | P a g e
BBA (Hons.) Sixth Semester
SCM-C-623
Course : 1
SCM-C-623
Title: Corporate Accounting
Corporate Accounting
100
3
3
0
0
3
Objective : This course enables the Students to develop awareness about corporate accounting in conformity
with the provisions of Companies Act.
Max. Hour 12
UNIT – I
Issues Forfeiture and Re-issue of Shares: Redemption of Preference share, Issues and
redemption of debentures.
First Mid Semester Examination Contents
Unit One Only
Maximum Marks
February 2-5, 2013
12
Max. Hour 11
Second Mid Semester Examination Contents
Date of Exams.
Maximum Marks
Unit Two Only
March 14-16, 2013
13
Max. Hour 22
UNIT – III Accounting for Amalgamation of Companies as per India Accounting Standard 14;
Accounting for internal reconstruction-excluding inter-companies with one subsidiary
only.
UNIT – IV Consolidated Balance sheet of holding companies with one subsidiary only. Statement of
Changes in Financial Position- on cash basis and working capital basis, Familiarities
with India Accounting Standard 3.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
Date of Exams.
April 10-25, 2013
Books Recommended :
1. S. M. Shukla Sathiya Bhavan Pub. New Delhi.
2. Dr. M.A. Arulanandam/K. S. Raman Himalaya Pub.
3. M. N. Arora Vikash Pub.
Maximum Marks
60
47 | P a g e
BBA (Hons.) Sixth Semester
SCM-C-621
Course : 1
SCM-C-621
Title: Strategic Management
Strategic Management
100
3
3
0
0
3
Objective : The objective of this course is to develop a holistic perspective of enterprise, and critical analysis from
the point of view of general management.
UNIT – I
Max. Hour 12
Strategic Management: Nature of Strategic Decision Making. Approaches of Strategic
Decision Making, Patterns of Strategic Behavior, Process of Strategic Management,
Strategist and their Role in Strategic Management.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
UNIT – IV
Maximum Marks
12
Max. Hour 11
Environmental Analysis and Internal Analysis; SWOT Analysis; Industry Analysis; Concept of value
chain, Strategic profile of a firm: case study method.
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
Date of Exams.
February 2-5, 2013
Date of Exams.
March 14-16, 2013
Maximum Marks
13
Max. Hour 22
Competitive Analysis: Framework for analyzing competition, competitive advantage of a firm; Strategic
Planning: Formulation of Strategies,
Strategic Choice and Implementation: Tools and techniques for Strategic Analysis; Impact Matrix, The
experience Curve, BCG Matrix, GEC Model.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
April 10-25, 2013
Maximum Marks
60
Books Recommended :
1.
2.
3.
4.
5.
6.
7.
8.
9.
Business Policy & Strategic Management, Azhar Kazmi , Tata McGraw Hill, New Delhi.
Business Policy, Strategic Planning & Management, P.K. Ghosh, Sutan Chand New Delhi.
Ansoff, H. Igor. Implanting Strategic Management, Englewood Cliffs, New Jersey, Prentice Hall., 1984.
Budhiraja, S.b. and Athreya, M.B. Cases in Strategic Management, New Delhi, Tata McGraw Hill, 1996.
Christensen, C.R. etc. Buiness Policy: Text and Cases. 6th ed., Homewood lllionis, Richard D. lrwin, 1987.
Glueck, William F. Strategic Management and Business Policy. 3rd ed. New York, McGraw- Hill. 1988.
Hax, A.C. and Majluf, N. s. Strategic Management. Englewood Cliffs, New Jersey, Prentice-Hall Inc. 1984.
Heme. G. and Prahlad, C.K. Competing fot rhe Future, Boston, Harvard Business School Press, 1984.
Peters, Tom, Business School in a Box. New York, Macmillan1995.
48 | P a g e
BBA (Hons.) Sixth Semester
SCM-E-626
Course : 1
SCM-E-626
Title: Rural Marketing
Rural Marketing
100
3
3
0
0
3
Objective : To impart basics of Rural Marketing Management, Marketing Environment, Marketing
Segmentation, Product Planning and Development, Product pricing, and Channels of Distribution etc. in Notational and
International Environment
UNIT – I
Max. Hour 12
Introduction, Rural Marketing: the New Discipline. Concept and Scope, Nature of
Rural Market, Taxonomy of Rural Market, Attractiveness of Rural Market, Rural Vs
Urban Marketing, Rural Urban Disparity.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
Maximum Marks
12
Max. Hour 11
Consumer Behavior, Introduction, Challenge, Models of Consumer Behavior, Marketing
Information System -Introduction, Concepts and Significance.
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
UNIT – IV
Date of Exams.
February 2-5, 2013
Maximum Marks
13
Max. Hour 22
Selecting and Attracting Markets, Introduction, Concepts and Process, Segmentation,
Degree of Segmentation, Guides to Effective Segmentation, Bases of Segmentation,
Targeting, Positioning.
Product Strategy Introduction, Product Concepts and Classifications, Concept and
Significance of Product Strategy, Product Mix Decisions, Pricing Objectives, Pricing
Policy, Pricing Strategy, Promotion Strategy, Designing Promotional Campaigns;
Examples, Distribution Strategy.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
March 14-16, 2013
Date of Exams.
April 10-25, 2013
Maximum Marks
60
Books Recommended :
1. C.S.G. Krishnamacharyulu, Lalita Ram Krishanan ,Rural Marketing, Pearson Education.
2. Kotler, Philip and Armstrong, G. Principles of Marketing, New Delhi, Prentice Hall of India, 1997.
3. Ramaswamy, V.S. and Namakumari, S. Marketing: Planning Control, New Delhi, Macmillan, 1990.
4. Stanton, William J. Fundamentals of Marketing, New York, McGraw Hill, 1994.
49 | P a g e
BBA (Hons.) Sixth Semester
SCM-E-627
Course : 1
SCM-E-627
Title: Financial Instruments & Derivatives
100
Financial Instruments & Derivatives
3
3
0
0
3
Objective : The objective of this course is to develop Conceptual as well as practical understanding of Financial
Instruments and Financial Derivatives.
UNIT – I
Max. Hour 12
Introduction of Financial Instrument: Meaning Types of Financial Instruments,
Government Securities Instruments and Semi- Government Securities Instruments.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
UNIT – IV
Maximum Marks
12
Max. Hour 11
Financial Instrument Primary Market- Instruments Secondary Market- Instruments, Short Term,
Medium term and long term Instruments.
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
Date of Exams.
February 2-5, 2013
Date of Exams.
March 14-16, 2013
Maximum Marks
13
Max. Hour 22
Financial derivatives, Meaning & definition, Concept Growth and Evolution, objectives, Functions
types players, Components, advantage, Risk Management.
Fundamentals of Futures, Options, Swaps warrant, Convertibles, Credit derivatives & Swaptions.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
April 10-25, 2013
Maximum Marks
60
Books Recommended :
1. Amling, Frederic. Investment, Englewood Cliffs, New Jersey, Prentice Hall., 1983.
2. Bhalla, V. K. Investment Management; Security Analysis and Portfolio Management. 8th ed., Delhi,S. Cand, 2001
3. Fischer, Donald E. and Jordan, Ronald J. Security Analysis and Portfolio Management. 6 th ed., New Delhi,
Prentice Hall on India, 1995.
4. Fuller, Russell J. and Farrell, James L. Modern Investment and Security Analysis. New York, McGraw Hill , 1993.
5. Haugen, Robert H. Modern Investment Theory, Englewood Cliffs, New Jersey, Prentice Hall Inc. 1987.
6. Huang, Stanley S C and Randall, Maury R. Investment Analysis and Management, London, Allyn and Bacon
London. 1987.
7. Sharpe, Willam F etc. Investment, New Delhi, Prentice Hall of India, 1997
8. Brennet, M. Option Pricing; Theory & Applications. Toronto, Lexington Books, 1993
9. Cox, John C and Rubinstein, Mark Options Markets. Englewood Cliffs, New Jersey, Prentice Hall Inc. 1985.
10. Huang, Stanley S C. and Randall, Maury R. Investment Analysis and Management, London, Allyn and Bacon,
1987.
11. Hull, John C. Options, Futures and Other Derivative Securities, 2nd ed. New Delhi Prentice Hall of India 1996.
12. Sharpe, Willam F. etc. Investment, New Delhi, Prentice Hall of India, 1997.
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BBA (Hons.) Sixth Semester
SCM-E-628
Course : 1
SCM-E-628
Title: International Finance
International Finance
100
3
3
0
0
3
Objective: The Purpose of this paper is to acquaint the students with the concepts of International Finance with
its theory and its practical usages.
UNIT – I
Max. Hour 12
International Financial Market & Instruments, Recent Changes in Global Financial
Markets, Balance of Payments- Components, Deficit & Surplus.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
UNIT – IV
February 2-5, 2013
Maximum Marks
12
Max. Hour 11
International Monetary System-Introduction, IMF, Foreign Direct Investment, International Portfolio
Investment.
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
Date of Exams.
Date of Exams.
March 14-16, 2013
Maximum Marks
13
Max. Hour 22
Foreign Exchange Market and Rates, Arbitrage in Foreign Exchange Market Purchasing Power Parity
Principle, Interest Rate Parity, Risks in Foreign Exchange Market, Managing Exchange Rate Risks.
World Bank, Asian Development Bank, European Community, European Economic Integration.
International Finance Corporation.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
April 10-25, 2013
Maximum Marks
60
Books Recommended :
1.
2.
3.
4.
Devdas Bhrli, Sikidar, International Financial Institutions and Monetary Management .
P.G. Apte, International Financial Management, Tata Mc-Graw Hill, New Delhi.
S.S.M. Desai, International of Economic, Himalaya Pub. House New Delhi.
V. K. Bhalla, International Business Environment and Management, Anmol Pub. New Delhi.
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BBA (Hons.) Sixth Semester
SCM-E-625
Course : 1
SCM-E-
Title: Retail Management
Retail Management
100
3
3
0
0
3
Objective : The Purpose of this paper is to acquaint the students with the concepts which are helpful in
developing a sound retailing policy and in organizing and managing Retail store operations.
Max. Hour 12
UNIT – I
Introduction to retailing, Definition and scope of retailing, Retailing scenario- Global
Retailing Scenario in India, prospects of retailing in India.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
UNIT – IV
February 2-5, 2013
Maximum Marks
12
Max. Hour 11
Retail Formats:- Retail formats and their evolution, What are store formats is retail parlance , the
impact of scalability of store formats.
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
Date of Exams.
Date of Exams.
March 14-16, 2013
Maximum Marks
13
Max. Hour 22
Store planning, design and layout: Store planning, Location Planning, store design and retailing image
Mix, the space Mix, Effective retail space management, store layout, floor space management.
Retail marketing and Advertising: Retail Marketing Strategies, Store Positioning, retail marketing Mix,
Customer relationship management, direct marketing, Micromarketing in retailing, micromarketing &
efficient consumer response, Advertising in retailing.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
April 10-25, 2013
Maximum Marks
60
Books Recommended :
1. International Retailing, Sternquist B. Faichild Books 1998
2. International Retailing: Trends and Strategies London, Pitman Publishing, 1995 Mc Goldrik, P. J.
and Dauies
3. Retail Management: Essential Books, 2009 Gourav Ghosal.
4. Retail Management: Jaico Publishing houses 2003 Gibson G. Vedamani.
52 | P a g e
BBA (Hons.) Sixth Semester
SCM-E-629
Course : 1
Title: Employee Relations and compensation Management
SCM-E-629 Employee Relations and compensation Management
100
3
3
0
0
3
Objective : The Purpose of this paper is to acquaint the students with the concepts which are helpful in
developing a sound Industrial Policy and Good Employee Relations in Present Environment.
Max. Hour 12
UNIT – I
Employee Relations- employee empowerment, elements of empowerment,
Approaches and importance of empowerment; Employee welfare- meaning
significance, Agencies and types of welfare services.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
Maximum Marks
12
Max. Hour 11
Compensation Management- Issues and components of compensation, objectives of
wage & salary administration. Principles of wage & salary administration, Factors
Affecting wage, methods of Wage payment.
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
UNIT – IV
Date of Exams.
February 2-5, 2013
Maximum Marks
13
Max. Hour 22
Incentive Compensation- Meaning types of wages incentive plans, profit sharing, Labour
Co-Partnership; Fringe Benefits, Employee stock option plans.
Social Security- Concept and scope of social security; Morale- meaning, importance and
factors Influencing morale, Impact of Morale, measurement of morale; Management of
stress concepts causes & consequences of stress.
End Semester Examination Contents
Entire Syllabus
Date of Exams.
March 14-16, 2013
Date of Exams.
April 10-25, 2013
Books Recommended :
1.
2.
3.
4.
C. B. Gupta- Human Resource Management S. Chand & Soni 2009
Mercantile Law- K. C. Garg, V. K. Sareen, Shama Kalyari Pub. 2010.
Organizational Behavior- 3 edition Tata McGraw Hill Companies
Human Resource Development- Vishwanth Gosh Vikas Pub.
Maximum Marks
60
53 | P a g e
BBA (Hons.) Sixth Semester
SCM-E-630
Title: HRD Audit
Course : 1
SCM-E-630
100
HRD Audit
3
3
0
0
3
Objective : The Purpose of this paper is to acquaint the students with the concepts which are helpful in
understanding the Human Resource Development and the Auditing of HRD.
UNIT – I
Max. Hour 12
Human Resource Development- concept, difference between HRM, HRD, objectives,
Mechanism & Association of HRD, Need & Significance of HRD.
First Mid Semester Examination Contents
Unit One Only
UNIT – II
Maximum Marks
12
Max. Hour 11
HRD in Indian Industry Qualities of a HRD Manger, Principles of HRD.
Second Mid Semester Examination Contents
Unit Two Only
UNIT – III
UNIT – IV
Date of Exams.
February 2-5, 2013
Maximum Marks
13
Max. Hour 22
HRD Audit- concept, objectives, Scope & Significance of HR Audit, OCTAPACE
Culture; Case Studies.
Human Capital, Emotional Quotient, Mentoring, Total quality Management (TQM)Objectives, significance and Principles; Quality Circles, Kaizen, Bench Marking,
Business Process Re-engineering (BPR) .
End Semester Examination Contents
Entire Syllabus
Date of Exams.
March 14-16, 2013
Date of Exams.
April 10-25, 2013
Maximum Marks
60
Books Recommended :
1.
2.
3.
4.
C. B. Gupta Humar Resource Management 3 Chand & Sons 2009
HRD Audit T. V. Rao Tata McGraw Hill 2010
HRD Management Biswanath Gosh Vikas Pub. 2009
Organizational Excellence Through TQM, H. Lal Nesw Age International Pub. 2008
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