American Multinational
Telecommunications Corporation
2013.11.08
Group Member
呂孟原
黃亮勻
杜拉蒙
Adviser
黃光渠教授
Outline
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Introduction
Background
Mission and Vision
Services
Competitors and Acquisitions
Competition
IFE
EFE
References
Introduction
• AT&T Is Currently The Largest Telephone Provider In The U.S.
And The Second Largest Company For Wireless Mobile
Communications.
• In 2009, AT&T Was Ranked Number One As The World’s Most
Admired Company In Fortune Magazines List.
• https://www.youtube.com/watch?v=73VAnuh9g6A
Background
• Can Be Dated As Far Back As 1885 When It Was Created To
Expand And Operate The Long Distance Telephone Networks In
The U.S. That Were Created By Alexander Bell.
• AT&T Pioneered Their Way Through Early Telecommunications,
First With The Invention Of The Phone Then With The First T.V.
And Radio Transmission.
• At &t’s Biggest Accomplishment Came In 1962 With The Help Of
NASA, When AT&T Placed The First Commercial Satellite In
Space.
Background
• In 1913, the government established the Kingsbury Commitment,
that said AT&T could act as a monopoly to provide universal
service. This commitment was overturned in 1982, which resulted
in the AT&T’s break up into seven smaller divisions.
• As the new AT&T began, they changed their concentration to
their networks for wireless communications and broadband.
Mission and Vision
"We aspire to be the most admired and valuable company in the
world. Our goal is to enrich our customers' personal lives and to make
their businesses more successful by bringing to market exciting and
useful communications services, building shareowner value in the
process."
Services
Internet
Internet
Wireless
Wireless
Digital TV
Bundles
Bundles
U- Verse
Home
Phone
Home Phone
U- Verse
Digital TV
Competitors and
Acquisitions
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COMPETITORS
Verizon (Land Lines,
TV, Wireless,
Internet)
Sprint (Wireless)
T-Mobile (Wireless)
Metro PCS
(Wireless)
ACQUISITIONS
• Bellsouth
• Cingular Wireless
• Note: AT & T Is The Largest
Telecommunication
Provider, Ranking In At
Number 7 With Fortune 500
Competition
Coverage Maps
IFE
Internal factors evaluation
Internal strengths
Wide service coverage in America
Low churn rate (1.35%)
Large customer base
4G (LTE) offers high speed service
Increasing wireline data service revenue(7.6% in 2012)
Strong credit facilities
Upgrade equipment of wireline data service
Increasing liquidity and capital resources
Internal weakness
Decreasing ARPU (1.6% in 2012)
Decreasing wireline voice revenue
Higher service charge
Increasing long term debt
Total weighted score
Weight
Rating
Weighted score
0.08
0.15
0.12
0.07
3
4
4
3
0.24
0.6
0.48
0.21
0.08
4
0.32
0.06
0.05
0.05
4
3
3
0.24
0.15
0.15
0.12
0.1
0.05
0.07
1
2
1
2
1
0.24
0.1
0.1
0.07
2.9
EFE
External factors evaluation
Opportunities
Increasing wireless service market
Globalization of telecommunication
Expand service coverage to southwest region of America
in 2013
Interest rates decline in America securities markets
Oversea investment in Europe
Threats
Decreasing wireline voice market
Economic environment will be worse
More competitors in telecommunication market
Changes in interest rates and foreign currency exchange
rates
Increasing cost for litigation and government investigation
Changes in technology increases competition and capital
costs
Total weighted score
Weight
Rating
Weighted score
0.15
0.1
4
4
0.6
0.4
0.1
4
0.4
0.07
0.08
3
3
0.21
0.24
0.12
0.07
0.08
1
2
2
0.12
0.14
0.16
0.1
1
0.1
0.06
2
0.12
0.07
2
0.14
1
2.63
References
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At&t (2013)‧ annual report 2012 ‧2013.11.4‧from:
http://www.att.com/gen/investor-relations?pid=9186
Thanks for your attention