Supercrawl IMC Plan
January 5th , 2013
Magda Lopez
Victoria Robertson
Dillon Berry
Min Lee
Congxi Zhang
Liberson Inthiran
Agenda for Presentation
Topics
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“Get to Know SC” Campaign
Promotional Mix Elements
IMC Plan Strategy consistency
IMC Plan Strategy - Budget Summary
Value of “Get to Know SC” Campaign
“Get to Know SC” Campaign
• Objectives and overview
• Offline “ Get to Know SC” campaign
• Online “Get to Know SC” campaign
Promotional Mix Elements
• PUBLIC RELATIONS
– Educational groups
– Corporations
– Media
Promotional Mix Elements
• PERSONAL SELLING
– Handing out Flyers
– Face to Face
– Ask prospects what they think
Promotional Mix Elements
• ADVERTISING
– Billboards, Hot air balloon
– Flash Mob – T-Shirts
– TTC
– Radio
Promotional Mix Elements
• SALES PROMOTIONS
– Contests
– Draw Zone buzz
– No purchase necessary, only attendance
– (Elementary Schools)
IMC Plan Strategy Consistency Value of “Get to know SC” campaign
• Focus on Toronto, GTA (excluding GHA and Toronto)
and the GHA specially Ancaster, Stoney Creek,
Flam/Water D, and Dundas
• Perfect combination of Public Relations, Personal
Selling, Advertising, and Sales Promotion
• Reach our relevant target market
• Achieve goals
Budget Summary Details
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Many great ideas
Only the best ones were chosen
Budget came to $34,813.93
Met budget requirements
Total Online Ads
Total Outdoor Ads
Total T-shirts Cost
Total Newspaper Ads
Total Paper Ads
Total On Line Banner ads
Questions and Answers