Module 2 The Evolution of Ports in a Competitive World World Bank Port Reform Toolkit Evolution of Ports in a Competitive World • Overview of the competitive landscape • Ports dynamics in the 21st Century • Challenges and Opportunities World Bank Port Reform Toolkit 2 Module 2 Forces governing the competitive landscape Threat of New Entrants Bargaining power of Service Providers Rivalry among Existing Competitors Bargaining Power of Port Users Potential for Global Substitute World Bank Port Reform Toolkit 3 Module 2 Rivalry among existing competitors : determining factors • Hinterland market access • Ability to service transshipment trade • Regional port capacity and demand • Ability to create competition within the port • Stakes at risk World Bank Port Reform Toolkit 4 Module 2 Rivalry among existing competitors : determining factors (cont’d.) • Ability to absorb losses • Ability to control operations • Limits on rivalry within ports • Government willingness to subsidize operations World Bank Port Reform Toolkit 5 Module 2 Threat of New Competitors : determining factors • Capital expenditure for new port facilities • New distribution patterns • Provisions in operating agreements • Natural barriers • Magnitude of switching costs • Cost advantages and customer loyalties World Bank Port Reform Toolkit 6 Module 2 Potential for Global Substitutes : determining factors • Other global sources for products moving through the port • Substitute products for exports and imports • Magnitude of switching costs for substitution • Demand elasticity of exports and imports • Importance of port costs in total delivered price World Bank Port Reform Toolkit 7 Module 2 Bargaining Power of Port Users : determining factors • Concentration of port user power • Impact of changing business relationships • Presence of large value adding tenants • Importance of the port to the economy • Ability to replicate port services • Facility investments by ports users World Bank Port Reform Toolkit 8 Module 2 Bargaining Power of Service Providers : determining factors • Experience and capabilities of service provider • Participation in facility financing • Choke points in the port • Ability to absorb downtime • Interrelationships between providers and port users • Rights and obligations conveyed by contractual agreements World Bank Port Reform Toolkit 9 Module 2 Evolution of Ports in a Competitive World • Overview of the competitive landscape • Ports dynamics in the 21st Century • Challenges and Opportunities World Bank Port Reform Toolkit 10 Module 2 Globalization of Production : observed trends • Vertical specialization • Focused manufacturing • Expanded logistics reach • Increased sourcing alternatives • Impact of globalization on ports World Bank Port Reform Toolkit 11 Module 2 Impacts of technological changes (1/4) • Containerization of world trade • Future containership designs • Impact on port operations : reduction of ship’s time in port and at berth, reduction of personnel requirements for cargo handling, raise of berth productivity, increase of capital intensity of port operations. World Bank Port Reform Toolkit 12 Module 2 Impacts of technological changes (2/4) • Need for container port productivity improvements World Bank Port Reform Toolkit 13 Module 2 Impacts of technological changes (3/4) • Impact of increasing port productivity on voyage cost per TEU World Bank Port Reform Toolkit 14 Module 2 Impacts of technological changes (4/4) • Growing role of information technology • Port requirements for large cruise ships • Other technology impacting port services : podded drive propulsion systems, self unloading bulk carriers, … World Bank Port Reform Toolkit 15 Module 2 Shifting Bargaining power • Consolidation among ocean carriers • Emergence of global terminal operators • Potential emergence of other global port service suppliers • Emergence of global logistics service providers • Different ways to buy and sell port services World Bank Port Reform Toolkit 16 Module 2 Changing Distribution Patterns : the Hub and Spoke distribution • Expected attributes of hubs : strategic location, sufficient depth, extend of terminal facilities, efficiency of container handling operations, availability of frequent feeder services, attractive cargohandling charges • Benefits of hub status : increased income, reduced transport time, increased competitiveness of exporters, creation of jobs • Problems hubs face : competition from other hubs, lower income from terminal services charges • Inland container terminals are shifting activities away from the port World Bank Port Reform Toolkit 17 Module 2 Environmental and safety concerns • Growing environmental concerns : Oily ballast water discharge Water pollution, air pollution, aesthetics, noise, etc. • Issue of sub-standard ships Port State Control Regional cooperation World Bank Port Reform Toolkit 18 Module 2 Evolution of Ports in a Competitive World • Overview of the competitive landscape • Ports dynamics in the 21st Century • Challenges and Opportunities World Bank Port Reform Toolkit 19 Module 2 Transferring Port Operations to the Private Sector • The need for change : private sector companies have proved their ability… to improve port efficiency to transfer their knowledge to the port personnel to bear the financial burden of port expansion and development. • Impacts of privatizing operations : success stories and failures • Lessons learned from the past : need for transparency and open competition need to plan the transition to private operation and the future functioning scheme of port after reform • Contingency plan World Bank Port Reform Toolkit 20 Module 2 Opportunities for the Private Sector : available annual revenue • Terminal operations : $30 to $40 billion • Tug assist services : $4 to $5 billion • Maintenance dredging : $4 to $5 billion • Information technology : $2 to $3 billion • Environmental facilities and ship safety : $1 to $2 billion • Other port services : warehousing and storage, port security, pilotage, etc. : $4 to $5 billion • Total : $45 to 60 billion World Bank Port Reform Toolkit 21 Module 2
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