best practices
Jumpstart your mobile recruiting strategy to
attract more prospects and fill positions quickly
Best Practices: Jumpstart your mobile recruiting strategy to attract more prospects and fill positions quickly
As a recruiting manager, you know you need a mobile recruiting strategy. With
more mobile phones worldwide than toothbrushes and Internet access available
everywhere, mobile is the most effective way to connect with tech-savvy job
seekers anytime, no matter where they are. But where should you start? Read
on for three best practices that will jumpstart your mobile recruiting strategy while
providing the best return on investment.
As a recruiting manager, you know you need a mobile recruiting
strategy. With more mobile phones worldwide than toothbrushes and
Internet access available everywhere, mobile is the most effective way
to connect with tech-savvy job seekers anytime, no matter where they
are. But where should you start? Read on for three best practices that
will jumpstart your mobile recruiting strategy while providing the best
return on investment.
Optimize your career site for
mobile to engage job seekers
Over half of job seekers want to search for jobs from their
smartphones1 . And with smartphone sales increasing and faster
data connections available on every street corner, that number
With more mobile
phones worldwide
than toothbrushes and
Internet access available
everywhere, mobile is
the most effective way to
connect with tech-savvy job
seekers anytime, no matter
where they are.
is increasing dramatically. There are many reasons people use
mobile devices for job searches. Employees seeking a new position
discreetly use their mobile phone instead of the company
laptop and network. Some people find it productive to peruse
job listings while on the go, while an advertisement or a
company sign may spur others to action.
Unfortunately, 90% of companies do not have a career site
optimized for mobile2 . So when a potential candidate arrives at a
typical site with their mobile device, they see something like this:
1
2
Potentialpark Communications, Trend Studies 2011. http://www.potentialpark.com/wp-content/uploads/2011/12/Potentialpark-Results-Release2011-Mobile-Recruitment.pdf
iMomentous, Corporate Mobile Readiness Report, 2012. http://www.imomentous.com/wp-content/themes/imomentous/doc/Corporate_Mobile_
Readiness_Report.pdf?submissionGuid=11c237f5-b3fd-4908-a54a-89adf188e7ed
2
Best Practices: Jumpstart your mobile recruiting strategy to attract more prospects and fill positions quickly
With too much text and tiny links, there is no clear call to
action, so the potential candidate leaves the site without even
seeing the jobs available, let alone applying for them. Worse,
they have a negative experience of the brand, which may affect
whether they choose to apply for a job with this company in
the future.
Contrast this with a potential candidate’s experience on a
career site optimized for mobile. The very thing the user is
interested in – jobs – are front and center and arranged by
category.
With one or two clicks, users can search jobs by category,
read mobile-optimized job descriptions, and leave their email
address to indicate their interest. Instead of a negative brand
experience, you have a new contact and a potential new hire.
Target recruiting with QR codes
Quick Response (QR) codes are an effective way to link your print
marketing with recruiting efforts. These barcode-like squares – printed on
everything from posters to T-shirts – are read by mobile device cameras
and free QR code readers, and translated into a unique URL. QR codes
invite job seekers to take immediate action to indicate their interest, while
your company is top of mind.
QR codes are most effective when you use them to recruit unfilled
positions at certain events, such as new grad positions at college career
fairs, or technical positions at a trade show. Scanning your QR code with
a smartphone should take potential candidates to a unique mobile site
targeted to their demographic or location. You can then track success
rates of your recruiting marketing, providing valuable feedback that lets you continuously improve recruiting messages.
QR codes can also help with employment branding. For example, a QR code on your business card can link to videos on your mobile
career site that shows what it’s like to work at the company.
3
Best Practices: Jumpstart your mobile recruiting strategy to attract more prospects and fill positions quickly
Streamline hiring by extending mobile to your team
When filling a key role, you can’t afford to lose momentum. Hiring in a timely fashion often depends on busy senior managers granting
approvals or providing feedback. Unfortunately, senior managers are often out of the office while requisitions or offers sit on their desks.
Mobile tools that allow your hiring team to quickly provide feedback and approvals while on the go could mean the difference between
landing that top candidate and missing out.
Mobile recruiting tools can also improve company productivity by simplifying the feedback process. For example, mobile scorecards that
offer a way to rate candidate competencies against position requirements make it easy and convenient for interviewers to provide feedback
on their phones while rushing to their next meeting.
Mobile will soon become one of your top recruiting tools. What if you had a solution that helped you easily build a mobile-friendly
career site, create QR codes, and came complete with mobile apps that streamlined the hiring process for your company? Contact
SuccessFactors today to find out how our mobile recruiting tools can jumpstart your mobile recruiting strategy in as little as three months.
About SuccessFactors Recruiting
SuccessFactors Recruiting optimizes workforce performance by getting the right people into the right roles – faster.
The world of recruiting has undergone a significant shift, with an explosion of new tools and channels to find candidates. Most traditional
recruiting solutions are only addressing a part of the challenge – selecting the best candidates. SuccessFactors Recruiting is the only
solution that is designed to help you attract, engage and select the candidates that will drive business results. We do this by combining an
intelligent and social Recruiting Marketing process with a mobile and collaborative selection process to create the only Recruiting Execution
(Rx) solution on the market – the prescription (Rx) for better hiring.
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About SuccessFactors,
an SAP Company
SuccessFactors, an SAP company, is the leading
provider of cloud-based Business Execution Software,
which drives business alignment, optimizes workforce
performance, and accelerates business results.
SuccessFactors customers include organizations of
all sizes. With more than 20 million subscription seats
globally, we strive to delight our customers by delivering
innovative solutions, content and analytics, process
expertise, and best practices insights. Today, we have
more than 3,600 customers in 177 countries using our
application suite in 35 languages and 60 industries.
For more information, go to www.successfactors.com.
SuccessFactors
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