PRIDE LONDON FESTIVAL 2014
Planning is well underway for the 2014 Pride London Festival and we are excited this year to be celebrating our
20th Pride Parade! The mission of Pride London Festival is to provide an annual opportunity to generate
celebratory, cultural, artistic & educational events which affirm the lives of lesbian, gay, bisexual, transsexual,
transgender, & two-spirited people, & their supporters through activities which promote unity, inclusion, &
awareness of sexual & gender diversity.
This year we are excited to be holding our 3-day outdoor festival in Victoria Park again, and are making some
changes to allow for more vendors to participate and have increased hours on Sunday to allow our parade
crowds to take advantage of the festival. Of course, we could not put on the festival each year without the
generous support of our sponsors, advertisers, vendors & community partners. There are several ways to
support Pride London Festival, both through financial & in-kind support.
_BECOME A SPONSOR_
When you sponsor Pride London Festival your generosity supports diversity, inclusion, education & acceptance
for the LGBT community & our allies.
SPONSORSHIP LEVELS
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Company logo on the Pride London Festival press releases & used in local advertising
One full page ad in the 2014 Pride Guide
Company representative invited to speak at the Pride London Festival closing ceremonies
Company logo (with link) on the Pride website
Poster/banner displayed at outdoor festival & Pride London Festival awards
One complementary booth at outdoor festival (either in vendor tent or 10x10 space)
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Opportunity to sponsor an outdoor festival stage, area or event
One half page ad in the 2014 Pride Guide
Company logo (with link) on the Pride website
Poster/banner displayed at outdoor festival
One complementary booth at outdoor festival (either in vendor tent or 10x10 space)
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Opportunity to sponsor a specific Pride week event (Film Night, Literary Night, etc.)
One quarter page ad in the 2014 Pride Guide
Company logo (with link) on the Pride website
Poster/banner displayed at outdoor festival
One complementary booth at outdoor festival (in vendor tent)
Bronze
$1,000
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One sixth page ad in the 2014 Pride Guide
Company logo (with link) on the Pride website
One complementary booth at outdoor festival (in vendor tent)
Supporter
$500
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Company logo (with link) on the Pride website
Company name listed in the 2014 Pride Guide
50% discount on outdoor festival booth
Friend
$100
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Company name listed on Pride website
25% discount on outdoor festival booth
Platinum
$10,000 +
Gold
$5,000
Silver
$2,500
All contributors to the Pride London Festival, both in-kind and financial, will be recognized using the above sponsorship levels.
_ADVERTISE IN THE 2014 PRIDE GUIDE_
The Pride Guide is Pride London Festival’s official event program & includes a full listing of Pride events,
community resources & parade information. The Pride Guide offers businesses a chance to advertise directly to
the growing LGBT community, as well as their friends, family & allies. Not only is it a great marketing opportunity,
but also a chance to let Londoners know that you support the positive social change that Pride stands for.
A recent study showed that the LGBTTQ demographic is 89% brand-affiliated, meaning most likely
or highly likely to actively seek out a brand that had advertised in gay media. [Source: Simmons]
2014 ADVERTISTING RATES
Back Cover:
Inside Cover:
Full Page:
Half Page:
Third Page:
Quarter Page:
Sixth Page:
$1,500
$1,000
$700
$400
$250
$200
$150
Artwork Deadline: Tue. April 1st, 2014
_BECOME A VENDOR_
We are excited to be holding our outdoor festival in beautiful Victoria Park again this year, and have extended our
Sunday hours to accommodate the crowds from the Pride Parade. The 3-day festival will run Friday, July 25th
(6pm - 11pm), Saturday, July 26th (11am - 11pm) & Sunday, July 27th (11am - 8pm), and will feature
entertainment, a beer/wine garden, food vendors, exhibitor tent, pet zone & kid zone.
After receiving feedback from our vendors, we have decided to add the option for vendors to bring and set-up
their own 10’ x 10’ tent in a space provided. We will continue to offer the option to be in a larger community
tent, and all vendors will receive one 8 foot table, two chairs & the option to have a hydro hook-up.
Set-Up & Security Information
Set-up will take place on Friday, July 25th from 12:00pm – 6:00pm. All cars & trucks must be out of the park no
later than 5:45pm and must not be in the park at any time while the festival is open, in accordance with the City
of London Bylaw 1. The large tent will be secured when the festival is not open to the public & overnight security
will be provided, however Pride London Festival is not responsible for anything left in the tent. Only food vendors
need to provide insurance details, but all vendors are encouraged to carry up-to-date insurance.
Food Vendors
All food vendors must be registered with the City of London, Parks & Recreation, ten working days prior to the
event set-up. All food vendors must complete & file with the Middlesex-London Health Unit a Special event Food
Vendors Form.
2014 PRIDE LONDON FESTIVAL VENDOR RATES
Food Vendor
Vendor/Exhibitor
Union & Political Group
Non-Profit/Charitable Organization
$500
$400 (15’ x 15’ space)
$300 (in large tent)
$200 (in large tent)
$100 (in large tent)
YES, WE WOULD LIKE TO SUPPORT PRIDE LONDON FESTIVAL…
Business Name: __________________________________________________________
Contact Name: ___________________________________________________________
Address: ________________________________________________________________
City/Province: ____________________________ Postal Code: ___________________
Phone Number: _________________ Email: __________________________________
Website: ________________________________________________________________
__ SPONSORSHIP __
$10,000
Platinum
 $5,000
Gold
 $2,500
Silver
 $1,000
Bronze
 $500
Supporter
 $100
Friend
 $_______
Other
 In-Kind Contribution:
__________________________
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___PRIDE GUIDE___
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Back Cover:
Inside Cover:
Full Page:
Half Page:
Third Page:
Quarter Page:
Sixth Page:
$1,500
$1,000
$700
$400
$250
$200
$150
Artwork Deadline:
Tuesday, April 1st, 2014
Use the same artwork from the 2013 Pride Guide? YES / NO
Accepted File Format (MAC & PC): Adobe Acrobat (PDF)
300 DPI - Full Colour
Graphic services for ad creation or resizing available at $25 per hour
Send all logos & artwork to: [email protected]
___ VENDOR ___
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Food Vendor ($500)
Insurance Provider & Number:
____________________________
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Vendor - 15’ x 15’ Space ($400)
Vendor/Exhibitor in Tent ($300)
Union/Political Group ($200)
Non-Profit/Charitable ($100)
Description of Product/Service:
______________________________
______________________________
Hydro Needed? YES / NO
Deadline for Registration:
Sunday, June 15th, 2014
TERMS & CONDITIONS
PRIDE GUIDE: All advertisements must be paid in full prior to Tuesday, April 1st, 2014. All ad cancellations must be submitted in writing prior to the artwork deadline. The
publisher reserves the right to charge up to 100% of the rate for any advertising space placed, but subsequently cancelled after the deadline date. The publisher assumes no
liability for the content of advertised materials including copy, illustrations and/or photography. All materials and advertisements are subject to the publisher’s approval. The
publisher reserves the right to reject or cancel any advertisement.
VENDORS: All vendors & exhibitors must adhere to all City of London Vendor Policies & Procedures, as outlined in Section 16.0 of the 2014 Special Events Policies &
Procedures Manual. The Undersigned acknowledges & agrees it is their responsibility to provide liability insurance & shall provide proof. Further the Undersigned voluntarily
assumes all risks associated with the rental space, however caused or created, whether by or through the action/inaction, and/or negligence of all or any Pride London
Festival, its Directors, Officers, Agents, Representatives & Volunteers. The Undersigned waives any right to claim against & saves harmless the Pride indemnities in respect of
all claims, demands, losses & or damages of any nature or kind. Vendors may cancel their registration in Pride London Festival & receive a full refund minus a 20%
administration fee up until Tue., July 1st, 2014. After that date no refunds or exchanges will be issued.
The Undersigned acknowledges & agrees they have read & understand this Contract, Waiver & Assumption of Risk & acknowledges the Undersigned has signed voluntarily &
understands they are waiving all rights to sue Pride London Festival Inc.
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AUTHORIZED SIGNATURE
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DATE
Please make all cheques payable to: Pride London Festival
Pride London Festival
30 – 186 King Street
London, ON N6A 1C6
Email: [email protected]
Website: www.pridelondon.ca