1 ON THE NATURE AND SIGNIFICANCE OF COLLUSIVE PRICE LEADERSHIP by Leo SLEUWAEGEN (INCAP- K.U. Leuven)· / ABSTRACT With the help of a simple analytical model we are able to analyze and to further clarify the conditions for collusive price leadership as they were originally devised by Jesse Markham. Within the confines of this model we show how collusion increases price cost margins, but at the same time decreases concentration in the industry. INdustry and Louvain. I Crombrugghe, which have Company am Analysis grateful and two to Raymond anonymous considerably arguments in·this paper. Program, improved De Bondt, referees the University for Denis of de suggestions exposition of the 2 On the nature and si 1. ificance of collusive rice leadershi Introduction The price leadership model has recently regained a renewal of interest among industrial economists. Research centers around the basic problem of who will adopt the positions of leaders and followers cartel of price in the industry, and to what extent a leaders will be stable (see, e.g. (1978), Boyer and Moreaux (1982), d'Aspremont et al. Donsimoni and McLeod Also plications of the model (Geroski not (1984)). and Jacquemin always produce are the ( 1984)). However, unequivocal (1983), the /dynamical subject of intense these results. Ono im- debate studies did Much of the controversy about some of the results seems to depend on the particular assumptions within the industry. focusing on made about the behaviour of firms - In this connection the ongoing debates collusive price leadership sometimes overlook some of the basic conditions characterizing the emergence of this type of market arrangement, as they were originally exposit some arguments which devised by Jesse Markham (1951). The aim of this paper is to illustrate the importance of Markham's original conditions. We consider this analysis necessary, because the importance of these conditions seems not to have been fully appreciated 3 in subsequent research, responding (1952), In to as revealed by some of the comments Markham's original article (e.g. Oxtenfeldt Lanzilotti (1957)). section 2 of the paper we show the effect of enforcing collusion among the leading firms in the industry on the degree of monopoly power in the industry. The relationship implies a combined effect of two different concentration measures, the concentration ratio dominant show firms) that the and the ( Ck, k being the number of Hirschman-Herfindahl explicit distinction (H) between index. these We two different concentration measures is not trivial, but becomes i~dustries crucially important for highly concentrated few large firms dominate the industry. In section where we 3 analyze how concentration may create incentives to collude. However, no concentration ,as a structural quantity measure, exogenous show how determinant of concentration is oligopolistic conduct within performance. endogenously the industry. In section determined By 4 is we by numerically solving the model we then illustrate how strict enforcing of co 11 us ion entail among higher industry. the members profits with of the lower dominant carte 1 concentration in wi 11 the 4 In the new view on the relationship between market structure and oligopolistic conduct performance role. However, of conduct, plays a predominant in spite of the recognition of the importance very few studies motivations of the firms exception to have analyzed the behavioural within the industry. and early this observation who asserted that oligopolists consequently, will prefer the are A well known is Stigler profit (1964) maximizers collusive solution and, above all others. However, because of the tendency of individual firms to 'chisel', i.e. to engage in secret price cutting in order to increase individual market shares and profits, the actual the outcome - 1n the collusive equilibrium. enforcing the joint considered to be an market In may Stigler's profit be different view maximizing information the problem solution (detection) from is problem. of thus Based upon this view, John Cubbin (1982) related the set of stable industry price-cost margins to the degree of imperfection of collusion, measured in terms of reaction probabilities or retaliation lags reflecting information defects. Although the model has more relevance for product-differentiated industries, to it is interesting to apply Cubbin's model the collusive price-leadership model. Particularly, this approach enables us to illustrate the importance of the five conditions for the occurence of this type of oligopoly , as they where originally devised by Jesse Markham. Apparently, 5 because of some of the lack of analytical the conditions seemed tools, not the importance of to have been fully appreciated by those who commented upon their relevance. To show this, largest the the = F(p) q. industry, group can represents = the G(p) as =E by q and the global demand function the supply function qo quantities [p/G(p)] [dG(p)/dp] Denoting quantity The demand function then be written define there are n firms and that the k industry. and qc competitive fringe. Next that dominate price by p, to assume = of the facing the dominant q - qc = F ( p) [dF(p)/dp] [p/F(p)] - G ( p) . = and as respectively the absolute value of elasticity of industry demand and the elasticity of supply of the co~petitive fringe. Under these conditions it follows that the elasticity of demand for the k largest (dominant) firms equals (see Saving (1970)): = ~D l (~ + (1- Ck)E) (l) Ck In line with Cubbin's analysis, ding firms lowerl.ng their expect that react by (leading believe that price with a firm's) they can increase their profits by (increasing certain retaliatory we now assume that all lea- quantity probability price price-cost the a others reductions. margin will sold), The equal will and not resulting a weighted 6 combination of the (noncooperative) Cournot and perfect collusive outcome with a as the weight factor: = Ai l [a+ (l - = i:, i a)soi] ... ,k (2) ~D = qi/qo, where SDi firm i's share of the quantity sold by the dominant group Result (2) can also be obtained from a conjectural variation model (see Clark and Davies (1982)). Without discussing these different approaches here, lays in its role ~s the essence of a in the model characterising the degree of (apparent or implicit) collusion in the industry. Since the n-k remaining firms of the competitive fringe act as price-takers their corresponding Lerner index necessarily or Ai equals zero, = 0; i =k + 1' ... ' n. By weighting the Lerner index for the k dominant firms and the n-k remaining firms with their respective market shares we obtain the following measure of monopoly power for the industry: n A = i where Hk ~ = SiA i ~ + ( 3) + k = ~ i the) = aCk 2 l =1 Si2 the truncated (leading firm component of Hirschman-Herfindahl index. one assumes competitive If (as Hause fringe firms to be very n (1977) did) small, Hk 7 approximately equals :'1 = H ~ i Below Herfindahl index. =l s12 the ordinary we shall discuss Hirschmanthis in more detail. It can easily be seen Saving's collusive (1977). Encaoua from relation holds, result collusive equilibrium, which amounts of the two extreme solutions. relation reduces (3) respect to squared, find 1 Hause non-collusive to a weighted average Moreover, to the for Ck basic approaching (no which discussion the concentration measures, we 0 competitive oligopoly model (see Cubbin (1983)). fringe) With = a (1980) Jacquemin's and with = holds. With 0 < a < 1, we have a partially (Cournot) result one, and with a that (3) / of the H (approximating Hk for k<n) two or Ck- is more appropriate to explain price-cost margins, that specification, relation provides (3) involving weighted a a more flexible combination of both measures, with a the empirically estimable weight. Distinguishing the roles measures is not trifling, literature, but of the separate concentration as is sometimes suggested in the becomes crucially important industry performance for these industries where firms hold illustrated ratio. a in large share Figure 1 of for the the market. four-firm to assess the leading The point is concentration 8 FIGURE 1 THE HORN RELATIONSHIP BETWEEN C4 AND H ILLUSTRATED WITH BELGIAN DATA (NACE-INDUSTRIES, 1981) H / The figure shows the relationship between H and C4 in the shape of a horn (*). A "horn" relationship is not only valid for C4, but applies to all Ck measures, k taking on different values. The arguments that follow also hold for k different For C4 C42, which the from 4. corresponds to the numerator of equation (3) for collusive boundary for C4 (*) > 1/4, the upper boundary equals outcome < with four leading firms. The upper l/4, equals C4/4 and can be interpreted as The derivation of the boundaries follows from the transfer principle, which the H-index satisfies, under the restriction of given Ck values (see Sleuwaegen and Dehandschutter (1985)) 9 a conditional (upon Adelman (1969)). the line C4) number 4 over leading should be H value (see Because of this relevance we have extended the whole range boundary of the horn is given by all equivalent firms noticed hold that of C~/4, eqt!al both C4 values. lower or the H index when shares the The of the market. It upper boundary 1/4) and the lower boundary are the same for H4 and H since the maximum and minimum H assume the remaining n-4 firms to approach zero. boundary of H4 industries is C4 2 • displayed Clearly, in figure for 1 contribution For C4 the ,C4 approximate linear relation to each other, the < l/4 the upper sample and of H of Belgian are not in and hence are not easily exchange~ble as explanatory variables for pric~-cost margins . 3. Incentives to collude. Recognizing that the effect of collusion on industry profi- tability depends on the oligopolistic structure of the in- dustry this, dition for come however, involves only one collusive price leadership to emerge and to be- effective. Jesse Markham In (1951) an early contribution ditions are (i), there must to devised five different collusive price leadership to come about (ii) prerequisite con- the subject conditions (1951). for These con- the industry must be tightly oligopolistic, be effective barriers to entry in the 10 industry, (iii) products are to be close substitutes, demand must be relatively inelastic and (v) (iv) individual cost curves must be sufficiently similar. In two important comments, O~tenfeld (1952) and Lanzillotti (1957) argued that these conditions are not straightforward to interpret. ticularly In the opinion of these authors, restrictive and at the same time, they are parincomplete in their capacity of defining a unique set of equilibrium conditions for collusive price-leadership. However, without criticisms, exploit spelling out all the details of these it seems to us that the commenters did not fully Markham's interpretation of arguments the term leading to "prerequisite /the right conditions" As the real source of collusive arrangement Markham emphasized the of each individual firm and those of the industry as a whole". It is from "identity this between the basic provision long that term the interests relevance of the five more specific conditions should be interpreted. The congruence of the individual firm's interests with those of the industry will be closer the more concerted action in the indus try argumentation, does result these in 1 arger potential benefits. profits In Markham's constitute the hig- hest incentive for firms to collude. Thus one should analyse the significance of the five conditions ship with these potential profits. in their relation- As we shall demonstrate, 11 formula (3) together with Figure 1 provide two convenient tools to do so. The denominator of formula (3) will be larger (condition iv) limit lower is industry and the higher demand are barriers elasticity to entry which the magnitude of the competitive fringe supply elas- ticity e tion the implies that industry profits (condition ii). (iii) product is poses no Also the interpretation of condi- particular sufficiently problems. differentiated When from the firm's rivals, price interdependence is low and the firm shapes its own industry. The real controversy around Markham's conditions arose conditions (i) and (v): from the oligopolistic /structure and the similarity of the cost curves of the firms in the industry. Therefore, the analysis presented here may be most helpful with respect to these two conditions. Figure (1) coopers t i ve ( Cournot) low levels of concentration, behaviour corresponding to difference formula (3) industry it is only in high Ck values, returns for performance. According sentence of the to for that collusion can yield these high industry is on "can" since The emphasis the outcome is dependent upon the different positions of the firms. shares Hk- makes the wide zones of the horn, compared to Cournot behaviour. previous non- the or collusive behaviour corresponding to Ck2, index, little shows that for large firms are very unequally in the really If the distributed ... 12 resulting in a high value of the Hk Cournot or collusive behaviour index within would, the horn, following formula (3), make little difference in terms of industry returns. some particular high returns, 1 ike 1 y to collusion zones concentration industry most cases, may in even collusion that provided occur concentration ratio to decrease (as will be the In very decrease makes the formally shown in the next paragraph). From Figure (1) we can derive, however, of negative on gins, Hk collusion effects that the phenomenon industry price cost mar- is only likely to occur in these industries with high values for given Ck values. row A (lowest Hk index) =H This ~s index possible) illustrated with arand arrow B (high Hk indicating the possible effects of collusion. Case A implies a very large increase in industry profits while for case B, collusion would imply a decrease in industry profits which the dominant formally show index under in firm the Cournot differentials among would next sect ion, depends the k never accept. the height crucially upon firms. If As the industrial structures are similar the (Ck-conditional) Hk we shall of the efficiency firms cost index will be low and potential industry collusion rewards high. Thus, with the degree of concentration, Markham's similar original cost curves" collusion is again both figure (1) and formula (3). Hk as the real meaning of Jesse condition of analytically "sufficiently derivable from 13 Formally, the effect of going from Cournot to collusion can be analyzed by differentiating (3) with to a. respect This differentiation can be decomposed as follows n sA = 6>., a-a. Sa As + ~ !dsi=O long as a =1 i the degree 6>., 6Si 6Si \da=O of collusion, ( 4) a-a would not sizes of firms within the industry (dsi = 0), affect the the effect of increasing collusion would simply be: > 0 Ck 2 - Hk + E(l-Ck) -··-··-·----·--·-·-·-- Jl However, and E and > ( 5) since collusive behaviour implies price increases, Ck/ a is necessarily negative. 0, in what directions course depend outcome / of Hk will move with collusion will of on what -firm wi 11 collusion on To what extent Ck set which price. industry price cost The final margin will depend on these concentration effects. It the should be noticed concept of a here critical that the results concentrical do not ratio i.e. lowest possible concentration ratio inducing firms, of substantial possible profit gains) However, instead of considering fixed magic number for all oppose the (because to collude. this industries, critical it ratio follows as a from the 14 analysis that the existence and magnitude of such-a ratio is dependent upon other structural conditions structure differences among firms and, in the next section, the numbers of , such as cost as will be discussed leading firms in the industry. The increasing Ck, causing a to depend positively upon this last variable, is consistent C 1 arke, incentives with Davies test our some to collude recent and Waterson Ck 2 larger values empirical ( 1984)). findings However, resulting from of (see to properly a should be related collusion hypothesis difference between for collusion to the and the H under Cournot behaviour./ 4. Industrial concentration under collusive rice leadershi ~1:-~~opo!x As Clarke and Davies gopoly model, (1982) have shown for the basic oli- the price leadership oligopoly model discussed above implies a joint determination of both price-cost margin and concentration within the dominant group and the competitive fringe. Following their analysis, but replacing ~ by ~o (the industry demand elasticity by the demand elasticity for the 15 k leading firms) industry by and n by k the number (the number of firms of leading firms), it in follows the that the truncated Herfindahl index for the leading firms equals: H~c =( 1 + rl k - - k(J..ID . a) 12 vc 2 ) .... k l C1t 2 (6) J where vc2 is the coefficient of variation of in the group of leading firms. fringe are firms differences will price reflect marginal costs Similarly, since competitive takers, it efficiency follows that differentials size or not exist if technologies are similar for fringe firms, with the corresponding characteristics summarized in their supply elasticity. Accepting the last assumption, Hn-k, the H index component for the fringe firms, how Hn- k becomes very small is easily computed and shows for high values of Ck or high numbers of fringe firms. n Hn- k ~ s = i Since H that, = H~c under =It + l i 2 + Hn-k, = i}. =:g~J~ it follows from the previous arguments collusive price within the horn for a given number of leading ( 7) n-k and C~c leadership, the H dispersion value can be explained by the fringe firms in the industry, efficiency differentials and the degree of collusion amongst the leading firms. 16 However, the leaves us with the problem of determiriing Ck, this joint market share held by the dominant the marginal cost together with functions the market and equilibrium the the market Given condition demand constraint, ciple possible to calculate Hence, k firms. it is (2), in prin- share of each firm. concentration ratios for both the dominant group and competitive fringe firms can be calculated and related to the set of parameters contained in these equations. How- ever, cost because functions of involved may clear of become very non-linear fringe tedious, relationships. To form firms, and are proportional firms belonging j=k+l, ... ,n, to the to not and competitive this, the dominant we shall, adopt group: ciency difference mci = ao given by qi, mcj the similar i=l, ... , ratio of the difference between the k. all ac qj, = (E = 1). for Only an effi- the two for assumption slopes respective marginal cost functions 0 = ao/ac, constitute to we shall identical fringe: a lead that marginal implying a unitary supply elasticity convenience, the always illustrate output, of the mathematics the most simple example and assume costs For required the competitive explic~t take here the of the is assumed to groups. In ad- dition to its analytical tractability this simple model with cost equality among the leading firms has the characterize the most favourable cost advantage to condition for collu- sive price leadership as discussed in the previous section. 17 This quality of the model enhances the significance of the results which will be obtained hereafter. Under the assumptions made, = P..L. . ,Ai - = mCi 1 - Pi Summing Ai =k Ai - (n-k) .0. (9) is a (8) t~-~ ! . L! . . : . . . ~..!..J. . . g_~.t. J.l + ( 1 - Ck ) good illustration of how disadvantage variables to = Ck 1 - Ck i=l Equality = k+ 1, ..• , n j over all dominant firms yields: k ~ lead to: aCk + ... L~-----=---~~---~-.L J.l + ( 1 - Ck ) = ':!.9L. Cqj = l, ... ,k i relations (1) and(2) industry price between groups cost margins. In (marginal) of firms the (9) cost are related model this cost disadvantage ratio plays a crucial role for the existence of the dominant group. The continuous efforts of dominant firms to create and coupled to benefits to take the problem with background for connection the all the advantage of enforcing members model various of of the presented arguments these differentials collusion and industry here about sharing serves (see as in this dominant firm behaviour offered by Geroski and Jacquemin (1984)). Subtracting the members each other we obtain an of the implicit from which Ck can be solved. last equality function in F(Ck, (9) k, from n, 0) (With cost equality within both 18 groups of firms, From this Hk equals Ck 2 /k and Hn-k= implicit function follows that (l-Ck)2/(n-k)). Ck varies in the same way as (i) the degree of efficiency attained by the dominant (ii) (i) firms versus fringe firms (inversely measured by 0) the number of dominant firms; the degree (fringe) of firms. implicit These it varies inversely with collusion, effects follow (ii) the from the number of following differentiations of (9): Defining F'ck = 8F 8Ck - (n-k) .0. = -·····-··--J.P.............~......!) ··-········ . 1 (l-Ck)2 [ k a + ( 1- a ) ] < 0 (ll + (1-Ck) )2 it follows (n-k)<:;!r. 1-Ck F'ck -1 + 8Ck = aCk Bk 8Ck = Bn (10) 0 • • • • • • • • • • • • • >< . . . . . . . . . . . . . . . . . . . . . . . . . . 1-1 0 < -~-.....L~.:.S:.~:r.J.... F'ck Ck 1 - Ck F'ck ······-·-···--·····.. ····· . >o if (a+l)Ck < < > IJ.+l (11) < 0 ( 12) (k- 1) Ck 8ck Ba = -·-·1:!:...~.. -J !.... : . . g_lc) rivations is the (13) 0 F'ck For the aim of this paper, of < k the interesting result of the de- the negative effect of a largest firms in (13). It on the concentration implies the more 19 perfect collusion is, the smaller will be market share held by the dominant firms in the industry. follows (given broad meters) that behaviour some the will assumptions effect on larger the be From equation (13) Ck about of other increased greater k: the it para- collusive number of leading firms. However, to evaluate this industry profitability, k values change Ck, corresponding Ck2/k). It according the to be the in connection with ~erified it should be concentration (minimum) may latter effect how increasing ratio and Hirschman-Herfindahl inspected sign that condition for in Hk, index low ( Hk values formula the of (11) = a, these / effects do increase potential effects of enlarging k, in the concentration illustrated index in corresponding with the equal 2. for The the to zero, the larger is k, the shape values "equal lower boundary of the for larger k values. a to benefits. The the number of leading firms included ratio, Figure collusion of cost" of the the horn is truncated Hk ex amp 1 e coincide hornr which shift downwards Thus, for all given Ck values and with the profit co 11 us ion potential is 1 ar ger, the number of leading companies. A further illustration of these effects can be obtained from numerically solving formula (9) for different values of k 20 FIGURE 2 ILLUSTRATIVE MODEL WITH INCREASING COLLUSION H I ..:.·~£ -1 - ; - I 0.8 -i I I ' - i \./_"1 l o_e -j '' I .- c ' V--'-: '' l 0.4 -t I 0.~ i -4 I Q.: ~ ' 0.4 and a. This increasing firms. yields C.E the following collusion with illustrative different results numbers of for leading The concentration effects are indicated by arrows in Figure 2 while full results are reported in Table 1. TABLE 1. NUMERICAL RESULTS FOR THE ILLUSTRATIVE MODEL Ai k a a a =0 = 0.5 =1 =4 k Ck = 10 k =4 Hk k = 10 =4 k k = 10 .114 .113 .405 .689 .041 .047 .246 .445 .367 .581 .034 .034 .347 .611 .344 .493 .030 .024 (Other parameters values were ll = 0.30, n = 30, 0 = 0.20) 21 From Table 1 we may inspect that the gains from collusion are highest for the group with ten leading firms which show the highest increase in individual price-cost margins but also the steepest decrease in concentration. These movements are reflected in both the length and inclination of the arrows drawn in Figure 2. 5. Summar The and Conclusion present paper analyzed the effects of going from non- cooperative Cournot behaviour to collusive behaviour within / a group of leading firms a fringe of firms in an industry that also includes acting, as price takers. The study confirmed the relevance of Jesse Markham's collusion conditions by formally showing how differences fit mar gins under co ll us ion increase following the height versus Df in industry proCournot behaviour the concentration ratio of the k leading firms and the similarity of their cost curves. These differences were analyzed within the framework of an existing horn shaped relationship between the concentration ratio and the Hirschman-Herfindahl index. As potential gains from collusion, the industry profit margin differences were interpreted constitute dominant to firms to collude. the By strongtest linking up incentives the the concept of a critical concentration ratio, results for with the analysis 22 was able to give some more Finally, within it the was shown group how contents to increasing leading of the latter concept. collusive firms behaviour leads to lower concentration ratios in the industry. The analysis clearly pointed out of considering more than the observation. useful empirical This results It would be consequences research for theoretical relevance just one concentration measure assessing industry performance. know the would anti-trust of interesting to this theoretical undoubtedly policy. in In yield the some merger guidelines recently issued by the U.S. Department of Justice the choice of concentration measure as preliminary indicator of market power showed up as an important matter. 23 6. References 'H' Adelman, M.A., 1969, Comment on the Measure as a Numbers Equivalent, Review of Statistics, 51, 99-101. Concentration Economics and d'Aspremont, C., A. Jacquemin, J. Gabszewicz, and J. Weymark, 1983, On the Stability of Collusive Price Leadership, Canadian Journal of Economics, 16, 17-25. Boyer, M. and M. 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