Broadband
Tim Martienssen, Regeneration Manager, Wiltshire Council
Market needs
Services
Consumers
Simple to use ways of being
Simple - iPhone, Wii;
Connected - Skype, IM, Mobile BB;
connected, informed,
Informed - bbc.co.uk, Google;
entertained and engaged at
Entertained - On demand TV, iPlayer,
home and on the move at
prices they consider good
iTunes;
Engaged - Facebook, You Tube;
value.
On the move - Mobile broadband;
Communication networks
Next Generation Access
•ADSL2+
•Fibre
•Ethernet
Advanced data
connectivity
Businesses
Access to richer business tools
Manage - Hosted applications,
remote working;
to improve the way they
Cost reduction - Shared
manage their operations and
infrastructure, Virtual Private
suppliers, reduce costs and
grow their business at prices
Networks (VPN’s);
Grow - Web 2.0, web marketing,
they can afford.
sales and fulfilment;
•Ethernet
•IP VPN
21CN Platform
•Backhaul
•Core
“Digital Britain” – Digital inclusion, Combating climate change, Flexible working
Homes/Businesses
Faster broadband
Super>fast broadband
Exchanges
Fibre
Fibre to the Premise (FTTP)
•100Mb/s+
Cabinet
Fibre to the Cabinet (FTTC)
Fibre
Copper
•Up to 40Mb/s
ADSL2+
•Up to 20Mb/s
Copper
Objectives of Digital Britain:
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Modernising and upgrading our wired, wireless and broadcasting
infrastructure to sustain Britain’s position as a leading digital economy;
Providing a favourable climate for investment and innovation in digital
content, applications and services;
Securing a range of high quality public service content, particularly in news;
Developing the nation’s digital skills at all levels;
Securing universal access to broadband,
Increasing take-up
Using broadband to deliver more public services more effectively and more
efficiently.
What does this mean for Wiltshire?
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Different parts of the County moving at different speeds
Need to prioritise where action is needed most
Need to be able to influence the market, encourage demand
Need to be able to influence investment
Need a clear objective – what standard are we trying to achieve
Need better information
Need to co-ordinate our response
Need to be prepared for opportunities
Need to be looking ahead