Position Description
This position description provides an indicative outline of the purpose and accountabilities of the role.
Specific performance objectives, measurements and expectations will be included in your agreed annual
Performance and Development Plan.
Position Title
Fan Development Coordinator
Department
Commercial
Reports To
Membership & Merchandise Manager
Direct Reports
Nil
Position Type
Full Time
Location
Melbourne
Date
June 2017
Introduction to Melbourne Storm
Melbourne Storm is an Australian professional rugby league club playing in the National Rugby League
(NRL) competition. It is the only NRL team based in Victoria.
Our Vision is “to be the best and most respected professional sports organisation in Australia” and we are
proud to employ people who share the Club’s vision for performance excellence, both on and off the field.
Our Club Values –Accountability, Hard Work, Respect, Family, and Passion - underpin all that we do, and
how we do it.
We aim to create a working environment that provides challenges and rewards that bring out the best in
people and fosters the “purple pride” within, as we achieve our Club Purpose – “to experience the thrill of
competing and winning together.”
Position Purpose
The Fan Development Coordinator (FDC) is responsible for the identification, qualifying and ultimate
growth of Melbourne Storm prospect database. In addition, the FDC will be responsible for achieving
membership sales targets and increasing engagement with the Club.
The Fan Development Coordinator needs to be relentless in their drive to create as many leads as possible
and maximise conversions to members. Every sales opportunity needs to be identified and seized with the
Club’s overarching focus on growth.
Success in this role will be gauged by the growth and quality of the Club’s prospect database as well as
revenue from membership sales. The role will also involve the effective use of software platforms and
technology to efficiently market to multiple channels online, as well as the ability to analyse and review the
data captured to enhance Melbourne Storm’s direct marketing capability.
Position Description – Fan Development Co-ordinator
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Key Responsibilities
Prospecting and Acquisition
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Identifying opportunities to acquire new prospect data through various sources
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Mining the existing prospect database to provide leads for the Club’s sales teams
Membership Sales Program
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Identify potential membership sales leads for the business
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Developing customer journey profiles and marketing automation initiatives, with the aim to
transition warm prospects into high-value members
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Build and maintain relationships with existing members
Fan Experience Management
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Work with the Membership & Merchandise Manager and Consumer Engagement Manager to
enhance the fan experience through a variety of initiatives
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Deliver a range of consumer-based activities for the Club across membership, ticketing,
merchandise, match day experience and fan events, i.e. end-to-end management of consumer
promotions
Data Segmentation and Insight Generation
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Use the Club’s Data Warehouse to segment, qualify and continually monitor prospect activity
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Lead score to determine the quality of prospects
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Use the Data Warehouse to derive actionable insights for the business to drive great commercial
outcomes, i.e. monetising members via trade-up activities
Member Communication
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Manage the execution of the Club’s email and SMS campaigns to members
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Ensure Australian Privacy Principles are maintained throughout the communication process
Key Relationships
Internal
 Membership team
 Events team
 Marketing team
 Digital Media Manager and team
 Commercial team
 Finance and Administration Department
 Football Department
 Game Day Volunteers
External
 Melbourne Storm members and fans
 MOPT, venue and entertainment staff
 DCA
 Ticketmaster
Position Description – Fan Development Co-ordinator
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Ticketek
NRL data working group
Key Skills & Attributes
 Strong written and communications skills
 Excellent relationship building and influencing skills
 Strong customer service skills via phone and email
 Ability to work independently and show initiative
 Ability to work in a fast paced environment while juggling multiple priorities
 Excellent organisation and time management skills
 Strong accuracy and attention to detail
 Flexible, adaptable and proactive approach
 High level of initiative and ambition
 Ability to work autonomously and within a team
 Consistent demonstration of Club values
 Intermediate Microsoft Word skills
 Intermediate to Advanced Microsoft Excel skills
 Basic Microsoft Powerpoint skills
 Strong understanding of marketing principles and traditional marketing
 Experience and knowledge with Ticketmaster Archtics functionality preferred
Club Values
All employees are responsible for behaving in accordance with, and proudly promoting Melbourne Storm’s
Club values – Family, Respect, Accountability, Hard Work and Passion.
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Accountability: Know your role - do your role. Take ownership to get the job done together
Hard Work: Demonstrate focus, courage, determination and resilience to achieve each and every time
Family: We are a family club, built on care, support, inclusion and unity
Respect: We are all in this together. Treat everyone as an equal, be humble, be gracious and fair.
Passion: Get the most out of your time – bring the right energy and emotion, embrace the “purple
pride”.
Qualifications, Experience and Licences Required
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Working with Children Check
Data Pass (ADMA Certification)
Please note that all Melbourne Storm staff will need to meet NRL accreditation/registration requirements,
which includes National Police Record clearance, before they are appointed to their role.
Position Description – Fan Development Co-ordinator
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Health and Safety
All employees are responsible for:
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Compliance with the company policy, safety systems and applicable health and safety legislation and
regulations.
Reporting any and all conditions or unsafe practices that may affect the health of employees or others
to management promptly.
Recommending improvements to health and safety practices.
Adopting safe work practices that comply with health and safety requirements and must not wilfully
place at risk the health and safety of any other person in the workplace.
Assisting in timely completion of any corrective action items and reporting / investigation procedures.
Participating in relevant health and safety induction, training and other relevant activities.
Use and maintain all safety equipment provided.
Position Description – Fan Development Co-ordinator
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