Overview of Strategic Management The Strategic Management Process 3–1 Types of Strategic Planning Relationships Among Strategies in Multi-Business Firms 3–2 Types of Strategic Planning Corporate Strategies – Company-wide 3–3 Types of Strategic Planning Corporate Strategies – Business level 3–4 Strategic Human Resource Management Strategic Human Resource Management – The linking of HRM with strategic goals and objectives in order to improve business performance and develop organizational cultures that foster innovation and flexibility. 3–5 Linking Corporate and HR Strategies Linking Company-Wide and HR Strategies Source: Gary Dessler, Ph.D. 3–6 HRM’s Strategic Roles Effective HR managers are able to: – Handle a larger portfolio – Work closely with top management to formulate and implement company’s strategic plans 3–7 Creating A Strategic HR System Figure 3.7 Three Main Strategic Human Resource System Components Source: Adapted from Brian Becker et al., The HR Scorecard: Linking People, Strategy, and Performance (Boston: Harvard Business School Press, 2001), p. 12. Copyright © 2001 by the Harvard Business School Publishing Corporation; all rights reserved. 3–8 The High-Performance Work System Characteristics of a High-Performance Work Organization 3–9 Translating Strategy into HR Policy and Practice HR managers to translate: – Company’s strategy into employee competencies and behaviors – These employee competencies and behaviors into specific HR policies and practices to achieve company’s goals. 3–10 Translating Strategy into HR Policy and Practice Formulate business strategy “What are the strategic goals of the business?” Identify workforce requirements “What employee competencies and behaviors must HR deliver to enable the business to reach its goals?” Formulate HR strategic policies and activities “Which HR strategies and practices will produce these employee competencies and behaviors?” A Basic Model of How to Align HR Strategy and Actions with Business Strategy Source: Adapted from Garrett Walker and J. Randal MacDonald, “Designing and Implementing an HR Scorecard,” Human Resources Management 40, no. 4 (2001), p. 370. Develop detailed HR Scorecard measures “How can HR measure whether it is executing well for the business, in terms of producing the required workforce competencies and behaviors?” 3–11 The HR Scorecard Approach HR Scorecard – Measures the HR function’s effectiveness and efficiency in producing employee behaviors needed to achieve the company’s strategic goals. To create an HR scorecard, you: – Must know what the company’s strategy is. – Must understand the causal links between HR activities, employee behaviors, organizational outcomes, and the organization’s performance. – Must have the metrics to measure all the activities and results involved. 3–12 Basic HR Scorecard Relationships HR activities Organization performance Emergent employee behaviors Achieve strategic goals Strategically relevant organizational outcomes Basic HR Scorecard Relationships 3–13 Using the HR Scorecard Approach 1. Define the Business Strategy 2. Outline the Company’s Value Chain 3. Outline a Strategy map 4. Identify the Strategically Required Organizational Outcomes 5. Identify the Required Workforce Competencies and Behaviors 3–14 Using the HR Scorecard Approach 6. Identify the Strategically Relevant HR System Policies and Activities 7. Create HR Scorecard 8. Design the HR Scorecard Measurement System 9. Summarize Scorecard Measures in a Digital Dashboard 10. Periodically Evaluate the Measurement System 3–15 A Simple Value Chain for Hotel International Source: Copyright © Gary Dessler, Ph.D. 3–16
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