Effectively engaging student
societies:
Context | Model | The Way Forward
University of Bedfordshire
AGCAS Biennial
September 2011
Thursday, 15 September
Engaging Subject-based Student Societies
Tautvydas
Tamulevičius
Ajaz Hussain
|
Ajaz Hussain
|
AGCAS Biennial, September 2011
Workshop aims are to:
1. Highlight experiences of engaging the
Marketing Communications Society
2. Present a working model
3. Explore challenges and opportunities of
working with Subject-based Student Societies
4. Encourage personal action to achieve better
levels of engagement
Engaging Subject-based Student Societies
|
Ajaz Hussain
|
AGCAS Biennial, September 2011
About me
 14 yrs
 Study: Coventry University
Cranfield University ?
Open University Business School
IoE, University of London
University of Reading
 Work:
IBM UK Ltd
Harrow Council, London
University of Bedfordshire
Lancaster University Management School
Engaging Subject-based Student Societies
|
Ajaz Hussain
|
AGCAS Biennial, September 2011
About you
 Introduce yourself to a colleague:
1. Name, institution and role
2. Share one new piece of beneficial
knowledge that you have learned at this
Conference so far
3. What you hope to ‘give’ and ‘take’ from
this session
Engaging Subject-based Student Societies
|
Ajaz Hussain
|
AGCAS Biennial, September 2011
Agenda
 Context
 HRMasterClass Conference
 Sharing experiences
 Useful resources
 My Action Plan
Engaging Subject-based Student Societies
|
Ajaz Hussain
|
AGCAS Biennial, September 2011
context
hrmasterclass
experiences way forward
Context
 23k | Million+ | 4 | 6
 c.50 Societies
 Business Law and Accounting,
Accounting, Computing, Law, Marketing
Communications, HRM, IEEE, MBA,
Psychological, RSSG, Tourism
Engaging Subject-based Student Societies
|
Ajaz Hussain
|
AGCAS Biennial, September 2011
context
hrmasterclass
experiences way forward
HRMasterClass Conference
beds.ac.uk
/departments
/strategy
16 May
Engaging Subject-based Student Societies
|
Ajaz Hussain
|
AGCAS Biennial, September 2011
context
hrmasterclass
experiences way forward
The CSCRI Model
 Context
?
UBSU
SSS
Careers
CSCRI
Alumni
Dept.
HoD /
AD
Employers
Students
 Stakeholders
 Comm. Channels
 Relationships
 Incentivise
Senior
Mgt.
Engaging Subject-based Student Societies
|
Ajaz Hussain
|
AGCAS Biennial, September 2011
context
hrmasterclass
experiences way forward
Timeline
 Pre-event (Dec)
1. Informal/formal discussions
2. Identified/engaged key stakeholders
3. Email, telephone, face-to-face
 The Event (9 March)
4. Managed operations and logistics
5. Gifts
 Post-event (Mar - now)
6. Digital Marketing; USP; CLI Launch Invite
Engaging Subject-based Student Societies
|
Ajaz Hussain
|
AGCAS Biennial, September 2011
context
hrmasterclass
experiences way forward
Feedback and Lessons Learned
1. Employers, MCS, DVCA, HoD, Students,
HoS
2. Potential model for other depts.
3. Digital marketing: recruitment tool
4. Competing priorities within/across depts.
5. Demand and need for wider collaboration
Engaging Subject-based Student Societies
|
Ajaz Hussain
|
AGCAS Biennial, September 2011
context
hrmasterclass
experiences
way forward
Sharing experiences
 In groups, discuss how you could
engage Student Societies (more
effectively):
 Context
 Stakeholders
 Communication Channels
 Relationships
 Incentivise
 Identify potential challenges and
opportunities
Engaging Subject-based Student Societies
|
Ajaz Hussain
|
AGCAS Biennial, September 2011
context
hrmasterclass
experiences
way forward
Useful resources
 University, Teaching and Learning,
Internationalisation, Employability, Student
Services, Students’ Union Strategies
 Comparable institutions
 NUS Student Experience Report 2008
 BIS National Student Forum Annual Report 2010
 EC Graduate Employability Report 2010
Engaging Subject-based Student Societies
|
Ajaz Hussain
|
AGCAS Biennial, September 2011
context
hrmasterclass
experiences
way forward
My Personal Action Plan
 Identify and ‘write down’ one action
you would take to:
 Stop, Start, Change, Continue
to help you achieve better levels of
engagement with Subject-based
Student Societies
Engaging Subject-based Student Societies
|
Ajaz Hussain
|
AGCAS Biennial, September 2011
context
hrmasterclass
experiences
way forward
Stay connected...
Ajaz Hussain
Postgraduate Careers Adviser
[email protected]
www.lums.lancs.ac.uk/careers
linkedin.com/in/mycareercoach
Engaging Subject-based Student Societies
Tautvydas (Tom) Tamulevičius
Final Year, BA (Hons) Marketing and Advertising Communications
President Marketing Communications Society
[email protected]
linkedin.com/in/tautvydastam
|
Ajaz Hussain
|
AGCAS Biennial, September 2011