How to Create an Award-Winning
Recruitment Marketing Strategy
Hello
Niomi Cowling
@NiomiCowling
[email protected]
#RecMarStrat
NiomiCowling
?
What’s on the agenda?
• Creating an award winning marketing strategy
• Saves you time
• Get’s recruiters involved
• Keeps the boss happy
• Both sides of the coin
• Utopia
NiomiCowling
Do you like to win?
NiomiCowling
NiomiCowling
Winning awards doesn’t make
you amazing, the fact that you
are amazing will make you win
awards…..
NiomiCowling
Why is Marketing so important for
a recruitment company?
NiomiCowling
Reputation
NiomiCowling
Loyalty
NiomiCowling
Motivated
NiomiCowling
Marketing and Recruitment
Greg Savage
“…..recruitment is in fact merging with marketing. Job
seekers are behaving like consumers when they look
for jobs and so recruiters have to think and behave
more like marketers and less like salespeople. So now,
building brand is a key skill and content is king in a
social strategy, even at the recruiter level.”
NiomiCowling
Recap – Marketing
• Reputation
• Loyalty
• Happy employees
Why is strategy important?
NiomiCowling
Free falling
NiomiCowling
Company and industry
NiomiCowling
Growing in a changing world
NiomiCowling
Vision and direction
NiomiCowling
BAD strategy?
NiomiCowling
What makes a strategy good?
NiomiCowling
DATA
What’s the magic word?
NiomiCowling
Time Frames
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
NiomiCowling
Strategies hidden secret….. Sssshhhh!
• Having high standards
• Working hard
• Repetition
Errrrrrr…… there is non!
NiomiCowling
Involving the sales teams
• Content
• Tell them what your doing and why
• New projects
• …..Ask
• Like and share
NiomiCowling
Are you using social
media?
NiomiCowling
Don’t be put off….
Keeping the boss happy!
• Initiative
• Technology
• Business case
• Accountable
• Blue sky thinking
NiomiCowling
Return on Investment
• Agree on measurable
• Open rates
• CTR’s
• Engagement
• Good enough is not good enough… strive for better ROI
NiomiCowling
“What’s the ROI of your mother?”
- Lisa Jones
NiomiCowling
Prioritise and which ones to ditch
PRIORITISE
DITCH
• Research
• Social
• Disrupter
• Innovate in candidate attraction
• Temp or perm
• Don’t waste time trying to
please everyone
• Do what you can do and do that
well
• Don’t over stretch yourself.
• OUTSOURCE to consultants
NiomiCowling
RECAP
Why marketing
Why strategy
A good strategy
Involving the sales team
Keeping the boss happy
ROI
NiomiCowling
How are we going to do this?
NiomiCowling
OGSM Diagram
Objective
Goal s
• X
• Y
• Z
Strategy
Measurable 1
What we’d like to see
Measurable 2
Measurable 3
NiomiCowling
PRACTICAL
• Create and OGSM for the objective on your table
NiomiCowling
OGSM Diagram
Objective
Goal s
• B
• B
• B
Strategy
Measurable 1
What we’d like to see
Measurable 2
Measurable 3
NiomiCowling
Important to remember….
NiomiCowling
Focus on the positives
NiomiCowling
Don’t worry if things don’t work out first time
NiomiCowling
Have fun
NiomiCowling
And one more thing….
My dream
NiomiCowling
Recruitment Marketing
Utopia
NiomiCowling
What are the traits of a good
marketer?
NiomiCowling
THANK YOU
Niomi Cowling
@NiomiCowling
[email protected]
#RecMarStrat
NiomiCowling