APM IGNITE
GAMIFICATION
INTRODUCTION
•The technique of using game mechanics in nongame businesses to increase:
• Efficiency
• Customer loyalty
• Engagement.
BIGGEST WORKPLACE TRENDS

Points

Badges/Awards

Recognition through Social Goals

Leaderboards
REDCRITTER
Agile Project Management with Badges and Rewards.url
INCREASING COMMERCIAL AWARENESS

Early examples of gamification were based on rewarding points
to people who share experiences on location-based platforms

Such as Facebook’s "Place" feature, Foursquare, and Gowalla –
competition very intense.
THE GAMIFICATION ENCYCLOPAEDIA
INCREASING COMMERCIAL INTEGRATION

Integrated dashboard/cloud services:
SAP AG
PROS

Increases employee productivity

Increases quality of work

Improves employee morale

Increases employee retention

Creates an exciting work environment
CONS

Does it devalue work or focus?

Should it be individual-based or team-based?

Does it work for different roles or levels in the
company?

Risk of disenfranchising segments of the
workforce
REINFORCEMENT
DISCUSSION, QUESTIONS AND OUTCOMES:
HOW CAN WE APPLY THIS TO THE APM?
IN YOUR OWN TIME

Driving User Behaviour with Game Dynamics
and Behavioural Economics lecture at Stanford
University:
http://www.youtube.com/watch?v=MCfUFpZUk
6s